scholarly journals Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations

2021 ◽  
Vol 16 (5) ◽  
pp. 1702-1717
Author(s):  
Ionica Oncioiu ◽  
Sorinel Căpușneanu ◽  
Dan Ioan Topor ◽  
Attila Szora Tamaș ◽  
Alina-Georgiana Solomon ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Loyalty ◽  
Customer Relations ◽  
Online Communication ◽  
Online Questionnaire ◽  
Interactive Communication ◽  
High Level

The spread of social networks and the high level of penetration of digital content and mobile devices have created a society in which consumers expect constant communication from companies. In addition, communication on social media is often accompanied by the hope of being able to interact on an equal footing. In this way, companies hope that the use of social networks will not only increase sales, but also increase attention, brand page traffic, and customer loyalty. The purpose of this study was to provide the grounds for identifying the correlations between the interactive potential of social media based on dialogue-oriented communication and the quality of relationships with online customers. To achieve this goal, an online questionnaire was used in which 604 respondents from Romania participated (204 social media managers and 400 online customers). The results of the study showed that it is particularly important for companies to understand the role of interactive communication in social media and to thus build a bridge between the orientation of communication towards dialogue and relationships with online customers. It was found that the correct use of social networks could also support the achievement of public relation (PR) objectives. In addition, this study has implications for the development of customer-oriented online communication strategies by Romanian companies.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

The Role of Social Media in Creating and Maintaining Social Networks Including its Impact on Enhancing Competitive Positioning within the Education Sector

2015 ◽  
pp. 212-230
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

The Role of Social Media in Creating and Maintaining Social Networks Including Its Impact on Enhancing Competitive Positioning Within the Education Sector

2018 ◽  
pp. 1147-1166
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

scholarly journals Media communication strategies in the central public administration

2021 ◽  
Vol 19 ◽  
pp. 191-211
Author(s):  
Dumitrela Florentina Cantor ◽  
Mihaela Rus ◽  
Tănase Tasențe
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Administration ◽  
Online Communication ◽  
Public Institutions ◽  
Media Communication ◽  
Close Relationship ◽  
The Media ◽  
The Relationship

From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started to use social networks more and more often, in order to increase the interest of citizens for interaction through social media. Usually, online communication channels do not replace other means of communication, but offer the advantage of the large number of users who are increasingly active in these social networks. Also, public institutions maintain a close relationship with the media, given the fact that it can be a good channel of communication with citizens. Through this communication channel, they build a favorable image and make the activity of public administration transparent, which leads to an improvement in the relationship with citizens. Therefore, the relations of public institutions with the media are materialized through the organization of press conferences, through press releases or interviews with public administration leaders.

scholarly journals The Role of Social Networks in the Social and Political Life of Germany (Illustrated by Stuttgart 21 Project)

2019 ◽  
pp. 124-141
Author(s):  
Iryna Vereshchahina
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Federal Republic ◽  
Online Communication ◽  
Political Life ◽  
German Population ◽  
Federal Republic Of Germany ◽  
The Social ◽  
Social Media Platforms

This article deals with the main problems of the role of social networks and social media platforms in the social and political life of the Federal Republic of Germany and in the mobilization of some population groups using the example of the Project Stuttgart 21. The author will consider the traditional medias loss their monopoly on the dissemination of information. It will also consider the emergence of new types of social medias and their active development. The shift in the role of the media user by communication, online and offline participation of ordinary citizens, institutions and political parties in the Federal Republic of Germany and their activity is also investigated. Finally the author analyses the emergence of alternative medias and social media platforms of protest, which were provoked by the Project Stuttgart 21. The main strategies and methods of online communication between different groups of protesters, some for and some against this project, are defined. The study found that the social networks and social media platforms have ever more influence on the social and political life of the Federal Republic of Germany and can mobilize the German population and consolidate it in interactive groups, so that an exchange between these groups will stimulate the emergence and support of a group identity.

scholarly journals دور جودة الخدمات فى ولاء العملاء ( بالتطبيق على مركز بنون الطبي.)

2019 ◽  
Vol 15 (1) ◽  
pp. 275-310
Author(s):  
محمد مصطفى ابوحجل
Keyword(s):  
Customer Loyalty ◽  
Significant Relationship ◽  
Medical Center ◽  
Quality Of Services ◽  
Main Question ◽  
Main Hypothesis ◽  
Historical Method ◽  
High Level

