scholarly journals THE INFLUENCE OF BRAND IMAGE, HALAL LABEL, AND HALAL AWARENESS ON CUSTOMERS PURCHASING DECISION OF HALAL COSMETIC

2020 ◽  
Vol 4 (2) ◽  
pp. 355
Author(s):  
Genoveva Genoveva ◽  
Nadira Noor Utami
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Research Study ◽  
Brand Image ◽  
Primary Data ◽  
P Value ◽  
Natural Knowledge ◽  
Independent Variables ◽  
Regression Techniques ◽  
Government Security

Kosmetik adalah elemen penting untuk kehidupan sehari-hari dan telah menjadi gaya hidup, terutama bagi wanita. Penggunaan kosmetik harus mematuhi peraturan keamanan pemerintah. Wardah adalah merek kosmetik yang dirancang dengan pengetahuan lokal dan berbahan alami. Wardah menerima Penghargaan Top Trademark Halal dalam kategori kosmetik, namun dari pra-survei terhadap Muslim milenial, terdapat 52,6% responden tidak mempertimbangkan label halal dalam pembelian produk kosmetik. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh citra merek, label halal, dan kesadaran halal terhadap keputusan pembelian pelanggan Wardah. Penelitian ini menggunakan data primer yang diperoleh dari distribusi kuesioner. Teknik pengambilan sampel dalam penelitian ini menggunakan metode random sampling. Jumlah sampel yang diperoleh 140 respondent,  analisis data dalam penelitian ini menggunakan regresi linier berganda. Berdasarkan hasil penelitian penelitian ini, ditemukan bahwa salah satu variabel independen yaitu label halal yang ditandai oleh X2 tidak memiliki pengaruh signifikan terhadap variabel dependen, ditunjukkan oleh nilai-P> 0,05. Itu bisa terjadi karena distribusi data tidak dapat mewakili sampel populasi. Untuk melanjutkan penelitian, diperlukan untuk melakukan intervensi dengan menghapus variabel tidak signifikan. Akhirnya setelah intervensi dilakukan, model regresi baru dapat memenuhi semua tes, dan akhirnya penelitian ini telah membuktikan bahwa variabel X1 dan X3 dapat menjelaskan variabel Y sebesar 32,6% sedangkan 67,4% lainnya dipengaruhi oleh faktor lain.Cosmetics are an important element for everyday life and have become a lifestyle, especially for women. Cosmetics consumption must be complying with government security regulation. Wardah is a cosmetic brand that is designed by local and natural knowledge. Wardah received the Halal Top Trademark Award in the cosmetics category, however from the pre-survey 52.6% respondents did not consider halal labels in a cosmetics product.  The purpose of this research study was to analyses the effect of brand image, halal label, and halal awareness on Wardah’s customer purchasing decision.The research used a primary data obtained from the distribution of questionnaires. The technique of sampling in this research study is using random sampling method. The number of samples obtained by 140 people, data analysis in this research study is using multiple liner regression techniques.  Based on the this research study result, it was found that one of the independent variables which is halal label marked by X2 has insignificance effected the dependent variable, it was shown by the P-value > 0.05. That could happen because the distribution of the data cannot represent the sample of the the population. To continue the research it was required to conduct an intervention by removing the insignificant variable. Eventually after the intervention was conducted the new regression model were able to suit all the of the test, and eventually this research has proved that variable X1 and X3 could explaine the Y variable by 31.6 % while te other 68.4 % was effected by other factors.

scholarly journals Pengaruh Pengetahuan, Kualitas Pelayanan, Produk, dan Religiusitas terhadap Minat Nasabah untuk Menggunakan Produk Simpanan pada Lembaga Keuangan Mikro Syariah

2018 ◽  
Vol 4 (02) ◽  
pp. 136
Author(s):  
Abdul Haris Romdhoni ◽  
Dita Ratna Sari
Keyword(s):  
Service Quality ◽  
Random Sampling ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Primary Data ◽  
Independent Variables ◽  
Knowledge Service ◽  
Knowledge Quality ◽  
Quality Product

This study aims to examine the influence of knowledge, service quality, product, and religiosity on customers' interest in using savings products at BMT Amanah Ummah Gumpang Kartasura, Sukoharjo. In this study for independent variables are knowledge, service quality, product, and religiosity, while for the dependent variable in this study is the interest of customers using deposit products. This study uses a sample of 100 people with sampling using a random sampling method. This study uses quantitative methods and primary data using a questionnaire that must be answered by the respondent. Data analysis in this study used Multiple Linear Regression. The results of this study can be concluded based on the t test, the variables of knowledge and religiosity have an influence on the interest of customers using savings products. While service and product quality variables do not have an influence on customer interest by using deposit products. Based on the F test shows that the knowledge, quality of service, products, and religiosity simultaneously influence the interest of customers to use savings products at BMT Amanah Ummah Gumpang Kartasura, Sukoharjo.

