scholarly journals Marketing, Start-Ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism (Based on the Example of the Georgian Tourism Sector and Russian Start-Ups)

2021 ◽  
Vol 40 (2) ◽  
pp. 93-113
Author(s):  
Dariusz Michał Trzmielak ◽  
Devi Shonia ◽  
Magdalena Skoneczna

Abstract The travel and tourism industry is one of the largest and fastest-growing sectors in the world. In the case of countries like Georgia, where tourism is a priority sector of the economy, innovation is crucial for a tourism-based development strategy — and this has become particularly important in the post-pandemic realities. This paper proposes a certain framework for understanding the possibilities for harnessing technological innovations in the travel industry (particularly apps and websites). It then considers the specific example of the country of Georgia, outlining the state’s measures meant to foster IT innovation in tourism and also certain moderate successes to date in this respect. Next, the paper looks to Russian tourist-sector start-ups as models for operation that be successfully harnessed in the Georgian tourism industry, examining several such Russian start-ups in closer detail.

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Sandhya H

The Covid 19 pandemic has impacted the world and almost brought the entire world to a complete standstill. Most of the industries have been affected adversely as countries across the world went on lockdowns and imposed restrictions on travel, trade, and businesses. The tourism, Aviation, and Hospitality industry are among the few that have been most affected due to the pandemic, as pleasure travel had almost ceased to zero and many countries worldwide had closed their borders restricting international tourists. In order to survive this, the travel industry players had to cut down their employees and their pay. Many tourism professionals have lost their jobs or have their jobs at stake. This paper focuses on analyzing the overall impacts of the pandemic on the travel and tourism industry of India. The study aims at understanding the challenges faced by the different players in the tourism industry to survive the pandemic. The study also sheds light on the opportunities that await in the future on a post-Covid scenario and some of the methods adopted by the industry players to manage the future demand in the most sustainable and safe manner. The paper is conceptual and purely based on literature reviews of various research papers focusing on the Covid pandemic on a global scale. 


Author(s):  
Dr Simon Hudson

The travel industry worldwide has been dealt a vicious blow. It is forecast that the number of international tourist arrivals will fall by 60-80%% in 2020 due to the novel coronavirus, putting millions of jobs at risk (Alpert & Beilfuss, 2020; UNTWO, 2020). The drop in arrivals will lead to an estimated loss of $300-450 billion in international tourism receipts (The Economic Times, 2020). The industry will recover, but travel will never be the same again, and the year 2020 will be a defining moment in the history of the tourism sector. But how did this crisis unfold and start to impact travel? This chapter will track the period between the first signs of the virus at the end of 2019 to the beginning of April 2020, showing how as the virus spread, so too did its impact on the travel and tourism around the world.


2015 ◽  
Vol 9 (5) ◽  
pp. 26-34
Author(s):  
Юлия Сивошапка ◽  
Yuliya Sivoshapka

Following an analysis of factors which hinder the development of the regional tourism sector, for the purpose of the regional travel industry development the article justifies the need for development of a new product of the Crimean tourism industry – food tourism. The article explores the potential of the concept of food tourism promotion and development based on prospects available for the different parties concerned. To identify the parties concerned and their motives, the article has addressed conceptual issues relating to a connection between food tourism and tourism sector development; potential of food tourism as an instrument of region development; strategy to be evolved to encourage development of food tourism. It has been established that the parties interested in the origin and development of food tourism may be grouped into four separate categories depending on geographic scope of their operations, business profile and value of their interests: 1) “state regulatory authorities” – regional and municipal state authorities; 2) “food intermediaries” that comprise a wide range of the concerned market players involved in tourism and related sectors; 3) “farmers (producers) and restaurant keepers” involved in provision of food services or production, “public concerned” – volunteers involved in surveys, the findings of which may be used for the development of strategies. It has been found out that the development of food tourism in the Republic of Crimea requires consolidation of efforts, knowledge and capabilities of all the parties interested in the diversification of tourism product, extension of time frames of a high tourist season and increase in marketability of the regional tourism product, in particular, and tourism sector, in general.


