Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review

AbstractThe research trends after COVID-19 pandemic will be changing and more challenging. This study is aimed to review the trends of marketing research in the first semester of 2020. There are three parts of this analysis. First, review was made to summarize the trend of research domain and model. Second, the trend of data collection method is also synthesized. Third, trends of data analysis method are being categorized. Result shows that before COVID-19 outbreak, research model in marketing studies was dominated by Literature Review articles (systematic, integrative, and meta-analysis), and also Experimental Studies on various consumer behaviour topics. In term of data collection methods, Purposive Sampling and Amazon Mechanical Turk (MTurk) are two approaches that popularly used by the researchers. On the trend of data analysis method, ANOVA, Regression, and Qualitative Analysis are three popular methods which used among the studies. Future research agendas after the pandemic are also discussed in this study.

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EXAMINATION OF GRADUATE THESES CONDUCTED ON PRESCHOOL INCLUSION BETWEEN 2016-2020 IN TURKEY

Near East University Online Journal of Education ◽

10.32955/neuje.v4i1.299 ◽

2021 ◽

Vol 4 (1) ◽

pp. 88-99

Author(s):

Mahide Özçelik ◽

Mukaddes Sakallı Demirok

Keyword(s):

Higher Education ◽

Qualitative Research ◽

Data Analysis ◽

Document Analysis ◽

Research Trends ◽

Future Research ◽

Research Model ◽

Analysis Method ◽

Data Collection Tool ◽

Analysis Technique

The aim of this study is to examine the current research trends in graduate theses on preschool inclusion in Turkey. Document analysis technique, one of the qualitative research methods, was used in the research. It was carried out on 31 graduate theses, which were obtained as a result of scanning the thesis archive of the Higher Education Council (YÖK) and were open to access between 2016 to 2020. The search was carried out by typing "pre-school integration" into the search engine of the Higher Education Institution's thesis archive. The theses included in the study were analyzed using the thesis analysis form prepared beforehand by the researchers. In the prepared form, the theses were analyzed according to the year, thesis level, university, institute, department, thesis supervisor title, research model, number of participants, data collection tool, data analysis method, and domestic and foreign references. The findings obtained within the framework of the examination were interpreted with percentage and frequency tables, and recommendations were made for future research. Key Words: Mainstreaming, preschool, thesis, document analysis.

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Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽

10.24912/pr.v4i2.6483 ◽

2020 ◽

Vol 4 (2) ◽

pp. 237

Author(s):

Karin Charvia ◽

Rezi Erdiansyah

Keyword(s):

Data Analysis ◽

Data Collection ◽

Significant Influence ◽

Word Of Mouth ◽

Brand Experience ◽

Electronic Word Of Mouth ◽

Brand Trust ◽

Analysis Method ◽

Data Analysis Method ◽

Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

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Penyisipan Kata Berbahasa Indonesia dalam Drama “Pak Bhabin” (Indonesian Word Inserting in the Drama “Pak Bhabin”)

JALABAHASA ◽

10.36567/jalabahasa.v17i1.731 ◽

2021 ◽

Vol 17 (1) ◽

pp. 87-100

Author(s):

Herlina Setyowati ◽

Zuly Qurniawati ◽

Dwi Anjani W.

Keyword(s):