The problem of the research was that the loyalty of customers to the Benon Medical Center is not as required due to lack of attention to the quality of services. Therefore, the problem of research is formulated in the following questions. Main question: Is there a role for the quality of services in the loyalty of customers in the Benon Medical Center.Sub-questions: What is the role of concrete in the loyalty of customers at the Benon Medical Center. And the role of reliability in the loyalty of customers Benon Medical Center. What is the role of safety in the loyalty of customers in the Benon Medical Center Is there a role to respond to the loyalty of customers in the Benon Medical Center. The aim of the research is to examine the role of quality of services in the loyalty of customers in the Benon Medical Center. And Identify the role of concrete in the loyalty of customers at the Benon Medical Center. And study the role of reliability in customer loyalty Benon Medical Center. And know the role of safety in the loyalty of customers Benon Medical Center. As well as studying the role of response in the loyalty of customers at the Benon Medical Center. The hypotheses were: The main hypothesis: There is a role for the quality of services in the loyalty of customers at the Benon Medical Center. Sub-hypotheses: There is a role for concrete in the loyalty of customers at the Benon Medical Center. There is a role for reliability in customer loyalty at the Benon Medical Center. There is a safety role in the loyalty of customers at the Benon Medical Center. There is a role to respond to customer loyalty at the Benon Medical Center. The research followed: descriptive-analytical and historical method and the use of the social survey program spss and the research reached the following results: There is a positive statistically significant relationship between concrete and customer loyalty to the Benon Medical Center. There is a positive statistically significant relationship between the reliability and customer loyalty of the Benon Medical Center. There is a positive statistically significant relationship between safety and customer loyalty to Benon Medical Center. There is a positive statistically significant relationship between response and customer loyalty to Benon Medical Center. She recommended the following: Maintaining the factors that led to positive tangibility among the clients of the center and more attention to the factors of reliability among the customers of the center and maintain the high level of safety and development of the clients of the center and the need to maintain the degree of responsibility towards the center customers.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

Applying Expanded Servicescape to the Hotel Industry

2021 ◽  
pp. 109634802110115
Author(s):  
Seonjeong (Ally) Lee ◽  
Ning-Kuang Chuang
Keyword(s):  
Quality Of Life ◽  
Customer Loyalty ◽  
Physical Environment ◽  
Online Survey ◽  
Hotel Industry ◽  
Holistic Approach ◽  
Environmental Cues ◽  
Practical Implications

The physical environment plays an essential role in customers’ hotel stay experiences. Hotels offer a differentiated atmosphere that creates favorable customers’ evaluations. Based on the significant role of environmental cues, this study investigates the effects of an expanded servicescape on customers’ evaluations, including customer satisfaction, quality of life, and customer loyalty, in the context of the hotel industry. To test the proposed research framework, this study collects data from previous hotel customers and conducts a self-administered, online survey. Findings identified ambience, interactions with employees, authenticity, and fascination positively influenced customers’ satisfaction, which further influenced customer loyalty. Only ambience and fascination positively influenced quality of life, which in turn influenced customer loyalty. Results contributed to the application of expanded servicescape in the hotel context. Results also suggested practical implications of the holistic approach of servicescape in the hotel industry.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

scholarly journals Lateral Preference and Inter-limb Asymmetry in Completing Technical Tasks During Official Professional Futsal Matches: The Role of Playing Position and Opponent Quality

2021 ◽  
Vol 12 ◽  
Author(s):  
Luiz H. Palucci Vieira ◽  
Carlos A. Kalva-Filho ◽  
Felipe B. Santinelli ◽  
Filipe M. Clemente ◽  
Sergio A. Cunha ◽  
...  
Keyword(s):  
Accuracy Rate ◽  
World Cup ◽  
Lateral Preference ◽  
Match Play ◽  
Frequency Of Use ◽  
Limb Asymmetry ◽  
Similar Accuracy ◽  
High Level

This study had the purpose of analyzing dominant and non-dominant limb performances (frequency of use and accuracy) during match-play technical actions with ball possession (receiving, passing, and shooting a ball) in professional futsal and also check for the possible influence of playing position and the quality of opponent. We have analyzed data pertaining to eight matches of the FIFA Futsal World Cup Thailand 2012™ in which 76 male professional senior futsal players participated (44 right-footed and 32 left-footed). In total, we coded 5,856 actions (2,550 ball receptions, 3,076 passes, and 230 shoots). Our main findings were that (a) players used the dominant limb more frequently than the non-dominant limb for all actions considered [p < 0.001; effect size (ES) medium-to-large]; (b) accuracy was generally greater when using the dominant limb, regardless of the quality of opponent (p < 0.01; ES large); and (c) in shooting actions, pivots showed similar accuracy between dominant and non-dominant limbs (p = 0.51; ES small). The study suggested that when completing technical actions with the ball in futsal, high-level players depended to a greater extent on the use of their dominant lower limb during official matches. Excepting a similarity detected between limbs on shooting performance of pivots, players from all positional roles generally showed a higher accuracy rate in receiving, passing, and shooting a ball when using their dominant limb as compared to their non-dominant one during match-play and the limb usage and accuracy seemed to be independent of the quality of opponents.

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