scholarly journals Penerapan Proses Employer Branding Pada Perusahaan E-Commerce (Studi Kasus pada Shopee Indonesia)

Tuturlogi ◽  
2020 ◽  
Vol 1 (3) ◽  
pp. 185-204
Author(s):  
Pitaloka Ayu Radhinda
Keyword(s):  
Human Resources ◽  
Research Method ◽  
Case Study Research ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Value Proposition ◽  
Employer Branding ◽  
The Public ◽  
A Company

The success of a company depends on its branding managed human resources. Therefore it is important for the company to pay attention to the image or image attached to the company. This article seeks to find out how employer branding is implemented at the e-commerce company Shopee Indonesia. This research was conducted using a qualitative approach and a case study research method. Data collected from interviews with key informants throughout 2018. The results stated that the application of employer branding in Shopee Indonesia is carried out through a program that refers to the company's vision and mission, personality, and core value. Employer branding program refers to the Employee Value Proposition (EVP) strategy of internal marketing and external marketing. Shopee packages the program through #LifeAtShopee which is run by several departments within Shopee. Employer branding programs at Shopee are not only to attract potential employees and keep employees as company assets, but also to influence Shopee's image in the eyes of the public externally and internally.

scholarly journals Analisis Pemanfaatan Brand Experience terhadap Brand loyalty pada Brookland Coffee

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 342
Author(s):  
Fransisca Kristy ◽  
Wulan Purnama Sari
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Positive Response ◽  
Case Study Research ◽  
Coffee Consumption ◽  
Qualitative Approach ◽  
Brand Experience ◽  
The Public ◽  
Study Research

This research is motivated by the growth of coffee consumption in Indonesia which has been getting higher since 2016. This phenomenon can be seen from the expanding of the coffee industry in Jakarta. Brookland Coffee has become one of the coffeeshops that has been around since 2019 and is in demand by the public. This study aims to determine the use of brand experience for brand loyalty in Brookland coffee. The approach used is a qualitative approach with a case study research method. Researchers collected data for this study through interview sessions, observation, and documentation. The results of this study indicate that the use of brand experience for brand loyalty at Brookland Coffee has a positive and significant effect on the bicycle community, which means that with a good brand experience consumers can get an impression and have a positive response so that it can make customers loyal to the product. Brand loyalty can also be defined as how often consumers buy the product. Loyalty is an emotional thing, and can be interpreted as a customer's loyal attitude towards a brand or productPenelitian ini di latarbelakangi oleh pertumbuhan konsumsi kopi di Indonesia yang semakin tinggi sejak 2016. Fenomena ini dapat dilihat dari menjamurnya industri kopi di Jakarta. Brookland Coffee menjadi salah satu coffeeshop yang hadir sejak 2019 dan diminati oleh masyarakat. Penelitian ini bertujuan untuk mengetahui pemanfaatan brand experience terhadap brand loyalty pada brookland coffee. Pendekatan yang digunakan adalah pendekatan kualitatif dengan metode penelitian studi kasus. Peneliti mengumpulkan data untuk penelitian ini melalui sesi wawancara, observasi, dan dokumentasi. Hasil penelitian ini menunjukan bahwa pemanfaatan brand experience terhadap brand loyalty di Brookland Coffee berpengaruh positif dan signifikan pada komunitas sepeda, yang berarti dengan pengalaman merek yang baik konsumen dapat mendapatkan kesan dan memiliki respon yang positif sehingga dapat membuat pelanggan loyal pada produk tersebut. Loyalitas merek juga dapat di artikan dari seberapa sering konsumen membeli produk tersebut. Loyalitas adalah hal yang emosional, dan bisa diartikan sebagai sikap setia pelanggan terhadap suatu merek atau produk tersebut.

