scholarly journals Analisis Pemanfaatan Brand Experience terhadap Brand loyalty pada Brookland Coffee

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 342
Author(s):  
Fransisca Kristy ◽  
Wulan Purnama Sari
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Positive Response ◽  
Case Study Research ◽  
Coffee Consumption ◽  
Qualitative Approach ◽  
Brand Experience ◽  
The Public ◽  
Study Research

This research is motivated by the growth of coffee consumption in Indonesia which has been getting higher since 2016. This phenomenon can be seen from the expanding of the coffee industry in Jakarta. Brookland Coffee has become one of the coffeeshops that has been around since 2019 and is in demand by the public. This study aims to determine the use of brand experience for brand loyalty in Brookland coffee. The approach used is a qualitative approach with a case study research method. Researchers collected data for this study through interview sessions, observation, and documentation. The results of this study indicate that the use of brand experience for brand loyalty at Brookland Coffee has a positive and significant effect on the bicycle community, which means that with a good brand experience consumers can get an impression and have a positive response so that it can make customers loyal to the product. Brand loyalty can also be defined as how often consumers buy the product. Loyalty is an emotional thing, and can be interpreted as a customer's loyal attitude towards a brand or productPenelitian ini di latarbelakangi oleh pertumbuhan konsumsi kopi di Indonesia yang semakin tinggi sejak 2016. Fenomena ini dapat dilihat dari menjamurnya industri kopi di Jakarta. Brookland Coffee menjadi salah satu coffeeshop yang hadir sejak 2019 dan diminati oleh masyarakat. Penelitian ini bertujuan untuk mengetahui pemanfaatan brand experience terhadap brand loyalty pada brookland coffee. Pendekatan yang digunakan adalah pendekatan kualitatif dengan metode penelitian studi kasus. Peneliti mengumpulkan data untuk penelitian ini melalui sesi wawancara, observasi, dan dokumentasi. Hasil penelitian ini menunjukan bahwa pemanfaatan brand experience terhadap brand loyalty di Brookland Coffee berpengaruh positif dan signifikan pada komunitas sepeda, yang berarti dengan pengalaman merek yang baik konsumen dapat mendapatkan kesan dan memiliki respon yang positif sehingga dapat membuat pelanggan loyal pada produk tersebut. Loyalitas merek juga dapat di artikan dari seberapa sering konsumen membeli produk tersebut. Loyalitas adalah hal yang emosional, dan bisa diartikan sebagai sikap setia pelanggan terhadap suatu merek atau produk tersebut.

scholarly journals The Evaluation of Management Standards on Accreditation Results of PAUD Institutions in 2017 Year (Study of Accreditation Results Documents in BAP PAUD and PNF West Kalimantan)

2019 ◽  
Vol 4 (1) ◽  
pp. 139
Author(s):  
Hamka Hamka ◽  
Wahyudi Wahyudi ◽  
M. Chiar
Keyword(s):  
Research Method ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Low Achievement ◽  
Descriptive Case Study ◽  
West Kalimantan ◽  
Study Research ◽  
Management Standards ◽  
Management Standard

The purpose of this study was to determine the results of accreditation on the standard aspects of PAUD management. This research method uses a documentary study method with a qualitative approach. This type of research in this study is a descriptive case study research. Based on the evaluation recapitulation of all aspects of the management standard that PAUD institutions on average do not yet have a work inspection and assessment document therefore it is a problem that the low achievement period of 8 standards in PAUD units that apply for accreditation in 2017 due to the low 2 aspects PAUD institutions have not yet been launched.

scholarly journals Penerapan Proses Employer Branding Pada Perusahaan E-Commerce (Studi Kasus pada Shopee Indonesia)

Tuturlogi ◽  
2020 ◽  
Vol 1 (3) ◽  
pp. 185-204
Author(s):  
Pitaloka Ayu Radhinda
Keyword(s):  
Human Resources ◽  
Research Method ◽  
Case Study Research ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Value Proposition ◽  
Employer Branding ◽  
The Public ◽  
A Company

The success of a company depends on its branding managed human resources. Therefore it is important for the company to pay attention to the image or image attached to the company. This article seeks to find out how employer branding is implemented at the e-commerce company Shopee Indonesia. This research was conducted using a qualitative approach and a case study research method. Data collected from interviews with key informants throughout 2018. The results stated that the application of employer branding in Shopee Indonesia is carried out through a program that refers to the company's vision and mission, personality, and core value. Employer branding program refers to the Employee Value Proposition (EVP) strategy of internal marketing and external marketing. Shopee packages the program through #LifeAtShopee which is run by several departments within Shopee. Employer branding programs at Shopee are not only to attract potential employees and keep employees as company assets, but also to influence Shopee's image in the eyes of the public externally and internally.

