scholarly journals Confucianism in China’s Nationally Oriented Advertising Text

2021 ◽  
pp. 149-169
Author(s):  
Yu. Wang ◽  
E. N. Remchukova

The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the importance of preserving and continuing the heritage of Confucianism in modern Chinese society, especially in the media space. Particular attention is paid to the multimodal analysis of verbal and non-verbal means of expressing the key concept of Confucianism “five constancies of a righteous person” in Chinese nationally oriented advertising texts. It is shown that the concept of “five permanencies” as one of the important components of Confucianism gets its continuation in the field of advertising in modern China, develops in accordance with the social life of the Chinese people in the modern era. It has been established that the use of the Confucian idea of the five permanencies of a righteous person can be considered as one of the most important and effective ways to create advertising with the aim of influencing the target audience of the Chinese domestic market. The conclusions and results of the study allow us to get a general idea of the concept of the five constancies of Confucianism, as well as the practice of its application as methods of manipulating public consciousness in modern Chinese advertising, which is of great importance for sinological research in various scientific fields.

Author(s):  
Fulong Wu ◽  
Zheng Wang

The seminal works by Park and the Chicago school of sociology are of great value for studying a rapidly urbanising China characterised by the decline of the formerly socialist structure and the increasing commodification of services and housing. Their assertion that the industrial organisation of cities has substituted primary and neighbourhood relations with secondary relations characterised by anonymity and utilitarianism also resonates with the rising middle-class population in China. However, our chapter contends that certain population groups have not followed the trajectory of change described by Park but instead continue to rely on primary and local social relations due to interventions of the Chinese state. Our argument is supported by a discussion on the varying social relations in Chinese urban neighbourhoods and specifically on the social life of rural migrants in the urban Chinese society.


2006 ◽  
Vol 23 (2-3) ◽  
pp. 387-392 ◽  
Author(s):  
Mike Featherstone

The term global suggests all-inclusiveness and brings to mind connectivity, a notion that gained a boost from Marshall McLuhan's reference to the mass-mediated ‘global village’. In the past decade it has rapidly become part of the everyday vocabulary not only of academics and business people, but also has circulated widely in the media in various parts of the world. There have also been the beginnings of political movements against globalization and proposals for ‘de-globalization’ and ‘alternative globalizations’, projects to re-define the global. In effect, the terminology has globalized and globalization is varyingly lauded, reviled and debated around the world. The rationale of much previous thinking on humanity in the social sciences has been to assume a linear process of social integration, as more and more people are drawn into a widening circle of interdependencies in the movement to larger units, but the new forms of binding together of social life necessitate the development of new forms of global knowledge which go beyond the old classifications. It is also in this sense that the tightening of the interdependency chains between human beings, and also between human beings and other life forms, suggests we need to think about the relevance of academic knowledge to the emergent global public sphere.


1954 ◽  
Vol 19 (4) ◽  
pp. 506
Author(s):  
Francis L. K. Hsu ◽  
Mortin H. Fried

Skhid ◽  
2021 ◽  
Vol 1 (3) ◽  
pp. 34-39
Author(s):  
Irina LOMACHINSKA ◽  
Evgeniy DEINEGA ◽  
Oleksandr DONETS

In the modern global world, a study on mentality as a main characteristic of the nation which defines the unity of the religious and cultural tradition of the society is conditioned with the need to develop an effective international religious and cultural cooperation. The purpose of the analysis is to determine religious factors in shaping the Ukrainian mentality taking into account its historical background and the challenges of modernity. The study methodology is based on the principles of the non-confessional approach and philosophical pluralism, involving a system of methods, namely: historical, dialectical, comparative methods, synthesis, and generalization. In the conclusions it is emphasized that mentality is one of the forms of the social experience accumulation, the set of historically accepted ideas, viewpoints, stereotypes, forms and behavior which are laid down is the public consciousness by means of education, culture, religion, a language through the years. Every mental formation has its imaginary lines of a friend and foe which were formed by ideologies, beliefs, and religious values. The religious factors in the formation of mentality reflect the role of the Church as the main regulator of the social life. In the social environment of the Ukrainian nation, a temple can be seen as a peculiar archetypical formation, the part of the landmark, symbolic, communicative, and informational religious system which regulates the public consciousness and it is an integral part of the national memory. The mental archetypes of the national identity stem from the phenomenon of the borderlands, and have shaped in the social context the desire for personal freedom, patriotism, social activity; in the spiritual dimension, it is a willing for the inner world to be protected, sacrifice, mercy, non-violence.