scholarly journals PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK INSTINCT FOOTWEAR (STUDI PADA KONSUMEN INSTINCT FOOTWEAR KOTA SAMARINDA)

2021 ◽  
Vol 9 (2) ◽  
pp. 138
Author(s):  
Yan Khanafi
Keyword(s):  
Word Of Mouth ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Brand Trust ◽  
Independent Variables ◽  
Sense Of Security ◽  
Regression Techniques ◽  
Positive Word Of Mouth

This study aims to see the influence of Word of Mouth, Brand Image, and Brand Trust on the Purchase Decision of Instinct Footwear Products in Samarinda City. Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) are used as independent variables while Purchase Decision (Y) is the dependent variable. Primary data obtained by interviewing 130 respondents using a questionnaire. Secondary data obtained by making field observations. Data analysis used multiple linear regression techniques with the help of statistical software SPSS version 22. The results showed that the independent variables consisting of Word of Mouth, Brand Image, and Brand Trust (simultaneously) significantly influence Purchase Decisions and (partially) each of the two independent variables Brand Image and Brand Trust affect the Purchasing Decision. Meanwhile, Word of Mouth (partially) has no significant positive effect on Purchasing Decisions. Instinct Footwear can continue to develop a brand image that has been well attached to local scale brand products, a good brand image will generate a positive word of mouth, then increase and increase brand trust from consumers by continuously improving product quality and providing positive value. will create a sense of security and trust in the company or product being marketed. These three roles are very important simultaneously to achieve competitive advantage in business.

scholarly journals Determinan produktivitas tenaga kerja industri kopi bubuk di Kabupaten Muara Enim

2019 ◽  
Vol 16 (1) ◽  
pp. 34-43
Author(s):  
Satri Rahmadi ◽  
Yunisvita Yunisvita ◽  
Imelda Imelda
Keyword(s):  
Regression Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Survey Method ◽  
Independent Variables ◽  
Coffee Powder

This study aimed to examine the affect of the wage, age, and number of dependents to labor productivity of coffee powder business. The study was done in Muara Enim regency by using primary data with 65 respondents as the sample from 181 people as the population. The technique of selecting the data was survey method with random sampling method. The technique of analyzing the data that was used of this study was multiple linear regression analysis with OLS method. The results of this study were: 1. The wage affected positive impact and was significant to productivity. 2. Age affected positive impact and was significant to productivity. 3. Number of dependents affected positive impact but was not significant to productivity. The most dominant variable of this study was age. So, the variation of all independent variables could explain the total number of variation of productivity was 93%.

scholarly journals Pengaruh Viral marketing Dan Word Of Mouth Terhadap Brand Image Aisan games 2018

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Muhammad Hatta
Keyword(s):  
Random Sampling ◽  
Comparative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Causal Effect ◽  
Simple Random Sampling ◽  
Viral Marketing ◽  
Data Sources ◽  
Primary Data

This study aims to analyze the influence of Viral Marketing and Word Of Mouth on the 2018 Asian Games Brand Image in Palembang City. This type of research is casual comparative research, which describes the causal effect between research variables. Primary data sources were collected by distributing questionnaires. The sample used in this study were 100 student respondents at Sriwijaya University, Palembang City. The sample in this study was taken using the simple random sampling method and then processed using the help of Statistics for Product and Service Solution (SPSS) version 26. The results obtained indicate that there is a significant influence between Viral Marketing and Word of Mouth on Brand. Picture.

scholarly journals PEUBAH-PEUBAH YANG MEMENGARUHI PEMBELI MENGGUNAKAN GERAI VIRTUAL FESYEN

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Verena Winardi Kusumo
Keyword(s):  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Site Quality ◽  
Primary Data ◽  
Independent Variables ◽  
Equation Modelling ◽  
Perceived Price ◽  
Structural Assurance ◽  
The Impact