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals ANALISIS MINAT BELAJAR SISWA TERHADAP MATA PELAJARAN FISIKA DI SMA NEGERI 1 SAKTI

2020 ◽  
Vol 9 (3) ◽  
pp. 68-79
Author(s):  
Hamdi Cut Kurniawati Rahim
Keyword(s):  
Student Learning ◽  
Research Method ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Good Interest ◽  
Percentage Score ◽  
Average Percentage ◽  
Interactive Models ◽  
Learning Interest

The study, entitled "Analysis of Student Learning Interest in Physics Subjects in SMA Negeri 1 Sakti" raises the issue of how students' interest in learning at SMA Negeri 1 Sakti is towards physics. This study aims to measure the extent of the interest of students of SMA Negeri 1 Sakti towards physics. The subjects in this study were students majoring in Natural Sciences class XI MIPA1 in SMA Negeri 1 Sakti, the object of this study was the interest in learning for students of class XI MIPA1 in SMA Negeri 1 Sakti. The method used is a case study research method with a qualitative approach. Data collection was carried out using questionnaire delivery techniques for students and data processing was carried out using Analysis Interactive models from Miles and Huberman. After all, the result of data were presented in some precentages. Based on the results of data analysis of each indicator of interest it was found that overall XI MIPA1 students in SMA Negeri 1 Sakti had an interest in physics with an average percentage score of 48.4%. Interest in teachers with an average percentage score of 54.9%. There are goals to be achieved for the future with an average percentage of a score of 40.9%. Success in learning with an average percentage score of 72.8%. Finding benefits in the learning process with an average percentage of 70.6%. Have the initiative to learn with an average percentage of 72.8%. Concentration in learning with an average percentage score of 77.3%. Willingness in learning with an average percentage score of 81.8%. Based on the results of the analysis shows that students in SMA Negeri 1 Sakti have a good interest in physics. It is recommended that research related to the analysis of students' learning interest at the SMA / MA level and at the SMP / Mts level be continued by other researchers so that things that have not been revealed in this study can be revealed Keywords: Analysis of student learning interst, questionnaire, physics

scholarly journals The Evaluation of Management Standards on Accreditation Results of PAUD Institutions in 2017 Year (Study of Accreditation Results Documents in BAP PAUD and PNF West Kalimantan)

2019 ◽  
Vol 4 (1) ◽  
pp. 139
Author(s):  
Hamka Hamka ◽  
Wahyudi Wahyudi ◽  
M. Chiar
Keyword(s):  
Research Method ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Low Achievement ◽  
Descriptive Case Study ◽  
West Kalimantan ◽  
Study Research ◽  
Management Standards ◽  
Management Standard

The purpose of this study was to determine the results of accreditation on the standard aspects of PAUD management. This research method uses a documentary study method with a qualitative approach. This type of research in this study is a descriptive case study research. Based on the evaluation recapitulation of all aspects of the management standard that PAUD institutions on average do not yet have a work inspection and assessment document therefore it is a problem that the low achievement period of 8 standards in PAUD units that apply for accreditation in 2017 due to the low 2 aspects PAUD institutions have not yet been launched.

scholarly journals PENGEMBANGAN KAPASISTAS SUMBER DAYA MANUSIA DALAM PELAYANAN PUBLIK PADA DINAS TENAGA KERJA KABUPATEN PASURUAN

2021 ◽  
Vol 4 (1) ◽  
pp. 51
Author(s):  
Agung Purdianto
Keyword(s):  
Human Resources ◽  
Capacity Building ◽  
Unemployment Rate ◽  
Public Service ◽  
Research Method ◽  
Qualitative Approach ◽  
The Public ◽  
And Training

This paper aims to find out the Development of Human Resources Capacity in Public Service at the Pasuruan District Labor Office. The research method using qualitative approach is done scientifically, more descriptive, emphasizing the process rather than the public about improving the human resources of pasuruan community by the Pasuruan District Labor Office. The results showed that the Pasuruan District Employment Office implemented an increase in human resources developed according to the theory of capacity building in minimizing the unemployment rate, and as an effort to improve human resources precisely in the field of placement and expansion of labor (PENTA). The motivation, disciplinary and training is very influential to human resources and minimize the unemployment rate in Pasuruan Regency.

scholarly journals BAZNAS JAWA TIMUR DAN PEMBERDAYAAN MASYARAKAT DISABILITAS PONOROGO

2020 ◽  
Vol 7 (3) ◽  
pp. 544
Author(s):  
Zahratul Hayati Utomo ◽  
A. Syifaul Qulub
Keyword(s):  
Human Resources ◽  
Research Method ◽  
Secondary Data ◽  
Disabled Persons ◽  
Community Empowerment ◽  
Qualitative Approach ◽  
Journal Articles ◽  
Case Study Method ◽  
The Road

