scholarly journals ANALISIS ELEMEN VISUAL KEMASAN CHIKI SNACK

2016 ◽  
Vol 12 (2) ◽  
pp. 241
Author(s):  
Nico Yudha Prathama ◽  
Dodi Setianto
Keyword(s):  
Element Analysis ◽  
Packaging Design ◽  
Visual Elements ◽  
Visual Element ◽  
Graphic Elements ◽  
Design Factors

<strong>Abstract</strong><br />‘The Visual Element Analysis of Chiki Snack Packaging’. Packaging design<br />graphic elements that differ between products allegedly have different<br />marketing purposes. It is interesting authors to analyze graphical elements on<br />the packaging chiki. Analysis includes elements that differ in packaging design.<br />Designed packaging there are several elements that influence consumers to take<br />action that is expected by manufacturers such as color, shape, brand or logo,<br />illustration, typography, and layout. With the election of good packaging design<br />elements and according to the nature of the product can affect potential<br />customers in choosing what products they will buy. In this paper there is an<br />explanation of packaging design factors, and some examples of good packaging<br />criteria, and therefore I took the theme "visual Elements Analysis Of Packaging<br />Chiki Snack".<br /><br /><br /><strong>Abstrak</strong><br />‘Analisis Elemen Visual Kemasan Chiki Snack’. Elemen grafis desain<br />kemasan yang berbeda antara produk disinyalir mempunyai tujuan<br />pemasaran yang berbeda pula. Hal ini menarik penulis untuk<br />menganalisa elemen-elemen grafis pada kemasan chiki. Analisa<br />meliputi elemen apa saja yang berbeda dalam desain kemasan. Didesain<br />kemasan terdapat beberapa unsur yang mempengaruhi konsumen<br />untuk melakukan tindakan yang diharapkan oleh produsen, seperti<br />warna, bentuk, merek atau logo, ilustrasi, tipografi, dan tata letak.<br />Dengan adanya pemilihan unsur desain kemasan yang baik dan sesuai<br />dengan sifat produk tersebut dapat mempengaruhi para calon<br />konsumen dalam memilih produk apa yang mereka akan beli. Dalam<br />jurnal ini terdapat penjelasan faktor-faktor desain kemasan, dan<br />beberapa contoh kriteria kemasan yang baik, maka dari itu saya<br />mengambil tema “Analisis Elemen Visual Kemasan Chiki Snack”.<br /><br />

scholarly journals PENGALAMAN INTERAKSI TUNANETRA PENGGUNA APLIKASI ANDROID GO-JEK DAN GRAB

2021 ◽  
Vol 20 (1) ◽  
pp. 114-123
Author(s):  
Desideria Ristiani ◽  
Banung Grahita ◽  
Achmad Syarief
Keyword(s):  
Quantitative Data ◽  
Design Research ◽  
Sequential Design ◽  
Visual Design ◽  
Design Problems ◽  
Visual Elements ◽  
Explanatory Sequential Design ◽  
Mixed Approach ◽  
Visual Element ◽  
Navigation Method

 This study on the interactional experience of people who have visual impairments or disabilities in using Go-jek and GrabAndroid applications employs usability testing using mixed approach. It is an explanatory sequential design research;quantitative data were measured in time, number of errors, Single Ease Question (SEQ) questionnaire score and SystemUsability Scale (SUS) score. They were used to evaluate the usability level of the application, and finger mapping dataand participant comments were used to find more specific problems in the design or look for user patterns. Usabilityevaluation was carried out on 6 sub-applications from Go-jek and Grab companies. Good grouping of visual elementsand the completion of a small task makes usability perceptions increase. Yet, the design problems that make usabilityperception decrease are touch targets that are too small in size, bad visual element grouping, too many items in one page, and unfamiliar operational gestures. This research has also found that high usability score is not always determinedby visual elements. Navigation behavior has an important role in making good usability perception in users with visualimpairment. A problematic visual design could be considered a problem in one navigation method, but not in another.

