scholarly journals Ways of Expressing РАДОСТЬ (Happiness / Joy) in Russian Advertising Text

2020 ◽  
Vol 18 (4) ◽  
pp. 69-84
Author(s):  
Kai Yan ◽  
Yuxuan Jiang
Keyword(s):  
Semantic Analysis ◽  
Russian Language ◽  
Emotional States ◽  
Semantic Field ◽  
Text Linguistics ◽  
Russian Speakers ◽  
Cultural Specificity ◽  
The Given ◽  
The Russian Language ◽  
Selection Of

The article analyzes the ways of expressing the emotion of РАДОСТЬ (HAPPINESS / JOY) in modern Russian advertising texts. The purpose of the article is to identify the main ways of conveying the emotions and emotional states of РАДОСТЬ (HAPPINESS / JOY) and their cultural specificity in the selected Russian advertising texts. To achieve this goal we have formulated the following objectives: 1) To build a lexical and semantic field of the lexeme РАДОСТЬ (“happiness” / “joy”) in Russian; 2) to build an associative field of the lexeme РАДОСТЬ (“happiness” / “joy”) in the Russian language speakers’ consciousness; 3) to identify the main ways of conveying РАДОСТЬ (HAPPINESS / JOY) in the analyzed advertising texts. The sources of materials are: 1) Russian explanatory dictionaries, Russian associative thesauri, and dictionaries of Russian synonyms; 2) a selection of 100 Russian advertising items made by native Russian speakers dating from 11.2019 to 02.2020. In order to create a lexical and semantic field of the lexeme “радость” (happiness / joy), a number of Russian language dictionaries gave been used, for example: the “Explanatory Dictionary of the Living Great Russian Language” by V. I. Dahl, “Explanatory dictionary of Russian language” edited by D. N. Ushakov, “Dictionary of Russian language” by S. I. Ozhegov and N. Yu. Shvedova, etc. Then we checked on the semantic structure of the lexeme “радость” (happiness / joy) in explanatory monolingual dictionaries of the Russian language as well as in the Dictionary of Synonyms. The Russian associative thesaurus (hereinafter RACES?) was used to build an associative field of the lexeme “радость” (happiness / joy) in the Russian language speakers’consciousness. Based on the analysis, 100 advertising contexts were selected and described with regard to the images conveying the emotion and emotional states of “РАДОСТЬ” (HAPPINESS / JOY), such as facial expression, people’s behaviour, the colour of images). We used descriptive and statistical methods, as well as the methods of semantic analysis and linguo-cultural interpretation. The novelty of the research is that it is by far the first to attempt: 1) To build a semantic field of the lexeme “радость” (happiness / joy) based on the lexicographic analysis; 2) to build an associative field of the given lexeme in the Russian language speakers’ consciousness based on the RACES; 3) to identify the main ways of conveying the emotion РАДОСТЬ (HAPPINESS / JOY) in selected Russian advertising texts; 4) to show cultural specificity of the manifestation of the emotion РАДОСТЬ (HAPPINESS / JOY) in the selected Russian advertising texts. In our opinion, the results obtained during the analysis are relevant to the development of text linguistics and linguoculturology. We hope this work will reveal cultural specificity of the emotion РАДОСТЬ (HAPPINESS / JOY) in Russian linguo-culture, and will contribute to efficient intercultural communication between the speakers of Russian and Chinese languages.

scholarly journals Formation of linguistic and cultural competencies during russian language lessons (on the example of the lexeme "rainbow")

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 46-51
Author(s):  
Usmanova Liliya Abrarovna ◽  
Minakhmetova Aliya Ildarovna ◽  
Arkin Rosy Artuchi
Keyword(s):  
Data Analysis ◽  
Integrated Approach ◽  
Competence Development ◽  
Word Formation ◽  
Russian Language ◽  
Creative Work ◽  
Semantic Field ◽  
Cultural Specificity ◽  
The World ◽  
The Russian Language

This article is devoted to the linguoculturological competence development among schoolchildren in the process of teaching the Russian language. The object of scientific consideration was the lexeme "rainbow", which refers to the most ancient layer of words and has a deep national and cultural specificity. In accordance with the set tasks of our work, we used descriptive-analytical, stylistic, component, distributive methods of data analysis, the method of the semantic field. An integrated approach to the study of the lexeme "rainbow" implies a multifaceted analysis, including the analysis of dictionary definitions, collection of etymological information, consideration of word-formation relations, study of the paremiological status of a word, its discursive features, identification of traditional and individual author's meanings and, thus, reflection in the form of creative work of students, reflecting the information received about this lexeme... An upbringing approach in Russian language lessons helps students discover aesthetic ways of understanding the world, without which it is impossible to describe the Russian language picture of the world.    

