ANALISIS WACANA IKLAN PRODUK KECANTIKAN BERUPA LIPSTIK PADA TELEVISI BERDASARKAN STRUKTUR DAN FUNGSI BAHASA

2021 ◽  
Vol 2 (2) ◽  
pp. 119-130
Author(s):  
Rahmadani Linda Fadillah
Keyword(s):  
Discourse Analysis ◽  
Descriptive Analysis ◽  
Structure And Function ◽  
Analysis Approach ◽  
Information Functions ◽  
Language Functions ◽  
Positive Image ◽  
Food And Beverage ◽  
Data Source ◽  
And Function

This research describes the structure and function of Lipstick Beauty Product advertisements on television. This study uses a discourse analysis approach, this type of research is qualitative. The method used in this research is descriptive analysis. The data source of this research is in the form of Lipstick Beauty Product advertisements on television, which contains the structure and function of the advertising language. The results of the study describe the structure of lipstick beauty product advertisements on television consisting of language functions contained in food and beverage product advertisements on television including: (a) information functions, (b) persuasive functions and to form a positive image of the product to potential consumers.

scholarly journals UNGKAPAN MARAH DAN UNGKAPAN PUJIAN MASYARAKAT NIAS DI KAKI GUNUNG PADANG

2020 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Faula Ismi ◽  
Ermanto Ermanto
Keyword(s):  
Data Collection ◽  
Social Structure ◽  
Social Function ◽  
Structure And Function ◽  
The People ◽  
The Social ◽  
Data Source ◽  
And Function ◽  
The Village ◽  
Descriptive Method

This study  aimed to determine the structure and social function of folklore legend naming Batunabontar Batang Natal district Mandailing Natal district. The method used in this research was descriptive method. The data source of this research was the people who inhabit Batunabontar village, Batang Natal District, Mandailing Natal District. The instrument used in this study was the researcher himself and the informant based on the understanding of the structure and social function of the naming legend of a place. Data collection techniques used in this study were observation by observation and to strengthen the data obtained, direct interviews were carried out to the authorities in research on the Social Structure and Function of the Legend of the Naming of Batunabontar Village, Batang Natal District, Mandailing Natal District. The results of this study indicate that the Social Structure and Function of Naming Legend of Batunabontar Village, Batang Natal District, Mandailing Natal District has a unique history and structure and function in the village. The uniqueness of this Batunabontar makes the writer want to know the importance of the structure and function of the Batunabontar in Batang Natal District, Mandailing Natal Regency.  

scholarly journals NILAI EKSPRESIF GRAMATIKA DALAM WACANA KORUPSI DI MEDIA CETAK ‘’FAJAR’’

Multilingual ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 166-180
Author(s):  
Nurlina - Arisnawati
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Method ◽  
Print Media ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Printed Media ◽  
Expressive Modality ◽  
Data Source

This research aims to describe the expressive value of grammar in the discourse of corruption in the print media "Fajar" which includes expressive modalities. Expressive modality is a modality that is used to indicate the authority of producing texts with regard to the truth or possible representation of reality. The research method used is a qualitative research method with a critical discourse analysis approach to the Norman Fairclough model. The data source in this study is the discourse on corruption in Fajar's print media, while the data is the expressive modality in the discourse of corruption in the "Fajar" print media. This data was collected using the following techniques: documentation, especially external documentation in the form of news published in the print media "Fajar" from the 1 December 2018 edition to the 28 February 2019 edition which was taken randomly, observed, read, and recorded. The data that has been collected is then analyzed using the critical discourse analysis approach of Norman Fairclough's model by means of description, interpretation, and explanation. From the results of data analysis, it can be concluded that the expressive modalities expressed by the text generators in the discourse on corruption in the printed media "Fajar" include: the modalities of truth which are marked by words or modals still, already, and definitely; the modality of desire expressed through modal can, so, will, and wants, and the modality of necessity expressed through modal must have imperative and directive power to move other people to do something in accordance with what the text generator wants.Tujuan penelitian ini adalah mendeskripsikan tentang nilai ekspresif gramatika dalam wacana korupsi di media cetak “Fajar” yang meliputi modalitas ekspresif. Modalitas ekspresif adalah modalitas yang digunakan untuk menunjukkan autoritas penghasil teks yang berkenaan dengan kebenaran atau kemungkinan representasi realitas. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan analisis wacana kritis model Norman Fairclough. Sumber data dalam penelitian ini yaitu wacana korupsi dalam media cetak Fajar, sedangkan yang menjadi data adalah modalitas ekspresif dalam wacana korupsi dalam media cetak “Fajar”. Data ini dikumpulkan dengan teknik: dokumentasi khususnya dokumentasi eksteren berupa berita-berita yang dimuat dalam media cetak “Fajar” mulai edisi 1 Desember 2018 sampai dengan Edisi 28 Februari 2019 yang diambil secara acak , observasi, baca, dan catat. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan pendekatan analisis wacana kritis model Norman Fairclough dengan cara deskripsi, interpretasi, dan eksplanasi. Dari hasil analisis data dapat disimpulkan bahwa modalitas ekspresif yang dinyatakan oleh  penghasil teks dalam wacana korupsi di media cetak “Fajar” meliputi: modalitas kebenaran yang ditandai dengan kata atau modal masih, sudah, dan pasti; modalitas keinginan yang dinyatakan melalui modal bisa, agar, akan , dan ingin, dan modalitas keharusan yang dinyatakan melalui modal harus yang memiliki kekuatan imperatif dan direktif untuk menggerakkan orang lain melakukan sesuatu sesuai dengan yang diinginkan penghasil teks.

