scholarly journals Perekrutan Praktisi Hubungan Masyarakat dalam Kajian Teori Feminis dan Velvet Ghetto

2018 ◽  
Vol 9 (2) ◽  
pp. 126
Author(s):  
Deborah N Simorangkir
Keyword(s):  
Public Relations ◽  
Gender Equity ◽  
Professional Associations ◽  
Point Of View ◽  
Leadership Role ◽  
Career Counselling ◽  
Top Management ◽  
The Public ◽  
Management Positions ◽  
Feminist Theories

One main issue found in gender research studies on public relations is the small number of women who hold a leadership role. However, this fact does not only apply to the public relations inudstry, but almost all industries. The purpose of this article is to analyze the prblem within the recruitment process of PR practitioners from the point of view of the senior practitioners. In order to achieve this, focus group discussions were conducted with senior PR practitioners who are members of a PR professional association. Data gatheredwere analyzed from the perspective of feminist theories and The Velvet Ghetto. Based on the discussions, two conclusions were made. First, That the public relations profession is an ‘open profession’, which means that it should be open for, a) men and women, b) all ages, c) all backgrounds and disciplines. Second, that statistically and universally, a) PR education appears to be more attractive to women compared to men, b) overall, there are more female PR practitioners than males, however, c) at the senior, top management positions in large companies, beit national or international, male practitioners are dominant. The researcher concludes that there needs to be an attempt to increase the status of the PR profession in the society, and strive to achieve gender equity in reaching top management. The researcher suggests for colaborations to be held between three parties, namely: Higher education institutions, professional associations, and industries. Such colaborations can be in the form of mentorships between a beginner and a manager; career counselling; and workshops. Companies are also advised to establish policies, e.g. flextime, and offer facilities, e.g., daycares, that would enable women to pursue a career.    Salah satu pokok permasalahan yang ditemukan dalam studi gender humas adalah sedikitnya perempuan yang memegang peran kepemimpinan. Namun, fakta ini tidak semata-mata terjadi di industri humas, melainkan di hampir semua industri.Tujuan dari artikel ini adalah untuk menganalisa permasalahan yang ada pada proses perekrutan praktisi hubungan masyarakat (humas) dalam sudut pandang praktisi senior. Untuk mencapai tujuan ini maka diadakan diskusi kelompok terarah dengan praktisi senior humas yang tergabung dalam sebuah asosiai profesi humas sebagai peserta. Data yang diperoleh dianalisa dari sudut pandang teori feminis dan velvet ghetto. Berdasarkan diskusi tersebut dapat diambil dua kesimpulan. Pertama, Bahwa profesi humas adalah ‘profesi terbuka’, yang berarti, a) baik pria dan perempuan, b) tanpa batasan usia, c) dari latar belakang dan disiplin apapun, tidak hanya komunikasi yang bisa memasuki profesi humas. Kedua, Bahwa secara statistik dan secara universal a) pendidikan humas lebih banyak memikat perempuan daripada laki-laki, b) perempuan praktisi humas jumlahnya melebihi praktisi pria, tetapi c) posisi-posisi senior, pada posisi top pada perusahaan-perusahaan besar, baik itu nasional atau internasional, didominasi oleh praktisi pria. Penulis menyimpulkan bahwa perlu adanya upaya untuk meningkatkan derajat profesi humas di mata masyarakat, dan juga mengupayakan agar adanya keseteraan gender dalam meniti karir humas sampai ke tingkat top management. Penulis mengusulkan adanya kerjasama antara tiga pihak yaitu instansi pendidikan tinggi, asosiasi profesi, dan industri. Kerjasama tersebut dapat berupa mentorship antara praktisi pemula dengan praktisi manager; konseling karir; dan loka karya. Perusahaan juga dihimbau untuk memberlakukan kebijakan yang memudahkan perempuan untuk berkarir, seperti flextime dan pengadaan penitipan anak (daycare).

scholarly journals Factors that affect public relations practice: in the case of Tigray Education Bureau

2020 ◽  
Vol 9 ◽  
pp. 184-194
Author(s):  
Solomon Shiwabaw Mulu
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Quantitative Research ◽  
Sampling Method ◽  
Point Of View ◽  
Disciplinary Boundaries ◽  
The Public ◽  
Tigray Region ◽  
Qualitative Research Design ◽  
Reporting Method

Public relations practice is a profitable interpretation of an organization's new and continuous relationship with stakeholders, including customers, by managing all communication relationships with the organization that creates the reputation and protects its reputation [5]. The researcher has employed mixed research methods. Mixed approaches are far more compressive than attacking a problem one point of view and allow a different type of data to be accessed from disciplinary boundaries. Employing a purposive sampling method, a total of 7 PR officers of the Tigray region education Bureau and the Public relations Manager of the respective Bureau have been selected. An interview and questionnaires have been employed to gather data. After the researcher has collected the relevant data using the mixed research methods it has been analyzed. The data which was gathered using a quantitative research method has been analyzed and interpreted in a table and report in percentage with sufficient explanation for each table result and percentages using SPSS data analyzing software. Besides, the gathered data using a qualitative research design was analyzed in the reporting method with elaboration.