scholarly journals Analisis Penerapan Psak – 102 Murabahah (Studi Kasus Pada Ksu Bmt Rahmat Syariah Kediri)

2014 ◽  
Vol 6 (1) ◽  
pp. 17
Author(s):  
Inggrid Eka Pratiwi ◽  
Dina Fitrisia Septiarini
Keyword(s):  
Research Method ◽  
Case Study Research ◽  
Analytical Techniques ◽  
Domain Analysis ◽  
Qualitative Approach ◽  
Unit Of Analysis ◽  
Research Results ◽  
Study Research ◽  
Analysis Techniques

AbstractThe purpose of this research is to find out whether the accounting practices which include the recognition, measurement, presentation and disclosure of the murabaha transactions applied to the BMT Rahmat Syariah in accordance with PSAK 102 about accounting murabaha. The research method used is descriptive qualitative approach with this type of case study research. The Unit of analysis in this study is the accounting treatment of murabaha is applied to the BMT Rahmat Syariah. Analytical techniques used in this research is a domain analysis techniques. From the results of the research can be determined three related domains of contract i.e. the beginning of akkadian murabaha, during the process of installment and repayment. Research results can be concluded that BMT Rahmat Syariah in terms of recognition, measurement, presentation and disclosure of early contract deal not in accordance with PSAK 102. During the process of contract, in terms of the measurement of profit murabaha were in accordance with PSAK 102, but in terms of recognition, presentation, and disclosure is not in accordance with PSAK 102. Whereas in the recognition, measurement and disclosure of fines (ta'zir) is in compliance with PSAK 102 only served and which is not in accordance with PSAK 102. At the time of payment of the measurements were in accordance with PSAK 102, however, recognition, representation, and the disclosure is not in accordance with PSAK 102.

Talqin Zikir sebagai Metode Dakwah

2017 ◽  
Vol 11 (2) ◽  
pp. 369-383
Author(s):  
Danial Luthfi
Keyword(s):  
Research Method ◽  
Significant Contribution ◽  
Good Condition ◽  
Case Study Research ◽  
Modern Society ◽  
Qualitative Approach ◽  
Fast Process ◽  
Study Research ◽  
Spiritual State

This paper reveals the concept and process of talqin dhikr, the success of talqin dhikr as a method of da'wah and the implications of talqin zikir for the development of contemporary da'wah method. This research used qualitative approach and case study research method with observation and interview techniques. The results showed that talqin dhikr is a method of dakwah that answer the problems of modern society. Talqin dhikr both in congregate and individually could bring  the members to the good condition ini emotional-spiritual aspect (al-'âthifiy); rational aspects (al-'aqliy); and sensory aspect (al-hissiy). Talqin dhikr offer to fulfil the needs of modern society for the emptiness of spirituality through a short and fast process and also managed to change the emotional-spiritual state, perspective and member’s mindset and allow them to move positive activites. Talqin dhikr become a significant contribution to the development of da'wah.

MAPPING QUALITY OF PAUD AND PNF ACCREDITATION IN KULONPROGO DISTRICT, YOGYAKARTA

2021 ◽  
Vol 4 (3) ◽  
pp. 954-969
Author(s):  
Royati
Keyword(s):  
Case Study Research ◽  
Qualitative Approach ◽  
Quality Of Education ◽  
Study Research ◽  
Accreditation Program ◽  
Mapping Analysis ◽  
The Government

AbstractAccreditation is one of the governments to improve the quality of education. Likewise, to ensure the quality of education at the PAUD and PNF levels, the government held an accreditation program. However, it still has issues that need to be resolved. This study aims to identify and describe the problems of accreditation and quality mapping in the Education Office of Kulonprogo Regency. This research uses a qualitative approach and type of case study research. Based on the results of this research, in mapping the quality of accreditation in PAUD and PNF in Kulonprogo Regency, the first activity carried out was to conduct a quality mapping analysis of each institution. And the results show that the average standard kindergarten, KB, Pos PAUD, LPK and PKBM institutions that must be supervised strictly is the standard of financing. After conducting the analysis, a workshop was conducted with the Dikpora and all PAUD and PNF heads. Keywords: Quality mapping, accreditation, PAUD, PNF.

