scholarly journals Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations

2017 ◽  
Vol 9 (1) ◽  
pp. 31
Author(s):  
Umaimah Wahid ◽  
Anggun Eka Puspita
Keyword(s):  
Public Relations ◽  
Public Relation ◽  
Brand Awareness ◽  
Research Focus ◽  
Good Relationship ◽  
Traffic Jam ◽  
The People ◽  
Data Collection Technique

Online transportation is nowadays popular in Indonesia and becomes a new alternative for people due to its efficiency and effectivity. One of the most famous online transportations is PT.Go-Jek Indonesia. People prefer to choose it to anticipate traffic jam in Jakarta and the surroundings. Besides PT. Go-Jek, there are some similar transportations such as PT.GRAB, UBER, and so on. This condition caused the competition among the online transportations resulting in the necessity to create a strong brand around the people. In accordance to that matter, the role of public relation is quite significant to increase Brand awareness in society. This research focus on the role of public relations to increase the brand awareness of PT Go-Jek using the theory of mixed public relation strategy by Thomas L. Harris that is famous of his concept,  ‘P.E.N.C.I.L.S’. The method of this research is case study by interview completed by data as data collection technique. The activity of public relations involves the 7 strategies of public relation to increase brand awareness. The activities were for example publication, holding interesting events, establishing good relationship with society, cooperating with other companies, creating a positive image, providing services and new features for the society. Those are meant to show that PT. GO-JEK gives the best service for customers and society to strengthen the brand awareness of PT. Go-Jek. Those efforts of PT Go-Jek resulted in increasing the brand awareness so that society chooses that online transportation as an alternative of nowadays internet-based transformation.  Transportasi online saat ini marak di Indonesia dan menjadi alternatif baru bagi masyarakat karena efisien dan efektif. Salah satu transportasi online yang fenomena adalah PT. Go-Jek Indonesia yang menjadi pilihan masyarakat dalam mengantisipasi kemacetan Jakarta dan sekitarnya. Selain PT. Go-Jek, terdapat beberapa transportasi sejenis lannya yang beroperasi seperti PT.GRAB, UBER dan lainnya. Kondisi tersebut memunculkan persaingan di antara perusahan-perusahaan transportasi online yang harus menciptakan brand yang kuat di tengah masyarakat. Dalam Upaya tersebut peran public relations sangat penting untuk meningkatkan Brand Awareness di masyarakat. Fokus penelitan ini adalah peran public relations dalam mingkatkan kesadaran mereka PT. Go-Jek. Menggunakan teori strategi bauran pemasaran Humas Thomas L. Harris yang terkenal dengan konsep ‘P.E.N.C.I.L.S’. Metode penelitian adalah studi kasus dengan teknik pengumpulan data wawancara dan dilengkapi data. Kegiatan marketing public relations berlaku dalam meningkatkan brand awareness ke 7 strategi marketing public relations. Kegiatan seperti publikasi, melaksanakan kegiatan-kegiatan menarik, establishgood hubungan dengan masyarakat, menjalin kerjasama dengan perusahaan lain, meningkatkan citra positif, menyediakan layanan, dan menambahkan fitur baru dalam jaringan yang disediakan kepada masyarakat. Semua hal itu sebagai upaya yang serius dan sungguh-sungguh PT. Go-Jek memberikan pelayanan terbaik kepadakonsumen khususnya dan masyarakat umum agar kesadaran merek PT. Go-Jek semakin kuat.

Analisis Pengembalian Kredit Terhadap Profitabilitas Pada PT Bank Sumut Cabang Gunungsitoli

Owner ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 160
Author(s):  
Victorinus Laoli
Keyword(s):  
Data Collection ◽  
Positive Influence ◽  
Business Continuity ◽  
Working Capital ◽  
The People ◽  
Data Collection Technique

One manifestation of the important role of banking in a region, as implemented by PT Bank Sumut, Gunungsitoli Branch, is to distribute loans for investment, consumption and working capital for the people in the area. The purpose of providing credit for banks is the return of credit that earns interest and can increase income to finance activities and business continuity. From the results of research conducted with this data collection technique, it shows that PT Bank Sumut has a number of loans from 2009 to 2014 which each year rises. From this study, it is also known that the rate of credit repayment has a positive influence on the level of profitability.

THE EFFECT OF EVENT AND PUBLICITY TOWARDS BRAND AWARENESS ON FINANCIAL SERVICE AUTHORITY (OJK)

2017 ◽  
Vol 2 ◽  
pp. 281-292
Author(s):  
Donant Alananto Iskandar ◽  
Siti Dewi Sri Ratna Sari
Keyword(s):  
Public Relations ◽  
Significant Influence ◽  
Quantitative Method ◽  
Statistical Approach ◽  
Financial Service ◽  
The Other ◽  
Brand Awareness ◽  
Financial Service Authority ◽  
Other Hand ◽  
The People