Data Analysis ◽

Data Collection ◽

Note Taking ◽

Analysis Method ◽

Code Mixing ◽

Data Analysis Method ◽

Data Collection Technique

Fenomena kedwibahasaan dapat ditemukan dalam drama “Pak Bhabin” produksi Polisi Motret. Drama “Pak Bhabin” tersebut merupakan drama berbahasa Jawa, tetapi terkadang terdapat sisipan kata berbahasa Indonesia. Hal ini merupakan gejala campur kode. Tujuan penelitian ini untuk mengkaji wujud campur kode kata berbahasa Indonesia dalam drama “Pak Bhabin”. Teknik pengumpulan data menggunakan teknik simak dan catat. Adapun metode analisis data menggunakan metode agih dengan teknik lesap dan teknik ganti. Peneliti menyimak tayangan drama “Pak Bhabin” di kanal YouTube Polisi Motret yang tayang pada tahun 2019. Berdasarkan hasil penelitian, peneliti menemukan penyisipan kata berbahasa Indonesia dengan jenis 1) kata benda yang utuh, misalnya: jalan, pakaian, dan sangkar; serta penyisipan campuran, misalnya: uange, cita-citane, dan cobaane; 2) kata kerja yang utuh, misalnya: ulangi, mengkhianati, dan percaya; serta penyisipan campuran, misalnya: nglempar-lempar; 3) kata keadaan, antara lain: bawel, rajin, dan cengeng. Bilingual phenomenon can be found in the drama "Pak Bhabin" produced by the Motret Police. Pak Bhabin is a drama spoken in Javanese, but sometimes inserted by Indonesian words. This is a symptom of code mixing. The purpose of this research is to examine the code mixing used in Pak Bhabin drama. The data collection technique used was the observation and note-taking technique. The data analysis method used was the agih method with delesion techniques and substitution techniques. The researcher watched the "Pak Bhabin" program on the Motret Police YouTube channel which aired in 2019. Based on the results of the study, there are insertion of Indonesian words with type 1) complete nouns, for example: jalan, pakaian, and sangkar; as well as the insertion of mixtures, for example: uange, cita-citane, and cobaane; 2) complete verbs, for example: ulangi, mengkhianati, and percaya; as well as the insertion of mixtures, for example: nglempar-lempar; 3) adjective, among others: bawel, rajin, and cengeng.

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What Influences the Online Purchasing of Electrical Equipment Products?

KnE Social Sciences ◽

10.18502/kss.v5i5.8805 ◽

2021 ◽

Author(s):

Priyo UTOMO ◽

Timotius F. C. W. SUTRISNO

Keyword(s):

Data Analysis ◽

Risk Perception ◽

Data Collection ◽

Quantitative Research ◽

Electrical Equipment ◽

Purchase Decision ◽

Analysis Method ◽

Purchasing Decisions ◽

Data Analysis Method ◽

Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

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ANALISIS PENGGUNAAN INTERJEKSI PADA NASKAH DRAMA “PESTA PARA PENCURI” KARYA JEAN ANNOULIH SADURAN RACHMAN SABUR KAJIAN LINGUISTIK

Jurnal Ilmiah Telaah ◽

10.31764/telaah.v4i2.1225 ◽

2019 ◽

Vol 4 (2) ◽

pp. 41

Author(s):

Rahmawati Rahmawati

Keyword(s):

Data Analysis ◽

Data Collection ◽

Research Method ◽

The Novel ◽

Analysis Method ◽

Data Collection Methods ◽

Data Analysis Method ◽

Qualitative Descriptive ◽

Collection Methods

Abstrak: Ungkapan kata interjeksi tidak mudah dimengerti. Kadang seorang pembaca belum paham apa yang disampaikan oleh pengarang tentang isi novel, sehingga hal ini yang membuat peneliti tentang interjeksi dalam naskah drama dan memberikan pengetahuan tentang apa itu interjeksi. Jadi, interjeksi adalah kata yang digunakan untuk mengungkapkan perasaan seseorang maupun dalam bentuk senang, sedih, kecewa, jijik,marah,kaget,kangen dan sebagainya. Misalkanya, (wah, ngono kuwi, hah, heh, alhamdulillah dan astagfirullahalazim) yang memiliki arti yang berbeda-beda dalam setiap konteks tuturannya.. penelitian ini bertujuan yaitu untuk mengetahui bentuk-bentuk dan fungsi interjeksi yang terdapat dalam naskah drama “pesta para pencuri” karya jean Annoulih Saduran Rachman Sabur. Metode penelitian adalah deskriftif kualitatif dengan metode pengumpulan data yaitu dokumentasi dan telaan, sedangkan metode analisis data adalah identifikasi, klarifikasi, dan interpretasi.Hasil penelitian ini adalah bentuk interjeksi dalam naskah drama “pesta para pencuri” yang sudah ditemukan melalui penelitian sebanyak 9 bentuk interjeksi yaitu: Oh, hah, oh ya, ya, ah, hah,aah,ssst, dan he he he dan ungsi interjeksi ditemukan 7 fungsi interjeksi yaitu: kekecewaan, harapan, kesyukuran, keheranan, kekagetan, panggilan, dan marah atau makian. Abstract : The expression interjection is not easy to understand. Sometimes a reader does not understand what is conveyed by the author about the contents of the novel, so this is what makes researchers about the interjection in the play an provide knowledge about what is interjection. So, interjection is a word used to express someone’s feelings and in the form of happy, sad, disappointed, disgusted, angry, shocked, missed, and so on. For example, (Wow, Ngono Kuwi, Hah, Heh, Alhamdulillah and Astagfirullahalazim) which have different meanings in each context of the speech. This research aims to find out the formsand functions of the interjection contained in the drama script “party of thieves”. The work Jean Annoulih Saduran Rachman Sabur. The research method is qualitative descriptive with data collection methods, namely documentation and research, while the data analysis method is indentification, clarification, and interpretation. The result of this study are forms of interjection in the drama script “party of thieves” which have been found through research as many as 9 forms of interjection, Oh, Hah, Oh yes, Yes, Ah, Hah, Aah, Stt, and He he he and interjection function found 7 interjection functions, namely: disappointment, hope, gratitude, astonishment, shock, call, and anger or curse.