scholarly journals KOHESI GRAMATIKAL REFERENSI PRONOMINA PERSONA DALAM TEKS PARIWISATA PADA PESONAINDONESIA.KOMPAS.COM/GRAMATICAL COHESION OF PERSONAL PRONOUNS IN THE TOURISM TEXT ON PESONAINDONESIA.KOMPAS.COM

Aksara ◽  
2022 ◽  
Vol 33 (2) ◽  
pp. 257-268
Author(s):  
Bakdal Ginanjar ◽  
Dwi Purnanto ◽  
Hesti Widyastuti ◽  
Chattri S. Widyastuti
Keyword(s):  
Discourse Analysis ◽  
Data Collection ◽  
Digital Media ◽  
Communication Strategies ◽  
Analysis Approach ◽  
Personal Pronouns ◽  
Data Source ◽  
Text Cohesion ◽  
Selection Of

AbstrakPenelitian ini diarahkan pada kajian teks wacana pariwisata dengan pendekatan analisis wacana. Permasalahan yang dikaji adalah aspek kebahasaan pembangun kepaduan teks wacana berupa kohesi gramatikal referensi persona pada teks pariwisata di laman pesonaindonesia.kompas.com. Tujuannya adalah untuk mendeskripsikan aspek kebahasaan kohesi gramatikal referensi persona pada teks pariwisata dalam media digital yang hasilnya dapat dipakai sebagai salah satu dasar merespons tuntutan kualitas strategi komunikasi promosi yang kreatif.  Penelitian ini berjenis kualitatif deskriptif dalam linguistik. Sumber data berasal dari situs/laman pesonaindonesia.kompas.combulan Januari—Oktober 2019. Data berwujud teks wacana pariwisata. Metode pengumpulan data dilakukan dengan metode simak. Data dianalisis dengan metode agih dengan teknik ganti. Kajian ini menemukan pendayagunaan referensi pronominal persona yang difungsikan untuk membangun teks wacana yang khas dari teks pariwisata secara koheren. Hasil penelitian menunjukkan bahwa teks pariwisata menggunakan aspek-aspek gramatikal kohesi referensi persona pertama, kedua, ataupun ketiga. Referensi persona kedua mendominasi dalam teks pariwisata di laman pesonaindonesia.kompas.com. guna menciptakan keutuhan dan kepaduan wacana. Lebih lanjut, pemilihan referensi persona tersebut ditujukan untuk mendekatkan diri dengan pembaca dan terkandung implikasi persuasif bagi pembaca. Kata kunci: kohesi, referensi persona, teks pariwisata, wacana AbstractThis research is directed at the study of tourism discourse texts with the discourse analysis approach. The problem studied is the linguistic aspects of the building of the discourse text cohesion in the form of grammatical cohesion of persona references in the pariwisa text on the pesonaindonesia.kompas.com page. The aim is to describe the linguistic aspects of grammatical cohesion of references to charms in the tourism text in digital media, the results of which can be used as a basis for responding to the demands of the quality of creative promotional communication strategies. This research is a descriptive qualitative type in linguistics. The data source is from pesonaindonesia.kompas.com website / page from January to October 2019. The data is in the form of a tourism discourse text. The method of data collection is done by referring to the method. Data were analyzed by the method of distribution. The results showed that the tourism text uses grammatical aspects of the first, second, and third persona reference cohesion. The second persona reference dominates in the tourism text on the pesonaindonesia.kompas.com page. in order to create wholeness and cohesiveness of discourse. Furthermore, the selection of the reference persona is intended to get closer to the reader and has persuasive implications for the reader.Keywords: discourse, cohesion, personal pronouns, tourism text