scholarly journals AN ANALYSIS OF MULTIMODAL IN BEAUTY PRODUCT ADVERTISEMENTS

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Fauziyyah Amatullah ◽  
Rusdi Noor Rosa ◽  
Fitrawati Fitrawati
Keyword(s):  
Qualitative Method ◽  
Music Video ◽  
Multimodal Analysis ◽  
Visual Elements ◽  
Dominant Theme ◽  
Semiotic Approach ◽  
Semiotic Systems ◽  
Verbal Processes ◽  
Visual Element ◽  
Descriptive Qualitative

AbstractMulitimodal is a study that analyzes the meaning of text containing two or more semiotic systems; linguistic, visual, audio, gesture and place. Analyzing multimodal through semiotic approach has been used in the analysis of cover magazine (Gill, 2015), mascara advertisement (Baykal, 2016), cartoon movie (Wulan, 2017), and music video (Brady, 2015). Meanwhile, in this research the writer analyzes multimodal in beauty product advertisement especially lipstick product. This research is intended to, 1) investigate how verbal and visual elements conveyed meanings in both Wardah Lip Cream Matte Lipsticks and Purbasari Hi Matte Lip Cream advertisements. 2) find the comparison between verbal and visual elements used in Wardah Exclusive Matte Lip Cream and Purbasari Hi Matte Lip Cream advertisements. This research used descriptive qualitative method. Based on the data of analysis, it reveals that the visual and verbal processes of these advertisements are in harmony and they complement each other to give a complete message to the audience. The analysis also reveals the similarities of these two advertisements in the three level of metafunctions. In ideational metafunction the most dominant processes used are material and attributive processes, for interpersonal metafunction the most dominant mood used is declarative and for textual metafunction the most dominant theme used is unmarked topical theme.Keywords: Advertisement, beauty product, multimodal analysis, verbal element, visual element.

scholarly journals The Influence of Bottle Design on Perceived Quality of Beer: A Conjoint Analytic Study

Beverages ◽  
2020 ◽  
Vol 6 (4) ◽  
pp. 64
Author(s):  
Styrmir Gislason ◽  
Simon Bruhn ◽  
Alexander M. Christensen ◽  
Mikkel T. Christensen ◽  
Mette G. Hansen ◽  
...  
Keyword(s):  
Online Survey ◽  
Consumer Preferences ◽  
Perceived Quality ◽  
Alcoholic Beverages ◽  
Product Evaluations ◽  
Packaging Design ◽  
Two Factors ◽  
Color Scheme ◽  
Key Aspects ◽  
Design Factors

Research on the influence of packaging on consumer perception of beer and other alcoholic beverages suggest an important role in capturing consumers’ attention and generating expectations on perceived product quality, and in particular that color, bottle shape, and label design are key aspects. There is, however, a paucity of research looking at interactions between different aspects of packaging design. This is a topical issue given an increasingly saturated market where especially craft breweries strive for differentiation and brand recognition. Situated within this context, the present research used a conjoint analytic approach to investigate the effect of packaging design on consumer perceived quality and liking for beers. Beer images were designed to systematically vary in four design factors—label color, label shape, label complexity, and bottle shape—and evaluated in an online survey with a representative sample of Danish beer drinkers. Two of the design factors—label color and bottle type—significantly affected consumers’ product evaluations, whereas the other two factors did not. Post-hoc analyses of the main effects indicated that the combination of a “Bomber” bottle shape and a warm color scheme in the label as the optimal combination of design factors to maximize consumer preferences. Preference for the Bomber bottle was linked to a perceived premiumness associated with a preference for curvatures (as opposed to angularity), whereas the preference for warm colors was tentatively explained as due to crossmodal correspondences generating favorable sensory expectations for this color scheme.