2006 ◽  
Vol 27 (2) ◽  
pp. 267-282 ◽  
Author(s):  
Kjetil Sandvik

Abstract Computer games play an important role in the cultural daily life of children, teenagers and adults. This has led to arguments both in the EU and the Nordic countries that computer games should be included in the culture political strategies for financial funding as well as the development of talents for the game industry. Still this has yet to result in culture political efforts and progressive strategies on a larger scale. On the contrary the political initiatives tend to result in restrictions more than efforts being made to encourage and develop the game industry. This article draws a picture of the current culture political situation and criticizes the media skeptical debate for making a poor starting point for formulating a progressive political strategy. It would be more fruitful to have a closer look at the specific characteristics of computer games and how computer games are being played and the role they are playing in the social life of different groups of player. The article outlines ananalytical apparatus for evaluation of quality in computer games.


Author(s):  
Р.Я. Фидарова ◽  
И.А. Кайтова

Критический реализм художественный метод, с помощью которого осетинская литература отражает жизнь в формах самой жизни, в образах, создаваемых посредством специфических приемов типизации различных явлений и фактов действительности. Именно он дает возможность литературе стать важнейшим средством познания мира и человека, раскрыть порой противоречивую сущность жизни, процессуально показать взаимодействие героя и действительности, влияние социально-исторических обстоятельств на формирование личности человека. Одной из важнейших функций осетинского искусства критического реализма является художественное исследование социальной действительности в поступательном ходе ее развития, т.е. изучение и анализ не только уже существующих в обществе форм взаимоотношений людей между собой, но и процесс вызревания также и новых типов людей, характеров и обстоятельств. В целом это существенно меняет характер и сущность осетинской литературы. Критический реализм в осетинской литературе воплощает принципы жизненно-правдивого изображения действительности, целью которых является глубокое, последовательное и осмысленное познание человека и окружающего его мира во всей их противоречивой сути. Как форма общественного сознания, осетинская литература критического реализма отражает сущность объективного мира осетин, но не пассивно и зеркально. Осмысление гносеологических основ ленинской теории отражения приводит к пониманию важности и необходимости постановки вопроса о философских основах критического реализма в осетинской литературе. В целом это дает возможность исследования сложной диалектики ее отношения к действительности. Критический реализм ставит и решает в осетинской литературе сложные философские проблемы, исследуя структуру буржуазного общества на стыке XIX и ХХ вв., т.е. на стыке эпох: своеобразие и сущность труда, собственности, морали, семьи, человека, народа, классов, специфики системы общественного управления, эволюции общественного и индивидуального сознания, духовности осетинского общества и т.д. Таким образом, критический реализм дает возможность глубоко и многоаспектно проанализировать анатомию осетинского общества и в целом общественного бытия осетин. Благодаря критическому реализму осетинская литература сформировала универсально-целостный философский взгляд на общественную жизнь, на взаимосвязи общества и человека накопила большой художественно-эстетический опыт осмысления проблем общества и человека. Critical realism is an artistic method by which Ossetian literature reflects life in the forms of life itself in images created through specific techniques of typifying various phenomena and facts of reality. It is this very method which makes it possible for literature to become the most important means of understanding the world and a man, to reveal the sometimes contradictory essence of life, to procedurally show the interaction of the hero and reality, the influence of socio-historical circumstances on the formation of ones personality. One of the most important functions of the Ossetian art of critical realism is an artistic study of social reality in the progressive course of its development, i.e. the study and analysis of not only forms of relationships between people among themselves existing in the society, but also of the process of maturing of completely new types of people, characters and circumstances. In general, this significantly changes the nature and essence of the Ossetian literature. Critical realism in the Ossetian literature embodies the principles of a life-truthful depiction of the reality, the purpose of which is deep, consistent and meaningful knowledge of a person and the world around him in all their contradictory essence. As a form of public consciousness, the Ossetian literature of critical realism reflects the essence of the objective world of the Ossetians, but not passively and speculatively. Understanding the epistemological foundations of the Leninist theory of reflection leads to an understanding of the importance and necessity of raising the question of the philosophical foundations of critical realism in the Ossetian literature. In general, this makes it possible to study the complex dialectics of its relationship to reality. Critical realism poses and solves complex philosophical problems in the Ossetian literature, exploring the structure of bourgeois society at the turn of the XIXth and XXth centuries, i.e. at the intersection of eras, the uniqueness and essence of labor, property, morality, family, man, people, classes, the specifics of the system of public administration, the evolution of social and individual consciousness, the spirituality of Ossetian society, etc. Critical realism makes it possible to deeply and multifacetedly analyze the anatomy of Ossetian society and the general social life of Ossetians. So, thanks to critical realism, Ossetian literature has formed a universally-integrated philosophical view of the social life, of the relationship between society and man accumulated a great artistic and aesthetic experience in understanding the problems of the society and a man.


