scholarly journals Pengaruh Kemasan Terhadap Minat Beli Masyarakat Dengan Kualitas Sebagai Variabel Mediasi Pada Produk “Legit”

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Billy Ivanko Dan Hetty Karunia Tunjungsari

The purpose of this research was to analyze the effect of packaging toward purchase intention with quality of the product as a mediation variable for Micro, Small, and Medium Scale Business “Legit” Product. This research used descriptive quantitative methods. The method of data collection were primary and secondary data. The population of this research is the entire Indonesia population of 2016 (257.912.349 peoples). This study used non-probability sampling technique by taking purposive sampling. This study used simple linear regression and multiple linear regression with instrument test, a classic assumption (normality, multicollinearity, and heteroscedasticity), model test (adjusted R2, T test and F test), Causal Steps and Bobel Test to checked the validity of the hypothesis. Based on the results of the study, it was found that the packaging has a significant effect on the purchase intention of the Legit’s product, the packaging has a significant effect towards the quality of the Legit’s product and the packaging has a significant effect towards the purchase intention of the Legit’s product with the quality of the product as a mediated variable.

2019 ◽  
Vol 1 (1) ◽  
pp. 17-26
Author(s):  
Kemala Putri Kustiani ◽  
Dwi Yuwono Puji Sugiharto ◽  
Catharina Tri Anni

This study aims to determine that the relationship between self-efficacy and parents aspiration with the interest in advanced studies to college of students either partially or jointly. This research uses correlation quantitative design. The sample used amounted to 160 of the population of 283 students with random sampling technique. Data collection tools use self-efficacy scales, parent`s aspiration scales, and the interest in advanced studies to college scales. We using simple linear regression and multiple linear regression to data analyzed. The result showed that there are significant correlations between (1) self-efficacy and the interest for collage, dan; (2) parents aspiration and the interest in advanced studies to college. Furthermore, relationship between self-efficacy and parents aspiration with the interests student in advance studies also had significant correlation. In this study it was also revealed that the contribution of the influence of self-efficacy and parents aspiration to the interests student in advance studies (to college) was 33.9%.


2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Ismail Razak

The aim of this study was to analize the influence of promotion and price on purchase intention of customers of IndiHome in Province of DKI Jakarta. Secondary data was obtained from PT. Telekomunikasi Indonesia, Tbk, while primary data was obtained from customers of PT. Telekomunikasi Indonesia, Tbk in Province of DKI Jakarta through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that promotion and price positively and significant influenced the purchase intention of customers of IndiHome in Province of DKI Jakarta. The conclution of this study is that price was dominant than the promotion in influencing the purchase intention of customers of IndiHome in Province of DKI Jakarta.


2019 ◽  
Vol 3 (2) ◽  
pp. 186-194
Author(s):  
Devy Sofyanty

Abstract- Cyberloafing is the behavior of employees who use corporate or private internet for purposes that have nothing to do with work and are carried out during office hours. Assessing cyberloafing behavior in companies, institutions or organizations is important to minimize or even eliminate the factors that cause cyberloafing behavior. This study aims to examine and analyze empirically the influence of psychological capital and adversity quotient on cyberloafing behavior. The research method uses quantitative methods while the data collection technique is done through interviews and questionnaires, while the sampling technique used in this study uses purposive sampling technique. The subjects in this study were 150 employees in the Ministry of Energy and Mineral Resources of the Republic of Indonesia. Data were analyzed using multiple linear regression. Based on the results of the analysis, the following findings were obtained:  (1) simultaneously  psychological capital and adversity quotient negative and significant impact on cyberloafing behavior, (2) partially psychological capital negative and significant impact on cyberloafing behavior, (3) partially adversity quotient negative and significant impact on cyberloafing behavior. Keywords: Psychological Capital, Adversity Quotient, Cyberloafing Behavior  


2021 ◽  
Vol 6 (2) ◽  
pp. 432
Author(s):  
Tri Handayani ◽  
Happy Fitria ◽  
Yenny Puspita

This objective of the study was to know 1) the influence of organization atmosphere on the teacher performance, 2) the influence of school leadership on the teacher performance and 3) the influence of organization atmosphere and school leadership on the teacher performance. This research uses quantitative methods. The population was the all teachers at Senior High School with the total 69 teachers and 1 headmaster. The Sampling was use random sampling technique at 25 respondents and multiple linear regression formula. Data collection is done by questionaire and documentations. Data were analyzed descriptively using SPPS Version 20 for windows. From the results of the study it can be concluded that 1) there was an influence of organization atmosphere on the teacher performance, 2) there was an influence of school leadership on the teacher performance and 3) there was an influence of organization atmosphere and school leadership on the teacher performance.


