scholarly journals ANALISIS USAHA DAN STRATEGI PENGEMBANGAN PEMASARAN BOLU KEMOJO DI KELURAHAN TANGKERANG SELATAN KECAMATAN BUKIT RAYA KOTA PEKANBARU (STUDI KASUS PADA USAHA CIK PUAN)

2021 ◽  
Vol 37 (1) ◽  
pp. 73-80
Author(s):  
Imelda Putryansyah ◽  
Darus

This study aims to analyze the characteristics of the entrepreneur and the business profile of the kemojo sponge, the procurement of raw materials and supporting materials, processing technology, costs, income, business efficiency and added value, and strategy for marketing development of the kemojo sponge marketing. The method used was the survey method. Respondents were collected 1 manager and 2 workers in Tangkerang Selatan Village, Bukit Raya District, Pekanbaru City. The data collected consistsed of primary data and secondary data and were analyzed using descriptive qualitative and quantitative. The results showed that the age of manager was 49 years, while the average age of the workers was 23 years old.  The length of education of manager was 12 years, while the worker was 12 years on avera. The family member of the manager was 3 people with 13 years  experience,  while the worker has an average experience of 4.5 years.  The business has been starting from 2007 and had a business license. The source of capital from the Bank loan with household scale and used worker as 2 people.  The use of raw materials per process production was 5 kg of flour, Rp. 198,575 of supporting materials with the simple technology. The total cost was Rp. 319,020, the gross income was Rp. 1,020,000 and net income of IDR 700,980 per production process on average.  The added value obtained was IDR 149,500/kg with the RCR of 2.20.  Based on the strategy of developing the kemojo sponge agro-industrial business, it is stated that this business is in quadrant I, so it can perform the SO strategy, including maintaining product quality to increase consumer satisfaction and maintaining affordable product prices by looking at market information.

2020 ◽  
Vol 5 (2) ◽  
pp. 205-218
Author(s):  
Zamdial Zamdial ◽  
Ali Muqsit ◽  
Ully Wulandari

Sebagian besar kegiatan penangkapan ikan oleh nelayan di Kota Bengkulu masih menggunakan armada dan alat tangkap sederhana. Teknologi sederhana berdampak pada daerah penangkapan ikan yang dapat dijangkau sebagai lokasi penangkapan ikan. Tujuan dari penelitian ini adalah untuk menganalisis dan membuat peta lokasi daerah penangkapan ikan nelayan di Kota Bengkulu. Penelitian dilakukan dengan metode survei. Pengumpulan data dilakukan di Pangkalan Ikan di Wilayah Pulau Baai, Pantai Malabero, Pondok Besi, dan Pantai Jakat-Pasar Bengkulu, Kota Bengkulu. Responden ditetapkan secara acak. Pengumpulan data primer dilakukan dengan metode wawancara terstruktur dan tidak terstruktur serta menggunakan kuesioner. Data sekunder untuk mendukung pembahasan hasil penelitian dikumpulkan dari berbagai referensi. Analisis data dilakukan dengan metode deskriptif, sedangkan analisis spasial menggunakan Aplikasi SIG. Penelitian ini juga memanfaatkan kecanggihan data digital SRTM (Shuttle Radar Topography Mission) dengan aplikasi Global Mapper untuk mendapatkan data atribut batimetri Perairan Kota Bengkulu. Data atribut diimpor ke dalam aplikasi Surfer 12 sebagai dasar analisis spasial sebagai peta dasar. Peta daerah penangkapan ikan dibuat dengan analisis overlay. Daerah penangkapan ikan di Wilayah Pulau Baai lebih jauh dan luas dibandingkan dengan daerah penangkapan nelayan di daerah penangkapan ikan lainnya. Nelayan Wilayah Pulau Baai melakukan penangkapan ikan ke perairan Pulau Mentawai, Sumatera Barat, Provinsi Lampung, Provinsi Jawa Barat, Pulau Enggano dan Pulau Mega di Kabupaten Bengkulu Utara. Lokasi penangkapan nelayan Pantai Jakat-Pasar Bengkulu, Pondok Besi dan Pantai Malabero hanya berada di sekitar perairan pantai dan perairan Pulau Tikus, Kota Bengkulu.MAPPING OF FISHING GROUND OF FISHERMAN IN BENGKULU CITY, BENGKULU PROVINCE. Most of the fishing activities by fishermen in Bengkulu City still use simple fleets and fishing gears. The simple technology affects on fishing areas that can be reached as fishing locations. The purpose of this research was to analyze and make a map the location of fishing ground of fishermen in Bengkulu City. The study was conducted by survey method. Data was collected at the fishing base of the Pulau Baai Region, Malabero Beach, Pondok Besi, and Jakat Beach-Pasar Bengkulu, Bengkulu City. Respondents were randomly assigned. Primary data were collected by structured and unstructured interview methods and using questionnaires. Secondary data to support the discussion of research results was collected from various references. Data analysis was performed by descriptive method, while spatial analysis used GIS Application. This study also utilizes the sophistication of SRTM (Shuttle Radar Topography Mission) digital data with the Global Mapper application to obtain bathymetry attribute data of Bengkulu City Waters. The attribute data was imported into the Surfer 12 application as a basis for spatial analysis as a basic map. Map of fishing ground was made by overlay analysis. The fishing ground of the Baai Island Region was further and wider than the fishing ground of fishermen in other fishing base. Fishermen of Baai Island Region catching fish to the waters of Mentawai Island, West Sumatra, Lampung Province, West Java Province, Enggano Island and Mega Island in North Bengkulu Regency. The fishing ground of Jakat Beach-Pasar Bengkulu, Pondok Besi and Malabero Beach fishermen were only around the coastal waters and Pulau Tikus waters, Bengkulu City.


