Implementation of Centralized Networking System and Integrated Marketing Communication for MSMEs in Buah Batu Bandung

Network security is very important, especially for community service units because a damaged system can affect other systems. Therefore, it is necessary to design and develop a computer network system and security that’s more centralized. Promotional activities are very important to be carried out by every business from the smallest scope to even large companies, because no matter how good the quality of the products the company has, it will not be successful for sale without proper promotion. Referring to the situation and problems faced by partners, our group took the initiative to contribute by providing several alternative solutions whose goals are expected to be useful for partners, by providing training on the implementation of integrated networks and MSME database management, then providing an integrated marketing communication training, workshop on communication marketing tools that can provide a competitive advantage for MSMEs so that MSME marketing tools in Buah Batu District have superior value. With some of the solutions that we offer, the expected final results from this community service activity are network problems and database management can be resolved properly. Furthermore, MSMEs in Buah Batu District have standardized and attractive printed and digital marketing tools.

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Integrasi Orkestrasi Pemasaran dengan Filosofi Dwi Sapta pada Kasus Vaseline Healing Project

Jurnal Komunikasi Nusantara ◽

10.33366/jkn.v2i1.38 ◽

2020 ◽

Vol 2 (1) ◽

pp. 28-41

Author(s):

Bella Laurensia ◽

Hot Junita Sitanggang ◽

Rustono Farady Marta ◽

Agus Daniar ◽

Alfred Pieter Menayang

Keyword(s):

Quality Of Life ◽

Medical Personnel ◽

Skin Condition ◽

Communication Strategy ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Case Study Method

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.

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INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

Darmabakti Cendekia: Journal of Community Service and Engagements ◽

10.20473/dc.v3.i2.2021.49-54 ◽

2021 ◽

Vol 3 (2) ◽

pp. 49

Author(s):

Rani Sukma Ayu Suteja ◽

Liestianingsih Dwi Dayanti ◽

Angga Prawadika Aji ◽

Santi Isnaini ◽

Yayan Sakti Suryandaru ◽

...

Keyword(s):

Community Service ◽

Small And Medium Enterprises ◽

Early Observation ◽

Community Empowerment ◽

Communication Strategy ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Service Program ◽

Medium Enterprises

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

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PENGARUH KOMUNIKASI PEMASARAN TERPADU DAN KOMITMEN TERHADAP LOYALITAS NASABAH

10.31227/osf.io/cbr45 ◽

2018 ◽

Author(s):

Hasrul Siregar

Keyword(s):

Customer Loyalty ◽

Brand Image ◽

Marketing Communication ◽

Research Model ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Descriptive Research ◽

Independent Variable ◽

Quantitative Descriptive

This study aims to determine the effect of integrated marketing communication and commitment to customer loyalty deposits of PT Bank DBS Indonesia. The research method used is quantitative descriptive research. Data collection techniques with questionnaires. Population and sample in the study amounted to 112 respondents. The results of the discussion are explained that shows that integrated marketing communication and commitment have a positive and significant influence on customer loyalty deposits of PT Bank DBS Indonesia. The magnitude of the determination coefficient Adjusted R Square of 0.266 means that the independent variable consisting of integrated marketing communication and commitment can explain customer loyalty by 26.6% and the remaining 73.4% explained other variables not included in the research model, such as product quality, brand image , quality of service and so on.

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Pengaruh Transaksi C2c Commerce terhadap Perilaku Impulsive Buying (Servei pada Konsumen PT Shopee International Indonesia)

InterKomunika ◽

10.33376/ik.v3i1.146 ◽

2018 ◽

Vol 3 (1) ◽

pp. 1

Author(s):

Siti Maryam ◽

Sri Wahyuningsih

Keyword(s):

Strong Relationship ◽

Marketing Communication ◽

Test Results ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Buying Behavior ◽

