scholarly journals Pengaruh Viral marketing Dan Word Of Mouth Terhadap Brand Image Aisan games 2018

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Muhammad Hatta
Keyword(s):  
Random Sampling ◽  
Comparative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Causal Effect ◽  
Simple Random Sampling ◽  
Viral Marketing ◽  
Data Sources ◽  
Primary Data

This study aims to analyze the influence of Viral Marketing and Word Of Mouth on the 2018 Asian Games Brand Image in Palembang City. This type of research is casual comparative research, which describes the causal effect between research variables. Primary data sources were collected by distributing questionnaires. The sample used in this study were 100 student respondents at Sriwijaya University, Palembang City. The sample in this study was taken using the simple random sampling method and then processed using the help of Statistics for Product and Service Solution (SPSS) version 26. The results obtained indicate that there is a significant influence between Viral Marketing and Word of Mouth on Brand. Picture.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN MAHASISWA DI UNIVERSITAS MUHAMMADIYAH TANGERANG

2019 ◽  
Vol 18 (2) ◽  
pp. 121-143
Author(s):  
Ade Indra Permana ◽  
Mulky Fauzan ◽  
Sugeng Lubar Prastowo
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Random Sampling ◽  
Brand Image ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Primary Data ◽  
Perceived Price ◽  
Students Satisfaction

This study aims to analyze the influence of brand image, service quality, and perceived price and its implication towards student satisfaction in Universitas Muhammadiyah Tangerang (UMT). This research is quantitative in nature. Both primary and secondary data were obtained from various source such as journals. Primary data were gathered using questionnaire which were distributed to the target respondent. The population consists of active students from Faculty of Engineering and Faculty of Economy actively studying in 2017 using a purposive sampling. Total sample of 100 students were obtained. Data were analyzed using SPSS version 23. The research found that the brand image, service quality and perceived price are affecting students satisfaction of Universitas Muhammadiyah Tangerang. Researcher suggests UMT to improve their brand image, also to improve administration services and lecturer quality. In addition UMT shall adjust their tuition costing structure to win the competition in pricingPenelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Mahasiswa di Universitas Muhammadiyah Tangerang (UMT). Penelitian bersifat kuantitatif dan bersifat explanatory, sedangkan teknik pengumpulan data berdasarkan kuesioner dan dokumen. Populasi penelitian ini adalah mahasiswa dari fakultas teknik dan fakultas ekonomi yang aktif berkuliah pada tahun 2017. Metode pengambilan sample menggunakan metode probability sampling dan teknik pengambilan sampel dengan menggunakan simple random sampling. Penentuan ukuran sampel menggunakan rumus Slovin dengan tingkat kesalahan 10% berjumlah 100 mahasiswa yang diambil sebagai responden. Data yang terkumpul dianalisa menggunakan SPSS versi 23. Hasil penelitian ditemukan bahwa Citra Merek, Kualitas Layanan dan Persepsi Harga secara signifikan berpengaruh terhadap Kepuasan Mahasiswa di UMT. Peneliti menyarankan UMT perlu meningkatkan citra merek, dan juga melakukan peningkatan di kualitas staf administrasi dan pengajar. Selain itu UMT perlu meninjau kembali biaya perkuliahan yang dikenakan ke mahasiswa agar dapat meningkatkan daya saing

PENGARUH PEMAHAMAN WAJIB PAJAK, KUALITAS PELAYANAN DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK PADA KPP PRATAMA SURAKARTA

2020 ◽  
Vol 18 (1) ◽  
pp. 28
Author(s):  
Musa Zul Hazmi ◽  
Suhendro Suhendro ◽  
Riana Rahcmawati Dewi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Selection Method ◽  
Data Sources ◽  
Data Selection ◽  
Primary Data