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PERKAWINAN POLIGAMI DI DESA SERENANG KECAMATAN PUJUT KABUPATEN LOMBOK TENGAH

Historis | FKIP UMMat ◽

10.31764/historis.v2i1.197 ◽

2018 ◽

Vol 2 (1) ◽

pp. 26

Author(s):

Dian Eka Mayasari Sri Wahyuni ◽

Wahab Wahab

Keyword(s):

Data Analysis ◽

Data Collection ◽

Qualitative Approach ◽

Analysis Method ◽

Cause And Effect ◽

Children's Education ◽

Data Analysis Method ◽

Qualitative Descriptive ◽

Children’S Education ◽

Descriptive Method

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor sebab dan akibat perkawinan poligami di Desa Serenang Kecamatan Pujut Kabupaten Lombok Tengah. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode pengumpulan data meliputi observasi, wawancara, dan dokumentasi. Metode analisis data yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian yaitu penyebab terjadinya perkawinan poligami oleh para suami di Desa Serenang Kecamatan Pujut yaitu antara lain : a) kebutuhan seksual, b) ingin mendapatkan keturunan (istri mandul), c) adanya suatu kebanggaan, d) faktor pendidikan, e) istri kurang merawat diri, dan akibat perkawinan poligami oleh para suami di Desa Serenang Kecamatan Pujut yaitu antara lain : a) psikologis, b) pendidikan anak, c) moral, d) hak-hak suami istri, dan e) akibat filsafat Abstract: The purpose of this research is to know the factors of cause and effect of polygamy marriage in Serenang Village, Pujut Sub-district, Central Lombok Regency. The approach used is qualitative approach. Methods of data collection include observation, interviews, and documentation. Data analysis method used is qualitative descriptive method. The result of the research is the cause of polygamy marriage by husbands in Serenang Village Pujut Sub-district, among others: a) sexual needs, b) want to get offspring (barren wife), c) existence of pride, d) education factor, e) wife less caring self, and the consequences of polygamy marriage by husbands in Serenang Village Pujut Sub-district, among others: a) psychological, b) children's education, c) moral, d) marital rights, and e) due to philosophy

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E-Government Service Research Development

International Journal of E-Services and Mobile Applications ◽

10.4018/ijesma.2015010102 ◽

2015 ◽

Vol 7 (1) ◽

pp. 22-49 ◽

Cited By ~ 2

Author(s):

M. Mahmudul Hasan

Keyword(s):

Data Analysis ◽

Service Research ◽

Future Research ◽

Research Approach ◽

Research Development ◽

Analysis Method ◽

Government Service ◽

Research Attention ◽

Research Perspective ◽

Data Analysis Method

Electronic service in the domain of e-Government has been gaining research attention over past two decades. This paper reports on a literature review of the published e-Government service research and provides an analysis of the research development in terms of research themes, regional context, research perspective, data analysis method, and research approach. The results of this analysis can serve the e-Government research communities as a means of understanding the e-Government service research development and future research agenda. The finding of this paper shows that e-Government service research is conducted in the theme of adoption, evaluation, interoperability, etc. The research is conducted both in the context of economic developed and developing countries mainly in citizen perspective. Empirical data analysis method and descriptive approach are mostly employed in the research.