scholarly journals MATA KULIAH PENDIDIKAN KEWARGANEGARAAN SEBAGAI UPAYA MEMUPUK RASA NASIONALISME MAHASISWA (Studi Kasus Pada Mahasiswa Universitas Buana Perjuangan Karawang)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Yogi Nugraha
Keyword(s):  
Civic Education ◽  
Teacher Candidates ◽  
Case Study Research ◽  
Target Population ◽  
Study Time ◽  
Qualitative Approach ◽  
Purposive Sampling ◽  
Study Research ◽  
Education Courses

ABSTRACT This study aims to describe the implementation of civic education courses in an effort to foster a sense of nationalism student at the Buana Perjuangan Karawang University. This study used a qualitative approach with the method used is the case study. Research conducted at the Buana Perjuangan Karawang University, with an estimated study time for start of the date October 28, 2017 until August 28, 2018. The target population in this study were students who follow courses of civic education, and sampling using techniques purposive sampling. The results obtained show that nationalism formed through civic education in college can be formed. It is based on a statement cited by respondents stated that the Civic Education is very important to learn in college, it's based on the erosion of a sense of nationalism began to be immediately addressed by studying Civics. Civic education is also learned to go back to the students will be taught by the teacher candidates Pancasila and Civic Education. Increased sense of nationalism in studying Civics is proof that Civic Education is so important to learn. Keywords: Civic Education, Nationalism, Students. ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan mata kuliah pendidikan kewarganegaraan dalam upaya memupuk rasa nasionalisme mahasiswa di Universitas Buana Perjuangan Karawang. Penelitian ini menggunakan pendekatan kualitatif dengan metode yang digunakan yaitu metode studi kasus. Penelitian dilaksanakan pada Universitas Buana Perjuangan Karawang, dengan estimasi waktu penelitian selama mulai dari tanggal 28 Oktober 2017 sampai dengan tanggal 28 Agustus 2018. Populasi target dalam penelitian ini adalah mahasiswa yang mengikuti mata kuliah pendidikan kewarganegaraan, dan pengambilan sampel menggunakan teknik purposive sampling. Hasil penelitian yang diperoleh menunjukkan bahwa nasionalisme yang terbentuk melalui pembelajaran pendidikan kewarganegaraan di perguruan tinggi dapat terbentuk. Hal ini berdasarkan pernyataan yang diutarakan oleh para responden yang menyatakan bahwa Pendidikan Kewarganegaraan sangat penting untuk dipelajari di Perguruan Tinggi, hal ini didasarkan pada mulai lunturnya rasa nasionalisme haruslah segera diatasi dengan mempelajari Pendidikan Kewarganegaraan. Pendidikan Kewarganegaraan juga dipelajari untuk kembali dibelajarkan kepada peserta didik nantinya oleh para calon guru Pendidikan Pacasila dan Kewarganegaraan. Meningkatnya rasa nasionalisme dalam mempelajari Pendidikan Kewarganegaraan merupakan bukti bahwasanya Pendidikan Kewarganegaraan begitu penting untuk dipelajari. Kata kunci: Pendidikan Kewarganegaraan, Nasionalisme, Mahasiswa.

scholarly journals Towards reafirmation of the case study research method: From „building blocks“ and „process tracing“ to typological theories

Sociologija ◽  
2015 ◽  
Vol 57 (1) ◽  
pp. 152-167
Author(s):  
Ivana Milovanovic
Keyword(s):  
Social Sciences ◽  
Research Method ◽  
Case Study Research ◽  
Field Research ◽  
Building Blocks ◽  
Process Tracing ◽  
Case Study Method ◽  
Study Research

This paper represents a contribution to the consideration of the characteristics of the case study research method in sociological researches. In the first part of paper, some specifics of case study method are described, in the second part we represented ways of use of this method in field research. finally, third part of this paper indicates certain ?sub methods? within case study method, such as ?building blocks? and ?process tracing?, which are, at the same time, conditions for developing typological theories. Those ?sub methods? indicate evolution of case study method in social sciences during last few decades, as well as importance of existence and use of such ?elastic? method in all, especially field researches where researcher is facing with a series of cognitive concerns.

scholarly journals Efektivitas Pengendalian Internal Persediaan Obat-Obatan Penanggulangan Covid-19 Di Instalasi Farmasi Dinas Kesehatan Provinsi Jambi

