Restructuring Digital Marketing Strategies for Sustainability of Small and Medium Enterprises Post Coronavirus

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

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Peningkatan Kapasitas UMKM Kabupaten Gorontalo Utara dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Digital

Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) ◽

10.37905/sibermas.v8i2.8218 ◽

2019 ◽

Vol 8 (2) ◽

pp. 219-223

Author(s):

Rampi Yusuf ◽

Agus Lahinta

Keyword(s):

Small And Medium Enterprises ◽

Supply And Demand ◽

Marketing Strategies ◽

Digital Marketing ◽

Goods And Services ◽

Digital Ecosystem ◽

The People ◽

Village People ◽

General Material ◽

Medium Enterprises

The Covid-19 virus pandemic has destroyed the most important side of the economy, namely supply and demand. From the supply side, many Micro, Small and Medium Enterprises (MSMEs) have experienced a reduction in activity due to the policy of limiting social interaction which has resulted in the cessation of the production process, and from the demand side, reduced demand for goods and services has resulted in many MSMEs unable to maximize profits. One of the economic recovery strategies is to connect with the digital ecosystem, by digitizing the market so that business actors can continue to carry out their business activities even in the midst of the Covid-19 pandemic. The goal to be achieved in this activity is to increase the capacity of MSMEs and Hutakalo village people and their sales through digital marketing strategies. The methods used to achieve these goals are socialization and training. Through outreach activities, MSMEs together with the people of Hutakalo village were given general material on digital marketing strategies and how the Hutakalo village's MSMEs and communities were able to increase the value of their business sales by using digital marketing strategies. Meanwhile, training activities are carried out to improve the skills of MSMEs and Hutakalo villagers in using the Marketplace application to market their business products, which is supported by the ability to make product photos to make them look attractive to be marketed.

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Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises

MATEC Web of Conferences ◽

10.1051/matecconf/201818404017 ◽

2018 ◽

Vol 184 ◽

pp. 04017

Author(s):

Răzvan Mihai Dobrescu ◽

Cristina Petronela Simion ◽

Iuliana Grecu ◽

Cristian Aurelian Popescu

Keyword(s):

Digital Technology ◽

Small And Medium Enterprises ◽

Marketing Strategies ◽

Digital Marketing ◽

Statistical Research ◽

Organization Level ◽

Or Groups ◽

Marketing Activities ◽

Medium Enterprises ◽

Promotion Process

This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.

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The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

Insight Journal ◽

10.24191/ij.v8i0.115 ◽

2021 ◽

Vol 8 ◽

pp. 199-216

Author(s):

Nor Khasimah Aliman ◽

Zailin Zainal Ariffin ◽

Paiz Hassan ◽

Norazmi Anas

Keyword(s):

Small And Medium Enterprises ◽

Research Community ◽

Digital Marketing ◽

Research Model ◽

Organizational Contexts ◽

Adoption Decision ◽

Business Opportunity ◽

Marketing Application ◽

Preliminary Model ◽

Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

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Digital Marketing Communication Development On Micro, Small And Medium Enterprises (Msme) In Era 4.0 Based On Sharia Economic (Case Study Msme Domas Village, Pontang District)

Proceedings of the The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia ◽

10.4108/eai.10-9-2019.2289374 ◽

2019 ◽

Author(s):

Syihabudin Syihabudin ◽

Rangga Gumelar

Keyword(s):

Small And Medium Enterprises ◽

Digital Marketing ◽

Marketing Communication ◽

Communication Development ◽

Medium Enterprises

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Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu Desa Ciranjang

AKSIOLOGIYA Jurnal Pengabdian Kepada Masyarakat ◽

10.30651/aks.v5i1.6152 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Lulu Ulfa Sholihannisa ◽

Hadiansyah Ma'sum

Keyword(s):