2020 ◽  
Vol 2 (2) ◽  
pp. 154-164
Author(s):  
Yuli Supodo

ABSTRACT Industrial or trading companies always keep supplies of raw materials and other supporting materials. Without an inventory, the entrepreneur will be faced with the risk that the company at one time cannot meet the needs of consumers and it also means that the company will lose the opportunity to earn the profit it should get. This study aims to discuss and analyze the Influence of Inventory on the Profitability of PT Dok & Perkapalan Bahari (Persero). The research method is an explanatory survey method, using a quantitative method with primary data. With the research results. The effect of inventory on positive profitability with the results using the method of cost of goods an average of 7,107,143, -. Keywords: inventory, production, profitability


2021 ◽  
Vol 22 (2) ◽  
pp. 87-98
Author(s):  
Cici Ria Melani ◽  
Taslim Sjah ◽  
Bambang Dipokusumo

This study aims to: (1) analyze the added value of processing business based on cassava raw material in Gerung District, West Lombok Regency, (2) analyze the benefit of processing business based on cassava raw material in Gerung District, West Lombok Regency, and (3) analyze the inhibiting factors of processing business based on cassava raw materials in Gerung District, West Lombok Regency. This research uses a descriptive method. The types of data used are quantitative and qualitative data. Sources of data used are primary data and secondary data. Data analysis using Hayami Method and profit analysis. The results showed that the added value was Rp. 9.571/kg (with a ratio of 67.79% and a profit rate of 80.33%) for cassava tape agroindustry, Rp. 18,191/kg (with a ratio of 71.34% and a profit rate of 88.20%) for cassava chips agroindustry, and Rp. 5.558/kg (with a ratio of 28% and a profit rate of 64.02%) for cassava pulp agroindustry. Profit of Rp. 384,782/production process and Rp. 10,389,114/month obtained from cassava tape agroindustry, Rp. 741,224/production process and Rp. 8,894,688/month obtained from cassava chips agroindustry, and Rp. 53,377/production process and Rp. 1,281,048/month obtained from cassava pulp agroindustry; and The inhibiting factors faced by processed entrepreneurs based on cassava raw materials in Gerung District, West Lombok Regency are the lack of raw material availability and limited working capital.


Author(s):  
Wildani Lubis ◽  
Nina Maksimiliana Ginting

This study aims to analyze the factors that influence the processing income of Baung fish. Sampling using the census method. The data used are primary and secondary data. Data analysis was performed using multiple linear regression. The coefficient of determination (R2) is 0.90, indicating that the processing income of Baung fish (Y) can be explained by the variables of raw materials (X1), supporting materials (X2), transportation costs (X3), amounting to 90% while the remain 10 % is influenced by other factors that are not included in the equation. The significance value of F is 0,000 indicating that H0 is rejected or H1 is accepted, there are the raw materials variable (X1), supporting materials (X2), transportation costs (X3), which is simultaneously have a significant effect on the variable net income of Baung fish processing (Y). Partially the cost of raw materials has an effect on the income of Baung fish processing, in the other hand the supporting costs and transportation costs partially have no effect on the income of processing Baung fish. The classical assumption test shows that the data is normally distributed, there is no multicollinearity and heteroscedasticity.


