scholarly journals TEKNOLOGI DIGITAL SEBAGAI MEDIA OBJEKTIFIKASI PEREMPUAN: KAJIAN KRITIS MEDIA SOSIAL

2019 ◽  
Vol 3 (2) ◽  
pp. 503
Author(s):  
Himmatul Khairah ◽  
Shuri Mariasih Gietty Tambunan
Keyword(s):  
Social Media ◽  
Cultural Practices ◽  
Academic Research ◽  
Public Figure ◽  
Digital Ethnography ◽  
Critical Studies ◽  
Patriarchal Ideology ◽  
The Social ◽  
Research Findings ◽  
Objectification Of Women

Sebagai bagian dari perkembangan teknologi digital yang sangat dinamis, media sosial dapat berfungsi sebagai media pemberdayaan perempuan atau media untuk meningkatkan kesadaran (awareness) terhadap isu-isu gender. Akan tetapi, dalam kenyataannya, media sosial justru dipakai sebagai alat pelanggeng dominasi ideologi patriarki yang memosisikan perempuan sebagai obyek atau pihak yang lebih inferior. Kajian kritis terhadap media sosial melalui pendekatan multi disiplin seperti yang dilakukan dalam penelitian ini dengan menggunakan metode digital ethnography harus terus dikembangkan agar penelitian akademis dapat membongkar ideologi dominan dalam praktik budaya yang terjadi di media sosial. Penelitian ini menganalisis bagaimana media sosial Instagram digunakan oleh penggunanya, dalam hal ini seorang public figure, yang memiliki follower dalam jumlah banyak melalui akun @phtfcl, untuk mengkonstruksi imaji laki-laki maskulin sebagai individu yang sukses karena memiliki kekayaan yang dapat digunakan untuk mendapatkan perempuan ‘ideal’. Pemikiran dasar penelitian ini adalah bagaimana objektifikasi perempuan terutama dalam media sosial sangat terkait dengan status sosial perempuan di dunia ‘nyata.’ Inilah yang kemudian menjadi signikansi utama mengapa media sosial harus selalu dipermasalahkan kompleksitasnya. Permasalahan utama adalah bagaimana PHT mengkonstruksi pemaknaan dominan atas dirinya sebagai bagian dari konstruksi dominan mengenai maskulinitas yang memosisikan perempuan sebagai obyek. Temuan penelitian menunjukkan objektifikasi perempuan sebagai bentuk pelanggengan budaya patriarki yang direproduksi secara berkesinambungan oleh media sosial. Akan tetapi, peneliti juga menemukan adanya dinamika afirmasi dan kontestasi oleh warganet sebagai bagian dari masyarakat jejaring yang secara aktif menunjukkan agensinya dalam memaknai objektifikasi tersebut. As part of the dynamic development of digital technology, social media serves as a medium for women empowerment or to increase awareness of gender issues. However, in reality, social media is often used as a tool to perpetuate the domination of patriarchal ideology that positions women as more inferior objects or party. Critical studies of social media through a multidisciplinary approach as conducted in this study using digital ethnography methods must continue to be developed in order for academic research to dismantle the dominant ideology in cultural practices that occur in social media. This study analyze how Instagram social media is used, in this case, by a public figure with a large number of followers through the @phtfcl account, to construct the image of masculine men as successful individuals because they have wealth that can be used to get 'ideal' women. The basic thinking of this research is how the objectification of women, especially in social media is closely related to the social status of women in the 'real' world. This is then the main significance of why social media must always be questioned about its complexity. The main problem is how PHT constructs the dominant meaning of himself as part of the dominant construction of masculinity that positions women as objects. Research findings show objectification of women as a form of perpetuating patriarchal culture that is reproduced on an ongoing basis by social media. However, researchers also found the dynamics of affirmation and contestation by citizens as part of a networked society that actively shows its agency in interpreting said objectification.

scholarly journals #ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

2020 ◽  
Vol 1 ◽  
pp. 18-35
Author(s):  
Brendan O'Hallarn ◽  
James Strode
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Real World ◽  
Sport Management ◽  
Media Use ◽  
Academic Research ◽  
Perceived Benefits ◽  
Media Technologies ◽  
Social Media Site ◽  
The Social

