scholarly journals Pengaruh Citra Toko dan Persepsi Harga Terhadap Niat Beli Ulang dengan Citra Produk Private Label Sebagai Variabel Mediasi (Studi Empiris pada Hypermart dan Indomaret di Kota Pontianak)

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Rony Jusfarani B2042171020
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Sampling Technique ◽  
Private Label ◽  
Store Image ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Price Perception ◽  
Label Product ◽  
Product Image

Repurchase intention is an important factor for the company. The intention to repurchase a product arises because consumers are satisfied with the product they bought before. The purpose of this study was to determine the effect of Store image, Price perception and Private label product image to Repurchase intention on Hypermart and Indomaret Pontianak City. Data collection was carried out by distributing questionnaires containing statements with the number of respondents as many as 60 people on Hypermart and 60 people on Indomaret. The sampling technique uses the non-probability sampling method in the form of purposive sampling. Data from the results of questionnaire collection are processed using validity, reliability, classic assumption and path analysis.The results showed: 1) Store image and price perception has a significantly effect to private label product image on Hypermart customers. 2) Store image and price perception has a significantly effect to repurchase intention on Hypermart customers. 3) Private label product image has a significantly effect to repurchase intention on Hypermart customers. 4) Store image and price perception has a significantly effect to private label product image on Indomaret customers. 5) Store image and price perception has a significantly effect to repurchase intention on Indomaret customers. 6) Private label product image has no significantly effect to repurchase intention on Indomaret customers.

scholarly journals PERAN KEPUASAAN DALAM MEMEDIASI PENGALAMAN BERBELANJA TERHADAP MINAT BELI KEMBALI

2019 ◽  
Vol 8 (9) ◽  
pp. 5591
Author(s):  
Nyoman Ayu Nidya Larasati Dewi ◽  
A.A.Gede Agung Artha Kusuma
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Shopping Experience

The purpose of this study was to determine the effect of shopping experience on buying interest, and to know the role of satisfaction in mediating the effect of shopping experience and on the interest in buying back. The study was conducted at Zara Beachwalk with a sample of 95 people who are consumers of Zara's fashion products. The sampling technique used is non probability sampling with a purposive sampling method. Data collection is done by distributing questionnaires to consumers of Zara fashion products at Beachwalk. Based on the results of the analysis, it was found that shopping experience and satisfaction variables had a positive and significant effect on interest in repurchasing. The results of this study also indicate that the satisfaction variable mediates the influence of shopping experience on partial repurchase interests. The advice that can be given to the management of Zara's fashion products at Beachwalk is that management must be able to create a good shopping experience for consumers so that the satisfaction felt when shopping will increase and consumer buying interest will be high. Keywords: repurchase intention, satisfaction, shopping experience

scholarly journals UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS

2021 ◽  
Vol 19 (1) ◽  
pp. 166-174
Author(s):  
Nova Andriani ◽  
◽  
Mugiono Mugiono ◽  
Mintarti Rahayu ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Direct Effect ◽  
Sampling Method ◽  
Sample Selection ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Research Criteria

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.

scholarly journals Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kamar Di Hotel Daima Padang

2019 ◽  
Vol 11 (02) ◽  
pp. 38
Author(s):  
Afri Yandi Zaputra ◽  
Yuliana Yuliana
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sampling Technique ◽  
T Test ◽  
Sales Promotion ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
Monthly Average

Abstract The purpose of research is to determine the effects of Promotion mix to Room Purchasing Decision in Hotel Daima Padang. This type of research is quantitative with associative causal methods. The population in this study is the guests who have stayed with the monthly average is 1.555 people. Sampling technique is non probability sampling, using purposive sampling method. Number of sample in this research amounted to 94 people. Data collection using a questionnaire based with Likert Scale that tasted for validity and reliability. The results showed that: (1) Promotion mix is in the good category with a parcentage of 57%, (2) Puchasing decisions are in the good category with a percentage of 71%, (3) The results of the study using the t test showed that the five indicators of the promotion mix (Advertising, Personal selling, Sales promotion, Public relation and Direct marketing) room purchasing dicisions as the dependent variable significantly with the value of R square of 0,239. Keywords: promotion mix, puchasing decision

scholarly journals PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Yessica Oscar ◽  
Keni Keni
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Techniques ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand image, persepsi harga, dan service quality terhadap keputusan pembelian konsumen. Populasi dalam penelitian ini adalah para konsumen donat. Penelitian ini dibatasi pada konsumen donat di Jakarta. Metode pengambilan sampel menggunakan teknik non-probability sampling berupa convenience sampling dengan jumlah sampel sebanyak 152 konsumen. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara ­online dan offline. Teknik analisis data dengan menggunakan metode analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa brand image, persepsi harga, dan service quality memiliki pengaruh terhadap keputusan pembelian konsumen. Brand image, persepsi harga, dan service quality yang baik dapat memberikan pengaruh yang baik pula terhadap keputusan pembelian konsumen demi keberlanjutan bisnis perusahaan. This study aims to obtain empirical evidence about the influence of brand image, price perception, and service quality on consumer purchasing decisions. The population in this study is donut consumers. This research is limited to donut consumers in Jakarta. The sampling method uses a non-probability sampling technique in the form of convenience sampling with a total sample of 152 consumers. Data collection method is done by distributing questionnaires online and offline. Data analysis techniques using multiple regression analysis methods. The results of this study indicate that brand image, price perception, and service quality have an influence on consumer purchasing decisions. Good brand image, price perception, and service quality can have a good influence on consumer purchasing decisions for the company's business sustainability.

