scholarly journals Pengaruh Kepuasan Konsumen terhadap Brand Image Kopi Cap Bunga Flamboyant (Kajian pada masyarakat Desa Landih, Kecamatan Bangli, Kabupaten Bangli)

2019 ◽  
pp. 70
Author(s):  
NI WAYAN WITRI WIJAYANTI ◽  
KETUT BUDI SUSRUSA ◽  
PUTU UDAYANI WIJAYANTI
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Equation Model ◽  
Brand Associations ◽  
Quantitative Descriptive Analysis ◽  
A Value

Effect of Consumer Satisfaction on Brand Image of Cap Bunga Flamboyant Coffee (A Study in the Village Community of Landih, Bangli District, Bangli Regency) This study aims to determine the magnitude of the effect of consumer satisfaction on a brand image and the magnitude of the effect of customer satisfaction on the strength of brand associations, the uniqueness of brand associations, and the superiority of brand associations on Cap Bunga Flamboyant Coffee in the Landih Village, Bangli District, Bangli Regency. The analytical method used was quantitative-descriptive analysis. Data collection was done by observation,interview, and documentation. Selection of key informants and number of sample determination were done by purposive method. The sample used in this studyamounted to 50 samples. The variables in this study were the effect of consumer satisfaction on the brand image of Cap Bunga Flamboyant Coffee with theindicators used were customer values, customer responses, and customer perception using simple linear regression analysis. The results of the analysis ofthe equation model formed was Y = 0,149 + 0,919X indicating the value of customer satisfaction on the Cap Bunga Flamboyant Coffee gave a positiveimpression so that placing a strong brand image and brand image of Cap Bunga Flamboyant Coffee would always be remembered, and ultimately consumeropportunities for repurchase the Cap Bunga Flamboyant Coffee brand became very large, which was followed by the strength of the increasingly strong brandassociation with a value of +0,875, the uniqueness of the brand association which was getting higher with a value of +0,921, and the superiority of the brandassociation which was getting better with the value of +0,952 assuming ceteris paribus or other factors that affect the brand image of Cap Bunga FlamboyantCoffee to remain constant.

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Endah Astuti ◽  
Eny Kustiyah ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Physical Evidence ◽  
Quantitative Descriptive ◽  
Regression Tests

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction

scholarly journals The Impact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffee Shop City of Malang on Customer Satisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 172-178
Author(s):  
Khalikussabir ◽  
Abdul Waris
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Coffee Shop ◽  
Quantitative Descriptive Analysis ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Quantitative Descriptive ◽  
The Impact ◽  
Coffee Shops

The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee shops with all things modern nuances, one of factor is the number of students in Malang City is increasing year by year, so that this moment is used by entrepreneurs to establishing modern coffee shops in the city of Malang, but not all modern coffee shops can maintain their business because competition in introducing or selling products is not oriented to the characteristics of their consumers, this is a challenge for entrepreneurs to be able to understand the characteristics of their consumers well to be able to compete. The purpose of this study is to find out how the impact of utilitarian value, hedonic value, and brand image of modern coffee shops in Malang City on customer satisfaction by using a quantitative descriptive analysis method approach. The results of data analysis show that: 1) utilitarian value behavior that has a consumer has a significant effect on modern coffee shop customer satisfaction; 2) the hedonic value behavior that has consumers has a significant effect on modern coffee shop customer satisfaction; and 3) brand image embedded in consumers has a significant effect on modern coffee shop customer satisfaction.

scholarly journals Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan pada PT Stainlessindo Anugrah Karya di Kota Batam

JURNAL PUNDI ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Realize Realize
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Multiple Linear Regression Analysis ◽  
Knowledge Culture ◽  
Alpha Level ◽  
Iron Work

Business competition in the Batam city nowadays can be said to be very strict because of the growing knowledge, culture and technology so that more competitors are opening a business in the same field. To overcome the tight competition in the marketing of stainless steel and iron work, one of the efforts must be done by the company is to implement the strategy of service quality and promotion to improve customer satisfaction. The purpose of this study is to determine the influence of service quality and promotion on customer satisfaction at PT Stainlessindo Anugrah Karya in Batam city individually and at the same time. This study method is by using descriptive analysis, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study indicate that the variable of service quality and promotion individually and simultaneously have a positive value and significance below the alpha level that has been assigned on customer satisfaction variable which the coefficient value of service quality has the most dominant contribution, so it can be concluded that the variable of service quality and promotion have positive and significant influence on customer satisfaction variable individually and simultaneously.