As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

scholarly journals THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

2020 ◽  
Vol 3 (1) ◽  
pp. 12-25
Author(s):  
Kusnul Fitria ◽  
Yessi Febrianti
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Physical Condition ◽  
Ethnographic Study ◽  
The Body ◽  
Primary Data ◽  
Digital Ethnography ◽  
The Social ◽  
Negative Comments ◽  
Depth Interviews

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

scholarly journals Dramatizing Ethnographic Fieldwork. Collaborative Laboratory and the Act of Intervening

Journal ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 17-27
Author(s):  
Magdalena Sztandara ◽  
Grzegorz Niziołek
Keyword(s):  
Public Sphere ◽  
Public Space ◽  
Cultural Practices ◽  
Academic Research ◽  
Ethnographic Research ◽  
The Public ◽  
Social Actions ◽  
Transformative Potential ◽  
Research Findings ◽  
The Public Sphere

What does it mean when an ethnographer intervenes in the public sphere or when a dramaturgist or theatre director conducts ethnographic research? What are the possibilities and values of such collaboration, and how it might be turned into engaged activities? In the following article, we attempt to answer these questions drawing from our pedagogical experience resulted from a joint effort of running and supervising a collaborative laboratory. For a year, groups of students (anthropologists, dramaturgists and theatre directors) jointly conceptualised, problematised and worked on the project about different masculinities. Throughout the project, all of us have been discussing, negotiating and exchanging our research methods, strategies and ways of exploring social practices by combining ethnography and performative. The outcome included thirteen interventions, understood as immediate social actions performed in the public space. The article aim is to engage with our teaching experiences and collaborative research efforts critically, as well as to problematise the real potential of the drama-based approach to ethnographic research. We argue that the form of collaboration between ethnography and performative arts opens not only new possibilities in methodological and pedagogical approach but also has transformative potential. The interventions performed in the public sphere might be understood as new modalities for disseminating research findings, which distort rather static and normative protocols of academic research presentations in Poland. They also allow reaching broader audiences and enabling more critical, intimate and involved understanding of different social and cultural practices.

scholarly journals SOCIAL MEDIA – “THE CLASSROOM” OF THE DIGITAL AGE

2018 ◽  
Vol 1 (2) ◽  
pp. 073
Author(s):  
Tatjana Vulić
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Role Models ◽  
School Students ◽  
Frequency Of Use ◽  
The Social ◽  
Research Findings ◽  
Use Of Social Media ◽  
Source Of Information

The goal of this research paper is to examine the frequency of use of social media by high school students in Serbia, as well as whether they use the social media to keep themselves informed and adopt informal knowledge, that is, to educate themselves. With regards to this topic, several research goals were set. The respondents were 155 students from “Prva kragujevačka gimnazija” (transl.: The First High School of Kragujevac) and “Prva tehnička škola” (transl.: The First Technical School) in Kragujevac, from 1st to 4th grade. The sample included 86 boys (55.5%) and 69 girls (44.5%). The questionnaire with 13 items was created specifically for this survey and it included the answer choices for the specific phenomena we investigated. Descriptive statistics was used during this research. Research findings suggest that high school students in Serbia spend more and more time on social media, primarily on Facebook (133 out of 155 respondents) which they also see as a source of information. Moreover, 49% of the respondents claimed that they trust this type of information and find it significant in peer-to-peer communication. Although more than a half of the respondents do not adopt role models and idols through social media, 45% of them still said that they have this tendency. Furthermore, this research has also shown that the largest number of respondents express their personal views on social media, two to three times a week. 

scholarly journals Systematic Analysis of the Current Academic Research on Social Media Marketing

2017 ◽  
Vol 64 (s1) ◽  
pp. 15-27 ◽  
Author(s):  
Martin Klepek
Keyword(s):  
Social Media ◽  
Academic Research ◽  
Theory Development ◽  
Research Field ◽  
Future Research ◽  
Systematic Analysis ◽  
Technical Ability ◽  
The Social ◽  
Communication Habits ◽  
Future Theory