This research was conducted to assess whether understanding taxpayers, service quality, and tax penalties against the KPP Pratama Surakarta. Population in this research are Individual Taxpayers at KPP Pratama Surakarta. Data sources in this study are primary data collected by researchers through questionnaires distributed to 110 respondents, but returned and complete questionnaires were 60 respondents . This research is a quantitative research with 60 respondents at KPP Pratama Surakarta.  The data selection method is the random sampling method. The data in this study were processed using the SPSS 21.0 for Windows application. Based on research results understanding taxpayers, service quality, and tax sanctions have a significant effect on taxpayer approval. Understanding tax regulations becomes a benchmark for taxpayers in completing their tax obligations. The quality of service provided by the tax authorities influences taxpayer compliance, indicating that service quality is a benchmark to make taxpayers obey. The existence of tax sanctions that are given expressly will increase the level of compliance, because making taxpayers afraid of being subjected to these sanctions and the stipulation of tax sanctions will deter taxpayers and clear and firm sanctions. Keywords: Understanding, Service Quality, Penalties, Taxpayers

scholarly journals ANALISIS PENDAPATAN USAHATANI PADI SAWAH BERDASARKAN SISTEM BAGI HASIL DI DESA WOLAANG KECAMATAN LANGOWAN TIMUR KABUPATEN MINAHASA

2019 ◽  
Vol 15 (1) ◽  
pp. 133
Author(s):  
Anatasya Angelina Lelet ◽  
Yolanda Pinky Ivanna Rori ◽  
Joachim Noch Karel Dumais
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Revenue Sharing ◽  
Primary Data ◽  
The Internet ◽  
Scientific Journals ◽  
Rice Farming ◽  
Random Data

The objective of this research is to analyze the income of rice farming based on the revenue sharing system in Wolaang Village, East Langowan sub-district, Minahasa Regency. This research was conducted for 3 month, starting from January to March 2019. The Samples of farmers is using simple random sampling method (simple random). Data collected in this study are primary data and secondary data. Primary data was obtained from direct interviews with 30 farmer. While secondary data obtained from BP3K East Langowan sub-district and BPS Minahasa Regency, books available at local bookstores and the internet such as google searching to access articles from various scientific journals and thesis from other universities related to the topic of this research, especially income analyze. The results showed that the income received by landowners was Rp.13,462,500 while the income received by smallholders was smaller than that of landowners, namely Rp.9,940,865.*jnkd+eprm*

scholarly journals Pendapatan Usahatani Tanaman Kakao (Teobroma kakao) Di Kelurahan Hinekombe, Distrik Waibu, Kabupaten Jayapura

Agrologia ◽  
2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Metius Wonda ◽  
Evawani Tomayahu
Keyword(s):  
Foreign Exchange ◽  
National Economy ◽  
Random Sampling ◽  
National Income ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Data Sources ◽  
Primary Data ◽  
Secondary Data Sources ◽  
Cocoa Farmers

Kakao is one of important estate commodity for the national economy, since kakao plantation provide a significant number of employment which is support national income and foreign exchange. This study aims to determine  farm  incomes of kakao farmers in  Hinekombein Village,  Waibu Subistrict of Jayapura District. Primary data was collected by used of interview and observation guided by a questionnaire. The primary data obtained through interviews with farmers using a questionnaire. Secondary data has been obtained from secondary data sources associated with the research. Sampling was done by simple random sampling for cocoa farmers in Hinekombe Village, number of respondents was 30 farmers cocoa farmers This study showed that annual revenue of cocoa of farmers which has 0.5 of cultivated area  was Rp 1,150,556. The revenue of farmer which has 1 ha of cultivated area was Rp. 2.662.500.

scholarly journals REPRODUCTIVE POTENTIAL OF THE LAKOR GOAT IN LAKOR ISLAND, SOUTHWEST MALUKU REGENCY

2021 ◽  
Vol 9 (1) ◽  
pp. 9-16
Author(s):  
Carolina Jermias ◽  
Isak P. Siwa ◽  
Demianus F. Souhoka
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Reproductive Potential ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Twin Birth ◽  
Data Source

This study aims to determine the reproductive potential of the lakor goat in Lakor Disctrict, Southwest Maluku Regency. This research was conducted from July to August 2020 in three sample villages, namely Letoda, Sera, and Yamluli Villages. The methoud used in this study was a survey of 30 respondents of Lakor goat breeders who were determined by the simple random sampling method (simple random). The data source used in this study is primary data. The data was collected by means of observation and direct interview using a questionnaire. The results showed that the reproductive potential of the Lakor goat in the three sample villages categorized as good according to the amount of litter obtained from the type of twin birth which is quite high and the ability to give birth.

scholarly journals KAJIAN PENGELOLAAN USAHATANI KELAPA DI DESA TOLOMBUKAN KECAMATAN PASAN KABUPATEN MINAHASA TENGGARA

2011 ◽  
Vol 7 (2) ◽  
pp. 39 ◽  
Author(s):  
Eyverson Ruauw ◽  
Jenny Baroleh ◽  
Devison Powa
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Land Area ◽  
Average Income ◽  
Average Area ◽  
One Year ◽  
The Village