Internet Media ◽

Impulsive Buying ◽

Is Theory

This research is motivated by of business competition which utilize internet media as place of marketing communication. This study aims to determine how big influence of C2C Commerce transaction to impulsive buying behavior. The theory used in this research is theory of integrated marketing communication (IMC) with elements that support the interactive/internet marketing and consumer behavior that enter the theory of communication behavior. This research methodology uses quantitative approach and it kind of eksplanatif research. This study has a population of 46,640 people with a sample of 100 respondents using the Yamane formula. The test results obtained correlation test of 0.765 which means have a strong relationship, and coefisisen determination magnitude 66% and the remaining 34%. While the value of T arithmetic of 11.757> from T table of 1.660. Which means that C2C Commerce Transactions (variable x) has influence to the behavior of Impulsive Buying. The conclusion of this research is C2C Commerce Transaction can attract consumers because of the various kinds of transaction convenience offered by C2C Commerce model, thus forming impulsive buying behavior to the consumer. The Suggestions in this research is, It is also necessary for Shopee to improve the quality of service and continue to innovate in satisfying the consumer.

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Penyuluhan Manajemen Sumber Daya Manusia untuk Pengembangan Karang Taruna Kampung Serua Poncol, Sawah Baru, Tangerang Selatan

BAKTIMAS : Jurnal Pengabdian pada Masyarakat ◽

10.32672/btm.v2i2.2138 ◽

2020 ◽

Vol 2 (2) ◽

pp. 123-127

Author(s):

Jasmani Jasmani ◽

Noryani Noryani ◽

Yossy Wahyu Indrawan ◽

Reni Hindriari ◽

Lia Asmalah

Keyword(s):

Higher Education ◽

Resource Management ◽

Human Resources ◽

Human Resource Management ◽

Human Resource ◽

Community Service ◽

Organizational Goals ◽

Service Activity ◽

The Village

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memenuhi kewajiban dosen untuk melakukan tridharma perguruan tinggi. Untuk itu sudah menjadi kewajiban bagi dosen berbagi pengetahuan dan wawasan melalui penyuluhan pengembangan manajemen sumber daya manusia agar senantiasa berupaya mencapai tujuan organisasi dengan efektif dan efisien. Dan juga bertujuan Karang Taruna Kampung serua poncol dapat menjalankan fungsi dan perannya secara optimal sehingga mendatangkan manfaat bagi Kampung serua poncol. Pengembangan juga dimaksudkan untuk meningkatkan kualitas sumber daya manusia dalam melaksanakan tugasnya sehingga lebih positif dalam berkontribusi tenaga dan pikiran untuk memajukan Kampung serua poncol.Kata Kunci : Manajemen Sumber Daya ManusiaABSTRACTThe purpose of this community service activity is to fulfill the obligations of lecturers to do tridharma of higher education. For that reason, it has become an obligation for lecturers to share their knowledge and insights through counseling the development of human resource management so that they always strive to achieve organizational goals effectively and efficiently. And also aims at Karang Taruna Kampung Serua Poncol can carry out its functions and roles optimally so that it brings benefits to Kampung Seronc Poncol. The development is also intended to improve the quality of human resources in carrying out their duties so that it is more positive in contributing energy and thoughts to advance the village of all poncol.Keywords: Human Resource Management

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Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

JEBA (Journal of Economics and Business Aseanomics) ◽

10.33476/j.e.b.a.v5i2.1655 ◽

2020 ◽

Vol 5 (2) ◽

Author(s):

Nazwirman Nazwirman ◽

Efendy Zein

Keyword(s):

Local Government ◽

Analytical Method ◽

Marketing Mix ◽

Communication Strategy ◽

Easy Access ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Physical Evidence ◽

Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

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Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v6i1.4111 ◽

2020 ◽

Vol 6 (1) ◽

pp. 1-17

Author(s):

Cut Nailil Muna

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Evaluation Research ◽

Personal Selling ◽

Sales Promotion ◽

Primary Data ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

Business Management Journal ◽

10.30813/bmj.v6i2.655 ◽

2017 ◽

Vol 6 (2) ◽

Author(s):

Lelly Christin

Keyword(s):

Market Share ◽

Direct Mail ◽

Communication Media ◽

Marketing Communication ◽

University Management ◽

Integrated Marketing ◽

Information Need ◽

Integrated Marketing Communication ◽

The Right ◽

The University

Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.Keyword :Communication media, markeing communication, integrated marketing communication

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