scholarly journals Perlukah Branding pada Sekolah? Studi Kasus pada SMP Swasta di Surabaya

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Zulaikha Zulaikha
Keyword(s):  
Private Schools ◽  
Word Of Mouth ◽  
Christian Schools ◽  
Media Relations ◽  
Negative Image ◽  
The Public ◽  
Islamic Schools ◽  
Brand Building ◽  
The World ◽  
The Media

As a community-related institution directly, schools also have to create a brand for their institutions. The brand attached to the (positive) school institution will determine how its graduates are at higher school institutions and how their graduates are in the world, including in the world of work. Brand is also one of the determinants of the choice of students choose the school as a school that he chose, and make it has a favorite school predicate or not. The phenomenon that happened so far, the school has not been specifically build its brand. Nevertheless, it has been mapped in the minds of the public, which schools are favorites and which are not, word of mouth or word of mouth between students and parents. Word of mouth not only contains positive issues about the school, but also vulnerable to build a negative image and brand about the school in question. This research seeks to collect data on how the school sees its institutional branding, and what its efforts are in building its school branding. The results of this study indicate the media can not distinguish between brand building with media relaitons. Be aware of the brand, less. The three schools that became the object of research, the favorite Islamic Schools, favorite Christian schools and non-favorite private schools, show the same reality, there has been no awareness of branding.Keywords: brand, branding, school branding, media relations

scholarly journals El poder de la imagen de prensa. Análisis de la cobertura fotográfica de la crisis de refugiados en el periódico ABC = The power of the press photo. Analysis of the pictures coverage of the refugee crisis in the ABC newspaper

2019 ◽  
pp. 55
Author(s):  
Isabel López Marrupe
Keyword(s):  
Media Coverage ◽  
Collective Consciousness ◽  
Refugee Crisis ◽  
Humanitarian Crisis ◽  
Negative Image ◽  
The Public ◽  
The Press ◽  
The World ◽  
The Media ◽  
Special Relevance

Resumen: A finales de 2015, más de 65 millones de personas en el mundo se vieron obligadas a dejar sus hogares. Fue el año de los refugiados. También fue el año de la muerte de Aylan. La fotografía de su cuerpo inerte dio la vuelta al mundo y removió la conciencia colectiva de una sociedad inmune al sufrimiento de los demás. Fue un antes y un después en la cobertura mediática del conflicto. El objetivo de esta investigación es estu­diar cuál fue el efecto real de esta fotografía, y para ello analizaremos la cobertura fotográfica que realizó el diario ABC. A través este estudio comprobamos como la fotografía de Aylan consiguió cambiar el discurso del medio, aunque su efecto no perduró en el tiempo. Además de esto, el consumo masivo de imágenes provocó una falsa ilusión de verdad sobre el conflicto, al percibir tan solo una parte del mismo. Por último, comprobamos como la incorrecta utilización de los términos “refugiado” e “inmigrante” afecta negativamente a la imagen que la sociedad percibe de este conflicto humanitario. Un hecho de especial relevancia, teniendo en cuenta el servicio público que desempeñan los periodistas y los criterios éticos a los cuales está sujeto su trabajo.Palabras clave: Crisis de refugiados; Fotografía; Crisis humanitarias; Inmigración; Diario ABC.Abstract: In 2015 more than 65 million people around the world were forced to leave their homes. It was the refugees´s year. Also it was the year of Aylan’s death. The photograhy of his body went around the world and removed the collective consciousness of a society immune to the suffereing of others. It was a decisive change in the media coverage of conflict. The objective of this research is to study what was the effect of this picture. For this reason, we will analyze the coverage through pictures in the ABC newspaper. Through this study we verified how Aylan’s photography managed to change of newspapers discourse, but this effect didn´t last for too long. Apart from this the massive consumption of pictures caused a false illusion about the conflict, when actually citizens perceived only part of the complex conflict. Also, we prove how the incorrect use of the terms “refugee” and “immigrant” affects the negative image that the society perceives of this humanitarian conflict. A fact of special relevance considering the public service of the journalists and their ethical criteria.Keywords: Refugee crisis; Fotography; Humanitarian crisis; Immigration; ABC newspaper.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Author in the Classroom: An Interview with Orhan Pamuk

