scholarly journals THE IMPACT OF ONLINE MARKETING IN THE PROMOTION OF UNIVERSITIES IN THE CONTEXT OF THE COVID-19 HEALTH CRISIS

2021 ◽  
Vol 11 (S.I.2) ◽  
Author(s):  
Ruxandra-Irina POPESCU ◽  
Ovidiu-Iulian BUNEA ◽  
Georgiana-Alexandra MEDINȚU ◽  
Elena-Cătălina MAZILU
Keyword(s):  
Social Networks ◽  
Research Paper ◽  
Online Marketing ◽  
Health Crisis ◽  
National University ◽  
The University ◽  
The Impact ◽  
Economic Studies

Nowadays, social networks have become a habit for most people, the latter allocating time to check the received messages, view the published pictures and descriptions, but also the videos. Marketing has also taken this phenomenon into account. This research paper was conducted in order to identify the impact that online marketing has had on the promotion of three prestigious universities in Bucharest (Bucharest University of Economic Studies, National University of Political and Administrative Studies and the University of Bucharest) in the context of the COVID-19 pandemic. The main results highlighted the fact that during COVID-19 pandemic students use social networks frequently to find out information about the educational offers provided by universities, but also to be able to be permanently connected to the activities carried out within them.

Factors Influencing Academic Stress on Students of University of Economics and Business - Vietnam National University

2020 ◽  
Vol 36 (3) ◽  
Author(s):  
Nham Phong Tuan ◽  
Nguyen Ngoc Quy ◽  
Nguyen Thi Thanh Huyen ◽  
Hong Tra My ◽  
Tran Nhu Phu
Keyword(s):  
Academic Stress ◽  
Stress Factors ◽  
Negative Effects ◽  
Cross Sectional ◽  
Stress Scale ◽  
Perceptions And Attitudes ◽  
National University ◽  
Questionnaire Surveys ◽  
The University ◽  
The Impact

The objective of this study is to investigate the impact of seven factors causing academic stress on students of University of Economics and Business - Vietnam National University: Lack of leisure time, Academic performance, Fear of failure, Academic overload, Finances, Competition between students, Relationships with university faculty. Based on the results of a practical survey of 185 students who are attending any courses at the University of Economics and Business - Vietnam National University, the study assesses the impact of stress factors on students. The thesis focuses on clarifying the concept of "stress" and the stress level of students, while pointing out its negative effects on students. This study includes two cross-sectional questionnaire surveys. The first survey uses a set of 16 questions to assess students’ perceptions and attitudes based on an instrument to measure academic stress - Educational Stress Scale for Adolescents (ESSA). The second survey aims to test internal consistency, the robustness of the previously established 7-factor structure. Henceforth, the model was brought back and used qualitatively, combined with Cronbach’s Alpha measurement test and EFA discovery factor analysis. This study was conducted from October 2019 to December 2019. From these practical analyzes, several proposals were made for the society, the school and the students themselves.

scholarly journals Motivación en futbolistas universitarios: comparación entre hombres y mujeres de las selecciones deportivas universitarias de fútbol de la Región de Valparaíso (Chile) (Motivation in university soccer players: comparison between men and women of the univ

Retos ◽  
2021 ◽  
pp. 573-580
Author(s):  
Daniel Michel Duclos Bastías ◽  
David Parra-Camacho ◽  
Ayleen Sepúlveda-Flores ◽  
Evelyn Orrego-Belmar ◽  
Alex Moreno-Morales
Keyword(s):  
Central Element ◽  
Measurement Instruments ◽  
Men And Women ◽  
Sports Teams ◽  
National University ◽  
Soccer Teams ◽  
Las Mujeres ◽  
The University ◽  
Future Work ◽  
The Impact

