scholarly journals Video Streaming and Internalized Surveillance

2018 ◽  
Vol 16 (2) ◽  
pp. 238-257
Author(s):  
Karoliina Talvitie-Lamberg
Keyword(s):  
Social Media ◽  
Video Streaming ◽  
Online Environment ◽  
Normative Judgment ◽  
Disciplinary Power ◽  
Observational Analysis ◽  
The Everyday ◽  
Media Environments ◽  
The Individual

This paper aims to develop knowledge about the complicated ways in which the modern individual uses surveillance (techniques) and the ways surveillance uses the individual. My observational analysis of a videostreaming community reveals the central role that surveillance plays in participating and becoming visible in an online environment. The results show that through disciplinary and lateral surveillance, participants produced context-defined I-narrations and formed themselves following the normative judgment of the environment. The same mechanism may be observed in other videostreaming social media environments and the modern social media-saturated society in general. This is an inconspicuous way to produce surveillant individualism. Contrary to the notion of exploitative participation, this study reveals the productive power of surveillance. My research suggests that disciplinary power is integrated into the everyday in online DIY environments and it creates the space and framework for communication in these environments. Surveillance practices offer empowering means for forming identities.

scholarly journals Between Bullshit and Faketuality

2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Elena Pilipets
Keyword(s):  
Social Media ◽  
News Media ◽  
Search Engines ◽  
Online News ◽  
Refugee Crisis ◽  
Visual Content ◽  
Viral Spread ◽  
The Everyday ◽  
Digital Methods ◽  
Media Environments

This paper explores the anomalous role that today’s social media environments play in the dynamics of affective amplification through viral visual content. Affected by the post 9/11 logic of media securitization, the circulation of manipulated images and internet memes has created an atmosphere of controversial sentiments and irrational facts. The prevalent experience of disorientation that perpetuates itself in these relations feeds on the everyday micro-anticipations of claim and counterclaim, making the double binary of fact and fiction, source and adaptation impossible to sustain. Against this background, the discussion will focus on how the viral spread of one particular image during the refugee crisis has contributed to the emergence of the issue of ‘terrorist refugees’. Exploring the infrastructures of media alert behind this issue, I address the re- and premediating forces at play in the circulation of the image as faketual. Rather than relying on the availability of valid sources, networked formations of faketuality feel true even they are known to be fabricated. I develop this argument by adapting digital methods to reflect on the shifts in controversial relations of relevance/visibility as they unfold through our everyday encounters with search engines, online news media, and social platforms.

Stock hunting or blue chip investments?

2019 ◽  
Vol 12 (1) ◽  
pp. 1-23
Author(s):  
Atul Shiva ◽  
Manjit Singh
Keyword(s):  
Social Media ◽  
Conjoint Analysis ◽  
Individual Investors ◽  
Financial Advisors ◽  
Content Type ◽  
Social Media Platforms ◽  
Media Environments ◽  
The Individual ◽  
Investment Portfolios ◽  
Selection Of

Purpose The purpose of this paper is to study the individual investors’ preferences towards stock selection in social media environments. The study is conducted to understand the implications and conceptual directions for the corporates and financial advisors to understand the choices of individual investors applied in financial markets. Further, this study aims to examine the selection of the most preferred social media platform and behavioral intentions of investors towards selection of investment portfolios in Indian stock markets. Design/methodology/approach A questionnaire was designed based on the technique of conjoint analysis and was responded by 428 respondents belonging to the Northern region of India. The estimation of preference functions in Conjoint Analysis was designed by using orthogonal arrays and was calculated using the ordinary least square regression technique. Findings This study reveals that while making selection of desired investment portfolios, the investors give highest preference to social media platforms in terms of highest utility value and range followed by their preference for behavioral intentions to invest. Among different social media platforms, the investors preferred Twitter the most, followed by Facebook and the primary interest of investors was observed towards Intra-day trading purposes and balanced portfolio investments in financial markets. The major reason behind opting the social media platforms was selection of speculative stocks. Research limitations/implications The actual individual investment behavior cannot be observed through the survey, which limits the external validity of the study. Practical implications The paper presents a very important practical tool that can help financial advisors, opinion leaders and corporates in defining their target audience more sharply for investment-related advice. The findings revealed by the study will put them in a better position to understand how investors differ behaviorally and they will get acquainted with their choices and preferences while making investment decisions in the backdrop of social media environments. The preferences of the investors based on social media usage discovered by the study will not only enable the individual investors understand their own preferences, but those of the other investors as well in terms of planned investment decisions and choices. Originality/value The paper is a first of its kind to empirically identify the individual investors and their preferences and choices by applying conjoint analysis in the new social media environment. The study thus integrates the gap between marketing theories and emerging theories of behavioral finance to understand the investor behavior in a better way.