Small And Medium Enterprises ◽

Human Resources Management ◽

Business Management ◽

Research Management ◽

Digital Marketing ◽

Business Opportunity ◽

The People ◽

Personal Finances ◽

Preparation Phase ◽

Medium Enterprises

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu merupakan Kegiatan Pengabdian Kepada Masyarakat (PKM) sekaligus menjadi tujuan dari kegiatan PKM ini. Berdasarkan survey dan anailisis, maka dapat diidentifikasi permasalahan sebagai berikut: 1) kurangnya pemahaman terhadap ilmu manajemen bisnis baik secara pengelolaan sumber daya manusia dan belum memiliki perencanaan strategic dalam mengembangkan bisnis; 2) terbatasnya pemasaran kursi bambu yang selama ini dilakukan secara konvensional; 3) minimnya kemampuan pelaku UMKM dalam menguasai pemanfaatan digital marketing untuk menyebarluaskan produk kursi bambu; 4) masyarakat memiliki keterbatasan dalam permodalan sehingga mengalami kesulitan untuk mengembangkan bisnis kursi bambu yang bervariasi, dan inovasi yang menarik sehingga mampu bersaing dan peningkatan pendapatan pengrajin; 5) terbatasnya alat membuat kerajinan bambu yang dimiliki oleh kelompok pengrajin bambu tradisional; dan, 6) modal kelompok pengrajin bambu masih sangat kecil, pada umumnya perusahaan tersebut masih milik perorangan sehingga kekuatan modal sangat tergantung dari kondisi finansial keuangan pribadi. Metode yang dilakukan melalui beberapa tahapan, yaitu: 1)tahap persiapan; 2) tahap pelaksanan; 3) monitoring; dan 4) evaluasi. Hasil dari PKM ini, UMKM mendapatkan pelatihan mengenai manajemen UMKM yang meliputi pelatihan peluang bisnis, SDM, dan manajemen pemasaran.Kata kunci: bambu, digital marketing, kursi, manajemenImprovement of Management of Micro, Small and Medium Enterprises (UMKM) of the Bamboo Chair in Ciranjang VillageABSTRACTIncreasing Business Management Micro small and medium enterprises (UMKM) of Kursi Bambu is an activity of devotion to the community “Pengabdian Kepada Masyarakat” PKM at once as an aim from this PKM activities. Based on Survey and analysis, it can be identified problems as follows: 1) lack of understanding to the business management either in human resources management and do not have strategic planning in developing business; 2) the limited marketing of Kursi Bambu is during this is conventional; 3) the lack of UMKM doers skill in holding digital marketing utilization to overspread Kursi Bambu products; 4) the people have the limited in the capital so that find it difficult to develop the business are varied of Kursi Bambu; 5) the limited of bamboo craft maker is shared by a group of a traditional bamboo craftsman; 6) we got group capital of bamboo craftsman was very small, in general, the company is still owned by an individual capital so power depends on personal finances. The method in this devotion was done in several phases, 1) preparation phase; 2) actuating phase; 3) monitor phase; 5) evaluation. The results from this PKM that UMKM got the training about business management which covering business opportunity, human research management, and marketing management.Keywords: bamboo, digital marketing, chair, management

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Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

SEDME (Small Enterprises Development Management & Extension Journal) ◽

10.1177/09708464211037455 ◽

2020 ◽

Vol 47 (2) ◽

pp. 146-162

Author(s):

Pragya Keshari

Keyword(s):

Small And Medium Enterprises ◽

Decisive Role ◽

Industrial Sector ◽

Marketing Strategies ◽

Madhya Pradesh ◽

Primary Data ◽

Review Of Literature ◽

Chi Square ◽

Chi Square Test ◽

Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

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Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

Indonesia Berdaya ◽

10.47679/ib.202176 ◽

2021 ◽

Vol 2 (1) ◽

pp. 21-30

Author(s):

Rizal Ula Ananta Fauzi ◽

Dian Citaningtyas Ari Kadi ◽

Galuh Kristyangga Setyo Ernanda ◽

Permai Triwidya ◽

Silvy Adhelia

Keyword(s):

Social Media ◽

Community Service ◽

Small And Medium Enterprises ◽

Sales Promotion ◽

Digital Marketing ◽

Service Activities ◽

Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang dan lebih banyak lagi konsumen yang membelinya.

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