scholarly journals Twitter as Political Communication Platform in Election Campaigns in Ghana

2021 ◽  
Vol 11 (2) ◽  
pp. 25-36
Author(s):  
Akwasi Bosompem Boateng Akwasi Bosompem Boateng ◽  
Keyword(s):  
Political Communication ◽  
Election Campaigns ◽  
Communication Platform

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

scholarly journals Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen’s Successful 2016 Presidential Election Campaign

2017 ◽  
Vol 5 (4) ◽  
pp. 15-25 ◽  
Author(s):  
Karin Liebhart ◽  
Petra Bernhardt
Keyword(s):  
Political Communication ◽  
Presidential Election ◽  
Digital Storytelling ◽  
Visual Analysis ◽  
The Self ◽  
Election Campaigns ◽  
Relevant Factor ◽  
One Year ◽  
Key Aspects ◽  
Presidential Election Campaign

This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidate, this article shows how a politician makes use of a digital platform in order to project and manage desired images. The salience of image types allows for the reconstruction of underlying visual strategies: (1) the highlighting of the candidate’s biography (<em>biographical strategy</em>), (2) the presentation of his campaign team (<em>team strategy</em>), and (3) the presentation of the candidate as a legitimate office holder (<em>incumbent strategy</em>). The article thus sheds light on visual aspects of digital storytelling as relevant factor of political communication.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

scholarly journals Active Is as Active Does: Deliberative and Non-deliberative Political Communication in Context

2021 ◽  
Author(s):  
Robert Richards ◽  
Michael Neblo
Keyword(s):  
Political Communication ◽  
Sense Making ◽  
Election Campaigns ◽  
Multiple Goals ◽  
Communicative Behavior ◽  
Message Production ◽  
Election Cycles

The development of theories of citizens’ political communication has been hindered by a debate over whether such communication is best characterized as deliberative or non-deliberative. This article aims to overcome that impasse with a new account of citizens’ political communication informed by theories of message production and sense-making: the goals–sense-making–justification (GSJ) model. This model holds that citizens’ political-communicative behavior is influenced by multiple goals and cognitive plans, which generally vary in different contexts. This variation helps to explain why citizens’ informal political discussions during non-election periods rarely feature reason-giving—and so can be understood as non-deliberative—whereas such discussions during major-election campaigns often feature the reason-giving that is characteristic of deliberation. Moreover, the model demonstrates how cognitive plans developed in informal political discussions over repeated major-election cycles enable citizens to engage competently in reason-giving during formal deliberations.

scholarly journals 30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018

2019 ◽  
Vol 12 (3) ◽  
pp. 282-298
Author(s):  
Lars Nord ◽  
Marie Grusell
Keyword(s):  
Political Culture ◽  
Political Communication ◽  
Public Service ◽  
Interesting Case ◽  
National Context ◽  
Election Campaigns ◽  
Analog To Digital ◽  
The Public ◽  
Digital Terrestrial Television

Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.

scholarly journals Interacción y debate en Twitter en las elecciones españolas de mayo de 2015: ¿promesa tecnológica o realidad virtual?

Obra digital ◽  
2016 ◽  
pp. 61-83 ◽  
Author(s):  
Neiky Machado Flores ◽  
Arantxa Capdevilla Gómez
Keyword(s):  
Virtual Reality ◽  
Qualitative Methods ◽  
Virtual Environments ◽  
Political Communication ◽  
Election Campaigns ◽  
Online Interaction ◽  
Traditional Media ◽  
New Parties ◽  
Quantitative And Qualitative Methods

