scholarly journals Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Restoran Mangkok Ku

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 456
Author(s):  
Charlie Giovani Gunardi ◽  
Rezi Erdiansyah
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Quantitative Methods ◽  
Brand Image ◽  
Analysis Technique

This study aims to determine the effect of brand image and service quality on customer satisfaction at Mangkok Ku. Research using quantitative methods. The number of samples from this study were 145 respondents taken using nonrandom sampling data collection techniques, by filling out a questionnaire on Google Form. The analysis technique is done by SEM through the Lisrel 8.70 program. The results showed that brand image did not significantly influence customer satisfaction, while service quality significantly affected customer satisfaction. Thus, to improve customer satisfaction, an increase in service quality at Mangkok Ku is needed. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas pelayanan terhadap kepuasan pelanggan restoran Mangkok Ku. Penelitian menggunakan metode kuantitatif. Jumlah sampel dari penelitian ini sebanyak 145 responden yang diambil dengan menggunakan teknik pengumpulan data non random sampling, dengan cara pengisian kuesioner pada google form. Teknik analisis dilakukan dengan SEM melalui program Lisrel 8.70. Hasil penelitian menunjukkan bahwa citra merek tidak berpengaruh secara signifikan terhadap kepuasan pelanggan, sedangkan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Dengan demikian, untuk meningkatkan kepuasan pelanggan diperlukan peningkatan pada kualitas pelayanan pada restoran Mangkok Ku. 

PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. SERASI AUTO RAYA JAKARTA

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Meilly Yani Yanwar ◽  
Tatag Herbayu
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Methods ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Sampling Techniques ◽  
Test Results ◽  
Partially Linear ◽  
Analysis Technique

<em>To determine the effect of brand image and service quality on customer satisfaction PT. Serasi Auto Raya (SERA) Jakarta. This research uses quantitative methods. The population of this research is the customers of PT. Serasi Auto Raya (SERA) Jakarta with a total sample of 80 respondents who were taken using a sampling technique using incidental sampling techniques, by filling out a questionnaire on google form. The analysis technique was carried out with simultaneous and partially linear regression. Based on the test results, it is found that brand image has a positive and significant effect on customer satisfaction. Then, service quality has a positive and significant effect on customer satisfaction. Furthermore, brand image and customer satisfaction simultaneously have a significant effect on customer satisfaction at PT. Serasi Auto Raya (SERA) Jakarta.</em>

scholarly journals PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH MELALUI CITRA PERUSAHAAN SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 7 (12) ◽  
pp. 6675
Author(s):  
I Made Deddy Saputra ◽  
I Nyoman Nurcaya
Keyword(s):  
Quality Of Service ◽  
Image Quality ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Analysis Technique

Customer satisfaction is an important element in determining and maintaining and growing the company. To be able to develop loyalty among its customers, banks need to know what factors influence loyalty and assess their performance in these factors. This research was conducted at PT. BPR Bali Dananiaga Denpasar. The number of respondents of this study were 117 respondents. Data collection is done through observation, interview and questionnaire. This research uses instrument test by using path analysis technique. Based on the analysis result found that service quality variable have positive and significant effect to company image. Quality of service has a positive and significant impact on customer loyalty. So the better the service quality of PT. BPR Bali Dananiaga, it will increase customer loyalty in PT. BPR Bali Dananiaga in Denpasar City. Corporate image has a positive and significant impact on customer loyalty. Corporate image proved able to mediate positively and significantly influence between service quality to customer loyalty.

Pengaruh Promosi dan Kualitas Layanan terhadap Minat Masyarakat Membayar Zakat

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
Collection Methods

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.

scholarly journals PERAN NILAI PELANGGAN MEMEDIASI PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

2019 ◽  
Vol 8 (8) ◽  
pp. 5304
Author(s):  
Ni Wayan Dian Ratna Anggelina ◽  
Ni Made Rastini
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Value ◽  
Brand Image ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to examine the role of customer value mediating the influence of brand image and service quality on customer satisfaction PT. Agung Automall Gianyar. Variables examined in this study are variable customer value, brand image, service quality and customer satisfaction. The number of samples taken was 100 respondents. The analysis technique used is path analysis using the sobel test. Based on the results of the analysis found that the brand image variable has a significant positive effect on customer value, the service quality variable has a significant positive effect on customer value, the brand image variable influences customer satisfaction, the service quality variable has a significant positive effect on customer satisfaction, the customer value variable has a significant positive effect on customer satisfaction, customer value variables have a significant positive effect on mediating brand image on customer satisfaction, customer value variables have a significant positive effect on mediating service quality to customer satisfaction. Keywords: customer value, brand image, service quality, customer satisfaction

scholarly journals Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Grab di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 290-302
Author(s):  
Dewa Gede Wahyu Santosa ◽  
Ida Ayu Mashyuni
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Test Results ◽  
Analysis Technique ◽  
Product Service ◽  
The City