Food And Drink Advertising Analysis On Television : Structure And Language Functions

2019 ◽  
Vol 1 (1) ◽  
pp. 37-41
Author(s):  
Sri Wahyuni ◽  
Handoko Handoko
Keyword(s):  
Discourse Analysis ◽  
Foreign Language ◽  
Qualitative Approach ◽  
Cultural Value ◽  
Observational Method ◽  
Language Functions ◽  
Television Advertisement ◽  
Emotional Aspect ◽  
Food And Beverage ◽  
Food And Drink

The current research focuses on the discourse analysis of the food and drinks advertisement. The data were collected from television advertisement by using observational method. The analysis is based on the qualitative approach by focusing the analysis on the discourse approach. Data of this study in the form of words, phrases, clauses, and sentences in food and beverage advertisements on television. The result of the analysis shows that the emotional aspect was frequently used to engage the costumers to the product. Some advertisements also use foreign language to give a good impression to the costumer. From the result of the analysis, it can be inferred that food and drinks advertisement not only provided information and about the product but also reflect the cultural value of the costumers.

The boundary between play and nonplay in black verbal dueling

1983 ◽  
Vol 12 (3) ◽  
pp. 329-337 ◽  
Author(s):  
Thomas Kochman
Keyword(s):  
Discourse Analysis ◽  
Structure And Function ◽  
Boundary Line ◽  
Cultural Perspective ◽  
Reciprocal Influence ◽  
And Function ◽  
Role And Function ◽  
Interethnic Communication

ABSTRACTWilliam Labov formulated rules for sounding (black verbal dueling) that saw ritual insults, but not personal insults, as properly falling within the framework of black verbal play. Other researchers interested in contrasting play and fact-oriented dispute genres within more general discussions of keying have used Labov's analysis as a basis for drawing conclusions as to where play ends and the serious begins within this activity. However, Labov's decision to place personal insults outside the framework of the game of sounding is incorrect. Consequently, so too is the boundary line established by these other researchers to distinguish play from nonplay within the context of black verbal dueling. The present paper proposes to establish the correct black cultural perspective on the role and function of personal insults in sounding and the boundary between play and nonplay within the context of that activity. It also considers the different cultural consequences that would stem from regarding personal insults to be part of verbal play or not. Finally, it shows similarities in the structure and function of two speech actions – accusations and denials – that are used in both play and nonplay disputes to demonstrate more closely the nature of reciprocal influence of play and nonplay interactions. (Black verbal dueling, keying, discourse analysis, play and nonplay dispute genres, interethnic communication)

scholarly journals STRUKTUR DAN FUNGSI SOSIAL CERITA RAKYAT LEGENDA ASAL USUL KAMPUNG BATUNABONTAR

2020 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Atika Batubara ◽  
Nurizzati Nurizzati
Keyword(s):  
Data Collection ◽  
Social Structure ◽  
Social Function ◽  
Structure And Function ◽  
The People ◽  
The Social ◽  
Data Source ◽  
And Function ◽  
The Village ◽  
Descriptive Method

This study  aimed to determine the structure and social function of folklore legend naming Batunabontar Batang Natal district Mandailing Natal district. The method used in this research was descriptive method. The data source of this research was the people who inhabit Batunabontar village, Batang Natal District, Mandailing Natal District. The instrument used in this study was the researcher himself and the informant based on the understanding of the structure and social function of the naming legend of a place. Data collection techniques used in this study were observation by observation and to strengthen the data obtained, direct interviews were carried out to the authorities in research on the Social Structure and Function of the Legend of the Naming of Batunabontar Village, Batang Natal District, Mandailing Natal District. The results of this study indicate that the Social Structure and Function of Naming Legend of Batunabontar Village, Batang Natal District, Mandailing Natal District has a unique history and structure and function in the village. The uniqueness of this Batunabontar makes the writer want to know the importance of the structure and function of the Batunabontar in Batang Natal District, Mandailing Natal Regency.  

