scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH E-WOM TERHADAP NIAT KONSUMEN MENGGUNAKAN OVO MOBILE PAYMENT

2020 ◽  
Vol 9 (1) ◽  
pp. 79
Author(s):  
Ni Wayan Krisnawati ◽  
I Gde Ketut Warmika
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Positive Influence ◽  
Mobile Payment ◽  
Analysis Techniques ◽  
Inferential Analysis ◽  
Image Variables ◽  
The Relationship

Purchase intention is the stage where consumers make decisions between several brands, and finally choose the alternative they like best or the process experienced by consumers in deciding which goods or services to buy based on various considerations. This research was conducted on the basis of knowing the relationship between E-WOM on purchase intention and mediated by brand image variables. This research was conducted on prospective OVO mobile payment users, with a study sample of 110 people in Denpasar City, using a nonprobability sampling method namely purposive sampling. Data collection using questionnaires distributed through online and offline. The technical analysis used is descriptive analysis techniques and inferential analysis techniques. The results obtained are found that there is a positive influence between E-WOM on brand image, found a positive influence between E-WOM on purchase intention, found a positive influence between brand image purchase intention relationships, and brand image mediates the influence of E-WOM on purchase intention . Keywords: brand image, E-WOM, purchase intention.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Handphone Oppo pada Toko Max-Indo di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 271
Author(s):  
Maria Magdalena ◽  
Wilzarwan Wilzarwan
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Statistical Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Sample Technique ◽  
Image Variables

ABSTRACT            For the purpose of this study namely, to analyze the effect  of product quality, and brand image, on the purchasing decisions of the oppo brand handphone at the Max-Indo Padang shop. The population in this study is, all consumers who had bought the oppo brand mobile in the Max-Indo store in Padang City. Which numbered 1,836 people, while for the study sample were 100 respondents. The sample technique  used is, purposive sampling method by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression and statistical test T. The result of the study show that the product quality variable has a significance value of 0.034 and the brand image has a significance influence of 0.000. then the product quality, and brand image variables have a significant influence on the purchase decisions of the Oppo brand mobile phone at the Max-indo Padang shop. Keyword : Product Quality, Brand Image, and Purchasing Decision.

scholarly journals THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST

2021 ◽  
Vol 2 (3) ◽  
pp. 499-512
Author(s):  
Tri Ajeng Melati ◽  
Didik J. Rachbini ◽  
Endi Rekarti
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Quality Service ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.

scholarly journals Pengaruh Kinerja Lingkungan, Umur Perusahaan dan Proporsi Dewan Komisaris Independen pada Pengungkapan Informasi Lingkungan

2020 ◽  
Vol 30 (3) ◽  
pp. 598
Author(s):  
Anak Agung Istri Pawitradewi ◽  
Made Gede Wirakusuma
Keyword(s):  
Data Analysis ◽  
Environmental Performance ◽  
Sampling Method ◽  
Positive Influence ◽  
Environmental Information ◽  
Research Data ◽  
Environmental Disclosure ◽  
Analysis Techniques ◽  
High Profile ◽  
The Relationship

This study aims to determine the effect of environmental performance, company age and the proportion of independent commissioners on disclosure of environmental information. Samples from this study were 24 companies where this sample was obtained using a purposive sampling method with the criteria of high profile companies listed on the IDX and registered as participants in the 2016-2018 PROPER. Research data processing was performed using multiple linear regression data analysis techniques. The results obtained after testing are environmental performance and the proportion of independent commissioners has a positive influence on the disclosure of environmental information. While the results of the study found from the relationship between the age of the company on the disclosure of environmental information is found no influence between the two variables. Keywords: Environmental Performance; Company Age; Proportioni of Independent Commissioners; Environmental Disclosure.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH HARGA TERHADAP NIAT PEMBELIAN (Studi Pada Produk Iphone Di Kota Denpasar)

2018 ◽  
Vol 7 (12) ◽  
pp. 6591
Author(s):  
AA Gd Agung Rahma Putra ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Intention To Use ◽  
Mediating Role ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to examine the effect of price on brand image, the effect of price and brand image on consumer purchase intention, and the role of brand image in mediating the effect of price on the purchase intention towards iPhone product in Denpasar City. The population of this study are consumers with the intention to use iPhone product. The sampling method used in this study is nonprobability sampling with purposive sampling technique by using certain consideration. The sample selected for this study was 110 respondents. Data is analysed using path analysis technique. The result of this research shows that price have a positive and significant effect on iPhone brand image, price and brand image have positive and significant effect on consumer purchase intention towards iPhone product, and brand image plays a mediating role on the relationship between price and purchase intention towards iPhone product in Denpasar.

scholarly journals Analisis Pengaruh Brand Image dan Brand Origin terhadap Intensi Pembelian Produk Batik

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
K Kussudyarsana ◽  
Zulfa Irawati
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Analytical Tool ◽  
Color Preferences ◽  
Brand Reputation ◽  
Regional Origin ◽  
Survey Results ◽  
The Relationship ◽  
Purchase Intension

This study aims to analyze the brand image, brand origin and purchase intension. The model in this study refers to the theory of country of origin, which in essence a consumer will connect the perception of a product or brand based on the origin of manufacture. Sampling method used is Random sampling, with the number of respondents a number of 140 respondents. Methods of data collection, by survey and observation. The analytical tool used is multiple linear regression used to analyze the relationship between the origin of the brand, brand image, the impression of quality and purchase intention. This study confirms the influence of local origin and the impression of quality on purchasing intentions. This study also confirmed the influence of regional origin with the impression of quality. Survey results show that Solo Batik excels in brand reputation, favorite motifs and color preferences compared to other types of batik in Java.