  La existencia de la motivación en los deportes ha generado la creación de diferentes instrumentos de medición para ver el impacto que ésta tiene en la práctica de diversos deportes. En este estudio se utilizó la versión chilena de la Escala de Motivación Deportiva (EMD-2ch), en participantes de cinco selecciones femeninas y masculinas de fútbol universitario de la región de Valparaíso (n=171) con el objetivo de analizar la percepción de los deportistas sobre la motivación deportiva según el sexo. Los participantes fueron seleccionados por muestreo no probabilístico e intencionado, entre deportistas universitarios pertenecientes a las selecciones de fútbol de hombres y mujeres que participan en el Campeonato de la Federación Nacional Universitarias de Deportes Zona Costa. Los resultados obtenidos evidencian que hay diferencias estadísticamente significativas entre hombres y mujeres en dos de las seis dimensiones que integran la escala, observándose que las mujeres presentan una tendencia a sentirse mejor consigo mismas cuando realizan su deporte al comparar las puntuaciones con sus pares masculinos. La importancia de este estudio se concentra en la aplicación exitosa del instrumento y futuros trabajos a nivel psicológico en las selecciones deportivas universitarias chilenas, donde la motivación sea un elemento central, presente en la práctica de su deporte. Abstract. The existence of motivation in sports has generated the creation of different measurement instruments to see the impact it has on the practice of various sports. In this study, the Chilean version of the Sports Motivation Scale (SMS-2ch) was used in participants of five female and male university soccer teams in the region of Valparaiso (n=171) with the objective of analyzing the perception of athletes on sports motivation according to gender. The participants were selected by non-probabilistic and intentional sampling, among the university athletes belonging to the men's and women's soccer teams that participate in the National University Sports Federation Coastal Zone Championship. The results obtained show that there are statistically significant differences between men and women in two of the six dimensions that make up the scale, with women showing a tendency to feel better about themselves when they play their sport by comparing scores with their male peers. The importance of this study focuses on the successful application of the instrument and future work at the psychological level in Chilean university sports teams, where motivation is a central element, present in the practice of their sport.

scholarly journals Una aproximación al saber de estudiantes universitarios sobre ambiente y conductas proambientales. Un estudio realizado con ingresantes a la carrera Ingeniería Agronómica en la UNLu

2020 ◽  
Vol 8 (1) ◽  
pp. 4-19
Author(s):  
Patricia Abasto ◽  
Matilde Galván ◽  
César Di Ciocco
Keyword(s):  
Environmental Education ◽  
Natural Environment ◽  
Agricultural Production ◽  
Environmental Issues ◽  
Educational Institutions ◽  
National University ◽  
The University ◽  
The Impact ◽  
Engineering Career ◽  
Estudiantes Universitarios

El presente trabajo se realizó con el objetivo de indagar acerca de los conocimientos sobre temas ambientales generales, los hábitos cotidianos, la predisposición hacia el cuidado del ambiente y el índice de cultura ambiental de un grupo de estudiantes ingresantes a la carrera ingeniería agronómica de la Universidad Nacional de Luján (UNLu) y consistió en una encuesta escrita, individual y anónima realizada a 81 alumnos. Los resultados obtenidos permiten afirmar que resulta necesario promover no solo la difusión de conocimientos vinculados al impacto de las actividades de producción agropecuaria sobre el ambiente natural, sino también la separación de residuos, la reutilización de materiales tales como papel, vidrios o metales, la compra de productos que sean amigables con el ambiente, la disminución del consumo de productos innecesarios, la utilización de bolsas reutilizables al hacer las compras y los desplazamientos a pie o en bicicleta y con el fin de lograr que estos hábitos puedan extenderse a un mayor número de personas. Estos resultados, sumados al interés expresado por los encuestados en participar en diferentes acciones vinculadas al cuidado del ambiente natural, invitan a pensar en la importancia de desarrollar acciones de educación ambiental desde las distintas instituciones educativas, incluida la universidad. Abstract The present work was carried out with the aim of inquiring about knowledge on general environmental issues, daily habits, predisposition towards caring for the environment and the index of environmental culture of a group of students entering the agronomic engineering career at the National University of Luján (UNLu) and consisted a written, individual and anonymous survey of 81 students. The results obtained confirm that it is necessary to promote not only the dissemination of knowledge related to the impact of agricultural production activities on the natural environment, but also the separation of waste, the reuse of materials such as paper, glass or metals, the purchase of products that are friendly to the environment, the decrease in the consumption of unnecessary products, the use of reusable bags when shopping and traveling on foot or by bicycle and in order to ensure that these habits can be extended to a greater number of people. These results, added to the interest expressed by the respondents in participating in different actions related to the care of the natural environment, invite us to think about the importance of developing environmental education actions from the different educational institutions, including the university.

scholarly journals Engaging in the internationalization of education and SDGs: Case study on the global hub of UNAI on sustainability

2021 ◽  
Vol 307 ◽  
pp. 06001
Author(s):  
Rafis Abazov
Keyword(s):  
Organizational Culture ◽  
Environmental Changes ◽  
Educational Process ◽  
The Sustainable Development ◽  
Agenda 2030 ◽  
National University ◽  
Internationalization Of Education ◽  
The University ◽  
The Impact