Die Öffentlichkeitsarbeit des Staates und die Akzeptanz seiner Entscheidungen

2019 ◽  
Author(s):  
Felix Drefs
Keyword(s):  
Public Relations ◽  
Point Of View ◽  
Public Communication ◽  
Private Institutions ◽  
Public Authorities ◽  
Protest Movements ◽  
State Institutions ◽  
The Public ◽  
Free Process ◽  
The University

Just as in the private sector, the public communication activities of state institutions have gained increased weight and significance in our media society. In contrast to the public relations of private institutions, however, the communications of public authorities are subject to severe constitutional restrictions. Promotional activities by state institutions can pose a serious threat to the free process of forming a political opinion in a democratic society. At the same time, public authorities are facing increased demands for transparency and increasing difficulties in gaining acceptance for their decisions, which has been underlined in particular by recent protest movements. Against this background, this thesis, which was supervised at the University of Frankfurt, analyses the informal communications of state institutions and public acceptance of their decisions from a constitutional point of view. It identifies the legal scope within which public institutions are justified in promoting their decisions by means of public communication activities.

scholarly journals Peran Public Relations dalam Film Hancock

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 145
Author(s):  
Muhammad Reyzha Noorsyam Arkian ◽  
M Subur Drajat ◽  
Dadi Ahmadi
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Effective Means ◽  
Point Of View ◽  
Persuasive Communication ◽  
Media Relations ◽  
Literature Study ◽  
The Public ◽  
Representation Level

Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media.  The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”.  The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level.  In this research the data collection techniques used are observation, documentation, literature study, and interviews.  The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif.  Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas.  Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media.  Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah  metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi.  Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara.  Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel.  Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan  dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan.  Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations.  Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske

scholarly journals فاعلية العلاقات العامة في التوعية بمخاطر ظاهرة العنف الطلابي بمؤسسات التعليم العالي

2021 ◽  
Vol 33 (1) ◽  
pp. 147-169
Author(s):  
د. الرشيد داؤد ادم سليمان
Keyword(s):  
Public Relations ◽  
Survey Methodology ◽  
Main Tool ◽  
Point Of View ◽  
Political Organizations ◽  
The Public ◽  
Student Violence ◽  
Political Works ◽  
The University ◽  
Higher Institutions

The researcher aimed in this study to highlight some of the causes and motivates of student’s violence, and finding out the effectiveness of public relations programs in raising awareness about the risks of student violence in institutions of higher education. the researcher has used study survey methodology and comprehensive inventory The research community consists from all public relations staff in Omdurman Islamic University The study sample was selected by used the comprehensive inventory method and it is number was (15) individuals. The researcher has used a questionnaire as a main tool to know the researchers point of view the data was analyzed through the SPSS program and the most important result are:  1-the study  confirmed  that the first responsible to find solution for the phenomenon of student violence  in Sudanese  higher institutions is the deanship of students affairs and it is  working  to educate the student about  the important of practicing  democracy and  dialogue values ,  the study proved that one of the main reason causes student violence is political organizations and their  activities and   the  student  themselves  and  their unconscious  involvement  in political  works  in   universities  according  to the vision  of their political parties. The most important recommendations:-the public relations should work closely with the deanship of students affairs to instill the values of fellowship, brotherhood ,love, tolerance and friendship among students, activate the role of the public relations department in the Sudanese universities and give it greater power so that it can participate the senior management in decision making, and it must be the first responsible to provide solution to solve  students violence the PRs must train the university guards and define their roles and tasks accurately because they are so close to the students.

scholarly journals Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Suraya Mansur ◽  
Sari Anggaraini Harsono
Keyword(s):  
Public Relations ◽  
News Coverage ◽  
Online News ◽  
Press Release ◽  
Community Empowerment ◽  
Point Of View ◽  
Case Study Method ◽  
The Public ◽  
A Company