A Signal Analysis Approach Applied to the Study of Sequence, Structure and Function of the Proteins

2006 ◽  
Vol 2 (2) ◽  
pp. 189-201 ◽  
Author(s):  
Romualdo Benigni ◽  
Alessandro Giuliani ◽  
Joseph Zbilut ◽  
Solo Ellis ◽  
Delphine Allorge
Keyword(s):  
Signal Analysis ◽  
Structure And Function ◽  
Analysis Approach ◽  
Sequence Structure ◽  
And Function

scholarly journals A Super Stable Mutant of the Plant Protein Monellin Endowed with Enhanced Sweetness

Life ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 236
Author(s):  
Masoud Delfi ◽  
Alessandro Emendato ◽  
Serena Leone ◽  
Eros Antonio Lampitella ◽  
Piero Porcaro ◽  
...  
Keyword(s):  
Taste Receptor ◽  
Sweet Taste ◽  
Structure And Function ◽  
Life Assessment ◽  
Single Chain ◽  
Sweet Proteins ◽  
Wide Range ◽  
Food And Beverage ◽  
Stable Mutant ◽  
And Function

Sweet proteins are a class of proteins with the ability to elicit a sweet sensation in humans upon interaction with sweet taste receptor T1R2/T1R3. Single-chain Monellin, MNEI, is among the sweetest proteins known and it could replace sugar in many food and beverage recipes. Nonetheless, its use is limited by low stability and high aggregation propensity at neutral pH. To solve this inconvenience, we designed a new construct of MNEI, dubbed Mut9, which led to gains in both sweetness and stability. Mut9 showed an extraordinary stability in acidic and neutral environments, where we observed a melting temperature over 20 °C higher than that of MNEI. In addition, Mut9 resulted twice as sweet than MNEI. Both proteins were extensively characterized by biophysical and sensory analyses. Notably, Mut9 preserved its structure and function even after 10 min boiling, with the greatest differences being observed at pH 6.8, where it remained folded and sweet, whereas MNEI lost its structure and function. Finally, we performed a 6-month shelf-life assessment, and the data confirmed the greater stability of the new construct in a wide range of conditions. These data prove that Mut9 has an even greater potential for food and beverage applications than MNEI.

Structure and function of neural networks in the retina

1988 ◽  
Vol 46 ◽  
pp. 26-27
Author(s):  
Peter Sterling
Keyword(s):  
Ganglion Cells ◽  
Three Dimensional ◽  
Structure And Function ◽  
Synaptic Connections ◽  
Visual Axis ◽  
One Dimensional ◽  
Cat Retina ◽  
Ultrathin Sections ◽  
And Function ◽  
Insight Into

The synaptic connections in cat retina that link photoreceptors to ganglion cells have been analyzed quantitatively. Our approach has been to prepare serial, ultrathin sections and photograph en montage at low magnification (˜2000X) in the electron microscope. Six series, 100-300 sections long, have been prepared over the last decade. They derive from different cats but always from the same region of retina, about one degree from the center of the visual axis. The material has been analyzed by reconstructing adjacent neurons in each array and then identifying systematically the synaptic connections between arrays. Most reconstructions were done manually by tracing the outlines of processes in successive sections onto acetate sheets aligned on a cartoonist's jig. The tracings were then digitized, stacked by computer, and printed with the hidden lines removed. The results have provided rather than the usual one-dimensional account of pathways, a three-dimensional account of circuits. From this has emerged insight into the functional architecture.

Osseointegration interface of calcified bone and endosseous implants

1992 ◽  
Vol 50 (2) ◽  
pp. 1096-1097
Author(s):  
K.E. Krizan ◽  
J.E. Laffoon ◽  
M.J. Buckley
Keyword(s):  
Structure And Function ◽  
Titanium Implants ◽  
En Bloc ◽  
Endosseous Implants ◽  
Ultrastructural Studies ◽  
The Past ◽  
Cacodylate Buffer ◽  
One Year ◽  
And Function

With increase use of tissue-integrated prostheses in recent years it is a goal to understand what is happening at the interface between haversion bone and bulk metal. This study uses electron microscopy (EM) techniques to establish parameters for osseointegration (structure and function between bone and nonload-carrying implants) in an animal model. In the past the interface has been evaluated extensively with light microscopy methods. Today researchers are using the EM for ultrastructural studies of the bone tissue and implant responses to an in vivo environment. Under general anesthesia nine adult mongrel dogs received three Brånemark (Nobelpharma) 3.75 × 7 mm titanium implants surgical placed in their left zygomatic arch. After a one year healing period the animals were injected with a routine bone marker (oxytetracycline), euthanized and perfused via aortic cannulation with 3% glutaraldehyde in 0.1M cacodylate buffer pH 7.2. Implants were retrieved en bloc, harvest radiographs made (Fig. 1), and routinely embedded in plastic. Tissue and implants were cut into 300 micron thick wafers, longitudinally to the implant with an Isomet saw and diamond wafering blade [Beuhler] until the center of the implant was reached.

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