2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Alisha George ◽  
Sonu Sunny ◽  
Anusha Kapoor ◽  
Japjot Kaur Saggu ◽  
Paridhi Puri ◽  
...  

First to be hit by the pandemic and last to recover, the travel and tourism industry is considered to be one of the most severely affected sectors. The paper tries to highlight the vulnerabilities of GDP, employment and related activities of the tourism sector by looking at it through a macro perspective using data from the World Bank, International Labour Organization, the United Nations World Trade Organization and, the World Travel and Tourism Council, in addition, substantiating the results through micro evidences in the form of case studies. The paper, using quantitative and qualitative methods, shows that GDP, employment and related activities are susceptible to the pandemic- COVID-19 and suggests how to pandemic-proof the sector that not only contributes significantly to GDP but weaves the thread of interconnectedness across the world.


2020 ◽  
Vol 16 ◽  
pp. 48-55
Author(s):  
Ashish Kumar ◽  
Ajay Bhardwaj ◽  
Umakant Indolia

The World Travel and Tourism Council has said “The coronavirus COVID19 epidemic is putting up to 50 million jobs in the global travel and tourism sector at risk, with travel likely to slump by a quarter this year, Asia being the most affected continent”. The predictions being flashed by the world economic forum about the travel & tourism industry is also reflected in North India tourism industry. Hence, the study aimed to address and evaluate the effect of COVID19 on Uttarakhand tourism, especially, on the site of Haridwar and Dehradun as they are the entry to the gateway of Major Char Dham Yatra of Himalaya, and where all India tourists arrive since centuries. The prime focus of the study was to review and investigate the people's reaction towards the pandemic situation and how it had affected the working as well as livelihood of people associated with Tourism and hospitality in this region of Uttarakhand. The study did a online survey through self-prepared 20 questions questionnaire.  The study indicates before and COVID19 pandemic affected nearly 60% respondents for their professional working and many were affected with payment schedules. The majority of the respondents (78.4%) were very much positive and had faith for the bright future besides happy to spend time with family. In addition, the study showed a strong response from participants for the need of the change in the service of the tourism industry indicating a change for its survival with the present threat possibly through finding solutions such as local tourism, spiritual collective effort and support. 


Author(s):  
Vandana Ahuja

The tourism industry in India represents a booming sector. This is because of the advent of a large number of foreign tourists every year as well as the demographic dividend of India's population, which is increasingly adopting tourism as a lifestyle constituent. Additionally, the revenue generated by this sector makes it very important for India. Studies from the World Travel and Tourism Council show that tourism contributed 9.4% to India's GDP in 2017 and is expected to show a significant growth rate. This chapter traces the changing landscape of the tourism sector and the emergent role of social media, identifies the pillars of social media for the tourism industry and delineates the various social media platforms, tools, and communities relevant to the travel and tourism industry.


2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Alisha George ◽  
Sonu Sunny ◽  
Anusha Kapoor ◽  
Japjot Kaur Saggu ◽  
Paridhi Puri ◽  
...  

First to be hit by the pandemic and last to recover, the travel and tourism industry is considered to be one of the most severely affected sectors. The paper tries to highlight the vulnerabilities of GDP, employment and related activities of the tourism sector by looking at it through a macro perspective using data from the World Bank, International Labour Organization, the United Nations World Trade Organization and, the World Travel and Tourism Council, in addition, substantiating the results through micro evidences in the form of case studies. The paper, using quantitative and qualitative methods, shows that GDP, employment and related activities are susceptible to the pandemic- COVID-19 and suggests how to pandemic-proof the sector that not only contributes significantly to GDP but weaves the thread of interconnectedness across the world.