Customer satisfaction is a feeling of pleasure or satisfaction from customers that arise after using or consuming a product / service. The purpose of this study is to determine how promotion and quality influence Grab customer satisfaction in Denpasar City partially and simultaneously. This research was conducted in the city of Denpasar. The number of samples taken was 100 respondents. Data collection techniques are observation, interviews, documentation, literature and questionnaires. The data analysis technique used is multiple linear regression. The test results show that the effect of promotion and service quality on Grab service satisfaction in Denpasar City is partially and simultaneously significant.

scholarly journals Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3

2020 ◽  
Vol 8 (3) ◽  
pp. 271-280
Author(s):  
Kurnia Yudha Anggara ◽  
Miguna Astuti ◽  
Lina Aryani
Keyword(s):  
Data Collection ◽  
Sample Size ◽  
Product Quality ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Quality Product

This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest

scholarly journals PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP BRAND IMAGE GRAB DENGAN KEPUASAN KONSUMEN

2021 ◽  
Vol 10 (1) ◽  
pp. 82
Author(s):  
Ida Bagus Putra Pradnyana ◽  
I Gusti Ngurah Putra Suryanata
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Model ◽  
Test Results ◽  
Price Promotion ◽  
Analysis Technique

The purpose of this study was to determine the effect of price, promotion and service quality and customer satisfaction on brand image. The population in this study are people in Denpasar City who use the Grab application. The number of samples obtained is 100 respondents using the Lemeshow formula, which has been determined by the non-probability sampling method, namely incidental sampling. The analysis technique used is the statistical method of Structural Equation Model (SEM). The test results show that the variables of price, promotion, service quality and customer satisfaction have an effect on brand image. Keywords: price, promotion, service quality, customer satisfaction, brand image  

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT PEGADAIAN (PERSERO) BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Syaifullah Syaifullah ◽  
Mira Mira
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Research Method ◽  
Brand Image ◽  
T Test ◽  
Quantitative Approach ◽  
F Test ◽  
Descriptive Research

The purpose of  research is to know the partial influence (T test) and simultaneously (F test) between brand image variable and service quality to customer satisfaction PT Pegadaian (Persero) Batam. The research method used in this research is descriptive research method with quantitative approach Data collection techniques were done by distributing questionnaires to each respondent as much as 294 respondents. The results showed that the value of R Square of 0,135 or 13,5% of the value can be known the brand image and service quality affect the customer satisfaction of 13,5% while the rest is 86,5% influenced by other factors not examined. The result of research based on t test for brand image has  value equal to 6,080 > 1,968 (t table) and significant value 0,000 <0,05 meaning that variable of brand image  have significant effect to customer satisfaction, while service quality has value of 2,281 > 1,968 (t table) and significant value 0,023<0,05 meaning service quality variable have significant effect to customer satisfaction. And the result of F test has value equal to 22,670>3,03 (F table) and significant value 0,000 <0,05 can be interpreted that variable brand image and service quality simultaneously have significant effect toeffect to customer satisfaction.

scholarly journals ANALISIS PENGARUH BRAND IMAGE ,SERVICE QUALITY DAN PRICE TERHADAP CUSTOMER SATISFACTION

2019 ◽  
Vol 8 (9) ◽  
pp. 5867
Author(s):  
Juliana Juliana
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Method ◽  
Total Population ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Free Service ◽  
Independent Variable ◽  
Positive Effect

Telkomsel is the largest cellular telecommunications operator in Indonesia. This study aims to analyze how the influence between brand image, service quality and price on customer satisfaction. This research was conducted on Telkomsel operator customers at Karawaci Lippo Village. Total population of all customers using Telkomsel operators in Karawaci Lippo Village. Samples taken using non probability sampling method with purposive sampling technique. Data was obtained by distributing questionnaires to 100 respondents who were distributed directly. The data analysis technique used is using multiple regression analysis. The results obtained show that the brand image independent variable has a positive effect on the dependent variable customer satisfaction free service quality variable has a positive effect on the dependent variable customer satisfaction and the independent variable price has a positive effect on customer satisfaction Keywords: brand image,, service quality, price, customer satisfaction

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI DEN BEI KOTA BEKASI

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Imam Wibowo ◽  
Linda Stefani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Dominant Effect ◽  
Analysis Technique

<em>This research is about The Effect of Service Quality and Price on Customer Satisfaction. This research aims to determine the simultaneous and partial effect between Service Quality and Price on Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi. In this research the sample took 60 respondent using random sampling technique. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Service Quality and Price simultaneous and partial gave positive and significant effect on Customer Satisfaction, whereService Quality has more dominant effect to Customer Satisfaction. Thus, it can be concluded that Service Quality and Price influence Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi</em>

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