Este artículo toma posición respecto al debate relacionado con la transformación de la comunicación política en escenarios virtuales y el papel de los partidos noveles en dichos cambios. Analiza si las campañas electorales en Twitter del PSOE y de Podemos, previas a las elecciones locales y autonómicas de 2015, aprovechan las potencialidades de interacción online o si mantienen códigos de los medios tradicionales. Para responder a los objetivos, recurre a dos programas informáticos, creados para la descarga automática de tuits y para procesar cuantitativamente los datos. Además se aplican métodos cuantitativos y cualitativos en el análisis de los resultados. Interaction and discussion on Twitter in the Spanish elections of May 2015: technological promise or virtual reality? Abstract In this paper, we take a position regarding the debate on the transformation of political communication in virtual environments and the role of new parties in these changes. We analyse whether the election campaigns of PSOE and Podemos on Twitter, before the local and autonomous elections of 2015, exploited the potential of online interaction or if traditional media codes were maintained. To meet the objectives, we use two programmes: one to automatically download tweets, and another to process the data quantitatively. We also apply quantitative and qualitative methods for analysing the results. Keywords: elections, campaign, Twitter, interaction, innovation  

scholarly journals Political Communication and Influence Through Twitter

2020 ◽  
Vol 8 (4) ◽  
pp. 94-105
Author(s):  
Ruslan Seitkazin
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Political Communication ◽  
Communication Strategies ◽  
Specific Role ◽  
The Political ◽  
Election Campaigns ◽  
Branding Strategy ◽  
Political Views ◽  
New Form

Politicians are now learning that along with advertising on conventional media, they need to invest in online applications in order to get the attention of voters, particularly the youths. Among various microblogging services, Twitter is an essential part of popular culture. Today, Twitter is widely utilised not only to distribute information, but also political views and opinions.Therefore, politicians have turned to social media, particularly to Twitter, as a new form of political communication. The article attempts to capture the ways of using the potential of Twitter in communication strategies. It argues that in some occasions, Twitter plays a specific role in allowing politicians to monitor current political affairs and to interact with people, but in others, it is often employed as a personal branding strategy and not only during the election campaigns. It concludes with an insight that sentiment may impact the political opinion-making process which may lead to electoral intervention.

Contributions of the Digital Marketing Cycle and Political Marketers for the Construction of MIL Cities

2021 ◽  
pp. 96-109
Author(s):  
L. Maia
Keyword(s):  
Political Communication ◽  
Digital Marketing ◽  
Political Marketing ◽  
Election Campaigns ◽  
The Future ◽  
The Way

This study deals with the way the Digital Marketing Cycle of Felipe Chibás Ortiz and its use by communication and political marketing pro­ fessionals in Brazil in election campaigns and maintaining candidate mandates can contribute to the construction of MIL cities. In addition to a brief theoretical survey, a research was carried out, carried out in De­ cember 2020 with 47 political marketing and political communication professionals from different states of Brazil, a survey of information about their preferred tools and strategies to be used in election cam­ paigns and in maintaining their candidates’ mandates. This survey will be used in the future for a broader analysis of how we can modify the way of working marketing in a more strategic way, technological and, above all, ethics, in addition to combating disinformation according to what is proposed in MIL cities

Elections, Election Campaigns, and Democracy

2021 ◽  
Author(s):  
Thomas Mergel
Keyword(s):  
Political Communication ◽  
Weimar Republic ◽  
Rapid Change ◽  
Voting Rights ◽  
The Political ◽  
Election Campaigns ◽  
Political Group ◽  
The Republic

One of the phenomena of the Weimar Republic most in need of explanation is the rapid change from an initially widespread and overwhelming approval of the republic, to vast parts of society turning away from democracy just a few years later. This chapter explores the Reichstag elections and political communication around them as a manifestation of political group affiliations, traditions, and political expectations. Voting rights were expanded significantly, with democratic inclusion taking on new dimensions. However, this did not fundamentally challenge traditional affiliations to political camps. The radicalization of the electorate was a process that largely occurred within the political camps. This resulted in a culture of antagonism becoming more dominant, which, at the same time, clashed with the widespread longing for a homogeneous ‘people’s community’ and organic leadership.

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