scholarly journals PARTICIPLES AS ELEMENTS OF DEPENDENT TAXIS IN THE OSSETIAN LANGUAGE IN COMPARISON WITH RUSSIAN

2019 ◽  
Author(s):  
З.И. Годизова ◽  
Д.В. Габисова
Keyword(s):  
Russian Language ◽  
Language Family ◽  
Semantic Field ◽  
European Language ◽  
Lexical Meaning ◽  
Distinctive Features ◽  
Characteristic Features ◽  
The Given ◽  
The Russian Language ◽  
Active Interaction

Если в русском языке причастия исследованы довольно глубоко, то в осетинском языке система причастий, их грамматические признаки, специфика проявления в них глагольных грамматических категорий изучены недостаточно; отсутствуют специальные работы, посвященные причастиям. Определение отличительных особенностей осетинских причастий по сравнению с причастиями в русском языке является актуальным: представляется интересным сравнить особенности морфологической системы русского и осетинского языков, принадлежащих к единой индоевропейской семье языков и различающихся по степени преобладания элементов аналитизма в средствах выражения грамматических значений. Актуальность подобного сравнения обусловлена еще и тем, что в настоящее время происходит активное взаимодействие русского и осетинского языков в двуязычной среде, что не может не отражаться и на системе причастий. Научная новизна данной статьи заключается в том, что в ней специально исследуются причастия в осетинском языке как выразители значений зависимого таксиса по сравнению с русским языком; представлено все многообразие аспектуально-таксисных ситуаций в конструкциях с причастиями. Эти ситуации выделены с учетом как видового, так и лексического значения причастий, а также элементов аспектуального контекста. На основании проведенного анализа определено место осетинских причастий в функционально-семантическом поле зависимого таксиса, оно более периферийное по сравнению с причастиями в русском языке. Такой вывод можно сделать на основании гораздо меньшей регулярности осетинских причастий, меньшей их специализированности на выражении атрибутивной функции. Кроме того, значительный пласт осетинских причастий (причастия будущего времени, выражающие модальное значение целесообразности) лишен семантики реальности, поэтому определение таксисных значений для этих причастий вообще не представляется возможным. Проведенный анализ позволил также установить характерные особенности конструкций зависимого таксиса с причастиями в осетинском языке: 1) хронологические отношения между основным и второстепенным предикатами очень редко сопрягаются с отношениями обусловленности (причинно-следственными отношениями), между тем в русском языке это явление достаточно частое; 2) диапазон выражаемых причастиями таксисных значений в осетинском языке гораздо ýже, чем в русском языке.  The system of participles in the Ossetian language has not been yet comprehensively investigated. There are no special works where the categories of participles, their grammatical characteristics, their grammatical categories of aspect, tense or mood have been subjected to thorough analysis. The identification of all distinctive features of Ossetian participles in comparison with the system of the ones in the Russian language is relevant for the given article. This is due to the fact that, firstly, the Russian and the Ossetian languages belong to different groups within a single Indo-European language family and differ in the degree of predominance of elements of analyticism in the expression of grammatical meanings; secondly, in the conditions of Ossetian-Russian bilingualism there is active interaction of the Russian and Ossetian languages, which is obviously reflected in the system of participles. The scientific novelty of the research is based on the description of all the variety of aspect-taxic situations in the constructions of dependent taxis with participles in the Ossetian language in comparison with Russian. The aspect and lexical meaning of the participial forms are taken into account, and the place of Ossetian participles in the functional semantic field of taxis is identified. The analysis revealed that the participle, being the exponent of the meanings of the dependent taxis, belongs to the more distant periphery of the functional-semantic field of the dependent taxis in Ossetian as compared to the participle in Russian. This is due to the fact that they are much less regular, less specialized in the expression of the attributive function. The expression of taxis meanings for future participles expressing the modality of expediency seems not to be significant at all. The characteristic features of the constructions of dependent taxis with participles in Ossetian are determined: chronological relations between the participial action and the action of the main predicate are rarely complicated by the relations of causation, i.e. by cause-effect relationships, meanwhile, this phenomenon is quite frequent in Russian; the spectrum of taxis meanings expressed by participles is narrower in Ossetian than in Russian.

