scholarly journals PENERAPAN MODEL UTAUT UNTUK MEMAHAMI NIAT MENGGUNAKAN SEARCH ENGINE ADVERTISING PADA PELAKU UMKM PROVINSI BALI

2019 ◽  
Vol 8 (12) ◽  
pp. 7260
Author(s):  
Muhammad Azhari Dadas

The purpose of this study was to examine the effect of performance expectancy, effort expectancy and social factor on intention to use search engine advertising. This research was conducted on UMKM in Bali province. Questionnaires became a means of collecting data in this study. The study sample was 75 respondents. The data processing technique in this study is Multiple Linier Regression (MLR). Based on the results of data processing it is known that performance expectancy has a significant positive effect on intention to use search engine advertising. Effort expectancy has no influence on intention to use search engine advertising. Social factor has a significant positive effect on intention to use search engine advertising. Keywords: performance expectancy, effort expectancy and social factor.

2020 ◽  
Vol 25 (2) ◽  
pp. 111-122
Author(s):  
Aries Andrianto

Based on Bank Indonesia data, electronic money transactions have grown rapidly in the past 10 years. Throughout 2018, the volume of electronic money transactions was 2.92 billion transactions, growing 16,600 times compared to 2009.This study aims to analyze the factors that influence interest in using the LinkAja digital wallet using the UTAUT 2 method. The object of this study is the LinkAja digital wallet user who is domiciled in Jakarta. The independent variables examined in this study were Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, and Habit on Behavior Intention using PLS-SEM analysis techniques. The results of this study indicate that Price Value has a positive effect on Behavior Intention.


2019 ◽  
Vol 58 (2) ◽  
pp. 433-458 ◽  
Author(s):  
Yu-Yin Wang ◽  
Yi-Shun Wang ◽  
Shi-En Jian

Business simulation games (BSGs) are educational tools that help students develop business management knowledge and skills. However, to date, relatively little research has investigated the factors that influence students’ BSG usage intention. Grounded on the extended unified theory of acceptance and use of technology, this study helped to fill this gap by exploring intention to use BSGs. Specifically, this study investigated the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price value on behavioral intention to use BSGs. Data collected from 141 useful respondents were tested against the research model using partial least square approach. The results of this study indicated that behavioral intention to use BSGs was influenced by facilitating conditions, hedonic motivation, and price value. Unexpectedly, performance expectancy, effort expectancy, and social influence were not predictive of students’ behavioral intention to use BSGs. These findings enhanced our understanding of students’ BSG usage behavior and provided several important theoretical and practical implications for the application of BSG in the context of business and management education.


