Promoting Information Products and Services in Special Libraries for the Blind

2021 ◽  
Vol 70 (3) ◽  
pp. 266-277
Author(s):  
Mikhail V. Nazarov
Keyword(s):  
Public Relations ◽  
Special Needs ◽  
Social Services ◽  
People With Disabilities ◽  
Communication Strategy ◽  
Information Support ◽  
Integrated Marketing ◽  
Unique Information ◽  
Information Products ◽  
User Groups

Special libraries for the blind have become the unique information and cultural centres, key organizations in the formation of the inclusive society in Russia. Their activities are carried out within the framework of the inclusive paradigm, which assumes that a person with any needs can be included in public relations. New areas of interaction with users are being developed: diversity of special and inclusive programs and projects are being implemented, and innovative services are being introduced. Libraries act as focal points for working with blind people and users with other categories of disabilities, provide methodological and consulting assistance for cultural institutions of various profiles, conduct various professional development activities and provide information support to educational institutions in the field of defectology. The relevance of the article is due to the need for comprehensive promotion of unique information products and services created by libraries for the blind for people with different physical and mental special health characteristics: those suffering from dyslexia; who has suffered from severe diseases, with disabilities, etc. The promotion of information products and services becomes possible when implementing communication strategy based on integrated marketing communications, which are focused on establishing long-term relationships with various user groups.The article presents the results of the study conducted in January — February 2020 and aimed at identifying and evaluating the promotion channels used by special libraries for the blind and other organizations that provide services to people with disabilities and special needs for the purpose of socio-cultural rehabilitation. During the research, there were used the methods of expert survey and comparative analysis. There were analyzed the promotion channels of 47 Russian and foreign institutions (public and special libraries, museums, theatres, charitable foundations and public organizations). The results of the study make the basis for creating the universal model of communication strategy of special library for the blind, aimed at promoting activities among various target audiences: increasing the loyalty of the real contingent of users, expanding the contingent of users among people with disabilities of different nosologies and special needs, the contingent of partners among institutions in the area of culture, education and social services. The author proposes recommendations aimed at improving the efficiency of various promotion channels.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT. INDONESIA VILLAJAYA DALAM UPAYA MEMBANGUN LOYALITAS PELANGGAN

2019 ◽  
Vol 1 (1) ◽  
pp. 61-73
Author(s):  
Dessy Kurniawanti ◽  
Bambang Hendrawan
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Community Relations ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Collection Data ◽  
Depth Interviews

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company

Communication and Public Relations in Healthcare

2020 ◽  
Author(s):  
Nenad Vujadinovic
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Communication Strategy ◽  
Integrated Marketing ◽  
The Public ◽  
General Overview ◽  
Successful Communication ◽  
Healthcare Crisis ◽  
Internal Stakeholders ◽  
To Receive

This chapter is written in order to provide the student with a general overview of communication and public relations in healthcare. All healthcare institutions have a need for adequate and successful communication with their external and internal stakeholders. Every contact of a particular healthcare organization with the public represents a unique interface, as an important part of the communication strategy. Therefore, it is very important to create strategic consistency among all the messages that stakeholders need to receive. The chapter will discuss the relationships between the various components of integrated marketing communications in healthcare, crisis management in the communications sphere and ethics and social responsibility issues.

On the formation of caravan tours within the framework of adaptive tourism

2016 ◽  
Vol 10 (1) ◽  
pp. 137-145 ◽  
Author(s):  
Евгения Кунцевич ◽  
Evgeniya Kuntsevich ◽  
Валентин Морозов ◽  
Valentin Morozov
Keyword(s):  
Special Needs ◽  
Social Services ◽  
People With Disabilities ◽  
Great Work ◽  
Tourist Destination ◽  
Recreational Facilities ◽  
Wheelchair Users ◽  
Research Results ◽  
Hospitality Workers ◽  
Positive Results

The article discusses the relevance of the development of tourism for people with disabilities and highlights the issue of potential and relevance of the organization of the caravan tours as part of adaptive tourism in Russia. The authors point out the positive results of the development of the tourist destination, and also list the main shortcomings and constraining factors of realization caravanning in the country. The authors have conducted "pilot" survey among tourists with special needs and summed it up. The research results demonstrate perceptivity of development of caravan tours for people with disabilities. But it is a great work must be done to this kind of trailering became popular. First of all it is necessary to adapt the infrastructure of tourist sites for specific requirements of customer with disabilities (lifts, handrails, ramps, wide doorways, special sanitary zones for wheelchair users, adapted furniture, etc.), special attention should be paid to camp organization parking (specialized sanitary facilities, recreational facilities, catering places, etc.). Development of a socially oriented tourist destination, where the client could be provided with the convenience and security, as well as the considerate treatment of staff (hospitality workers, medical and social services and transport services) during the entire trip, is very important for the organization of tours for people with special needs.