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E-Government Service Research Development

Public Affairs and Administration ◽

10.4018/978-1-4666-8358-7.ch025 ◽

2015 ◽

pp. 538-568 ◽

Cited By ~ 1

Author(s):

M. Mahmudul Hasan

Keyword(s):

Data Analysis ◽

Service Research ◽

Future Research ◽

Research Approach ◽

Research Development ◽

Analysis Method ◽

Government Service ◽

Research Perspective ◽

Future Research Agenda ◽

Data Analysis Method

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RESILIENSI PENDIDIK PAUD DI KECAMATAN SEMIN, KABUPATEN GUNUNG KIDUL

JURNAL SPIRITS ◽

10.30738/spirits.v6i1.1069 ◽

2017 ◽

Vol 6 (1) ◽

pp. 23

Author(s):

Endin Wicaksono ◽

Titik Muti’ah

Keyword(s):

Data Analysis ◽

Data Collection ◽

Data Reduction ◽

Analysis Method ◽

Know How ◽

Data Analysis Method ◽

Collection Data

AbstrackThe aim of this research is to know how far is the resiliency of the pre school educator in Semin, Gunungkidul. The subyect of this research are four educators of pre school in Semin, Gunungkidul. The data analysis method that is used in this research are used in this research are data collection, data reduction, triangulation and conclusion.The result of the data analysis can be conduded that there are two aspects which are found in 17 categories of the pre school educators resiliensi variabel in order to develop the pre school in Semin, Gunungkidul. The aspects are resiliensy of capability and 34 sub categories. And the second aspect is the characteristic resiliency which has 18 sub categories that influence the resiliency. Keywords : Resiliency, pre school educator.

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Penanda Jamak Bahasa Indonesia dan Bahasa Arab pada Aspek Sintaksis (Analisis Kontrastif) [The Markers of the Plural Meaning of Indonesian and Arabian Language on Syntactical Aspects (Contrastive Analysis)]

JALABAHASA ◽

10.36567/jalabahasa.v17i1.703 ◽

2021 ◽

Vol 17 (1) ◽

pp. 42-55

Author(s):

Sofia Nur Khasanah ◽

Imam Baehaqie

Keyword(s):

Data Analysis ◽

Data Collection ◽

Analysis Method ◽

Contrastive Analysis ◽

Data Analysis Method ◽

Similarities And Differences ◽

The Difference ◽

Observation Method ◽

Bahasa Indonesia

Analisis kontrastif antara dua bahasa atau lebih dimaksudkan untuk memberikan penjelasan yang objektif tentang perbedaan kaidah antara dua bahasa atau lebih yang diperbandingkan. Penelitian ini mengidentifikasi pembentukan makna jamak secara sintaksis dalam bahasa Indonesia dan bahasa Arab, kemudian membandingkannya. Tujuan penelitian ini adalah mengetahui persamaan dan perbedaan penanda makna jamak bahasa Indonesia dan bahasa Arab. Pengumpulan data dilakukan dengan menggunakan metode simak dengan teknik simak bebas libat cakap. Analisis data dilakukan dengan metode agih dan padan. Hasil penelitian ini menunjukkan makna jamak secara sintaksis dalam bahasa Indonesia dan bahasa Arab dibentuk dengan adanya kata sandang, numeralia, adverbia, dan kata yang bermakna jamak secara leksikal tanpa penanda. Keempat penanda tersebut ditemukan dalam kaidah pembentukan jamak bahasa Indonesia, tetapi dalam bahasa Arab hanya ditemukan penanda berupa numeralia dan kata yang bermakna jamak secara leksikal. Contrastive analysis between two or more languages is intended to provide an objective explanation of the difference law between two or more languages being compared. This study identifies the formation of plural meanings syntactically in Indonesian and Arabic. The purpose of this study was to determine the similarities and differences in the plural meaning markers of Indonesian and Arabic. The methods of data collection used was the observation method with the simak bebas libat cakap technique. The data analysis method used agih and padan methods respectively. The results of this study show that the syntactic plural meaning in Indonesian and Arabic is formed by the presence of the article, numeralia, adverbial, and words that have the lexical plural meaning without a marker. The four markers are found in the rules for the formation of the Indonesian plural, but in Arabic, only a marker is found in the form of a numeralia and a word that has a lexical plural meaning.

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