Discussion on Product Perceptual Design in Information Age

2011 ◽  
Vol 121-126 ◽  
pp. 1997-2001 ◽  
Author(s):  
Min Wang
Keyword(s):  
Information Age ◽  
Sense Organ ◽  
Element Analysis ◽  
Visual Elements ◽  
Development Direction ◽  
The Future ◽  
Consumption Demand

Consumption demand has transferred from quantitative consumption to "perceptual consumption" at nowadays through qualitative consumption changes along with arriving of information age. Development direction for guiding thoughts of designing creation shall be pursuing of more harmonious and closer perceptual relations between user and commercial goods in the future. Product designing shall not only focus on integration of visual elements but shall also pay more attention to perceptual part produced by overall sense organ in product using process. This essay discusses on how to implement product perceptual design by carrying out visual, touching, hearing, smelling and other organ element analysis.

scholarly journals Prediction of fatigue life of aluminum 2024-T3 at low temperature by finite element analysis

2020 ◽  
Vol 14 (3) ◽  
pp. 7170-7180
Author(s):  
S. Mazlan ◽  
N. Yidris ◽  
R. Zahari ◽  
E. Gires ◽  
D.L.A. Majid ◽  
...  
Keyword(s):  
Fatigue Life ◽  
Low Temperature ◽  
Load Ratio ◽  
Fatigue Tests ◽  
Element Analysis ◽  
Cooling Chamber ◽  
Loading Tests ◽  
Cyclic Loading Tests ◽  
Design Factors ◽  
Ansys Workbench

The change in material properties at low temperature has always been one of the concerned design factors in aircraft industries. The wings and fuselage are repeatedly exposed to sub zero temperature during cruising at high altitude. In this study, fatigue tests were conducted on standard flat specimens of aluminum 2024-T3 at room temperature and at -30 °C. The monotonic and cyclic loading tests were conducted using MTS 810 servo hydraulic machine equipped with a cooling chamber. The monotonic tests were conducted at a crosshead speed rate of 1 mm/min and the cyclic tests at a frequency of 10 Hz with a load ratio of 0.1. The experimental data obtained, such as the yield strength, ultimate strength and S-N curve were used as the input parameters in ANSYS Workbench 16.1. This close agreement demonstrates that the isotropic model in ANSYS workbench is essential in predicting fatigue life. The increase in stress parameter causes fatigue life to decrease. Besides, the decrease in temperature causes the total fatigue life to increase.

scholarly journals Pushing the Design Envelope with CAE

1998 ◽  
Vol 120 (11) ◽  
pp. 66-71 ◽  
Author(s):  
Mar Halpern
Keyword(s):  
Computer Aided Design ◽  
Electronics Packaging ◽  
General Purpose ◽  
Element Analysis ◽  
Packaging Design ◽  
Computer Aided ◽  
Aided Design ◽  
Cae Simulation ◽  
Disc Drive

This article examines the growing usefulness of computer-aided engineering (CAE) programs for the design of electronics packaging. CAE combined with expert interpretation, can help manufacturers quickly satisfy demand for increasingly small yet reliable products. Currently, three classes of software specifically support electronics packaging design: integrated computer-aided design (CAD) CAE software, general-purpose CAE software, and specialty CAE software solutions. The integrated CAE software emphasizes automatic creation and updating of finite-element-analysis (FEA) models based on CAD geometry. The effectiveness of this associativity between CAD and FEA depends on the product behavior to be evaluated and the quality of implementation. CAE simulation can calculate the maximum acceptable loads on pins, as well as the vibration characteristics of components. Solids-based CAD helps detect interference problems across components, as in these exploded views of a disc drive and a headset. While several general-purpose CAE suppliers permit engineers to build customized environments for automating model creation, specialty suppliers such as Pacific Numerix deliver the specific automated capabilities and connector libraries.

scholarly journals Fungsi Dan Makna Point Of Interest Dalam Unsur Grafis Pada Label Makanan Tradisional Getuk Goreng Di Sokaraja

2021 ◽  
Vol 2 (2) ◽  
pp. 113-128
Author(s):  
Nawang Nawang Nila
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Research Method ◽  
Design Principles ◽  
Unit Of Analysis ◽  
Secondary Sources ◽  
Visual Elements ◽  
Point Of Interest ◽  
Graphic Elements