<em>The study aims to analyze the public relations work suitability of PT Medco E&amp;P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&amp;P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.</em>

scholarly journals AXIOLOGICAL ASPECTS OF THE FINANCIAL LAW SYSTEM

2020 ◽  
Vol 24 (1) ◽  
pp. 82-97
Author(s):  
Imeda A. Tsindeliani
Keyword(s):  
Public Finance ◽  
Public Relations ◽  
Legal System ◽  
Scientific Discipline ◽  
The State ◽  
Point Of View ◽  
Law System ◽  
The Public ◽  
The Relationship ◽  
Regulatory Properties

Legal axiology, as a scientific discipline, allows us to consider both the legal system of the State as a whole, and its individual elements from the point of view of the value foundations that exist in society and in each individual. The consideration of the elements of the State's legal system through value categories allows us to determine the relationship and interdependence of all elements of the legal system. It is especially necessary to note the influence of value categories on the formation of a system of the separate branches of the law, including the financial law of Russia. Value categories have an influence not only on the formation of the elements of the financial law system, but also predetermine their interaction as legal means of regulation of the public finances. The elements of the financial law system, as a branch of law, are the principles of the financial law, the rules of the financial law, and their separate forms of grouping - institutions and sub-sectors of the financial law. The principles of the financial law are the direct legal regulators of public relations in the field of public finance by their nature. Possessing regulatory properties, the principles of the financial law shouldn’t be identified with the rules of the financial law, since they are independent legal means of the regulation. The principles of the financial law, on the basis of their regulatory properties, should be considered as elements of a system of the financial law.

Strategic Communication in MBA Curricula: A Qualitative Study of Student Outcomes

2018 ◽  
Vol 42 (5) ◽  
pp. 594-617 ◽  
Author(s):  
Kathleen D. Rennie ◽  
Kristie Byrum ◽  
Matt Tidwell ◽  
Angela K. Chitkara
Keyword(s):  
Public Relations ◽  
Business School ◽  
Strategic Communication ◽  
School Program ◽  
Mba Programs ◽  
The Public ◽  
Mba Students ◽  
Mba Program ◽  
Management Positions

Using qualitative methods, this study demonstrates that the strategic communication curriculum is an important MBA program component. An audit was performed of syllabi used by schools teaching strategic communication as part of the Public Relations Society of America’s MBA/Business School Program. Interviews were then conducted with 20 respondents composing a purposive nonrandom sample of those who completed a course associated with Public Relations Society of America’s MBA/Business School Program. Researchers interpreted data using qualitative research approaches. Findings show that (a) crisis communication is a common topic in MBA-level strategic communication classes, (b) the inclusion of strategic communication curricula in MBA programs promotes new perspectives regarding the role of the public relations professional, (c) completion of MBA courses in strategic communication may advantageously position students for advancement in marketing and management positions, and (d) MBA students value case studies and interpretative analysis of real-world situations as part of strategic communication curricula.

Bridge Failure and Public Perception of Safety: Managing Situations the Public See as Dangerous

2021 ◽  
Author(s):  
Alistair Oliver
Keyword(s):  
Public Relations ◽  
General Public ◽  
Public Perception ◽  
Structural Engineering ◽  
Point Of View ◽  
Human Psychology ◽  
The Public ◽  
Perception Of Safety ◽  
Concise Information ◽  
Bridge Failure

<p>Occasionally, bridge projects present a challenge to the general public in terms of how they look or feel. This can happen during construction, demolition or even through the working operational lifespan. Concern can understandably arise if a structure looks or feels unstable or unsafe, for any reason. Some bridges seem ‘wrong’ even when they are quite safe.</p><p>The question of safety, and more particularly the perception of safety, are areas where structural engineering, the commercial realities of bridge ownership/operation, human psychology and public relations meet. When a bridge looks or feel unsafe, despite it being quite stable and without danger, the public may deem such a scenario unacceptable, and this can create friction with what is desirable from the point of view of the bridge owner or operator.</p><p>When the above occurs, the interface with the public and clients must be carefully managed. Clear, concise information is vital, communicated in non-jargon language. To persuade the uninitiated that something is safe, despite it looking the opposite, requires skills that bridge professionals sometimes lack. Identifying, understanding, and practicing these skills will sometimes feel counterintuitive to bridge practioners, but they are skills which nonetheless are sometimes essential.</p>

scholarly journals COMUNICAÇÃO ESTRATÉGICA: PÚBLICOS DE INTERESSE E PERSONA ORGANIZACIONAL