2007 ◽  
Vol 41 (1) ◽  
pp. 8-15
Author(s):  
Pınar Batur
Keyword(s):  
Young Woman ◽  
Nobel Prize ◽  
Private Life ◽  
The Public ◽  
Turkish Literature ◽  
The World ◽  
The Media ◽  
Orhan Pamuk ◽  
As If

While I was editing this interview with Orhan Pamuk in the Spring 2007, the media exploded with him: “Pamuk Wins the Nobel Prize!” It was not surprising, because for sometime now Orhan Pamuk has been known the world over as the “super hero” of Turkish literature. In Turkey, once again, the media turned its gaze away from Iraq, EU, unemployment, and questions of accountability in government, to contemplate why, how and what Pamuk had won, and the question of who is Orhan Pamuk? As the intensity of the debate increased, I began to wonder if Orhan Pamuk himself would be following it as if it was about somebody else. It certainly did not sound like the dissonance could be about one person, as the public contemplated him, unfolding multiple layers of his political convictions, his nationalism, his character, family, marriage, and private life. As the attention to his work disappeared, he was processed and reproduced by the media, with an effort that surpassed the media frenzy regarding his trial for his statements on genocide. Pamuk the author was replaced by Pamuk the image on the pages of tabloids. A year ago, when I asked if she had read Orhan Pamuk, a young woman in Istanbul had inquired, “Is he somebody?” Oh! Yes!, he is somebody, actually he has become more than that.

Oligarchizacja mediów w Czechach na przykładzie koncernu Mafra Andreja Babiša

2021 ◽  
Vol 24 (324) ◽  
pp. 183-200
Author(s):  
Katarzyna Giereło-Klimaszewska
Keyword(s):  
Public Debate ◽  
The Public ◽  
Media Companies ◽  
Political Interests ◽  
The World ◽  
The Media ◽  
Political Decisions

The contemporary functioning of the media is inextricably linked with what is happening in the world ofpolitics. The case of the Mafra corporation and the behaviour of its owner Andrej Babiš shows how throughthe interrelations of these two spheres the media can influence the shaping of political decisions, opinionsor preferences in the elections. The penetration of business and political interests, related informal layoutsand dependencies as well as high media instrumentation allow us to claim that today the process ofoligarchisation of the Czech media is highly advanced. This is connected with the increasing concentrationof ownership of media companies and intervention of the owners into the published content, but also withchanges in journalism itself. The media cease to be a “watch dog” controlling the authorities and caringabout the quality of public debate. Instead, they are creating reality, more and more openly, attemptingto manipulate the public, which results in less and less trust on their part and poses a serious threat todemocracy.

Employing of Media during Terrorism

2014 ◽  
pp. 157-170
Author(s):  
Muhammad Ayish
Keyword(s):  
Public Sphere ◽  
Terrorist Organizations ◽  
The Public ◽  
Media Institutions ◽  
The World ◽  
Research Findings ◽  
The Media ◽  
Practical Experiences ◽  
The Public Sphere ◽  
Vital Resource

Communication has proven to be an integral component of the terrorism phenomenon. To unravel the opportunities and challenges embedded in employing the media during terrorism, this chapter draws on research findings and practical experiences around the world to identify prime actors associated with this issue and to describe their objectives, tactics, and channels of communication. It is argued here that media constitute a vital resource in the war on terror with both terrorist organizations and states harnessing communication to advance their causes in the public sphere. In this context, four categories of media users have been identified: media institutions, terrorist organizations, governments, and citizen groups. The chapter discusses enduring issues associated with each actor's use of media and calls for evolving new conceptual frameworks for understanding media use during terrorism. It concludes by arguing that while we seem to have a huge pool of research findings and practical experiences related to using the media during terrorism, we seem to have a critical shortage in how we conceptually account for the different variables that define the use of media in terrorism situations.

scholarly journals Urgensi Literasi Media Terhadap Pola Pikir Masyarakat

2020 ◽  
Vol 2 (2) ◽  
pp. 231-244
Author(s):  
Dian Risdiawati
Keyword(s):  
Media Literacy ◽  
Social Group ◽  
Mass Communication ◽  
Social Meaning ◽  
The Public ◽  
Adequate Understanding ◽  
The World ◽  
The Media ◽  
Media Performance ◽  
The Impact