2020 ◽  
Vol 1 (1) ◽  
pp. 85-95
Author(s):  
Nadiyah Hidayati ◽  
Yudi Ramdhani

Abstrak Objektif. Aplikasi Gojek merupakan aplikasi berbasis android yang menjadi pintu masuk bagi pelanggan untuk mendapatkan layanan yang disediakan PT Gojek Indonesia. Penelitian ini dilakukan untuk menganalisa faktor-faktor yang mempengaruhi penerimaan dan penggunaan aplikasi Gojek menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) dengan 4 variabel bebas dan 1 variabel terikat yaitu ekspektasi kinerja, ekspektasi usaha, faktor sosial, kondisi-kondisi pemfasilitasi, dan niat perilaku. Penelitian ini dilakukan terhadap 100 responden pengguna aplikasi Gojek  pada SMK MVP Ars Internasional. Material and Metode. Model UTAUT digunakan untuk mengetahui tingkat keberhasilan penerimaan aplikasi Gojek agar dapat diterima oleh masyarakat. Metode pengolahan data yang digunakan adalah regresi linear berganda yang menggunakan software SPSS 22. Hasil. Dari pengolahan data tersebut didapatkan hasil bahwa variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial dan kondisi-kondisi pemfasilitasi memiliki nilai korelasi sebesar 0,867 terhadap niat perilaku, artinya antara variabel independen dan dependen dalam penelitian ini memiliki hubungan yang sangat kuat, nilai R Square (R2) sebesar 75,2% sedangkan sisanya dipengaruhi variabel lain. Kesimpulan. Dengan demikian dapat disimpulkan bahwa secara simultan, variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial, dan kondisi-kondisi pemfasilitasi berpengaruh secara positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan secara parsial, hanya variabel ekspektasi kinerja dan faktor sosial yang memiliki pengaruh positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan variabel ekspektasi usaha dan kondisi-kondisi pemfasilitasi tidak memiliki pengaruh positif dan signifikan terhadap niat perilaku dalam menggunakan aplikasi Gojek. Abstrack Objective. Gojek application is an android-based application that is the entrance for customers to get the services provided PT Gojek Indonesia. This study was conducted to analyze the factors that influence the acceptance of Gojek applications using the UTAU) method with 4 independent variables and 1 dependent variable namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Behavioral Intention. This research was conducted on 100 respondents of the Gojek application SMK MVP Ars International. Materials and Methods. The UTAUT model is used to determine the level of success in accepting Gojek applications to be accepted by the community. The data processing method used is multiple linear regression using SPSS 22 software. Results From the data processing, the results show that the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions have a correlation value of 0,867 to behavioral intention, meaning between independent and dependent variables in this study has a strong relationship, the value of R Square (R2) of 75,2% while the rest is influenced by other variables. Conclusion. Thus it can be concluded that simultaneously, the variable performance expectancy, effort expectancy, social influence, and facilitating conditions positively and significantly affect the behavioral intention of Gojek applications. While partially, only the performance expectancy and social influence variables that have a positive and significant influence on the behavioral intention of Gojek application. While the effort expectancy and facilitating conditions variable does not have a positive and significant influence on Behavioral Intentionin using the Gojek application.


Author(s):  
Adnan Gercek ◽  
Tolga Demirbas ◽  
Filiz Giray ◽  
Ayse Oguzlar ◽  
Mehmet Yuce

E-taxation is one of the most popular e-government services. Most countries are focused on implementing an e-taxation system. The success of an e-taxation system depends on the taxpayers' acceptance of it. The taxpayers' intention to use an e-taxation system is determined by various factors. This chapter, based on empirical data collected from a survey of 505 respondents in Turkey, seeks to identify the factors that influence the taxpayers' acceptance of e-taxation system. It test various constructs of the UTAUT model – performance expectancy, trust perception, perceived risk, effort expectancy and facilitating conditions – on Turkish taxpayers' intention to use the e-taxation system. Structural equation modeling is used to analyze the effects of these variables on intention to use. The results indicate that performance expectancy and perceived risk have a significant impact on behavioral intention and that effort expectancy and facilitating conditions have a significant impact on intention to use.