This study aims to assess the management of coconut farms in village of Tolombukan district of Pasanmainly include land area, production, revenue, and marketing. The results could be input materials andinformation for farmers in increasing production and income of coconut farmers in of Tolombukan districtPasan.The research was carried on in the of Tolombukan district of Pasan which lasted from June 2010 untilAugust 2010. Data taken in this study are primary data that was obtained through interviews to farmersbased on a list of questions and secondary data obtained from agencies - agencies. Sampling method usedin this study is simple random sampling method with a sample size of 20 farmer respondents. Data is presentedin tables and is explained descriptively. The data are mainly in the form of costs, income, and revenue.Results showed that coconut farmers harvest pass once in 3 months so that in one year there are 4times the harvest with an average area of 1.59 ha. The other results of thisr studies are outlined below.The results of the average oil production in the village of Tolombukan district of Pasan of 2375.9 kg ofcopra per year with an average income of Rp4.891.948, 78 per year. In addition to plant coconut, farmersalso planted cloves between the coconut that provide an income of Rp11.734.695, 84 per two years orRp5.867.000 per year. The product of copra and cloves sold at traders in the village Tolombukan own.

scholarly journals IMPACT OF SERVICE QUALITY ON RESIDENTIAL SATISFACTION : A STUDY WITH SPECIAL ATTENTION TO CHENNAI

2021 ◽  
Vol 9 (9) ◽  
pp. 370-378
Author(s):  
K. Chezhiyan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Simple Random Sampling ◽  
Residential Satisfaction ◽  
Multiple Linear Regressions ◽  
Linear Regressions

 The purpose of this paper is to reveal the residential satisfaction of apartment residents.  And it was measured through an antecedent (service quality) and a consequence (word of mouth) of residential satisfaction. Simple random sampling method was employed on 200 residents and multiple linear regressions were carried out. The result shows that 85% of the variance in overall customer satisfaction is accounted for by service quality. From the above findings it is clear that service quality positively influences customer satisfaction.

scholarly journals THE INFLUENCE OF BRAND IMAGE, HALAL LABEL, AND HALAL AWARENESS ON CUSTOMERS PURCHASING DECISION OF HALAL COSMETIC

2020 ◽  
Vol 4 (2) ◽  
pp. 355
Author(s):  
Genoveva Genoveva ◽  
Nadira Noor Utami
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Research Study ◽  
Brand Image ◽  
Primary Data ◽  
P Value ◽  
Natural Knowledge ◽  
Independent Variables ◽  
Regression Techniques ◽  
Government Security

Kosmetik adalah elemen penting untuk kehidupan sehari-hari dan telah menjadi gaya hidup, terutama bagi wanita. Penggunaan kosmetik harus mematuhi peraturan keamanan pemerintah. Wardah adalah merek kosmetik yang dirancang dengan pengetahuan lokal dan berbahan alami. Wardah menerima Penghargaan Top Trademark Halal dalam kategori kosmetik, namun dari pra-survei terhadap Muslim milenial, terdapat 52,6% responden tidak mempertimbangkan label halal dalam pembelian produk kosmetik. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh citra merek, label halal, dan kesadaran halal terhadap keputusan pembelian pelanggan Wardah. Penelitian ini menggunakan data primer yang diperoleh dari distribusi kuesioner. Teknik pengambilan sampel dalam penelitian ini menggunakan metode random sampling. Jumlah sampel yang diperoleh 140 respondent,  analisis data dalam penelitian ini menggunakan regresi linier berganda. Berdasarkan hasil penelitian penelitian ini, ditemukan bahwa salah satu variabel independen yaitu label halal yang ditandai oleh X2 tidak memiliki pengaruh signifikan terhadap variabel dependen, ditunjukkan oleh nilai-P> 0,05. Itu bisa terjadi karena distribusi data tidak dapat mewakili sampel populasi. Untuk melanjutkan penelitian, diperlukan untuk melakukan intervensi dengan menghapus variabel tidak signifikan. Akhirnya setelah intervensi dilakukan, model regresi baru dapat memenuhi semua tes, dan akhirnya penelitian ini telah membuktikan bahwa variabel X1 dan X3 dapat menjelaskan variabel Y sebesar 32,6% sedangkan 67,4% lainnya dipengaruhi oleh faktor lain.Cosmetics are an important element for everyday life and have become a lifestyle, especially for women. Cosmetics consumption must be complying with government security regulation. Wardah is a cosmetic brand that is designed by local and natural knowledge. Wardah received the Halal Top Trademark Award in the cosmetics category, however from the pre-survey 52.6% respondents did not consider halal labels in a cosmetics product.  The purpose of this research study was to analyses the effect of brand image, halal label, and halal awareness on Wardah’s customer purchasing decision.The research used a primary data obtained from the distribution of questionnaires. The technique of sampling in this research study is using random sampling method. The number of samples obtained by 140 people, data analysis in this research study is using multiple liner regression techniques.  Based on the this research study result, it was found that one of the independent variables which is halal label marked by X2 has insignificance effected the dependent variable, it was shown by the P-value > 0.05. That could happen because the distribution of the data cannot represent the sample of the the population. To continue the research it was required to conduct an intervention by removing the insignificant variable. Eventually after the intervention was conducted the new regression model were able to suit all the of the test, and eventually this research has proved that variable X1 and X3 could explaine the Y variable by 31.6 % while te other 68.4 % was effected by other factors.

