HEALTH-IMPROVING PHYSICAL ACTIVITY AS A FIELD OF PUBLIC MANAGEMENT FUNCTION: THEORETICAL AND APPLIED CONTENTS
The present article analyzes theoretical aspects of the issues of health-improving physical activity in various branches of science (physical culture and sports, pedagogical and medical sciences). Emphasis is placed on the insufficient development of the chosen topic in the field of public administration discipline. The applied content of the implementation of public administration function in the field of health-improving physical activity is covered through the prism of the globalization approach (WHO guidelines) and the national dimension (National Strategy for health-improving physical activity in Ukraine until 2025). From the standpoint of the globalization dimension, the typology ofhealth-improving physical activity and the main sectors of public administration impact (leisure, occupation, education, life, transport, and employment) are determined. It is substantiated that the public policy of Ukraine in the field of physical activity is formed and implemented on the basis of the following mechanisms: legal mechanism (legislative support for the implementation of public policy measures in this area); institutional mechanism (formation of sports facilities infrastructure easily accessible for different segments of the population; development of conditions for physical activity in the field of education, labor, and leisure); coordination mechanism (interaction of public authorities and local governments as well as intersegmental and intersectoral cooperation in the implementation of targeted activities); socio-psychological mechanism (formation of values and motor competence among the target population); information and communication mechanism (creation of a social media space to promote the benefits of health-improving physical activity); and mechanisms of research support, monitoring and evaluation (development of indicators to assess the level of physical health of various population groups and assess the quality of services for physical fitness). The relevance of a thorough study of the managerial powers of local authorities to implement policies in the field of physical activity at the level of global cities in Ukraine has been confirmed.