scholarly journals Estrategia de comunicación integral de mercadotecnia para una ONG con enfoque educativo

2017 ◽  
Vol 11 (21) ◽  
Author(s):  
Diana Dávila Ruiz ◽  
Ruviel Sibaja Ramírez
Keyword(s):  
College Students ◽  
Public Relations ◽  
Strategic Alliances ◽  
Postgraduate Education ◽  
Communication Strategy ◽  
Integrated Marketing ◽  
Nuevo Leon ◽  
Non Profit ◽  
Nuevo León ◽  
Corporate Social

Keywords: altruistic organizations, college students integrated marketing communications, donors, education, NGO.Abstract. Alianza Para La Educación México A.C is a non-governmental, non-profit organization founded in 2008 and established in Monterrey, Nuevo Leon, México. Its mission is to be an agent of change in society working with individuals and institutions, providing resources and tools for students living in adverse economic conditions, so they can have access to college and postgraduate education. The need to attract more donations is imperative considering that each year new students are integrated into the program and the costs are becoming more difficult to cover. This research aims to develop an integrated marketing communication strategy with the purpose of helping the organization to raise funds. The research methodology consisted of several deep interviews to different audiences related to the work of the organization, the audiences were: private foundations, individuals as donors, corporate social responsibility offices from well-known companies, and college students awarded with scholarships. The main recommendations for the organization derived from this research are: to have an active board of directors, the development and implementation of a website where donors can monitor the performance of the organization through general reports, to implement a public relations program that will allow to expand the efforts through strategic alliances, and to raise awareness among the students about the importance of giving back to Alianza para la Educación México A.C.Palabras clave: donantes, educación, estudiantes universitarios integrados de comunicaciones de marketing, organizaciones altruistas, organización no gubernamentalResumen. Alianza para la Educación México A.C. es una organización no gubernamental fundada en 2008 y establecida en Monterrey, Nuevo León. Su misión es ser un agente de cambio en la sociedad colaborando tanto con individuos como con instituciones, ofreciendo recursos y herramientas a personas que viven en condiciones económicas adversas, para que tengan acceso a una oportunidad educativa de nivel superior y de posgrado. La necesidad de captar más donativos es imperante considerando que cada año nuevos estudiantes se integran al programa y los costos son cada día más difíciles de cubrir. Esta investigación tiene el objetivo de desarrollar una estrategia de comunicación integral de mercadotecnia que ayude a la organización a recaudar fondos. La metodología consistió en la aplicación de entrevistas a profundidad a diferentes audiencias (ONG´s en su rol de donadoras, personas físicas donantes, personas morales donantes y alumnos beneficiados por becas) para definir la estrategia más asertiva para la recaudación de fondos. Las principales recomendaciones para la organización derivadas de esta investigación son: tener un consejo administrativo activo, desarrollar e implementar mecanismos que le permitan a los donantes monitorear los reportes de resultados de la organización, activar un programa de relaciones publicas que permita generar alianzas para la recaudación de fondos y sensibilizar a los becados beneficiados en ser futuros donantes.

scholarly journals STRATEGI KOMUNIKASI RADIO USM TOP FM DALAM BERPARTISIPASI MENDORONG KEMAJUAN UNIVERSITAS SEMARANG

2018 ◽  
Author(s):  
kharisma
Keyword(s):  
Public Relations ◽  
Communication Strategy ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Campus Environment ◽  
Strategic Issues ◽  
Fm Radio ◽  
Commercial Radio ◽  
Radio Broadcast ◽  
The University

University of Semarang has run radio in a campus environment as a medium that occupies a special frequency that is community radio. However, on October 2, 2014 radio Semarang University renamed USM Top Fm and move to 89.4 FM frequency. As one of the institutions that have a commercial radio. USM Top Fm radio managers realize the benefits of the presence of radio in delivering on strategic issues and opportunities that can be a bridge of communication between the community and the University of Semarang. Communication strategies what is being done USM Top Fm radio managers in promoting progress University of Semarang be interesting to studyThis study used a qualitative method in which the sample is USM Top Fm radio managers (announcer, broadcaster coordinator, and part production), as well as some radio listeners USM Top Fm. The results of the interview are then processed by the theory of S-O-R and the concept of Integrated Marketing Communication.The results showed that there was a relationship Stimulus question is the message delivered in USM Top Fm radio broadcast, with the organism in question is public radio listeners USM Top Fm, and the response in question is public opinion in the community of listeners around the campus of the University of Semarang.The concept of Integrated Marketing Communication, namely advertising there in radio jingles, Interaktive / internet marketing: there is the streaming radio and news radio, Public relations exist at USM Top Fm radio participation as sponsor both inside and outside USM USM. And their Interaktive dialogue program that has its own charm in communication strategy.