Abstract With the advent of social media where customers have the technical ability to upload own content the change occurred in some of the communication habits online. This world of constant communication is a challenge for businesses as well researchers. Academic research in this area is bringing valuable insights into people attitudes and behaviour on the social media. What is the current situation and where the research field is heading is a question of high importance. This study uses the systematic approach to reviewing the literature and to show the development of publications produced at Czech universities. Although the results show an increasing number of studies, Czech research is lagging behind other similar countries. Compared with the best countries, it is lagging behind in the number of quotations per article. On the basis of these analyses, suggestions for future research that can help to promote future theory development are proposed.

scholarly journals Relationship between Social Media Marketing and Consumer Buying Behavior

2019 ◽  
Vol 4 (2) ◽  
pp. 193-202
Author(s):  
Syed Muhammad Ather ◽  
Naimat Ullah Khan ◽  
Faizan Ur Rehman ◽  
Lubna Nazneen
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Relationship ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
The Social ◽  
Research Findings ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer buying behavior exist if their existence affected each other in any significant way. For this purpose an online survey was conducted and 100 people responded who were active users of social media in the region of Peshawar an unstructured/ structured questionnaire was designed to collect information from the respondents. The research findings and results confirms that there is a positive relationship between social media marketing and consumer buying behavior as well as that social media can be used as an effective marketing tool in region of Peshawar.

Tastes and practices in three Australian cultural fields: television, music and sport

2018 ◽  
Vol 167 (1) ◽  
pp. 121-125 ◽  
Author(s):  
David Rowe ◽  
Tony Bennett
Keyword(s):  
Cultural Capital ◽  
Cultural Practices ◽  
Survey Design ◽  
Multiple Correspondence Analysis ◽  
Capital Theory ◽  
The Social ◽  
Cultural Capital Theory ◽  
Research Findings ◽  
And Cluster Analysis ◽  
Cultural Hierarchies

This article introduces the Themed Section of Media International Australia, ‘Tastes and practices in three Australian cultural fields: television, music and sport’, which presents selected findings of the 2014-2015 survey of Australian cultural practices conducted as part of the Australian Research Council project Australian Cultural Fields: National and Transnational Dynamics (DP140101970). It briefly discusses the social organisation of the production of consumption of Australia in the period between the national cultural policies Creative Nation (1994) and Creative Australia (2013). The Introduction then outlines the methodology underlying the Australian Cultural Fields survey that, in building on the approach of French sociologist Pierre Bourdieu, was developed to assess how far entrenched cultural hierarchies and inequalities have been displaced by broadened patterns of access to arts and culture. Of particular concern is the role of traditional and new forms of cultural capital in differentiating patterns of cultural consumption and participation across relations of class, gender and ethnicity, which the distinctive survey design and administration seek to capture in the Australian context. Bringing together the methods of Multiple Correspondence Analysis (MCA) and Cluster Analysis, each article highlights specific aspects of the relations between cultural tastes, practices, and social positions in contemporary Australia via an engagement with contemporary debates in cultural capital theory. The contributions on television (by Tony Bennett, Modesto Gayo, and David Rowe), music (Ben Dibley and Modesto Gayo) and sport (Modesto Gayo and David Rowe) address the dynamics of these Australian cultural fields, while also indicating the significance of their research findings for studies of other nationally-constituted cultural fields, as well as the contested play of cultural capital within nations and in the transnational/global sphere.

scholarly journals Forensic conflict studies: Making sense of war in the social media age

2021 ◽  
pp. 175063522110373
Author(s):  
Jakob Hauter
Keyword(s):  
Social Media ◽  
Case Study Research ◽  
Academic Research ◽  
Process Tracing ◽  
Online Media ◽  
Methodological Innovation ◽  
Conflict Zones ◽  
Digital Forensic ◽  
Making Sense ◽  
The Social