Author(s):  
Andrei A. Khokhlov ◽  

The article deals with the issue of spreading conspiratorial ideas in social networks and in the media, in connection with the COVID19 epidemic in the Russian Federation. A brief overview of the most well-known scientific approaches to the study of non-conventional concepts and various “conspiracy theories” is given. Special attention is paid to the connection of the conspiracy theories with postmodern ideas and a critical attitude to any official information from authoritative sources. It is emphasized that the equality of statements, that was insisted on by the supporters of postmodernism, leads to an increase in information noise and blurring the boundaries between fact and fiction. Modern conspiracy theory is the audience’s reaction to alarmism in official media publications. The author denotes an increase in such perceptions in the context of the crises, catastrophes and epidemics. An attempt is made to identify typical conspiracy versions for the causes of the coronavirus epidemic in the Russian segment of the social network Facebook. The article examines the fact of the growing popularity of “alternative theories” in the context of social fears of Russians, in connection with the deepening economic crisis and the prospect of losing their jobs. The growth of conspiracy ideas is analyzed in connection with the phenomenon of media influence on public consciousness. The functions of modern media are determined by the gradual replacement of the social reality of media with a reality that replicates simulacra, and is not only engaged in informing The article states that the influence of media materials on consumers of the news content is quite strong, which is one of the reasons for the spread of conspiracy theories in various groups and communities of media users.