KUALITAS PELAYANAN, PROMOSI PENJUALAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA TRANSPORTASI ONLINE GRAB BIKE DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dewi Darma Wati ◽  
Bambang Mursito ◽  
Sri Hartono
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Probability Sampling ◽  
Price Perception

This study aims to examine the effect of service quality, sales promotion and price perception on customer satisfaction. The population used in this study is not limited to the grab application users in Surakata City. The sample used in this study was 100 people determined using the Sugiyono formula. The sampling technique used is the non probability sampling method with the sampling method used is accidental sampling and analyzed using multiple linear regression with SPSS version 21. The results of this study can be seen that the calculated F value of 32.274 (p> 3.09) and a significance value of 0.000 (p 1.98) and the significance value was 0.001 (p 1.98) and the significance value was 0.047 (p 1.98) and the significance value was 0.015 (p

scholarly journals Faktor–Faktor Yang Mempengaruhi Kinerja Umkm Bidang Kuliner Pada Masa Pandemi COVID – 19

2021 ◽  
Vol 3 (3) ◽  
pp. 771
Author(s):  
Keren Eunike ◽  
Louis Utama
Keyword(s):  
Data Collection ◽  
Market Orientation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to find out whether Entrepreneurship Skills, Market Orientation, Sales Orientation, and Entrepreneurship Competence have an influence on the performance of SMEs in the culinary field. The population in this study is SMEs in the culinary sector. The sample used in this study were 50 respondens who owned MSMEs in the culinary field in Tanjung Duren, West Jakarta. The sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a Likert scale questionnaire. Overall the results of this study are that Entrepreneurship Skills have an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Market Orientation has no effect on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic. 19, Sales Orientation has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Entrepreneurship Competence has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic.

scholarly journals PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG

2021 ◽  
Vol 11 (2) ◽  
pp. 230
Author(s):  
Monita Nugrahaeni ◽  
Ahmad Guspul ◽  
Hermawan Hermawan
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Price Perception ◽  
Positive Effect

This study aims to investigate the effect of store atmosphere, service quality, price perception, and trust on the repurchase intention of Ayam Susan Wadaslintang. The sampling method of this study was the non-probability sampling by using the accidental sampling technique to 100 consumers. The data then being analyzed statistically by using multiple linear regression analysis, validity test, reliability test, and t-test. The result of the study shows that store atmosphere, service quality, price perception, and trust have a positive effect on consumer repurchase intention.

scholarly journals PEMBERIAN ZAKAT PRODUKTIF UNTUK KINERJA MODAL USAH DAN KESEJAHTERAAN EKONOMI MUSTAHIK PADA LEMBAGA AMIL ZAKAT NASIONAL NURUL HAYAT DI BOJONEGORO

2020 ◽  
Vol 6 (7) ◽  
pp. 1494
Author(s):  
Luthfan Hibatul Wafi ◽  
Sri Herianingrum
Keyword(s):  
Data Collection ◽  
Business Performance ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Economic Welfare ◽  
Collection Method ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Data Collection Method

This research aims to find out and analyze the influence of productive zakat to mustahiq’s business performance and economic welfare at National Amil Zakat Institution Nurul Hayat in Bojonegoro. LAZNAS Nurul Hayat Bojonegoro is one of amil zakat institutions that can develop programs in managing the largest zakat in Bojonegoro. Population in this research is all mustahiqs who received zakat from Amil Zakat Institution Nurul Hayat Bojonegoro. Sampling technique used is non-probability sampling by using purposive sampling method. There are 156 mustahik obtained that received productive zakat.The type of data used is primary data, while data collection method is questionnaire.Keywords: productive zakat, mustahiq’sbusiness performance, mustahiq’s economic welfare

MOTIVASI KERJA PERAWAT DI RUANG RAWAT INAP RSUD MAJALAYA KABUPATEN BANDUNG

2020 ◽  
Author(s):  
Andria Pragholapati
Keyword(s):  
Data Collection ◽  
Work Environment ◽  
Sampling Method ◽  
Work Motivation ◽  
Survey Methods ◽  
Sampling Technique ◽  
Total Sample ◽  
Regional Hospital ◽  
High Work

Work motivation is an influential condition for arousing, directing, and maintaining behavior related to the work environment including nurse work motivation. The purpose of this study was to edit the Nurses' Work Motivation in the Inpatient Room of Majalaya Regional Hospital. This type of research uses analytic survey methods. The sampling method uses a total sampling technique with a total sample of 55 nurses in 6 inpatients. Data collection techniques using a work motivation questionnaire. The analysis used is univariate. The results of the study 28 people (50.9%) have high work motivation. The conclusion of the results of this study some nurses have work motivation of nurses in the inpatient room of Majalaya Regional Hospital. Based on the results of the study are expected to require motivation support to increase work motivation of nurses.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

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