Peningkatan Kapasitas UMKM Kabupaten Gorontalo Utara dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Digital

2019 ◽  
Vol 8 (2) ◽  
pp. 219-223
Author(s):  
Rampi Yusuf ◽  
Agus Lahinta
Keyword(s):  
Small And Medium Enterprises ◽  
Supply And Demand ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Goods And Services ◽  
Digital Ecosystem ◽  
The People ◽  
Village People ◽  
General Material ◽  
Medium Enterprises

The Covid-19 virus pandemic has destroyed the most important side of the economy, namely supply and demand. From the supply side, many Micro, Small and Medium Enterprises (MSMEs) have experienced a reduction in activity due to the policy of limiting social interaction which has resulted in the cessation of the production process, and from the demand side, reduced demand for goods and services has resulted in many MSMEs unable to maximize profits. One of the economic recovery strategies is to connect with the digital ecosystem, by digitizing the market so that business actors can continue to carry out their business activities even in the midst of the Covid-19 pandemic. The goal to be achieved in this activity is to increase the capacity of MSMEs and Hutakalo village people and their sales through digital marketing strategies. The methods used to achieve these goals are socialization and training. Through outreach activities, MSMEs together with the people of Hutakalo village were given general material on digital marketing strategies and how the Hutakalo village's MSMEs and communities were able to increase the value of their business sales by using digital marketing strategies. Meanwhile, training activities are carried out to improve the skills of MSMEs and Hutakalo villagers in using the Marketplace application to market their business products, which is supported by the ability to make product photos to make them look attractive to be marketed.

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu Desa Ciranjang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Lulu Ulfa Sholihannisa ◽  
Hadiansyah Ma'sum
Keyword(s):  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Business Management ◽  
Research Management ◽  
Digital Marketing ◽  
Business Opportunity ◽  
The People ◽  
Personal Finances ◽  
Preparation Phase ◽  
Medium Enterprises

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu merupakan Kegiatan Pengabdian Kepada Masyarakat (PKM) sekaligus menjadi tujuan dari kegiatan PKM ini. Berdasarkan survey dan anailisis, maka dapat diidentifikasi permasalahan sebagai berikut: 1) kurangnya pemahaman terhadap ilmu manajemen bisnis baik secara pengelolaan sumber daya manusia dan belum memiliki perencanaan strategic dalam mengembangkan bisnis; 2) terbatasnya pemasaran kursi bambu yang selama ini dilakukan secara konvensional; 3) minimnya kemampuan pelaku UMKM dalam menguasai pemanfaatan digital marketing untuk menyebarluaskan produk kursi bambu; 4) masyarakat memiliki keterbatasan dalam permodalan sehingga mengalami kesulitan untuk mengembangkan bisnis kursi bambu yang bervariasi, dan inovasi yang menarik sehingga mampu bersaing dan peningkatan pendapatan pengrajin; 5) terbatasnya alat membuat kerajinan bambu yang dimiliki  oleh kelompok  pengrajin   bambu tradisional; dan, 6) modal kelompok pengrajin bambu masih sangat kecil, pada umumnya perusahaan tersebut masih milik perorangan sehingga kekuatan modal sangat tergantung dari kondisi finansial keuangan pribadi.  Metode yang dilakukan melalui beberapa tahapan, yaitu: 1)tahap persiapan; 2) tahap pelaksanan; 3) monitoring; dan 4) evaluasi. Hasil dari PKM ini, UMKM mendapatkan pelatihan mengenai manajemen UMKM yang meliputi pelatihan peluang bisnis, SDM, dan manajemen pemasaran.Kata kunci: bambu, digital marketing, kursi, manajemenImprovement of Management of Micro, Small and Medium Enterprises (UMKM) of the Bamboo Chair in Ciranjang VillageABSTRACTIncreasing Business Management Micro small and medium enterprises (UMKM) of Kursi Bambu is an activity of devotion to the community “Pengabdian Kepada Masyarakat” PKM at once as an aim from this PKM activities. Based on Survey and analysis, it can be identified problems as follows: 1) lack of understanding to the business management either in human resources management and do not have strategic planning in developing business; 2) the limited marketing of Kursi Bambu is during this is  conventional; 3) the lack of UMKM doers skill in holding digital marketing utilization to overspread Kursi Bambu products; 4) the people have the limited in the capital so that find it difficult to develop the business are varied of Kursi Bambu; 5) the limited of bamboo craft maker is shared by a group of a traditional bamboo craftsman; 6) we got group capital of bamboo craftsman was very small, in general, the company is still owned by an individual capital so power depends on personal finances. The method in this devotion was done in several phases, 1) preparation phase; 2) actuating phase; 3) monitor phase; 5) evaluation. The results from this PKM that UMKM got the training about business management which covering business opportunity, human research management, and marketing management.Keywords: bamboo, digital marketing, chair, management

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

scholarly journals Modern Marketing Tools and Internet Technologies in Ukrainian Business in the Formation of Marketing Strategies