The education sector has been identified as one of the key players in globalization processes and implementation of the UN Agenda 2030. The role of education, including higher education, involves not only raising awareness among young people and educators about the sustainable development goals (SDGs) and global environmental changes, but also in mobilizing them for partnerships towards fulfilment of these goals (as defined in SDG-17) and dealing with the challenges of globalization. The purpose of this article is to analyze the engagement of HEIs in internationalization of education, realization of the UN Agenda 2030 and supporting the implementation of SDGs, using as an example the work of the UNAI at the university level. First, the article provides a short literature review on empirical and theoretical aspects of the internationalization of HEIs, looking at how international institutions impact internationalization, organizational culture and the formulation of educational process and international cooperation activities at HEIs. Second, it analyzes organizational tools for internationalization by looking at the international experience and activities of university networks such as UNAI and the impact of those networks on the internationalization of universities. Third, it presents a case study of the work of an international university network, using the example of UNAI Hub at Al-Farabi Kazakh National University, and discusses how the UNAI programs have impacted the perception of internationalization and organizational culture at the university.

scholarly journals The Impact of the Entrepreneurship Promotion Programs and the Social Networks on the Sustainability Entrepreneurial Motivation of Engineering Students

2020 ◽  
Vol 12 (12) ◽  
pp. 4935
Author(s):  
Catalina Rus-Casas ◽  
Dolores Eliche-Quesada ◽  
Juan D. Aguilar-Peña ◽  
Gabino Jiménez-Castillo ◽  
M. Dolores La Rubia
Keyword(s):  
Social Networks ◽  
Engineering Students ◽  
Materials Science ◽  
Entrepreneurial Activity ◽  
The Social ◽  
Before And After ◽  
Academic Courses ◽  
Kolmogorov Smirnov ◽  
The University ◽  
The Impact

This paper presents the results of three academic courses in which Entrepreneurship Promotion Programs (EPP) have been developed for engineering students at the University of Jaén. This study describes the activities and how they have been promoted using the social networks Facebook and Twitter. Grytics for Analytics software was used for monitoring Facebook activity. The use of these tools has also allowed the collaborative development of the Engineering degree competencies related to sustainability and entrepreneurship through the Materials Science disciplines. The study is based on questionnaires before and after the EPP which involved a sample of 459 engineering students. The Kaiser–Meyer–Olkin test, Kolmogorov–Smirnov test and Pearson’s correlation were used. The questionnaires show which factors have the strongest influence on the intention to undertake entrepreneurial activity. Motivation (MO), personal requirements (PR), perception of the environment (PE) and the background requirements (BR) were the factors considered. The statistical study shows that PE and PR have a strong influence on MO. Finally, through the study before and after the EPP, the success of the activities and the use of social networks have been demonstrated. The results indicate that the activities of the EPP influence the perception of the environment and the motivation of the engineering students. However, the personal requirements are not affected by the activities.

scholarly journals Impact of COVID-19 on Mergers, Acquisitions & Corporate Restructurings

Businesses ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 102-114
Author(s):  
Chokri Kooli ◽  
Melanie Lock Son
Keyword(s):  
Economic System ◽  
Business Models ◽  
Statistical Data ◽  
Research Paper ◽  
Economic Stability ◽  
Health Crisis ◽  
Economic Downturns ◽  
Corporate Restructurings ◽  
The Moment ◽  
The Impact

Most economic downturns have stemmed from inefficiencies in the economic system. This research paper aims at investigating the impact of the COVID-19 pandemic—an exogeneous health crisis—on global mergers and acquisition (M&A) activity. By gathering statistical data about global transaction volume, value, and type, the study aims at getting a pulse of how mergers, acquisitions, and other restructuring activities have been utilized to support corporate objectives amidst these unprecedented times. While the full-fledged impact of COVID-19 cannot be fully captured at the moment (early 2021), the study attempts to illustrate how this change to economic stability caused a Schumpeterian creative destruction of industries. As firms prepare for the growth that will follow this downturn, M&A will enable companies to look into a future infused with technology and structurally different business models. This research paper thus captures the deliberate transformation occurring in the deal world to discuss the possible outlook of the M&A deal market in the post-pandemic world.

scholarly journals Possibilities of using social networks in the modern educational process in universities

2020 ◽  
Vol 87 ◽  
pp. 00084
Author(s):  
V.A. Buzni ◽  
M.E. Ivanova ◽  
L.I. Abbasova
Keyword(s):  
Social Networks ◽  
Digital Media ◽  
Professional Training ◽  
Personal Communication ◽  
Educational Process ◽  
The Republic ◽  
The University ◽  
Educational Potential ◽  
The Impact