scholarly journals Model Komunikasi Pemasaran di Pemerintah

Media Wisata ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 251-262
Author(s):  
Lisda Ariani Simabur
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Communication Strategy ◽  
Communication Model ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The West ◽  
The Government ◽  
Tourism Potential

Government Marketing Communication Model: Promotion Mix For Tourism Destinations In West Halmahera District. As One Of The Districts In North Maluku province, West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study uses a qualitative descriptive approach with analysis techniques through data collection, data reduction, data presentation, and the final step is concluding. The results found that the West Halmahera Regency Tourism Office's integrated marketing communication strategy uses four promotional mixes. Namely advertising (advertising), public relations (public relations), personal promotion (personal selling), direct marketing (direct marketing), and interactive marketing

scholarly journals Problems of improving the quality of social services in the process of deepening international cooperation of domestic and polish enterprises

2021 ◽  
Vol 2021 (2) ◽  
pp. 240-247
Author(s):  
Iryna Protsyk ◽  
◽  
Natalia Kara ◽  
Keyword(s):  
Social Services ◽  
Local Community ◽  
People With Disabilities ◽  
Monitoring And Evaluation ◽  
Project Planning ◽  
The State ◽  
Information Support ◽  
Quality Factors ◽  
Low Level

The article analyzes the dynamics of the number of people with disabilities in Ukraine, in particular by groups and separately children with disabilities, the provision of services by the State Employment Service for people with disabilities, including Lviv region during January-September 2020-2021. The stages of the order of creation and development of social services and information support are given; determining the need for social services, goals, objectives; prioritization of social services and project; planning the provision of social services and developing a strategy for their provision; organization of social services and implementation; monitoring and evaluation of service quality. Factors of influence of external and internal environment are defined. Legislative and regulatory framework, economic factors, social policy in the country, technological factors, as well as demographic factors are the main external factors. The main internal factors influencing the quality of social services there are available human resources; material-technical base; information support and financing. The main prerequisites for receiving quality social services by the population are identified, in particular, accessibility for all citizens, both territorially, financially and informationally, individual approach to consumers, taking into account the level of satisfaction of service recipients, as well as compliance with market needs and market trends. The main problems that cause low quality of social services and directions of their solution and avoidance of consequences are identified. There are the main problems: - lack of thorough analysis of demand and supply of social services in the market, control system after their provision to a particular person, as well as feedback from the client in the form of assessing the quality of services received; - low level of staffing in the provision of social services and the level of qualification of employees who provide services; - the lack of a unified approach to the financing of inpatient institutions that provide social services in Ukraine, as well as insignificant amounts of budget funding, imperfect mechanism of transfers of financial resources of the state to the local community cause low quality social services provided by the enterprise; - low level of methodological support for the process of providing quality social services for people with disabilities due to the lack of state quality standards for social services

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

The Development of the Communication Skills of Individuals Living in Homes for People with Disabilities

2012 ◽  
Vol 2 (2) ◽  
pp. 56-70
Author(s):  
Petr Kopečný
Keyword(s):  
Czech Republic ◽  
Case Studies ◽  
Social Services ◽  
Communication Skills ◽  
Speech Therapy ◽  
People With Disabilities ◽  
Educational Support ◽  
The Czech Republic ◽  
The Subject ◽  
The Given

This paper concentrates on the area of special educational support provided to individuals living in homes for people with disabilities in the Czech Republic and presents partial research results illustrating the state of the provision of speech therapy to users of social services facilities falling under the jurisdiction of the Ministry of Labour and Social Affairs. The subject of the research is an analysis of support for the development of the communication skills of pupils living in social services facilities. The partial results of the research outline the approaches employed by the managerial staff of the given facilities in implementing special educational procedures, describe forms of speech therapy provision in homes for people with disabilities, and compare the attitudes of teachers and social services staff to the development of communication with the importance attributed to it by speech therapists and demonstrated by the case studies performed.

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