Author(s):  
Juliet R. Chiwara ◽  
Willie T. Chinyamurindi ◽  
Themba Q. Mjoli

Orientation: Organisations are turning to the Internet in search for talent. A constituency often targeted are those students nearing the end of their tenure of study who are making a transition into the working world. Given this, it is important to understand not only those factors that influence the use of the Internet within the Human Resources (HR) talent search process, but also how such factors relate to actual intent to apply for jobs.Research purpose: Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the study investigates factors that influence the adoption of the Internet for purposes of job seeking.Motivation for the study: Calls have been made for research that investigates factors that influence the intention to use the Internet to apply for jobs in developing countries such as South Africa.Research approach, design and method: The study used the quantitative approach (relying on a survey) to test the hypotheses into factors that influence the use of Internet for the purpose of job seeking amongst a sample of 346 prospective job seekers in their final year of study at a South African university.Main findings: Through correlation and regression analysis, findings reveal a positive relationship to exist between (1) performance expectancy with intention to use the Internet to apply for jobs, (2) effort expectancy with intention to use the Internet to apply for jobs, (3) individual effort expectancy and performance expectancy and (4) individual trust and the intention to use the Internet for job seeking. However, no relationship was found to exist between facilitating conditions and intention to use the Internet for job seeking.Practical/managerial implications: The findings magnify the role of salient factors in the intention to use the Internet for job-seeking purposes. Efforts from applicants, universities, recruitment agencies and organisations, potentially, have an effect on the intention to use the Internet for job-seeking purposes. Such efforts may enhance the students’ online experience and minimise problems that accompany technology adoption for the purposes of recruitment. Findings from this research may help enhance the online recruitment experience both from the end-user and recruiter perspective.Contribution/value-add: The study contributes to the recruitment literature in three ways: Firstly, UTAUT is shown to be a useful framework to explain final-year, job-seeking students’ intention to use the Internet to apply for jobs. Furthermore, the findings illustrate the value of the UTAUT as a model useful in enhancing understanding on intentions. Secondly, the study places focus on the human factor rather than facilitating conditions as important issues regarding intention to use the Internet to apply for a job. Finally, based on these findings, future angles of research that have academic and practitioner implications are proposed.


2020 ◽  
Vol 6 (2) ◽  
pp. 91-109
Author(s):  
Hendra Cipta

The rate of return risk is one of the risks that Islamic banks in Indonesia should pay attention to. The purpose of this research is to predict the factors that affect the rate of return risk of Islamic banking in Indonesia (namely Islamic Commercial Banks and Sharia Business Units) from 2015 to 2019. The research methodology used is multiple regression with the EViews data processing application. version 9. The results of this study found that the deposit variable has a significant positive effect on the rate of return risk, while the BI-rate variable does not effect on the rate of return risk of Islamic banks in Indonesia. Rate of return risk merupakan salah satu risiko yang harus menjadi perhatian oleh bank syariah di Indonesia. Maksud dari penelitian ini adalah untuk memprediksi faktor-faktor yang mempengaruhi rate of return risk perbankan syariah di Indonesia (yaitu Bank Umum Syariah dan Unit Usaha Syariah) dari tahun 2015 sampai dengan tahun 2019. Metodologi penelitian yang digunakan adalah regresi berganda dengan aplikasi pengolah data EViews versi 9. Hasil penelitian ini menemukan bahwa variabel deposito mempunyai pengaruh signifikan positif  terhadap rate of return risk sedangkan variabel BI-rate tidak berpengaruh terhadap rate of return risk  bank syariah di Indonesia.


2019 ◽  
Author(s):  
Nabil Morchid

The intent of this paper is to research the factors that determine students’ acceptance of mobile assisted language learning (MALL) in Morocco. This study emphasizes the inclusive character of the Unified Theory of Acceptance and Use of Technology (UTAUT). After careful assessment of the multiple relationships within UTAUT, a modified version of the theory was hypothesized then researched for the impact it has on the English as Foreign Language (EFL) context in Morocco. The technology acceptance model in this paper emphasized four directions connecting performance expectancy, effort expectancy, teacher feedback and compatibility to behavioral intention, also referred to as the determinants of behavioral intention to use MALL. For the purpose of this study, a technology enhanced environment was created. A total number of 156 EFL common core students were brought to interact on a WhatsApp-based platform by means of text-messaging. The WhatsApp treatment was optimized to synchronize with the institutionalized character of the teaching of English in Moroccan public schools. The questionnaire method was used for data collection. The data were screened for missingness, normality and outliers. Then, multiple reliability and validity tests were performed to substantiate the legitimacy of the dataset. Structural equation modelling (SEM) was used in the assessment of the measurement model and the structural model. The outputs of structural modelling corroborated the hypothesized directions connecting teacher feedback and compatibility to behavioral intention to use MALL while there was lack of support for the relationships linking performance expectancy and effort expectancy to behavioral intention to use MALL.