This study aims to find out how the East Java BAZNAS is in the empowerment of disability communities in Sidoharjo Village, Jambon District, Ponorogo, East Java, and to look at the problems that exist to find a solution together. The descriptive qualitative approach with the case study method is the research method used. Using interviews with informants, namely, people who are trusted by BAZNAS to distribute and monitor what is needed by the community and he is also an officer of the Kesra sub-district in Sidoharjo Village. The secondary data comes from journal articles, textbooks and other literature. The results of the study were that the BAZNAS program was very instrumental in helping the community in Sidoharjo Village. Assistance is given aiming to empower people with disabilities; in reality, it fails in the middle of the road. For this reason, community participation is needed considering that human resources are vital to assist them because they can still be empowered as long as they are patient, especially those with mild and moderate disabilities.Keywords: East Java Baznas, Community Empowerment, Disabled Persons, Disability Community Empowerment

scholarly journals Penerapan Disaster Recovery and Contigency Planning pada Perlindungan Arsip Vital di BPN DIY

2018 ◽  
Vol 1 (2) ◽  
pp. 82
Author(s):  
Lastria Nurtanzila
Keyword(s):  
Disaster Management ◽  
Disaster Recovery ◽  
Research Method ◽  
Management Strategies ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Contingency Plan ◽  
Vital Records ◽  
Post Disaster

AbstractProtection of vital records in an organization is a must. The position of the vital records in the organization's performance enables the organization to do some protection to its vital records. This study aims to analyze the application of disaster recovery and contingency plan in the protection of vital records in the Yogyakarta Land Regency. This research uses qualitative approach with case study research method. Data analysis is used to identify any vital rechords managed by BPN DIY, as well as possible disasters. Disaster Recovery and Contingency Plan concept is used to perform strategy mapping in disaster management for protection of vital records at  BPN DIY. The results of this study are expected to gives recommendations to government for the implementation of disaster management strategies (pre disaster, during disasters and post disaster) to vital records in government agencies.IntisariPerlindungan arsip vital dalam suatu organisasi merupakan keharusan. Posisi arsip vital dalam kinerja organisasi memungkinkan organisasi untuk melakukan perlindungan terhadap arsip vitalnya. Penelitian ini bertujuan untuk menganalisis penerapan Disaster Recovery and Contingency Plan dalam perlindungan arsip vital di Daerah Istimewa Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus. Analisis data digunakan untuk mengidentifikasi setiap arsip vital yang dikelola oleh BPN DIY, serta kemungkinan terjadinya bencana. Konsep Disaster Recovery and Contingency Plan digunakan untuk melakukan pemetaan strategi dalam penanggulangan bencana untuk perlindungan arsip vital di BPN DIY. Hasil penelitian ini diharapkan dapat memberikan rekomendasi kepada pemerintah untuk pelaksanaan strategi penanggulangan bencana terhadap arsip vital di lembaga pemerintah (pra bencana, selama bencana dan pasca bencana).  

scholarly journals Legalitas Transaksi Jual Beli Sepeda Motor Tanpa Bukti Kepemilikan dalam Perspektif Sadd Al-Żarī‘Ah

2020 ◽  
Vol 3 (2) ◽  
pp. 203
Author(s):  
Nahara Eriyanti ◽  
Ayu Sarami
Keyword(s):  
Research Method ◽  
Legal Status ◽  
Case Study Research ◽  
Legal Requirements ◽  
The Public ◽  
The People ◽  
Vehicle Registration ◽  
Proof Of Ownership ◽  
Level Of Understanding