scholarly journals Formation of linguistic and cultural competencies during russian language lessons (on the example of the lexeme "rainbow")

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 46-51
Author(s):  
Usmanova Liliya Abrarovna ◽  
Minakhmetova Aliya Ildarovna ◽  
Arkin Rosy Artuchi
Keyword(s):  
Data Analysis ◽  
Integrated Approach ◽  
Competence Development ◽  
Word Formation ◽  
Russian Language ◽  
Creative Work ◽  
Semantic Field ◽  
Cultural Specificity ◽  
The World ◽  
The Russian Language

This article is devoted to the linguoculturological competence development among schoolchildren in the process of teaching the Russian language. The object of scientific consideration was the lexeme "rainbow", which refers to the most ancient layer of words and has a deep national and cultural specificity. In accordance with the set tasks of our work, we used descriptive-analytical, stylistic, component, distributive methods of data analysis, the method of the semantic field. An integrated approach to the study of the lexeme "rainbow" implies a multifaceted analysis, including the analysis of dictionary definitions, collection of etymological information, consideration of word-formation relations, study of the paremiological status of a word, its discursive features, identification of traditional and individual author's meanings and, thus, reflection in the form of creative work of students, reflecting the information received about this lexeme... An upbringing approach in Russian language lessons helps students discover aesthetic ways of understanding the world, without which it is impossible to describe the Russian language picture of the world.    

Root with Alternation of -ravn-/-rovn- (From Materials of the Academic Description of Russian Spelling)

2020 ◽  
Vol 81 (6) ◽  
pp. 90-96
Author(s):  
E. V. Arutiunova ◽  
E. V. Beshenkova ◽  
O. E. Ivanova
Keyword(s):  
Russian Language ◽  
Study Guides ◽  
Russian Academy Of Sciences ◽  
Academy Of Sciences ◽  
The Given ◽  
First Time ◽  
The Russian Language

The study investigates the rule of spelling the root -ravn-/-rovn- and is considered to be a fragment of the academic description of Russian spelling, which is currently being under investigation at the Russian Language Institute of the Russian Academy of Sciences. The authors clarify the meanings that determine the spelling of the unstressed root, supplement the lists of exceptions, denote words with meanings not corresponding to the given values-criteria, and, for the first time in linguistics, investigate the words that can be correlated with different values-criteria, that is, they have double motivation. The rule codifies the spelling of words that have double motivation and fluctuate in usus, dictionaries, study guides and reference books. Spelling recommendations for these words correspond to the current linguistic norm and were approved by the Spelling Commission of the Russian Academy of Sciences in 2019. The linguistic commentary to the rule contains the most significant etymological facts concerning the root -ravn-/-rovn- and summarises the scientific and methodological attempts to figure out the distribution of vocabulary with root -ravn-/-rovn- based on the meanings selected in the spelling rules. In the paper it is shown that the instability in spelling of various verbs with the root -ravn-/-rovn- in modern writing and dictionaries is determined by the double motivation of words, as well as contradictory recommendations and gaps in the rules.

The Research Project «Names of Modern Professions» in Extracurricular Work with 6-th Grade Russian Students

2020 ◽  
Vol 81 (6) ◽  
pp. 23-31
Author(s):  
M. I. Vasileva
Keyword(s):  
Theoretical Analysis ◽  
Scientific Literature ◽  
Research Process ◽  
Russian Language ◽  
Research Project ◽  
Educational Activities ◽  
Research Activities ◽  
The Russian Language ◽  
Selection Of

The aim of the study was to investigate approaches to the formation of general educational skills. A survey examining the design and research process was carried out by 6th-grade Russian students over the course of an extracurricular project entitled «Names of Modern Professions». In the paper, the selection of the «Lexicology» section for such activities carried out by school pupils is substantiated and stages of work on the project are described. The applied methodology involves theoretical analysis of scientific literature, formative experimentation, analysis of products of educational activities, observation and description. It is concluded that the design of extracurricular research activities in the Russian language contributes to the formation of general educational competencies in conducting surveys and searching for information on the basis of subject skills.