scholarly journals Pengaruh Religiusitas, Integritas, dan Penegakan Peraturan Terhadap Fraud pada Pengelolaan Keuangan Desa

2020 ◽  
Vol 10 (2) ◽  
pp. 136
Author(s):  
Made Feri Cahyadi ◽  
Edy Sujana
Keyword(s):  
Financial Management ◽  
Random Sampling ◽  
Sampling Method ◽  
Total Population ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Method

The purpose of this study was to find out the effect of religiosity, integrity, and enforcement of regulations toward fraud in village financial management in Buleleng Regency. This study used quantitative approach which was using primary data sources that was obtained through questionnaires and measured with a Likert scale. The functionary village consisting of the Headman, Secretary, and the Head of Finance with the total population of 387 functionary village in Buleleng Regency were chosen as the population of this study. The sampling was the probability sampling method that was proportional random sampling technique with 168 respondents. The obtained data were processed using multiple linear regression analysis method with the support of SPSS 24.0 for Windows. After being tested, it was found that the fraud in village financial management was affected by the religiosity variable (X1), the integrity variable (X2), and the enforcement regulation variable (X3).

scholarly journals Pengaruh Service Scape dan Brand Image Terhadap Kepuasan Konsumen di SK Coffee Lab Kota Kediri

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Djunaidi Djunaidi ◽  
Heri Subagyo
Keyword(s):  
Analytical Methods ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Field Studies ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Coffee Shops

This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in SK Coffee Lab. Kediri City. The reason for this research is because there are more and more coffee shops offering product variants, both local and outside coffee, bearing in mind that coffee is currently popular with all people, young and old. The population in this study is not known with certainty so that a sample of 100 respondents was taken with a simple random sampling method. In collecting data used questionnaires, literature and field studies. The analytical methods used in data processing include the validity and reliability of the questionnaire, hypothesis testing and the coefficient of determination. From the results of testing all hypotheses are accepted. The coefficient of determination is quite high and the value of the influence of a brand image that is higher than servicescape on consumer satisfaction proves that the better the brand image of the place, the higher the customer satisfaction.Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan brand image terhadap Kepuasan Konsumen di SK Coffee Lab. Kota Kediri. Alasan penelitian ini dilakukan karena semakin banyak dan marak tempat kopi yang menawarkan varian produk baik kopi lokal maupun luar daerah mengingat saat ini kopi digemari oleh seluruh kalangan baik tua maupun muda. Populasi dalam penelitian ini tidak diketahui secara pasti sehingga diambil sampel sebanyak 100 responden dengan metode simple random sampling. Dalam mengumpulkan data digunakan kuesioner, studi pustaka dan lapangan. Metode analisis yang digunakan dalam pengolahan data meliputi validitas dan reliabilitas kuesioner, uji hipotesis serta koefisien determinasi. Dari hasil pengujian seluruh hipotesis diterima. Nilai koefisien determinasi yang cukup tinggi serta nilai pengaruh brand image yang lebih tinggi daripada servicescape terhadap kepuasan konsumen membuktikan bahwa semakin baik brand image tempat tersebut, semakin tinggi pula kepuasan konsumen.  

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