2021 ◽  
Vol 35 (2) ◽  
pp. 93-106
Author(s):  
Dora Felicita Dongoran ◽  
Sisca Vaulina

Agroindustry is an activity of processing agricultural products to be semi-product or product that has economic value. The purpose of this study was to determine the characteristics of entrepreneurs and agroindustry business profiles of lempuk durian, the use of raw materials, supporting materials, labor, processing technology, and production processes of lempuk durian, the poduction costs, income, efficiency and added value of lempuk durian, and marketing of durian products. The study used survey methods located in Selatbaru Village, Bantan District, Bengkalis Regency, Riau Province. A total of 4 craffsmen was selected as respondents by the census.  The data were analyzed by qualitative descriptive and quantitative descriptive approaches. The results showed that the lempuk durian craffsman averaged 47 years old, 12 years old education, 14 years of business experience, and 5 person of family member.  Agroindustry profile of lempuk durian was a small-scale industry category. The use of raw materials consisted of durian meat and supporting materials such as sugar, firewood, plastic packing, bunch, string, label, isolation, solar, and gas cylinders. The average use of fixed costs was IDR 1,968,633 per production process, production costs was IDR 15,886,133 per production process, gross income was IDR 26,937,500 per production process and net income was IDR 11,051,367 per production process and RCR value was 1.70 with value-added IDR 51,016. The marketing of lempuk durian had two marketing channels.


2017 ◽  
Vol 13 (2A) ◽  
pp. 83
Author(s):  
Vinny ., Makarawung ◽  
Paulus A. Pangemanan ◽  
Caroline B. D. Pakasi

The purpose of this study is to calculate the profit and added value of the business of processing bananas into banana chips. This research is carried out for two months, from April to May 2017. The research place in one household industry of banana chips in Dimembe Village, Dimembe Sub-district, North Minahasa Regency. The method used in this research is by taking primary data and secondary data. Primary data was obtained through direct interviews using questionnaires. Secondary data is obtained through literature that supports and is associated with this research. Data analysis methods used in this study are: (1) calculate the Benefits of Banana Processing Business Being Chips, (2) calculate the Value Added Banana Chips. The results of this study indicated that the Agro-Business Processing of Banana Chips provides a benefit received is IDR 5,313,500 per month or twenty-three times of the production process. The value added enjoyed by the owner of agroindustry amounted to Rp 2.404/kg from raw materials used. This added value is an advantage gained by banana chips agroindustry in 1 kilogram of raw material usage.


2020 ◽  
Vol 16 (2) ◽  
pp. 135
Author(s):  
Samina Naton ◽  
Dody Radiansah ◽  
Hardiwan Juniansyah

This study aims to determine the cost, revenue, profit, and R / C ratio, internal and external factors that influence the development of banana chips agroindustry, an alternative strategy that can be applied in the development of banana chips agroindustry in Pontianak City. The type of research used in this study is the case study method. Data collected includes primary data and secondary data. The respondent's withdrawal in this study was purposive sampling, which was determining the sample with consideration of certain criteria which looked at being able to provide maximum data, then the respondents who were taken were banana chips entrepreneurs and as supporting respondents namely one person. Agriculture Service and one person from academia. The results showed that the total costs incurred by banana chips entrepreneurs in one month of the production process amounted to Rp. 22,030,029, revenues amounting to Rp. 46,090,000, the profits amounting to Rp. 24,059,971 and added value of Rp. 15,114 / kg of raw materials. R / C ratio of 2.09, which means that every expenditure of Rp. 1.00 banana chips businessmen get a profit of Rp. 1.09 which means that the business of banana chips is worth trying. The development strategy that can be done by banana chips entrepreneurs is an aggressive strategy with more focus on the strategy of SO (Strength-Opportunities), namely by using the power to take advantage of the opportunities that exist. SO (Strength-Opportunities) strategies include: (a) Increasing economic production capacity to meet demand, (b) Use of Technology, (c) Enlarging market share, (d) Maintaining the quality of banana chips products, and (e) Making product innovations.This study aims to determine the cost, revenue, profit, and R / C ratio, internal and external factors that influence the development of banana chips agroindustry, an alternative strategy that can be applied in the development of banana chips agroindustry in Pontianak City. The type of research used in this study is the case study method. Data collected includes primary data and secondary data. The respondent's withdrawal in this study was purposive sampling, which was determining the sample with consideration of certain criteria which looked at being able to provide maximum data, then the respondents who were taken were banana chips entrepreneurs and as supporting respondents namely one person. Agriculture Service and one person from academia. The results showed that the total costs incurred by banana chips entrepreneurs in one month of the production process amounted to Rp. 22,030,029, revenues amounting to Rp. 46,090,000, the profits amounting to Rp. 24,059,971 and added value of Rp. 15,114 / kg of raw materials. R / C ratio of 2.09, which means that every expenditure of Rp. 1.00 banana chips businessmen get a profit of Rp. 1.09 which means that the business of banana chips is worth trying. The development strategy that can be done by banana chips entrepreneurs is an aggressive strategy with more focus on the strategy of SO (Strength-Opportunities), namely by using the power to take advantage of the opportunities that exist. SO (Strength-Opportunities) strategies include: (a) Increasing economic production capacity to meet demand, (b) Use of Technology, (c) Enlarging market share, (d) Maintaining the quality of banana chips products, and (e) Making product innovations.