2019 ◽  
Vol 8 (1) ◽  
pp. 25-43
Author(s):  
Adriana Sturmer ◽  
Cristiano Max Pereira Pinheiro ◽  
Luana Leão ◽  
Mikaela De Souza
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Strategic Communication ◽  
Point Of View ◽  
Communication Strategy ◽  
Exploratory Research ◽  
Potential Influence ◽  
The Public ◽  
The Individual ◽  
Inbound Marketing

O presente trabalho tem o objetivo de discutir o conceito de personas junto às demais abordagens sobre públicos de interesse no contexto da comunicação estratégica organizacional. Do ponto de vista de seu objetivo, o artigo constitui uma pesquisa exploratória de abordagem qualitativa. A pesquisa bibliográfica e a pesquisa documental são os procedimentos técnicos utilizados para resgatar as classificações de públicos de interesse mais tradicionais, apresentar o conceito de personas e discutir as noções de Inbound Marketing e Inbound PR. A intenção é contribuir para estabelecer um debate, baseado na noção de personas, sobre formatos, modelos ou caminhos mais específicos para identificar as características dos públicos com os quais uma organização se relaciona, atrelando tais características à estratégia de comunicação. Como resultados, cita-se que é possível identificar, através da metodologia Inbound PR, o potencial de influência das relações públicas na construção de uma comunicação de resultados que seja voltada para o indivíduo, para as personas.Palavras-Chave: Relações públicas. Personas. Públicos de interesse. STRATEGIC COMMUNICATION: PUBLIC INTEREST AND ORGANIZATIONAL PERSONAAbstract: The present work has the objective of discussing the concept of personas along with the other approaches on public interest in the context of strategic organizational communication. From the point of view of its objective, the article constitutes an exploratory research of qualitative approach. Bibliographical research and documentary research are the technical procedures used to retrieve the most traditional classifications of interest, present the concept of personas and discuss the notions of Inbound Marketing and Inbound PR. The intention is to contribute to establish a debate, based on the notion of personas, about more specific formats, models or paths to identify the characteristics of the public with which an organization relates, linking such characteristics to the communication strategy. As results, it is possible to identify, through the Inbound PR methodology, the potential influence of the public relations in the construction of a communication of results that is directed towards the individual, for the people.Keywords: Public relations. Personas. Public interest.

scholarly journals Problems of Community Policing in Terms of Quarantine Restrictions

2021 ◽  
Vol 80 (1) ◽  
pp. 62-66
Author(s):  
В. С. Селюков ◽  
В. С. Макаренко
Keyword(s):  
Law Enforcement ◽  
Public Relations ◽  
Community Policing ◽  
Point Of View ◽  
Public Confidence ◽  
The Public ◽  
Professional Activities ◽  
The Government ◽  
Enforcement Activity

There have been a large number of such events in the world over the past year that cannot be called ordinary. The most difficult of them is the public challenge of spreading the COVID-19 coronavirus. Ukraine is not an exception to the countries affected by the pandemic. Measures to overcome this problem involve the coordinated work both of all government agencies and society. The police, as one of the agencies that directly enforces certain restrictions caused by anti-epidemic measures, and the contact of the population and the authorities on law enforcement activity, must master new ways of carrying out professional activities. The pandemic has complicated all public relations in the country without exception. Forms of realization of law enforcement function did not become an exception. Thus, the powers of the police have expanded to some extent due to the need to respect human rights’ restrictions in the context of combating the spread of the disease. Such functions are necessary, but their availability and necessity are questionable from the point of view of the population. The police have the duty to stop the offenses and prosecute those who violate the law regarding certain restrictions caused by the pandemic. At the same time, the majority of the population does not take seriously the appeals of health care authorities and quarantine requirements. This complicates the difficult relationship between the police and the public, since the latter does not perceive police activity in this case as legal and necessary. This leads to exacerbation of conflicts and contradictions. The constant confrontation between these entities significantly affects the level of security and quality of law enforcement activity. The relevance of the study is explained by the importance of police actions in the context of ensuring the compliance of the population with quarantine restrictions. Besides, a large amount of negative material on the Internet provokes the population to negative perception of police activities. However, it may be successful period for the formation of trust, partnership between the police and the population in regard to the situation where solving the problem (spread of the pandemic) requires the mobilization of both the population and the government. Given the above, the authors of the article have analyzed the key problems of community policing in terms of today’s challenges. The authors have developed propositions to improve the forms, methods and techniques of policing to maintain the appropriate level of public confidence in its activities. The obtained results can be further used in scientific and practical activities. The work can become a basis for further research, ground for the implementation of new forms of activities by practical units. The results of the study should be also taken into account during further rule-making activities.

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