2020 ◽  
Author(s):  
Р.Я. Фидарова ◽  
И.А. Кайтова

Писатель Т.А. Гуриев в своих коротких рассказах ставит перед собой определенную цель: он стремится исследовать национальные особенности общественного бытия и общественного сознания осетин в 70-80-е годы ХХ века. Художественно реализуя столь значительную цель в своих рассказах, писатель успешно решает ряд творческих задач. Анализирует социально и исторически обусловленную специфику осетинского менталитета, Агъдауа как нравственно-этического кодекса жизни осетин, национальный характер. При этом разрабатывает своеобразные принципы художественной типизации характеров и обстоятельств, дающие ему творческую возможность реализовать поставленную в своих произведениях цель. В целом же типизация в рассказах писателя начинается с процесса кодирования важнейших черт реального человека, каким, с его точки зрения, он должен быть, т.е. идеала, идеальных черт, как нравственно-этической основы художественного характера. Этот принцип играет особенно существенную роль в философско-эстетической концепции Т.А. Гуриева, поскольку категория характера в его рассказах выражает важный содержательный аспект познавательного отражения, суть которого в преобразовании материального в идеальное, т.е. действительности в художественный образ. Писатель выдвигает духовное начало в человеческом характере в качестве его доминанты. В рассказах Т.А.Гуриева человек представлен как часть общего, нерасторжимыми нитями связанная с обществом логикой причинно-следственной зависимости. Свои творческие задачи писатель реализует через использование различных компонентов структуры художественного произведения, в частности, сюжета, композиции, художественного хронотопа, образа. In his short stories T.A. Guriev sets a definite goal: he seeks to explore the national characteristics of the social life and public consciousness of the Ossetians in the 70-80s of the twentieth century. Artistically realizing such a significant goal in his stories, the writer successfully solves a number of creative tasks. He analyzes the socially and historically determined specifics of the Ossetian mentality, Agdaw as a moral and ethical code of life for the Ossetians, a national character. He develops peculiar principles of the artistic typification of characters and circumstances at the same time, which gives him a creative opportunity to realize the goal set in his works. In general, typifiction in the writers stories begins with the process of coding the most important features of a real person, which, from his point of view, should be, i.e. ideal ideal traits - as the moral and ethical basis of an artistic nature. This principle plays a particularly significant role in the philosophical and aesthetic concept of T.A. Guriev, since the category of character in his stories expresses an important substantive aspect of cognitive reflection, the essence of which is in the transformation of material into ideal, i.e. reality in an artistic image. The writer puts forward the spiritual principle in the human character as his dominant. In the stories of T.A. Guriev, a man is presented as part of a common, indissoluble threads connected with society logic of cause and effect dependence. The writer realizes his creative tasks through the use of various components of the structure of an artwork, in particular, the plot, composition, artistic chronotope, image.


2019 ◽  
Vol 69 ◽  
pp. 00011
Author(s):  
Nadezhda Kotelnikova ◽  
Elena Bakumova

The purpose of the article is to consider newly-emerging Chinese nominations of social groups, largely reflecting the development trends of modern Chinese urban society. The investigation is done from the perspective of urban communication studies. The social structure of the modern Chinese urban space is a self-developing system, the transformation processes of which are determined by many social and economic factors. Consequently, the dynamic social modernization of Chinese megacities is undoubtedly reflected in the vocabulary, the most susceptible to any changes in the life of society. This is manifested in a significant expansion of the semantic class of words associated with social stratification. The material for this study was neologisms, which denote social groups differentiated according to their life style. As a result, recent appearance of a large number of such neologisms in Chinese speaks about the dynamics of changes in modern Chinese urban society, about diversifying the lifestyles of citizens. All of the neologisms under consideration, having first emerged in the Internet, became widespread in Chinese society due to their active use of the media, which are the first to respond to changes in the development of society, contribute to the assessment of the surrounding reality, introduce new concepts and names of phenomena into a wide circulation. The new nominations of social groups are distinguished on the basis of the life-style criterion reflect transformations in the lifestyle of modern citizens, based on changes not only in socio-economic conditions, but also in mentality, as well as value orientations. The study of these lexical units allows us to trace the influence of the processes of globalization, modernization and urbanization on modern Chinese urban society, to identify the main trends in its development.


2021 ◽  
Vol 54 (1) ◽  
pp. 80
Author(s):  
I Putu Yoga Purandina ◽  
Kadek Adyatna Wedananta

Balinese Local Heroes should be role models for all children around Bali. The spirit of the heroes is full of positive characters. Those characters are essential in building a good personality in every single kid. This study aims to analyze Balinese local heroes' effect into puppets show on Youtube as ELT media for building students' character. The research was designed as a qualitative study. The data taken from the observed interaction at the puppets showed on YouTube that students watched. The obtained data were students' and parent's data interviews and questionnaires. The study results showed that Balinese Local Heroes' spirit transformed into puppet shows on YouTube affected students accurately because the media was engaging. Some character values were affected, willingness to sacrifice, bravery, defense of truth and justice, noble, responsible, and patriotic. The social function of all of the values was essential. The values transformed into a positive attitude in social life. The student became a good helper to the people who need help. They clean the environment without any intention and have a responsibility to do their duty as a student.


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