Online media is a blessing and a curse for academic research on war. On the one hand, the internet provides unprecedented access to information from conflict zones. On the other hand, the prevalence of disinformation can make it difficult to use this information in a transparent way. This article proposes digital forensic process tracing as a methodological innovation to tackle this challenge and make case study research on the causes of war fit for the social media age. It argues that two important features of process-tracing methodology – source criticism and Bayesian updating – are well developed in theory but are rarely applied to the study of armed conflict. Digital forensic process tracing applies these features to online media sources by drawing on the journalistic practice of open source intelligence (OSINT) analysis. This article uses the case of the war in eastern Ukraine’s Donbas region to illustrate the usefulness of the proposed methodology.

scholarly journals INTERNET CELEBRITIES: HOW THEY AFFECT THE PURCHASE INTENTION OF GENERATION Y IN CYBERSPACE?

2020 ◽  
Vol 5 (19) ◽  
pp. 51-59
Author(s):  
Ying San Lim ◽  
Tuan Hock Ng ◽  
Yi Shin Hng
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Rating Scales ◽  
Source Credibility ◽  
Online Questionnaire ◽  
The Social ◽  
Research Findings ◽  
Media Platform ◽  
Use Of Social Media

The use of social media had created a group of ordinary people who actively share their life and experiences on the social media platform. When this group of people received more and more “likes” from the audiences, they are being named as Internet celebrities. Internet celebrities who are having many followers had created the opportunity for the businesspeople to engage them in promoting and selling the products. However, despite the growth of social media and the use of social media by businesspeople, there are not many studies on internet celebrities that affecting the purchase intention among the customers in Malaysia. Hence, the problem statement of this study is to investigate the characteristic affecting internet celebrities that will affect the purchase intention of the consumers. The research had been done by collecting feedback from 200 respondents from Generation Y. An online questionnaire with 5-Likert rating scales is used to collect the data. Convenient sampling techniques were used to collect the data. The result of the study indicated that source credibility and video characteristic are the most important factors in influencing purchase intention, however, physical attractiveness and interactivity are not going to influence purchase intention. This gives an insightful thought to marketers to request internet celebrities to produce more quality videos to attract viewer attention. In terms of source credibility, marketers need to find Internet celebrities who have a more credible image to sell the company products. The justifications for the rejected hypotheses were discussed in detail in the study. The research findings of this study give marketers and academics insightful thoughts on how Internet celebrities can influence the purchase intention of Generation Y today.

scholarly journals The Efficacy of Facebook as a Tool in Criminal Investigations

2021 ◽  
Author(s):  
Mary Zajac
Keyword(s):  
Social Media ◽  
Theoretical Orientation ◽  
Online News ◽  
Communication Tool ◽  
The Public ◽  
Police Investigation ◽  
Intended Purpose ◽  
News Source ◽  
The Social ◽  
Research Findings

June 15, 2011 marked the date of the Vancouver riots that followed the Canucks loss of the Stanley Cup final. Social media as a form of communication between the public and police was a distinguishing feature during the 2011 riots, and is compared to the context of a similar Vancouver riot occurring in 1994. Through the review of literature on the criminal justice system, crowdsourcing, social media as a tool in policing, surveillance, language on Facebook and Facebook as a communication tool I explore the practice of communication as it unfolds on the Facebook group, “Vancouver Riot Pics: Post Your Photos” and examine the efficacy of this communication tool. The Facebook comments underneath the uploaded images are evaluated through a content analysis. Five Facebook images and there associated comment threads are collected in chronological order for the sample based on the outlined criteria of: 25-40 comments, a non-manipulated image, and being published in either the Globe and Mail or the National Post online news source. Erving Goffman’s theoretical orientation of frame analysis is applied to understanding the development of the Facebook comments; more specifically his concept of the social primary framework is directly related to the intended purpose outlined by the Facebook group. The purpose of “Vancouver Riot Pics: Post Your Photos” is to identify rioters through the public’s contribution of images and Facebook comments. Research findings suggest that the intended purpose of the Facebook group is achieved, as there is a significant emergence of the frames identification and crowdsourcing; therefore, Facebook is deemed a helpful tool in police investigation.

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