scholarly journals Pengaruh Sarana Dan Prasarana Pendukung Wisata Terhadap Kepuasan Wisatawan Di Umbul Ponggok, Klaten

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Amin Kiswantoro ◽  
Dwiyono Rudi Susanto
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Techniques ◽  
Quantitative Descriptive Analysis ◽  
Probability Sampling ◽  
Visitor Satisfaction ◽  
Tourist Satisfaction ◽  
A Value ◽  
Quantitative Descriptive ◽  
Data Collection Technique

Abstract-- This study aims to examine the effect of innovation in infrastructure on visitor satisfaction at Ponggok Umbul tourist attraction, Klaten. The research method used is quantitative descriptive analysis method. The data collection technique is carried out through questionnaires using non probability sampling techniques to 100 respondents in Umbul Ponggok tourism object, with taking using incidental sampling techniques. The collected data is tabulated and then analyzed using simple linear regression analysis. From the results of calculations using SPSS 16, the results show that infrastructure facilities have an influence on the satisfaction of tourists visiting Umbul Ponggok with a value of 5.78%, and 94.22% influenced by other variables not examined in this study. And from the results of the T test it is known that the significance results are 0.016 or <from the probability value of 0.05, this result shows that the innovation of infrastructure means has a significant effect on visitor satisfaction at the Ponggok Umbul attraction, Klaten. Keywords: Tourist Satisfaction, Infrastructure Innovation, Umbul Ponggok  Abstrak-- Penelitian ini bertujuan untuk mengetahui pengaruh inovasi sarana dan prasarana terhadap kepuasan wisatawan di objek wisata Umbul Ponggok, Klaten. Metode penelitian yang digunakan adalah metode analisis deskriptif kuantitatif. Teknik pengumpulan data dilakukan melalui kuesioner menggunakan teknik non probability sampling untuk 100 responden di objek wisata Umbul Ponggok, dengan pengambilan menggunakan teknik sampling insidental. Data yang dikumpulkan ditabulasi dan kemudian dianalisis menggunakan analisis regresi linier sederhana. Dari hasil perhitungan menggunakan SPSS 16, hasil penelitian menunjukkan bahwa fasilitas sarana dan prasarana memiliki pengaruh terhadap kepuasan wisatawan yang berkunjung ke Umbul Ponggok dengan nilai 5,78%, dan 94,22% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Dan dari hasil uji T diketahui bahwa hasil signifikansi 0,016 atau < dari nilai probabilitas 0,05, hasil ini menunjukkan bahwa inovasi sarana dan prasarana memiliki pengaruh yang signifikan terhadap kepuasan pengunjung di objek wisata Umbul Ponggok, Klaten. Kata kunci: Kepuasan Wisatawan, Inovasi Sarana dan Prasarana, Umbul Ponggok

scholarly journals PENGARUH PENGALAMAN MEREK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN MENGGUNAKAN SHAMPO L’ORÉAL DI KOTA PALU

2020 ◽  
Vol 4 (3) ◽  
pp. 219-228
Author(s):  
Intan Permatasari ◽  
Syamsul Bachri ◽  
Ponirin Ponirin
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Experience ◽  
Purposive Sampling ◽  
The Relationship