This discussion is focused on two main things, namely related to media literacy and community mindset. In this context, the media is a means that has the potential to produce and disseminate social meaning, or in other words, the media plays a major role in determining the meaning of events that occur in the world for a particular culture, society, or social group. However, often the public quickly condemns media performance or identifies improperness and declares detrimental effects. It is rare for people to question their role in mass communication. Thus, media literacy is important to be developed in society to increase the ability of media literacy. Understanding media literacy is very important to be understood by the community because with an adequate understanding of it will create a society that can think critically and have a healthy mindset. The public is expected to be able to control the impact of media shows, no longer be controlled from the impressions presented by the media so that it can give birth to a generation of media literacy. Society can determine the direction of its mind and is no longer influenced by one perspective formed by the media.

scholarly journals The use of Exoticism Concept as Adaptive Approach in the Representation a Destination on the Official Websites: A case of DKI Jakarta

2019 ◽  
Author(s):  
Desloehal Djumrianti
Keyword(s):  
Decision Making ◽  
Capital City ◽  
The Internet ◽  
Tourist Destination ◽  
Portal Site ◽  
The Public ◽  
The World ◽  
Large Scope ◽  
The Media ◽  
The City

Representation of a tourist destination on the media which able to reach around the world is very crucial in order to introduce and promote it to the large scope of the public. The internet, particularly website is one of the media to let people recognise and realise a destination as the place to visit. A study found most tourists visit and explore an official website and then to respond as if they were planning to travel to the destination (Jeon, et.al, 2017). This indicates that the official website still plays an important role in tourists’ decision making pre-visiting. Jakarta, for example, as one of a tourist destination, at once is also a capital city of Indonesia, central of business in Indonesia and a modern city. Therefore, the concepts of representation play an important role to depict Jakarta as a destination, for example, the use of themes to represent Jakarta as a holiday place on the website, such as focusing on the traditional and modern Jakarta (Djumrianti, 2016). Thus, the purpose of this paper is to analyse how the exoticism concept is used through twenty-five photos and fourteen sections of texts on the official websites which last update in 2014. The study found exoticism idea is one of the strategies used by the Jakarta government in the representation of the city on the Enjoy Jakarta website and the Portal Site of Jakarta Capital City. This concept influences on the commercialisation of Jakarta as a whole a tourist destination.

Delhi Metro Rail Corporation's Communication with the Media

2012 ◽  
pp. 1-31
Author(s):  
Meenakshi Sharma
Keyword(s):  
Public Relations ◽  
Phase Ii ◽  
Dynamic Environment ◽  
Electronic Media ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Major Incidents ◽  
Image Building ◽  
The Media

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

scholarly journals Alcohol in TV series popular with teens: a content analysis of TV series in France 22 years after a restrictive law

2019 ◽  
Vol 30 (2) ◽  
pp. 363-368 ◽  
Author(s):  
Boris Chapoton ◽  
Anne-Laure Werlen ◽  
Véronique Regnier Denois
Keyword(s):  
Content Analysis ◽  
Public Space ◽  
Self Control ◽  
Media Industry ◽  
The Public ◽  
Alcohol Marketing ◽  
The World ◽  
The Media ◽  
Alcohol Users ◽  
The Impact

Abstract Background European citizens are the largest alcohol users in the world with an average of 11 l of alcohol per individual per year being used. This consumption practice usually begins during adolescence. Youths’ views of substances consumption are built upon socialization experiments from which television takes part. To prevent vulnerable people from media influence, some governments tend to adopt restrictive laws against alcohol marketing within the public space including TV programmes; others rely on the self-control of the alcohol and/or media industry. More than 22 years ago, France adopted a restrictive law made of measures aiming to regulate or prohibit advertising of alcoholic products, especially within media dedicated to minors. Methods This study relies on a content analysis to identify the patterns and the frequencies of occurrences linked to alcohol within a sample of 14 TV series (8 French series and 6 American series) most watched by French teenagers. In total, 180 episodes have been analysed representing 111 h 24 min and 6 s of series coded. Results Alcohol is depicted within 87.8% of the sample. French series statistically show more events related to alcohol when compared to the American series. In French series, alcohol, mainly wine, is associated with a familiar lifestyle context with primary characters. Conclusion The restrictive law ongoing in France does not prevent popular TV programmes watched by minors to depict alcohol. Concerns should be raised about the impact of the values given to the substance integrated to main characters life within the media.

Sign in / Sign up

Export Citation Format

Share Document