This study aims to find out the effect of event and publicity towards brand awareness on Indonesia Financial Service Authority, usually called with its abbreviation OJK. The research background is because OJK was newly established as a financial service authority, replacing Bank Indonesia. Therefore, exploring the awareness of the people about the function of OJK is interesting to be a research subject.This method used in this study is the quantitative method with 82 samples as the questionnaire respondents. The population chosen was an OJK’s event held at LPPI and Indonesia Banking School with 122 participants. Validity, reliability, normality, multicollinearity, heteroskedasticity, correlation, determination, regression, hypothesis and ANOVA tests are used as a statistical approach in order to define the outcome of the survey. The results of this study are both event and publicity have a positive and a significant influence towards brand awareness partially and simultaneously. As the conclusion, OJK should continue its programs. On the other hand, OJK should find another public relations strategy to accelerate people awareness about the duties of OJK. Keywords: Event, Publicity, Brand Awareness

scholarly journals Role of Environment in Connecting Disabled and Abandoned Children to Society (A case Study of Turning Rofaydeh Welfare Complex Project into a House in a Neighborhood Park)

2016 ◽  
Vol 10 (5) ◽  
pp. 121
Author(s):  
Fateme Yarmohammad
Keyword(s):  
Research Methodology ◽  
Mental Disability ◽  
Disabled Children ◽  
Field Methods ◽  
The People ◽  
Physically Disabled Children ◽  
Neighborhood Scale ◽  
Complex Project

<p class="zhengwen">Due to physical and mental disability, children tend to withdraw themselves from society especially if their parents abandon them, and if society fail to establish a suitable relationship with these children, their presence will uproot from society. In this paper, we deals with the case Rofaydeh Welfare Services Complex in Iran in the he city of Tehran where 60 disabled, mentally or physically disabled children are taken care of, some of them were also orphans. The aim of the article is to provide an environment which is conducive to more relationship and interaction of these children with members of society with regard to their lack of caretaker and family, as well as protecting the primacy of the children's living spaces as their home.</p><p>The research methodology included library and field methods; thus, suitable strategies were developed to achieve the goal of this paper. The research indicates that designing the complex as a house in the middle of the neighborhood park allows for children's presence in the society among the people and close interaction with people through being positioned in a neighborhood park, as well as providing the presence of the children in a space similar to a house which is every child's wish. On neighborhood scale, the park protects the children from social damages so that they feel sense of intimacy working between them and people.</p>

scholarly journals Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 175
Author(s):  
Scelly Alvionita Chayadi ◽  
Riris Loisa ◽  
Sudarto Sudarto
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Planning Process ◽  
Brand Awareness ◽  
High Quality ◽  
Coffee Shop ◽  
Strategic Planning Process ◽  
Data Collection Technique ◽  
The Right ◽  
Public Relations Strategy

The rapid growth of the coffee business in Indonesia especially JABODETABEK, has resulted in very tight competition for entrepreneurs in the coffee sector, this has made coffee shop entrepreneurs have to be able and must have the right strategy in dealing with this competition. The purpose of this study is to determine the Marketing Public Relations strategy of Kopi Kenangan in building brand awareness for the last 3 years. The theory used in this research is Whalen's 7 step Strategic Planning Process. The method used in this research is qualitative with the case study method. The data collection technique used was in-depth interviews. The results of this study indicate that the Marketing Public Relations of Kopi Kenangan wants to instill the mindset of "Affordable with High Quality Coffee" into the minds of consumers by using the Marketing Public Relations strategy consisting of pull, push and pass carried out by PR & Communications Kopi Kenangan. So that the process of maintaining brand awareness starts from not realizing the original brand of Kopi Kenangan, to the peak of the mind which means the success of Kopi Kenangan as a coffee brand that is able to develop and compete.Pesatnya pertumbuhan bisnis kopi yang ada di Indonesia terutama JABODETABEK sehingga menimbulkan persaingan yang sangat ketat bagi para pengusaha bidang kopi, hal tersebut membuat para pengusaha kedai kopi harus mampu dan harus mempunyai strategi yang tepat dalam menghadapi persaingan tersebut. Tujuan dari penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan dalam penelitian ini adalah Whalen’s 7 step Strategic Planning Process. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara mendalam (depth interview). Hasil penelitian ini menunjukan bahwa Marketing Public Relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” kedalam benak konsumen dengan menggunakan strategi Marketing Public Relations yang terdiri dari pull, push and pass yang dilakukan oleh PR & Communications Kopi Kenangan. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.

scholarly journals PERAN MANAJEMEN SDM DALAM LEMBAGA PENDIDIKAN UNTUK MENINGKATKAN MUTU PENDIDIK

2020 ◽  
Vol 2 (1) ◽  
pp. 33-44
Author(s):  
Ita Nurmalasari ◽  
Dewi Zainul Karimah
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Islamic Education ◽  
Observation Study ◽  
Study Program ◽  
Education Management ◽  
Data Collection Technique