This research aims to know and analyze: (1) To analyze the influence of brand experience and brand image simultaneously have a significant influence on consumer satisfaction using L'Oréal Shampoo in Palu City (2) To analyze the influence of brand experience partially have a significant influence on customer satisfaction L'Oréal Shampoo in Palu City and (3) To analyze the influence of brand image partially have a significant effect on consumer satisfaction using L'Oréal Shampoo in Palu City. The type of research used is quantitative (showing the relationship between variables). The population in the study were those who used L'Oréal Shampoo in Palu city twice in the last 3 months. Sampling technique in this study using purposive sampling, with the number of samples of 75 people. Data collection using questionnaires. The analytical method used multiple linear regression analysis using SPSS release 16. The results showed that (1) The influence of brand experience and brand image simultaneously influenced the consumer's satisfaction by using L'Oréal Shampoo in Palu City (2) brand partially influential to customer satisfaction using L'Oréal Shampoo in Palu City (3) There is influence of brand image by partially influential toward consumer's satisfaction using L'Oréal Shampoo in Palu City. Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) Untuk menganalisis pengaruh pengalaman merek dan citra merek secara simultan berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu (2) Untuk menganalisis pengaruh pengalaman merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu dan (3) Untuk menganalisis pengaruh citra merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel). Populasi dalam penelitian adalah yang menggunakan Shampo L’Oréal di kota Palu sebanyak 2 kali dalam 3 bulan terakhir. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 75 orang. Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linear berganda dengan menggunakan aplikasi SPSS release 16. Hasil penelitian menunjukan bahwa (1) Terdapat pengaruh pengalaman merek dan citra merek secara simultan berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di  Kota Palu (2) Terdapat pengaruh pengalaman merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu (3) Terdapat pengaruh citra merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu.

scholarly journals Dampak Brand Image dan Customer Experience terhadap Customer Satisfaction (Studi Pada Penonton Bioskop XXI di Surabaya)

2020 ◽  
Vol 8 (3) ◽  
pp. 1050
Author(s):  
Yohanes Geraldi Yuda Pradipta
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Customer Experience ◽  
Consumer Experience ◽  
The Impact

The pressures from such high activity will cause tension, fatigue, fatigue, and stress. Currently, the cinema industry has a promising market, shown by people who have high enthusiasm to watch in the cinema. The impact of brand image and consumer experience on cinema consumer satisfaction is an interesting topic to study. This research was intended to investigate and analyze the influence of brand image and customer experience with the satisfaction of cinema viewers in XXI Surabaya. The purposive sampling method was used through the judgmental sampling method for 50 samples. The hypothesis is tested through multiple linear regression analysis. The results of the first tested hypothesis were found that the brand image variable positively and significantly affected the satisfaction of XXI cinema viewers. The results of the second hypothesis test show that the customer experience variable has a positive and significant effect on customer satisfaction watching at the XXI cinema.

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN

2017 ◽  
Vol 7 (1) ◽  
pp. 30
Author(s):  
Nur Dianah ◽  
Henny Welsa
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The Media

The purpose of this study is to describe the effect of product quality and brand image on purchasing decisions smartphones Xiaomi, the effect purchasing decisions on consumer satisfaction smartphone Xiaomi, the effect of product quality and brand image to satisfaction consumers smartphones Xiaomi, and the effect of product quality and brand image together on purchasing decisions smartphones Xiaomi and customer satisfaction. This research is classified in research exspost facto. Its population is a student at the Faculty of Economics University Sarjanawiyata Tamansiswa that are currently using or have used a smartphone Xiaomi and samples for the study of 100 people. Methods of data collection is done by using the media questionnaires, while data analysis techniques using multiple linear regression analysis were supported by detrminan coefficient F test and T, and classical assumption test consisting of multicoloniarity, heterocedasticity test, and test for normality and path analysis. The results showed that the quality of the product does not affect the purchase decision Xiaomi smartphone, brand image influence on purchase decisions Xiaomi smartphone. Product quality, brand image affects customer satisfaction while purchasing decisions do not affect the Xiaomi smartphone customer satisfaction. Taken together the product quality and brand image influence on purchasing decisions and consumer satisfaction Xiaomi smartphone. Keywords: product quality, brand image, purchasing decisions, customer satisfaction.

scholarly journals The Effect Of Brand Image, Quality Products And Price On Samsung Handphone Decision Purchase

2020 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Della Nuril M ◽  
Yuniorita Indah Handayani
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Analysis Method

This study aims to determine the effect of Brand Image either together or partially or to know the variables that affect consumer purchasing decisions. Independent variables used in this study are brand image (X1), Product Quality (X2) and Price (X3) while the dependent variable is Purchase Decision (Y). The research method used in this research is quantitative research method by using sample of 50 respondents of STIE Mandala Jember Students. Data analysis method used in this research is descriptive analysis method and multiple linear regression analysis. Data processing is done by using computer software SPSS 20 for windows. Keywords: Brand Image, Product Quality, Price and Purchase Decision

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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