2021 ◽  
Vol 11 (2) ◽  
pp. 185-194
Author(s):  
Uni Mardhotillah ◽  
Diska Arliena Hafni
Keyword(s):  
Internal Control ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Internal Controls ◽  
Medicine Management ◽  
Study Research

This research aim to analyze effectiviness of internal control of Covid-19 medicine management avalibility at pharmaceutical installation of Jambi Health Departement. This research is case study research with qualitative approach. The results showed that the pharmaceutical installation of the Jambi Health Office had carried out internal controls well to protect its assets and efforts to increase its managerial activities. The Jambi Health Office Pharmacy Installation has implemented internal control based on COSO standards in managing supplies of special medicines for Covid-19 prevention properly and effectively. This can be proven by the fulfillment of the implementation of 13 indicators (87%) of the 15 COSO indicators that have been carried out by the Pharmaceutical Installation of the Jambi Health Office.

scholarly journals PERAN PEMBIAYAAN MURABAHAH DALAM MENINGKATKAN USAHA BATU BATA (STUDI PADA BMT AS-SALAM KANTOR KAS NGERECO KANDAT KEDIRI)

1970 ◽  
Vol 5 (1) ◽  
pp. 64-76
Author(s):  
Muh Khoirul Anam ◽  
Haris Santoso
Keyword(s):  
Financial Institutions ◽  
Case Study Research ◽  
Lower Class ◽  
Qualitative Approach ◽  
Study Research ◽  
Islamic Financial Institutions ◽  
Conventional Banks ◽  
Depth Interviews

Financial institutions are currently needed by all people because financial institutions are considered to be quicker in providing business capital loans. Previously, conventional banks were the only financial institutions operating in the financial sector or loans to the community before Islamic financial institutions, now with the development of financial institutions sharia society mostly prefers sharia finance rather than conventional, plus BMT which operates in the middle to lower class, this is what causes many people to take Islamic financial institutions because they prioritize family systems, so this study focuses on: 1). How is the application of murabahah financing at BMT As-Salam to brick businesses in the Ngreco Kandat Kediri village, 2). What is the role of murabahah financing at BMT As-Salam towards brick business in the Ngreco Kandat Kediri village, 3). How did the brick business increase in the Kandat Kediri Ngreco village after obtaining murabahah financing at BMT As-Salam. Research on the role of murabahah financing in brick business uses a descriptive qualitative approach with a type of case study research that refers to the interpretive postpositivistic thinking paradigm. The technique of collecting data is in-depth interviews, observation and documentation. The results of this study indicate that the application of murabahah financing at BMT As-Salam is very different where loans for business capital of bricks that should use mudharabah or musyarakah at BMT These salads use murabaha. Besides that the role of BMT As-Salam is very influential on brick business and before BMT As-Salam arrived, brick entrepreneurs still had difficulty finding capital to improve their business but after taking murabahah financing at BMT As-Salam, their efforts experienced an increase and prosperity life.

scholarly journals The Effect of Electronic Recordkeeping Implementation in Information Intensive Agency

2018 ◽  
Vol 7 (3.7) ◽  
pp. 100
Author(s):  
Nurzeelawati Norolazmi ◽  
Saiful Farik Mat Yatin ◽  
Irwan Kamaruddin Abd Kadir ◽  
Mohd Ridwan Seman @Kamarulzaman ◽  
Nurussobah Hussin ◽  
...  
Keyword(s):  
Management System ◽  
Research Method ◽  
Case Study Research ◽  
Electronic Records ◽  
Records Management ◽  
Retrieval Process ◽  
Study Research ◽  
Computer Based ◽  
Electronic Records Management

An Electronic Records Management System (ERMS) is a computer-based program that sets up for the retrieval process of the records that stored in the system.  This aim of the study was to investigate the effect of Electronic Recordkeeping implementation in Information Intensive Agency.  The objectives were to determine whether there is a policy in electronic recordkeeping in this agency, to identify whether staff at this agency has skills or knowledge in electronic recordkeeping and to identify the challenges facing the implementation of electronic recordkeeping in this agency.  A case study research method will be adopted to ensure greater reliability of data.  Data will be collected from 40 staff using questionnaires and interview, in order to respond to the above objectives.  Quantitative approaches will be used to analyze, present and interpret data and also supported by some interview from the expert.   

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