2020 ◽  
Vol 11 (02) ◽  
pp. 277
Author(s):  
Fakhrul Rozy Ms ◽  
Pasaribu Pasaribu

Abstract The objectives of the research are to find out determine the effect of the general manager's leadership style on employee performance at Kharisma Hotel Bukittinggi. This research was conducted on 38 employees of Kharisma Hotel Bukittinggi who were respondents, data collection was done by questionnaire. Sampling is determined using the Total Sampling technique. Data collection is done by distributing questionnaires to respondents and using secondary data from the hotel. The analysis technique in this study uses simple linear regression analysis. The data in this study were processed with SPSS version 21. The results of this study showed leadership style had a positive and significant effect on employee performance at Kharisma Hotel Bukittinggi.


2020 ◽  
Vol 2 (2) ◽  
pp. 110-119
Author(s):  
Ni Luh Bella Citra Dewi ◽  
Ni Ketut Murdani ◽  
Ni Luh Ketut Ayu Sudha Sucandrawati

The study entitled “The Effect of Product Quality and Service on Indomaret Sukawati Customer Satisfaction in Gianyar Regency” aims to determine the significant effect of service and product quality on customer satisfaction at Indomaret Celuk Sukawati Branch, Gianyar, both on a persial and simultaneous basis. Data collection techniques using questionnaires as well as methods of observation, literature study and interviews. Analysis technique with multiple linear regression test, F-test, t-test, and determination test. In determining the sample the researcher uses purposive sampling technique with a total sample of 70 respondents.The results of the Influence of Product Quality and Service on Indomaret Sukawati’s Customer Satisfaction in Gianyar Regency are Services that have a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, so it can be concluded that Service and Product Quality variables have a significant effect on Customer Satisfaction Indomaret minimarket, Jalan Raya Celuk Sukawati, Gianyar Regency.


2021 ◽  
Vol 9 (1) ◽  
pp. 50-58
Author(s):  
Yudi Irawan Abi

The purpose of this study was to determine the effect of   tangible, reliability, responsiveness, assurance  and empathy of service quality to consumer satisfaction of Master Piece Karaoke in Bengkulu. The sampling technique in this study using purposive sampling techniques and data collection is done by distributing questionnaires to the respondents. The questionaires were distributed to the 100 respondent of Master Piece Karaoke in Bengkulu. The analysis tool used is multiple linear regression using SPSS 16. Hypothesis testing using the T test. Result shows that  partially, tangible, reliability, responsiveness, assurance  and empathy variables has significant effect on consumer satisfaction  of Master Piece Karaoke in Bengkulu. Based on the analysis of known coefficient of determination value of Adjusted R Square is  0.477, this means 47,7% variable consumer satisfaction is influenced by variables service quality.


2021 ◽  
Vol 6 (2) ◽  
pp. 460
Author(s):  
Ayu Tahnia ◽  
Happy Fitria ◽  
Achmad Wahidy

This study aims to discover the significant influence of Organization Culture on teacher performance in cluster 1 Rambutan Subdistrict, Banyuasin Regency . This research uses quantitative methods. Data collection techniques using questionnaires and documentation. The data was analyzed using multiple linear regression formulas.The results of this study show that there is a significant influence of Organization Culture on teacher performance of elementary school with a t count value of 4,182 and t table of 1,998 where t count > t table then Ha2 received. The conclusion of this research is that good organization culture where they would actualized teacher performance.


2021 ◽  
Author(s):  
M Chairul Basrun Umanailo

This study's intended objective is to evaluate the effect of the work capability on the welfare of the apparatus and work facilities and its impact on the efficiency of the Mamuju police force in the province of West Sulawesi. This study uses a causal research design that illustrates a causal or causal association in the variables examined and used a quantitative approach. In this report, all the Mamuju Police staff, the West Sulawesi Province, were as many as 95. The sampling technique was a non?probability sampling process of systematic sampling, which implies that the samples were taken according to the order of the counted population members. Data collection was carried out by observation, distribution of questionnaires, interviews, and documentation. This review analyses and processes data with multiple linear regression using SPSS ver. 25. All the hypotheses suggested in this study are acceptable. The variables of the level of welfare and work facilities are critical variables that can influence staff's workability to enhance their performance. The story of welfare is necessary to inspire workers to function more efficiently; the more affluent the team, the more likely they are to increase their efficiency. Work facilities indicate that the types of facilities given by the company have facilitated an improvement in officers' efficiency, that the needs of the apparatus provide an appropriate standard of facilities, not just to facilitate their work, but also to promote satisfaction and ease of work.


2019 ◽  
Vol 4 (2) ◽  
pp. 260-277
Author(s):  
Nuramal

This study aims to determine the effect of Administrative Sanctions and Forced Letters on Optimizing Disbursement of Tax Arrears at the Pratama Tax Office North Makassar. Data collection uses secondary data obtained from the Pratama Makassar North Tax Service Office. The population is 36 tax payers and the sample is 36. The data analysis method uses multiple linear regression techniques. The results of this study indicate that administrative sanctions show a positive and significant. This means that administrative sanctions have a positive effect on optimizing the disbursement of tax arrears. The forced letter shows positive and significant. This means that forced letters have a positive and significant effect on optimizing the disbursement of tax arrears.


Sign in / Sign up

Export Citation Format

Share Document