2021 ◽  
Vol 7 (4) ◽  
pp. 211-218
Author(s):  
Desi Ilona ◽  
Zaitul

This study investigates the role of perceived ease of use as an intervening variable between two external factors from the technology acceptance model (TAM) and Accounting application (MYOB) usage intention. This paper broadened TAM by enhancing external factors: performance expectancy and effort expectancy. Seventy-nine accounting students responded in this study. Employing Structural Equation Model (SEM-PLS) concludes that perceived ease of use fully intercedes the connection between effort expectancy and MYOB usage intention. Besides, perceived ease of use also intervenes the association between performance expectancy and intention to use MYOB accounting application. However, the type of mediation is complimentary mediation. The practical and theoretical implication is discussing in this paper.


2016 ◽  
Vol 1 (1) ◽  
pp. 50
Author(s):  
Wahyu Meiranto

The purpose of this research is to analyze factors that influence behaviour intention to use technology information system and use behaviour technology information system using UTAUT (unified theory of acceptance and use of technology). That factors are performance expectancy,effort expectancy, perceived of credibility, social influence, and facilitating condition and moderated by age, gender and experience. Sample of this research is investment using services community (M-Dinar) through internet. One hundred and twenty four respondents using M-Dinar had participated in this research. The collecting data used a questionnaire survey that posted at facebook and sent it via electronic-mail. Data were analyzed using a Moderated Regression Analysis (MRA). The result showed only social influence that effecting behaviour intention to use M-Dinar technology significant. The other factors aren’t have significant influence to behavoiur intention to use M-Dinar technology.


2021 ◽  
Author(s):  
Consuela Cheriece Yousef ◽  
Teresa M. Salgado ◽  
Keisha Burnett ◽  
Laura E McClelland ◽  
Abin Thomas ◽  
...  

BACKGROUND With the rise in the use of information and communication technologies in health care, there has been a push for patients to accept more responsibility for their health and well-being using eHealth tools such as personal health records (PHRs). PHRs support patient-centered care and patient engagement. To support the achievement of the Kingdom of Saudi Arabia’s Vision 2030 ambitions, the National Transformation program provides a framework to use PHRs in meeting the triple aim for health care – increased access, reduced cost, and improved quality of care – and to provide patient- and person-centered care. However, there has been limited research on PHR uptake within the country. OBJECTIVE The aim of this study was to identify predictors of patient intention to utilize the Ministry of National Guard-Health Affairs (MNG-HA) PHR (MNGHA Care) using an adapted model of the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical framework. METHODS This cross-sectional study utilized a survey developed based on the UTAUT to measure behavioral intention to use MNGHA Care among adults visiting MNG-HA facilities in Riyadh, Jeddah, Dammam, Madinah, Al Ahsa, and Qassim. The main theory constructs performance expectancy, effort expectancy, social influence, facilitating conditions, and positive attitude toward using the PHR were collected as independent variables. Age, gender, experience with health applications, and health status were tested as moderators between the main theory constructs and behavioral intention using hierarchical multiple regression. RESULTS Of the eligible population, a total of 261 adult patients were included in the analysis with a mean age of 35.07 years (± 9.61), male (n=132, 50.6%), university-educated (n=118, 45.2%), and at least one chronic medical condition (n=139, 53.3%). The model explained 48.9% of the variance in behavioral intention to use the PHR (P=.377). Performance expectancy, effort expectancy, and positive attitude were significantly associated with behavioral intention to use the PHR (P<.05). Prior experience with health applications moderated the relationship between social influence and behavioral intention to use the PHR (P=.043). CONCLUSIONS This research contributes to the existing literature on PHR adoption broadly as well as in the context of the Kingdom of Saudi Arabia. Understanding which factors are associated with patient adoption of PHRs can guide future development and support the country’s aim of transforming the health care system. Similar to other studies on PHR adoption, performance expectancy, effort expectancy, and positive attitude are important factors, and practical consideration should be given to how support these areas.


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