2017 ◽  
Vol 12 (2) ◽  
pp. 49-59
Author(s):  
Eni Suhesti ◽  
Hadinoto Hadinoto ◽  
Eno Suwarno

This study aims to identify the types of Non-Timber Forest Products (NTFPs) in the KPHP Model Minas Tahura area and analyze the development opportunities to diversify the income of the people around the forest. The research method is survey method, with object of forest area and community around forest. The data taken are primary data, ie vegetation types that have the potential to generate NTFPs and respondent profile data as well as their interests and desires to develop NTFPs. While the secondary data in the form of general conditions KPHP Model Minas Tahura and other data that support. The results of all data are analyzed descriptively. Result of survey and analysis of vegetation found 30 species at the level of trees, While at the pile level found 21 species, the level of sapling 16 species, and the level of seeds as many as 29 species. From all levels of vegetation growth, there are 21 species that potentially produce NTFPs with various functions and benefits, such as food, medicines, and industrial raw materials. The results of interviews and answers to questionnaires from community respondents around the forest, all respondents know NTFPs and are eager to develop various types of NTFPs in forest areas. It can be concluded that KPHP Model Minas Tahura area has the potential to develop NTFPs based on the availability of critical land for rehabilitation with various types of plants and the desire of surrounding communities to get involved in such activities.


2019 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Amandin Amandin

Given how important the role of service quality is for the life of an organization or company to try to increase its potential, so that the quality and quantity of these services can compete or at least be able to keep up with the pace of competition in the business world. This study aims to determine the Effect of Retail Service Quality (Retail Marketing Mix Application) on Consumer Satisfaction in Alfamart Jl. Raya Palembang-Prabumulih, Gelumbang District, Muara Enim Regency. The method used in this study is a survey method. The data collected consists of primary data and secondary data. Primary data obtained through the interview method that is equipped with a questionnaire that has been prepared. Secondary data were obtained from related companies, as well as several library sources in the form of journals and books relating to this research. And the research design used is causal associative design. In this research, what will be analyzed is the effect of service quality consisting of reliability, responsiveness, assurance, empathy, tangible. The results showed the calculation of the coefficient of determination (R2) was used to determine what percentage of the dependent variable variation could be explained by the variation of the independent variables. From the SPSS output display, the summary model of customer satisfaction is influenced or explained by variations in the five dimensions of service quality, namely physical evidence, reliability, responsiveness, assurance, care. Therefore it can be concluded that the retail marketing mix delivered well by the company can increase customer satisfaction. Keywords: Service Quality, Consumer Satisfaction


2021 ◽  
Vol 58 (1) ◽  
pp. 449-462
Author(s):  
Nursini Nursini, Muhammad Abduh Ibnu Hadjar, Sri Undai Nurbayani

This study aims to analyze the competitiveness of small micro business for coastal women and to design a model for increasing the competitiveness of their businesses. The research analysis units were a woman or group of women who run small micro-enterprises taking raw materials from fisheries and marine products. Primary data and secondary data were analyzed through descriptive statistical approaches. The findings of this study include (1) in generally, the competitiveness of women's Small Micro Enterprises (WSMEs) living on the coast which was still relatively low caused by the limited coverage of market and the too simple technology production. (2) a model of increasing competitiveness for women's SMEs based on a systems was required. To improve the competitiveness of small micro-business products for women living on the coast, there should be an effective synergy of programs offered by competent institutions such as universities, business, government, financial, and community.


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