Point of Interest (center of attention) becomes important for identity on product labels for Sokaraja fried getuk packaging. On each label, Sokaraja fried getuk uses a different center of attention from one label to another. This study aims to determine the role of the center of interest in the fried getuk label. The research method used is descriptive qualitative research by extracting data from primary and secondary sources such as interviews and literature studies. Through the perspective of the theory of graphic elements and design principles as the unit of analysis for the label of getuk goreng Sukaraja. Based on data analysis, it was concluded that the Sokaraja Fried Getuk Label has the characteristics of traditional visual elements and is dominated by red. Aspects of typography tend to be serif, sans serif, and script, using symmetrical and asymmetrical compositions. Design principles such as unity, proportion, balance, rhythm, and emphasis are visual elements that are composed quite well.

scholarly journals Greenway Cyclists’ Visual Perception and Landscape Imagery Assessment

2021 ◽  
Vol 12 ◽  
Author(s):  
Hui He ◽  
Jiamin Li ◽  
Xiaowu Lin ◽  
Yanwei Yu
Keyword(s):  
Visual Perception ◽  
Open Spaces ◽  
Concept System ◽  
Visual Elements ◽  
Rating Method ◽  
Leisure And Recreation ◽  
Landscape Imagery ◽  
Design Factors ◽  
The City ◽  
Planning Concept

Greenway is a kind of corridors in the city that takes natural elements as the main constituent foundation and connects open spaces with functions such as leisure and recreation. The assessment of the built greenway is a review of the past construction experiences, and it is also a supplement and improvement to the future greenway planning concept system, which has important academic and application value. This study will explore how greenway design factors influenced the local cyclists’ perception of the landscape using on-site questionnaire and photo rating method. The results indicated that greenways with continuous cycling paths, high security awareness, open landscapes, and rich human activities evoke positive perceptions. Among the visual elements, natural elements such as plants and sky are more favorable than artificial elements. The research results show that the formation of greenway cyclists’ landscape imagery is affected by visual perception elements, which suggests that special consideration should be given to the laws of cyclists’ mental perception when designing greenways.

scholarly journals Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

2022 ◽  
Vol 31 (1) ◽  
pp. 104-112
Author(s):  
Menghan Ding
Keyword(s):  
Neural Network ◽  
Design Patterns ◽  
Design Studio ◽  
Hierarchical Analysis ◽  
Innovative Design ◽  
Product Packaging ◽  
Packaging Design ◽  
Visual Elements ◽  
The Gift

Abstract For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

Designing Electronic Card Packages Against Shipping Shock

2021 ◽  
Vol 64 (1) ◽  
pp. 42-49
Author(s):  
Christine Taylor ◽  
Budy Notohardjono ◽  
Suraush Khambati ◽  
Shawn Canfield
Keyword(s):  
Product Design ◽  
Material Characterization ◽  
Design Stage ◽  
Strain Rates ◽  
Foam Material ◽  
Element Analysis ◽  
Product Failure ◽  
Packaging Design ◽  
Reasonable Approximation ◽  
Electronic Assemblies

Abstract In optimizing packaging design, the product’s fragility is qualified by a protype undergoing quantitative and qualitative tests that rely heavily on past knowledge and experiments. By the addition of finite element analysis (FEA), the product’s fragility can be obtained in the initial stages of product design with material characterization and simulation. FEA can predict Gs on the product as well as examine the strains, which interpret product failure more easily in the design stage. To incorporate FEA, first the foam material was measured at various strain rates under compression. Next a shipping package containing an Al block with consistent density was dropped at different heights—610 mm (24”), 915 mm (36”), and 1067 mm (42”)—to confirm the methodology. An I/O book was packaged for the final demonstration incorporating FEA with an electronic card package. In an electronic card package, the electronic assemblies are sensitive to strains on the system board. If the strains on the board are high, the assemblies’ solder connections to the board could be damaged and result in a defect during shipment. The simulations’ predicted Gs and board strains were compared to experimental drop testing results at 610 mm (24”) and 915 mm (36”). The simulation results for each sensor location were within reasonable approximation of the experimental results, verifying that FEA could be used in the initial design stages to predict the accelerations and strains for packaging development in parallel to the product design.

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