This study examines the role of human resource management in improving the quality of educators. This research uses a qualitative approach with case study. This research site is in MTs Nu Ma'arif Kemiri, Purworejo Regency. The data collection technique used by researchers is interview observation. In this study, the object of research is the Role of Human Resources to Achieve Workforce Quality in MTs Nu Ma'arif Kemiri. Research data collection using descriptive observation, interview or qualitative methods. This interview observation study was conducted by lecturers and students of Islamic Education Management Study Program with student WK in MTs Nu Ma'arifKemiri. This activity aims to observe the Quality of Human Resources Workers conducted by MTs Nu Ma'arif Kemiri.

scholarly journals Administrasi HUSEMAS

2019 ◽  
Author(s):  
ANNISA
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Mutual Understanding ◽  
Press Releases ◽  
Street Vendors ◽  
Good Relationship ◽  
The Public ◽  
The Press ◽  
Contingency Plans

Implementation of Public Relations or Public Relations is the entire implementation and application of the role of public relations in an organization / agency / company that has been planned, and organized with the aim of creating and maintaining mutual understanding and connecting between companies and their communities. These objectives can be applied through various programs / programs that benefit companies and the public in supporting them with information openness. This research aims to study and describe the Public Relations Implementation of the PSDA Office to foster good relations with external publics such as the press, agreements, and others. information. In a good relationship made by the Public Relations Department of the PSDA to reporters in the disclosure of information through the form of activities of forming personal contacts, press releases, and contingency plans. The good relations of PSDA Public Relations with Cross-Chancellors in information disclosure are coordinating activities, inviting the Governor, providing assistance, and holding social activities. The good relations of PSDA Public Relations with Universities in information disclosure are through apprenticeship / job training / street vendors, as well as holding World Water Day seminars.

scholarly journals The Role of Literary Artists in Environmental Movements: Minamata Disease and Michiko Ishimure

2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Orika Komatsubara
Keyword(s):  
Social Issues ◽  
Environmental Harm ◽  
Case Study Methodology ◽  
Minamata Disease ◽  
Environmental Resistance ◽  
The People ◽  
Poetic Expression ◽  
Study Methodology

By offering new fantasies, perspectives and representations, artists have the power to make people aware of social issues and inspire them to action. This paper describes how artists can offer a vision of environmental resistance by employing fantasy and using tools of poetic expression for communities affected by environmental destruction. This paper employs a case study methodology to examine the Minamata disease victims’ movement in Japan through the lens of environmental justice. As part of this movement, writer Michiko Ishimure created a fantasy called Mouhitotsu-no-konoyo, based in a mythical world and featuring the moral relationships that the people of Minamata, Kumamoto Prefecture, had embraced before modernisation. I will show the importance of this fantasy for the movement, analysing it from two perspectives: those of ningenteki-dori (the human principle) and the invisible fantasy about the mythical world. Ishimure’s fantasy offers a moral message to prevent further environmental harm.  

scholarly journals The Role of Public Relations in the Delivery of Forestry Services in Ghana

2017 ◽  
Vol 50 (1) ◽  
pp. 37-43
Author(s):  
Kofi Ampadu Boateng ◽  
Petra Hlaváčková
Keyword(s):  
Public Relations ◽  
Random Sampling ◽  
Social Relationship ◽  
Relevant Information ◽  
Consumer Awareness ◽  
Interview Schedule ◽  
Forestry Commission ◽  
Forestry Services

Abstract Public Relations (PR) is a natural, vital as well as persistent component of human social relationship. It may involve a campaign designed to develop goodwill for an individual or an organisation. There are, however, few researches relating to public relations and delivery of forestry services. The aim of this study was to examine the role public relations play in the delivery of forestry services with Ghana as case study. In order to obtain the relevant information for this research, an interview schedule was developed and used to gather information from regional heads and a set of questionnaire administered to the rest of the participants through random sampling. The research further affirmed that PR increases consumer awareness and identified radio and television to be the commonest PR tools used by the Ghana Forestry Commission (GFC). The study concluded that PR to a greater extent is the foundation of an organisation and its activities influence the execution and delivery of services. GFC is, however, urged to explore other inexpensive yet effective PR tools and strategies in order to broaden their reach.

The role of pragmatic cultural schema in analysing public relations communication strategies

2019 ◽  
Vol 9 (3) ◽  
pp. 277-294
Author(s):  
Talal M. Almutairi ◽  
Hussain Al Sharoufi ◽  
Ali A. Dashti
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Cultural Influence ◽  
Public Relation ◽  
Critical Approach ◽  
New Model ◽  
Cultural Schema ◽  
New Framework

This article adopts a critical approach to public relations by applying a new model for analysing public relations discourse in the context of the Kuwaiti Police. It further attempts to apply a new pragmatic framework that might provide a new alternative for analysing public relations practices thus shedding more light on this professional area. Hence, it is suggested in this article that the use of Sharifian’s cultural pragmatic framework could be effective in anchoring overarching meanings in public relations discourse. Three Officers from the Kuwaiti Police were consequently interviewed for this study, with their interviews being analysed in light of the new framework, thereby exploring the issue of cultural influence in public relations discourse and testing the efficacy of applying the new framework on public relation practices. The application of this framework subsequently generates four themes related to Police public relations discourse.

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