2020 ◽  
Vol 4 (4) ◽  
pp. 93-102
Author(s):  
Liudmyla Alaverdian ◽  
◽  
Olesia Romanenko ◽  
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
High Quality Research ◽  
Internet Technologies ◽  
Goods And Services ◽  
Depth Interview ◽  
Business Entities ◽  
Medium Enterprises ◽  
Internet Networks

Research of modern marketing strategies used by business in the Ukrainian market of goods and services, in the context of the process of digitalization is a topical issue. The article reveals and summarizes the components of successful marketing strategies and tools of modern marketing in Ukraine, which should be used by business in a changing environment and existing risks, taking into account the concept of social responsibility. A high-quality research method was applied on social Internet networks, an in-depth interview was conducted, including a survey of 30 key informants - representatives of small and medium enterprises. Key words: marketing strategy, marketing tools, Internet technologies, business entities, Internet marketing, marketing trends

scholarly journals Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises

2018 ◽  
Vol 184 ◽  
pp. 04017
Author(s):  
Răzvan Mihai Dobrescu ◽  
Cristina Petronela Simion ◽  
Iuliana Grecu ◽  
Cristian Aurelian Popescu
Keyword(s):  
Digital Technology ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Statistical Research ◽  
Organization Level ◽  
Or Groups ◽  
Marketing Activities ◽  
Medium Enterprises ◽  
Promotion Process

This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

2021 ◽  
Vol 8 ◽  
pp. 199-216
Author(s):  
Nor Khasimah Aliman ◽  
Zailin Zainal Ariffin ◽  
Paiz Hassan ◽  
Norazmi Anas
Keyword(s):  
Small And Medium Enterprises ◽  
Research Community ◽  
Digital Marketing ◽  
Research Model ◽  
Organizational Contexts ◽  
Adoption Decision ◽  
Business Opportunity ◽  
Marketing Application ◽  
Preliminary Model ◽  
Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

scholarly journals Farah Fadhilah Ansetti_130218278_KP B

2021 ◽  
Author(s):  
farah fadhilah
Keyword(s):  
Foreign Exchange ◽  
Small And Medium Enterprises ◽  
Domestic Economy ◽  
Direct Impact ◽  
Current Account Deficits ◽  
The People ◽  
Tourism Sector ◽  
Direct And Indirect Impacts ◽  
Indirect Impacts ◽  
Medium Enterprises

Indonesia’s tourism sector continues to be encouraged to become one of the major foreign exchange earner sectors and has a direct impact on the people involved in tourism activities in the hope of covering current account deficits, increasing employment, and moving Micro, Small and Medium Enterprises (MSMEs). It should be understood that the tourism sector has direct and indirect impacts on the domestic economy

scholarly journals Moderation Effect of Education to the Effect of Market Orientation and Technology Orientation on Entrepreneurship Orientation at Small-and-Medium Enterprises (SMEs) in East Java, Indonesia

2020 ◽  
Vol 28 (4) ◽  
Author(s):  
Salim Al Idrus
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Supply And Demand ◽  
Educational Background ◽  
Equation Modeling ◽  
Moderator Variable ◽  
Moderation Effect ◽  
Medium Enterprises ◽  
Technology Orientation

The research was aimed to uncover the effect of market orientation and technology orientation on entrepreneurship orientation with education as a moderator variable. This research used the quantitative approach and the causal relationship between variables was investigated through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research population included Small-and-Medium Enterprises (SMEs) in East Java, Indonesia, and 168 SMEs were selected as the sample. The findings of the research revealed that education attainment levels could reduce the effect of market orientation on entrepreneurship orientation and could increase the effect of technology orientation on entrepreneurship orientation. Based on the findings, it is recommended that SMEs in East Java must improve their entrepreneurship orientation by intensifying the variation of the market’s supply and demand, upgrading technology, and hiring workers who have the required educational background, and then training them on the latest technology

MSMEs Gain Momentum: An Insight into the Fund Allocation in the Budget over the years

2021 ◽  
Vol 12 (1) ◽  
pp. 15-22
Author(s):  
Dr. Pritha Chaturvedi ◽  
Keyword(s):  
Major Part ◽  
Small And Medium Enterprises ◽  
Goods And Services ◽  
Fund Allocation ◽  
The Government ◽  
Medium Enterprises ◽  
Insight Into

The Micro, Small and Medium enterprises (MSMEs) are the largest employers in the country after agriculture. The labor intensive sector employs approximately 114 million persons and contributes nearly 30 per cent to India’s GDP. MSME is considered as the boon for the fresh talents in India promoting economic solidity in terms of growth and export. Approximately 50 per cent of our exports come from goods and services produced and sold by the sector. Not only that the MSMEs and its contributions are directly or indirectly benefitting many other prime sectors of the country. The government acknowledging the importance of the sector grants a major part of its outlay on the same. The article is an attempt to present the analysis of the improvisation in the fund allocation for the sector in the last three budgets till the current one passed on 17th of March 2021.

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