2021 ◽  
Vol 2 (2) ◽  
pp. 9-14
Author(s):  
Kateryna Horiunova ◽  
Viktoriia Kiptenko

Restrictions on transportation between countries because of the lockdown caused by COVID-19 have slowed down economic activity worldwide. Therefore, in this paper we examine and estimate the short-term economic impact of the COVID-19 pandemic on the global market situation in terms of the international tourism industry. The purpose of the study is to analyze the current economic situation of the world tourism sector, which suffered the most because of the COVID-19 pandemic, determine the main tourist flows (inbound and outbound tourism) and identify main tourism trends that characterize travel and tourism in world in 2020, to form practical directions for improving the tourism industry, domestic tourism in particular. The dynamics of the international tourists’ destinations with complete/partial closure of borders and other restrictions through the region in 2020 during the COVID-19 pandemic are analyzed. The major trends in the tourism sector during the corona crisis are highlighted. The main practical directions for the resuscitation of the tourism industry have been formed, which will have to reduce the negative consequences of the COVID-19 pandemic, and have created a basis for increasing the competitiveness of domestic tourism. It is determined that support for the development of the tourism industry at the central and local levels should be based on the expected preferences of tourists and the risk of using illegal resorts with the possibility of infection. The article examines the main problems of the tourism sphere of Ukraine, which have arisen as a result of the introduction of measures to overcome the coronavirus pandemic in the world and in Ukraine in particular. Using the experience of other countries and international recommendations, measures for intersectoral cooperation in the context of increased epidemic risks are proposed. The article reveals the peculiarities of the development of the tourist sphere of Ukraine in the conditions of increased epidemic risks. Modern tendencies of functioning of the tourist sphere of the country are investigated. The tourism sector is suffering on a global scale due to the implementation of measures to overcome the coronavirus pandemic and the uncertainty of further development of the situation. According to various scenarios, the volume of international tourist arrivals is expected to fall by 58-78% in 2020 compared to the previous year. According to experts, the recovery of demand to the level of 2019 will take at least two years. According to experts, the sphere of tourist services of the corona crisis period will be characterized by giving consumers priority in terms of: choice of shorter rest periods, predominance of individual movement and individual accommodation, choice of health, sea and rural tourism.


2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Sandhya H

The Covid 19 pandemic has impacted the world and almost brought the entire world to a complete standstill. Most of the industries have been affected adversely as countries across the world went on lockdowns and imposed restrictions on travel, trade, and businesses. The tourism, Aviation, and Hospitality industry are among the few that have been most affected due to the pandemic, as pleasure travel had almost ceased to zero and many countries worldwide had closed their borders restricting international tourists. In order to survive this, the travel industry players had to cut down their employees and their pay. Many tourism professionals have lost their jobs or have their jobs at stake. This paper focuses on analyzing the overall impacts of the pandemic on the travel and tourism industry of India. The study aims at understanding the challenges faced by the different players in the tourism industry to survive the pandemic. The study also sheds light on the opportunities that await in the future on a post-Covid scenario and some of the methods adopted by the industry players to manage the future demand in the most sustainable and safe manner. The paper is conceptual and purely based on literature reviews of various research papers focusing on the Covid pandemic on a global scale. 


Author(s):  
Bezaleel Joy Murchante Danay ◽  
Zephaniah Dela Cruz Danay ◽  
Cherry Colesio Escarilla ◽  
Jimmy Bernabe Maming

The Covid-19 pandemic brought massive devastations to the different levels of society. The World Travel and Tourism Council had recently warned that Covid-19 pandemic could lead to a cut of 50 million jobs worldwide in the travel and tourism industry. A study conducted by Oxford reveals that Asia will be vilest to be affected by the pandemic and it would take time to recover its economy (Dogra, 2020). This means a wider and greater impacts to the different industries including the tourism sector. The study aims to explore the coping mechanisms of hospitality industry workers in Boracay Island during the Covid-19 pandemic particularly on their experiences during the Covid-19 pandemic and to determine the coping mechanisms of hospitality workers in Boracay Island being affected by the pandemic. The case study method through a qualitative analysis using Robert Yin's approach in the data analysis procedure to explore the data from the experiences of the key informants from the hospitality industry was used. Themes came out from the construct of the key informants like (1) hospitality industry workers experienced mental health, social, and economic issues, (2) The pandemic opens new opportunities and ways to cope with its effects. The output of this research is the proposed Danay, Danay, Escarilla, and Maming Model for Coping Mechanisms of Hospitality Industry workers during the Covid-19 Pandemic.


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