The article discusses issues related to the study of the main attributes of the modern digital media space – social networks. The key issue, which is reflected in this article, concerns the educational potential of social networks, as well as their abilities in the context of the system of professional training of modern, competitive and most relevant specialists. The essence and specificity of social networks, their segments, effects and developing areas are determined. The possibilities of using social networks in the modern educational process in universities are revealed, and the process of their use is actualized, their certain potential is emphasized, as well as the effectiveness and inefficiency of individual elements of social networks. The study was based on a questionnaire survey – one of the most statistically useful and significant methods for researching the impact and effectiveness of socially significant technologies used in any area. The questioning was carried out among the student and pedagogical communities of the Republic of Crimea through a questionnaire and a survey posted on the “Vkontakte” social network, receiving the priority attention of most students and teachers both for personal communication and for remote interaction for educational purposes. In total about 100 teachers and about 150 students from various Crimean universities, areas of training, forms of education took part in the survey. The topic of the questionnaire is “The determination of educational opportunities for using social networks in the modern educational space of the university” and “The identification of the most effective options for using social networks in the modern educational process of the university”. The respondents gave answers to the questionnaire questions anonymously and impartially, which guarantees the reliability and accuracy of the results obtained.

scholarly journals ІСТОРІЯ СТВОРЕННЯ ТА НАУКОВО-МЕТОДИЧНА РОЛЬ КОЛЕКЦІЇ ІСТОРИЧНОГО КОСТЮМА «КОСТЮМОТЕКА»

2019 ◽  
pp. 9-18
Author(s):  
І. М. Грищенко ◽  
Г. В. Кокоріна ◽  
Т. В. Ніколаєва
Keyword(s):  
Experimental Studies ◽  
Scientific Methods ◽  
University Of Technology ◽  
National University ◽  
Fashion Theory ◽  
History Of ◽  
The Creation ◽  
Fashion Designers ◽  
The University ◽  
The Impact

Analysis of the conditions for creating a collection of historical costume, which is stored at the Kyiv National University of Technology and Design. Determining the impact of the collection on the process of preparing specialists in the field of fashion. The history of the creation of the collection and its structure are investigated systematically, objectively, in conjunction with the actual problems of modern fashion theory. Special attention is focused on the use of comparative tools and experimental studies. The necessity of creating a collection of historical costume at the faculty, which prepares fashion designers, was justified. Modern scientific methods of reproducing historical clothing were analyzed, a circle of sources for practical research of authentic samples was outlined. The history of the creation of the collection and the problems encountered by the project participants was described. The structure of the collection was analyzed, which today accounts for more than 500 samples of clothing, additions and accessories, and reflects the history of world fashion from antiquity to the twentieth century. The article also presents an overview of the main events on the presentation of the collection at various exhibition venues in recent years, emphasizing the importance of such events for promoting information about the activities of the University. The article is illustrated with unique photographs from the archive of the author, most of which are published for the first time.

scholarly journals Financial sustainability of a Ukrainian university due to the COVID-19 pandemic: A calculative approach

2021 ◽  
Vol 18 (4) ◽  
pp. 340-354
Author(s):  
Olena Kapustian ◽  
Yulia Petlenko ◽  
Anton Ryzhov ◽  
Ganna Kharlamova
Keyword(s):  
Main Idea ◽  
Financial Sustainability ◽  
Regression Methods ◽  
Funding Sources ◽  
University Funding ◽  
Sustainability Strategy ◽  
National University ◽  
Statistical Sample ◽  
The University ◽  
The Impact

In 2020, due to the COVID-19 pandemic, university funding in Ukraine suffered significant losses due to unprecedented quarantine measures. The challenge for universities is to diversify funding sources, develop effective approaches to minimize existing and prevent future threats to ensure their financial stabilization (sustainability) in the post-pandemic period. The paper aims to consider financial sustainability of a university (the case of Taras Shevchenko National University of Kyiv) due to COVID-19 using the objective calculative approach on the statistical sample of data for 2011–2020. The tasks for achieving the aim are seen in determining, using regression methods, the number of lost receipts from general and special funds in the short and medium term, which will maintain a constant value of receipts at constant assets. The main idea of the paper is that financial sustainability is considered as a condition, and stabilization is considered as a process towards stability/sustainability. The modeling approach reveals a fragile list of factors for the future preventing measures of the University to sustain. It is estimated that the University’s top management should consider financial strategy in dollar terms only. The challenge is that funding in hryvnia seems to be quite increasing and linear, but indeed, funding of the University is non-linear and has a quite intensive downward trend. Thus, for the financial sustainability strategy, this fact should be crucial.The results indicate the need for a significant increase in university funding to mitigate the impact of macroeconomic instability due to various crises, including the COVID-19 pandemic. AcknowledgmentThe study is carried out under the grant funded from the National Research Fund of Ukraine within the competition Science for Human Security and Society, topic 2020.01/0265.

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