The Potential of the Russian Language Textbook in the Formation of Primary Schoolchildren’s Communicative Literacy

2018 ◽  
Vol 79 (8) ◽  
pp. 35-40
Author(s):  
M. I. Kuznetsova
Keyword(s):  
Primary School ◽  
Russian Language ◽  
Primary School Children ◽  
Written Text ◽  
Russian Literary ◽  
The Given ◽  
The Russian Language ◽  
Speech Situation ◽  
Linguistic Means

One of the goals of the Russian language course in the primary school is the formation of the communicative literacy. The content of the course should be aimed at understanding the wealth of linguistic means by primary school children; the formation of the ability to detect a violation of linguistic norms and the inadequacy of the linguistic means used in the speech situation; the accumulation of the experience in choosing of linguistic means in accordance with the peculiarities of the speech situation; the creation of oral and written texts that meet the criteria of content, connectivity, compliance with the norms of the Russian literary language. The article considers the classification of exercises that contribute to the formation of communicative literacy. The author gives the examples of exercises where the student acts in different roles: the student is an observer of the speech situation and analyzes the adequacy of the choice of linguistic means; the student is a direct participant in the given speech situation and makes a choice of language facilities; the student is offered to create the speech situation himself, to independently construct an oral and written text.

scholarly journals Terms of morphemic and word-formation in the East Slavic grammars of the 16th century

2017 ◽  
pp. 16-21
Author(s):  
Olga Ariskina
Keyword(s):  
Semantic Analysis ◽  
Word Formation ◽  
Russian Language ◽  
16Th Century ◽  
Important Place ◽  
Linguistic Unit ◽  
Special Area ◽  
Transfer Of Information ◽  
The Russian Language ◽  
Logical Semantic

The work is devoted to a multidimensional consideration of the terminology of morphology and word-formation in the East Slavic grammars of the 16th century. (The Grammar of 1586, The Grammar "Adelfotis" in 1591, The Grammar of Lavrеntii Zizanii in 1596) The term is a linguistic unit for special purposes, which is the verbalized result of professional thinking, which denotes the concept of a certain scientific theory and serves to coding (concentration, fixation, storage), transmission (transfer of information), communicate, transmutation of knowledge (cognition: comprehension, processing, augmentation) and orientation in a certain special area, therefore an important place in describing the terminology of the past is assigned to the orientational aspect, which allows us to analyze the terms not only from the perspective of origin, word-formation, functioning, but also from the perspective of the explanation of the rationality of the author's nomination and the appropriateness of the perception of it by the addressee. Terminology is explored through the prism of the linguistic persona of grammarians by using the method of logical-semantic analysis. At the stage of generation of the terminology of the doctrine of morphemic and word formation, the large number of calquing terms (almost 50% of the total number) was used. The Russian basis of the calquing was found out, which consists in the existence in the Russian language of the lexical-semantic method of derivation. Also for this stage, the functioning of terms formed by substantivation is characterized. Dynamics of the exponent of terms of morphology and word-formation of the XVI century is due to the variation and synonymy, the dynamics of significatum – the reality (changes in language) and the development of scientific knowledge. In the XVI century the terminological system in the field of word-formation is formed as a system, with enough clearly appeared hypo-hyperonical relations.

scholarly journals RUSSIAN AND SERBIAN PHRASEOLOGICAL UNITS: EXPERIENCE OF COMPARATIVE ANALYSIS

2016 ◽  
pp. 166-170
Author(s):  
V. Dzonic
Keyword(s):  
Comparative Analysis ◽  
Russian Language ◽  
Cultural Characteristics ◽  
Historical Figures ◽  
Local Residents ◽  
Geographical Position ◽  
Cultural Component ◽  
The Given ◽  
Semantic Aspect ◽  
The Russian Language

This paper is devoted to identification of specific characteristics of Russian and Serbian phraseological units. The author considers the phraseological units from structural and semantic aspect and pays special attention to the national and cultural component of the studied units, which cause the greatest difficulties for foreigners. Identification of the given component is carried out by linguocultural analysis of components of phraseologicaly related word combinations. The material of research was comprised based on data from lexicographical dictionaries of Russian and Serbian languages. The phraseological units – toponyms are reviewed as a separate group and are, in the author’s opinion, bearers of rich linguoculturological information. The author identifies three main sources of imagery of these units: characteristics of the geographical position of the object; important historical and cultural events, as well as prominent historical figures, which brought fame to the region; lifestyle and crafts of local residents. The analysis allowed the author to identify specific national and cultural characteristics of a number of Russian and Serbian toponyms. This work is of an applied nature. Results of the study can be used in the teaching the Russian language as second Slavic language.

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