<p><em>This study is aimed to find out how the legal status of buying and selling motorbikes without vehicle registration STNK and BPKB, where many of the people of the District of Kebharga, especially Kala Lengkio Village and Mendale Village, conduct transactions of buying and selling motorbikes without STNK and BPKB. In general, buying and selling carried out by the public has fulfilled the legal requirements of buying and selling in Islam, which does not explain in detail that buying and selling motorbikes without the STNK of BPKB is a sale and purchase which is canceled. Unlike the case with the police which states that buying and selling motorbikes without a STNK and BPKB is a canceled sale. Based on the description above that is the focus of research on the formulation of the problem namely: how to buy and sell motorbikes without proof of ownership in the community of the District of Kebayakan and how is its legality from the perspective of sadd al-‘arī‘ah ?. In this study the author uses the case study research method then analyzed using the theory of sadd al-‘arī‘ah, then in the technique of collecting data the author uses interviews / interviews. The results of the study that the authors get about buying and selling motorbike transactions without proof of ownership and analyzed using the theory of sadd al-īarī'ah that looks at the benefits and mafsadat arising, then the motorcycle sale and purchase transactions without proof of ownership there is a level of understanding that is superior to with benefit, the sale and purchase of the people of the district is a sale that must be prevented and must also be avoided by the community because the sale can cause a lot of damage even though the sale of a motorcycle is a sale that is in accordance with the terms and conditions of the legal sale.</em></p>

scholarly journals A Comunicação Pública como abordagem teórica empírica na estratégia de comunicação em uma instituição de ensino superior.

Revista Foco ◽  
2018 ◽  
Vol 11 (2) ◽  
pp. 101
Author(s):  
Klinger Pereira ◽  
Flávia Luzia Oliveira da Cunha Galindo
Keyword(s):  
Human Resources ◽  
Public Administration ◽  
Organizational Communication ◽  
Qualitative Approach ◽  
Public Communication ◽  
Communication Policy ◽  
Official Document ◽  
The Public ◽  
Recursos Humanos

O presente artigo aborda a experiência de um estudo de caso que buscou no pensamento da Comunicação Pública (CP) propor uma política de comunicação para uma Instituição Federal de Ensino Superior (IFES), que desde sua fundação, 1910, não possui um documento oficial de comunicação para relacionamento com públicos estratégicos. Logo, com base na técnica de pesquisa auditoria de comunicação organizacional, uma abordagem de caráter qualitativo esquadrinhou as ambivalências internas e externas da comunicação organizacional e levantou o conjunto de recursos humanos, produtos e tecnologias que compõem o sistema de comunicação da IFES. Os resultados mostram as particularidades destes elementos e exemplifica de que maneira a Comunicação Pública pode ser adota como recurso estratégico em IFES, e por conseguinte, na Administração Pública brasileira.  The present article approaches the experience of a case study that sought in the thought of the Public Communication (CP) to propose a communication policy for a Federal Institution of Higher Education (IFES), that since its foundation, 1910, does not have an official document of communication with strategic audiences. Therefore, based on the research technique of organizational communication auditing, a qualitative approach scrutinized the internal and external ambivalences of organizational communication and raised the set of human resources, products and technologies that make up the IFES communication system. The results show the particularities of these elements and exemplifies how Public Communication can be adopted as a strategic resource in IFES, and therefore, in the Brazilian Public Administration.

scholarly journals Employer branding in the agricultural sector: making a company attractive for the potential employees

2017 ◽  
Vol 63 (No. 5) ◽  
pp. 217-227 ◽  
Author(s):  
Urbancova Hana ◽  
Richter Petr ◽  
Kucirkova Lenka ◽  
Jarkovska Martina
Keyword(s):  
Factor Analysis ◽  
Human Resources ◽  
Labour Market ◽  
Human Resource ◽  
Agricultural Sector ◽  
Work Conditions ◽  
Positive Trend ◽  
Employer Branding ◽  
The Public ◽  
A Company

The specificity of the agricultural sector (seasonality, the methods of obtaining human resources and so on) affects the situation in the labour market. The demand of agriculture companies for qualified workers is relatively high; unfortunately, people still prefer to work in the related or other fields where they have more suitable work conditions related. Building the brand of the employer, improving the awareness of the public and increasing the loyalty of the present employees can raise the offer of vacancies and obtain new qualified employees. The aim of the paper is to identify the benefits of human resource branding in businesses arising therefrom. A partial aim is to identify the present key managerial challenges of agriculture businesses. In the work, the data collected from a questionnaire survey (n = 108) were used together with the information from the Czech Statistical Office, in the opinion of which the labour market in the agricultural sector does not exhibit a positive trend. As a part of the evaluation, a factor analysis was carried out identifying three categories of benefits (the stabilisation of workers, organisational processes, and other benefits) crucial for the employer branding in agriculture.  

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