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals ‘Smash the patriarchy’: the changing meanings and work of ‘patriarchy’ online

2021 ◽  
Vol 22 (2) ◽  
pp. 165-189
Author(s):  
Rosemary Lucy Hill ◽  
Kim Allen
Keyword(s):  
Social Media ◽  
Online Communities ◽  
Digital Culture ◽  
The Everyday ◽  
The 1960S

This article discusses the resurgence of the term ‘patriarchy’ in digital culture and reflects on the everyday online meanings of the term in distinction to academic theorisations. In the 1960s–1980s, feminists theorised patriarchy as the systematic oppression of women, with differing approaches to how it worked. Criticisms that the concept was unable to account for intersectional experiences of oppression, alongside the ‘turn to culture’, resulted in a fall from academic grace. However, ‘patriarchy’ has found new life through Internet memes (humorous, mutational images that circulate widely on social media). This article aims to investigate the resurgence of the term ‘patriarchy’ in digital culture. Based on an analysis of memes with the phrase ‘patriarchy’ and ‘smash the patriarchy’, we identify how patriarchy memes are used by two different online communities (feminists and anti-feminists) and consider what this means for the ongoing usefulness of the concept of patriarchy. We argue that, whilst performing important community-forming work, using the term is a risky strategy for feminists for two reasons: first, because memes are by their nature brief, there is little opportunity to address intersections of oppression; secondly, the underlying logic of feminism is omitted in favour of brevity, leaving it exposed to being undermined by the more mainstream logic of masculinism.

Designing Sensory and Social Tools for Neurodivergent Individuals in Social Media Environments

2021 ◽  
Author(s):  
Lauren Race ◽  
Amber James ◽  
Andrew Hayward ◽  
Kia El-Amin ◽  
Maya Gold Patterson ◽  
...  
Keyword(s):  
Social Media ◽  
Media Environments

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

The Everyday in a Time of Transformation: Exploring a Single South African Lifeworld after 20 Years of Democracy

2017 ◽  
Vol 13 (1) ◽  
pp. 32-54
Author(s):  
P. Conrad Kotze ◽  
Jan K. Coetzee
Keyword(s):  
Social Sciences ◽  
South Africa ◽  
South African ◽  
Sociological Research ◽  
Contemporary Debate ◽  
The Social ◽  
The Everyday ◽  
Ontological Turn ◽  
The Individual ◽  
Epistemological Framework

Transformation has come to be a defining characteristic of contemporary societies, while it has rarely been studied in a way that gives acknowledgement to both its societal effects and the experience thereof by the individual. This article discusses a recent study that attempts to do just that. The everyday life of a South African is explored within the context of changes that can be linked, more or less directly, to those that have characterized South Africa as a state since the end of apartheid in 1994. The study strives to avoid the pitfalls associated with either an empirical or solely constructivist appreciation of this phenomenon, but rather represents an integral onto-epistemological framework for the practice of sociological research. The illustrated framework is argued to facilitate an analysis of social reality that encompasses all aspects thereof, from the objectively given to the intersubjectively constructed and subjectively constituted. While not requiring extensive development on the theoretical or methodological level, the possibility of carrying out such an integral study is highlighted as being comfortably within the capabilities of sociology as a discipline. While the article sheds light on the experience of transformation, it is also intended to contribute to the contemporary debate surrounding the current “ontological turn” within the social sciences.

Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carolin Siepmann ◽  
Lisa Carola Holthoff ◽  
Pascal Kowalczuk
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Goods ◽  
Content Type ◽  
The Status ◽  
Self Actualization ◽  
The Individual ◽  
High Level

Purpose As luxury goods are losing their importance for demonstrating status, wealth or power to others, individuals are searching for alternative status symbols. Recently, individuals have increasingly used conspicuous consumption and displays of experiences on social media to obtain affirmation. This study aims to analyze the effects of luxury and nonluxury experiences, as well as traditional luxury goods on status- and nonstatus-related dimensions. Design/methodology/approach After presenting the theoretical foundation, the authors conduct a study with 599 participants to compare status perceptions elicited by the conspicuous consumption of luxury goods, luxury experiences and nonluxury experiences. The authors investigate whether experiences that are visibly consumed on Instagram are replacing traditional luxury goods as the most important status symbols. Furthermore, the authors examine the effects of the content shown on nonstatus-related dimensions and analyze whether status perceptions differ between female and male social media communicators. Finally, the authors analyze how personal characteristics (self-esteem, self-actualization and materialism) influence the status perceptions of others on social media. Findings The results show that luxury goods are still the most important means of displaying status. However, especially for women, luxury experiences are also associated with a high level of social status. Thus, the results imply important gender differences in the perceptions of status- and nonstatus-related dimensions. Furthermore, the findings indicate that, in particular, the individual characteristics of self-actualization and materialism affect status perceptions depending on the posted content. Originality/value While the research has already considered some alternative forms of conspicuous consumption, little attention has been given to experiences as status symbols. However, with their growing importance as substitutes for luxury goods and the rise of social media, the desire to conspicuously consume experiences is increasing. The authors address this gap in the literature by focusing on the conspicuous display of luxury and nonluxury experiences on social media.

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