The influence of parenting styles and parents' mindfulness practices on adolescent emotional maturity behavior

2021 ◽  
Vol 1 (1) ◽  
pp. 1-11
Author(s):  
Yeti Purnamasari Lukito ◽  
Suherman Suherman
Keyword(s):  
Parenting Styles ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Positive Influence ◽  
Mindfulness Practice ◽  
Test Results ◽  
Emotional Maturity ◽  
Mindfulness Practices ◽  
The Relationship

Emotional maturity can be obtained through parenting and mindfulness practice. This study aims at looking the relationship between parenting and the parents 'mindfulness practice on teenagers' emotional maturity behavior. This research utilized quantitative method using descriptive analysis with collecting data by the questioner. The sampling method was done by proportionate stratified random sampling method with a sample of 89 teenagers at the Ekayana Serpong Temple, Tangerang, Banten. Based on the results of the hypothesis test with regression analysis of the parental value is Sig 0.003 <0.05, or Tarithmetic 3.010> ttable 1.98793. Therefore, it can be concluded that there is a relationship between parenting on the emotional maturity behavior of teenagers. Hypothesis test results on parents 'mindfulness practices are Sig 0.000 <0.05, or t arithmetic 3,988> ttable 1.98793, these show that there is a correlation between parents' mindfulness practices on the emotional maturity behavior of teenagers. Based on the results of the hypothesis test, it is known that the significance value for the influence of parenting and parents' value is 43.189> F table 3.10. Thus, it can be concluded that there is an influence of parenting and parents 'mindfulness practices simultaneously towards emotional maturity behavior of teenagers, amounting to 50.1%, which means there is a positive influence between parenting and parents' mindfulness practices on emotional maturity behavior of teenagers. The results contribute to valuable knowledge for parents to be aware of better parenting patterns and the importance of practicing mindfulness, especially to shaping the emotional maturity behavior of teenagers.

scholarly journals PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI

2019 ◽  
Vol 8 (10) ◽  
pp. 6159
Author(s):  
Pauline Geethruida Liwe ◽  
I Nyoman Nurcaya
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Analysis Data ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Brand Trust ◽  
Analysis Techniques ◽  
Significant Positive Influence

The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs. Keywords: esteem needs, brand trust, purchase intention    

scholarly journals PERAN NILAI EMOSIONAL DALAM MEMEDIASI PENGARUH PERSEPSI KUALITAS TERHADAP NIAT BELI

2019 ◽  
Vol 8 (4) ◽  
pp. 1900
Author(s):  
Putu Angga Agusta Bimartha ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Analysis Techniques ◽  
Running Shoes ◽  
Emotional Value ◽  
Relationship Of ◽  
The Relationship

This study aims to explain the influence of perceived quality and emotional value towards purchase intention of Nike Running Shoes, and the role of emotional value in mediating the influence of perceived quality on the purchase intention of Nike Running Shoes. This research was conducted on people living in Denpasar City. The population of this study is infinite. The number of samples used was 100 respondents and, was determined using non-probability sampling method with purposive sampling technique. The data was collected through survey using questionnaires and analyzed using path analysis techniques. The results show that quality perception have a positive and significant effect on emotional value, and perceived quality also have a positive and significant effect on purchase intention, while emotional value has a positive and significant influence on purchase intention and is able to mediate the relationship of perceived quality indirectly to purchase intention.

HUBUNGAN GAYA BELAJAR SISWA TERHADAP ASPEK PENGETAHUAN SISWA PADA MATA PELAJARAN SISTEM KOMPUTER DI SMK IT RAHMATAN KARIMAH BENGKULU TENGAH

2020 ◽  
Vol 1 (01) ◽  
pp. 13-20
Author(s):  
Dian Saputra
Keyword(s):  
Learning Styles ◽  
Computer System ◽  
Learning Style ◽  
Descriptive Analysis ◽  
Visual Learning ◽  
Auditory Learning ◽  
Analysis Techniques ◽  
Post Test ◽  
The Subject ◽  
The Relationship

This study aims to find out the relationship between learning style and students’ knowledge aspect on Computer System Subject at SMK IT Rahmatan Karimah of  Central Bengkulu, the type of research is quantitative and the subject of research is grade X in SMK IT Rahmatan Karimah of  Central Bengkulu. Data collection techniques using observation, Questionnaire and documentation. Data analysis techniques used were Descriptive Analysis, and inferential Statistical Analysis. The results of visual learning style post-test were 11 people with a mean of 76.36, an auditory learning style of 8 people at a mean of 62.14, a kinesthetic learning style of 3 people at a mean of 50.33, apart from that (r x y = 2.35) and the magnitude of r is reflected in the table (r table = 0.4132). Then rxy > r table ie = 2.35> 0.4132. In other words, Ho is rejected and Ha is accepted. It has a significant relationship between the learning styles of students and students’ knowledge aspect on Computer System Subject of grade X TKJ in SMK IT Rahmatan Karimah of  Central Bengkulu

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