<p>E-tailers need to know what are customer‟s preferences to use online shop for fashionable<br />products. So the purpose of this research is to describe the impact of independent variables like<br />perceived-price, word-of-mouth, perceived-site-quality, perceived-vendor-reputation, structural<br />assurance, brand image, and buyer attitude in using online shop. The sample of the study consist of 180<br />respondents by using purposive sampling method. Primary data will be analyzed by SEM (Structural<br />Equation Modelling). The results show that buyer attitude is directly affected by perceived-price. Brand<br />image is affected by perceived-vendor-reputation and structural assurance. Buyer attitude is affected by<br />brand image. Using online shop variable is affected by buyer attitude. Other result shows that brand<br />image isn‟t affected by word-of-mouth and perceived-site-quality..<br />Keywords: behavior, price, WOM, quality, reputation, assurance</p>

Pengetahuan, Sikap dengan Partisipasi Pedagang Dalam Pengelolaan Sampah Pasar

2017 ◽  
Vol 14 (2) ◽  
pp. 519
Author(s):  
Muhammad Sufriannor ◽  
Hardiono Hardiono ◽  
Juanda A. Zuraini
Keyword(s):  
Waste Management ◽  
Sampling Method ◽  
Active Role ◽  
P Value ◽  
Knowledge Level ◽  
Chi Square ◽  
Cross Sectional ◽  
Independent Variables ◽  
Abstract Knowledge ◽  
Knowledge And Attitude

Abstract: Knowledge, Attitude with Merchants Participation In The Management of Market Waste. In Banjarbaru city waste volume transported by TPS officers per day about 90 tons / day to TPA. One of the source of waste is the market which is a big problem because most of the market waste is wet garbage. So these waste piles become flies nest, rats, insects.Waste management is also influenced by the participation of merchants that were still lacking awareness to play an active role in the implementation. The purpose of this study is to determine the relations of knowledge, attitude with the participation of merchants in waste management in the Bauntung market Banjarbaru. The type of this research is analytical survey research with Cross Sectional approach. The population in this study is all merchants in the Bauntung market Banjarbaru. The sample is 85 respondents, obtained by proportional sampling method. The research variables consist of independent variables, namely knowledge and attitude while the dependent variable is the participation of merchants in waste management. Data analysis used is univariat and bivariate (using Chi Square with α = 0,05). The result of the research stated that there is no correlation between knowledge level and participation (p-value 0,747> 0,05). There is a correlation between attitudes with participation (p-value 0.001

Investigation of Assertiveness Levels of Athletes Engaging Individual Sports in Different Branches

2021 ◽  
Vol 15 (10) ◽  
pp. 2951-2953
Author(s):  
Kenan Sivrikaya ◽  
Aygül Çağlayan Tunç ◽  
Leyla Alizadehebadi ◽  
Selçuk Tarakçi
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Personal Information ◽  
Simple Random Sampling ◽  
Healthy Life ◽  
Independent Variables ◽  
Screening Model ◽  
Individual Sports ◽  
The Way

Background: Assertiveness, which is defined as the way individuals express themselves and as a part of healthy life, is among the prominent features of people who do sports. Assertiveness is an element that increases the quality of people's relationships with their environment. Aim: The aim of this study is to examine the assertiveness scores of the athletes engaged in individual sports in different branches according to independent variables. Methods: The research was designed according to the relational screening model. The sample of the research; The sample consists of 201 participants selected by simple random sampling method among the athletes dealing with different individual sports branches. The branches of the athletes; (Consists of taekwondo and cycling sports) Results: In the study, the personal information form created by the researcher to collect information about the independent variables (gender, age,) that are thought to be effective in the research, and the Rathus Assertiveness Inventory (RAE) were used. It is seen that 1% of the participants are in the avoidant group, 88.6% are in the moderately avoidant group, and 10.6% are in the assertive group. Conclusion: When the assertiveness scale mean scores of the participants by gender are examined, it is seen that the level of assertiveness by gender does not differ statistically significantly. When the assertiveness scale mean scores of the participants according to age are examined, it is seen that the level of assertiveness according to age does not differ statistically significantly. Keywords: Assertiveness, individual sport, Taekwondo, Cycling.

scholarly journals HUBUNGAN USIA DAN PARITAS TERHADAP KEJADIAN PRE EKLAMPSIA DI RSD BALUNG JEMBER

2021 ◽  
Vol 2 (3) ◽  
pp. 85-91
Author(s):  
Yuningsih
Keyword(s):  
Medical Records ◽  
Random Sampling ◽  
P Value ◽  
Multiple Logistic Regression ◽  
Women Of Childbearing Age ◽  
Childbearing Age ◽  
Chi Square ◽  
Cross Sectional ◽  
Independent Variables ◽  
Chi Square Test

One of the contributors to maternal and infant mortality is the incidence of preeclampsia that occurs during pregnancy. The cause of preeclampsia is still unknown, but it is suspected that age and parity are one of the triggers for this occurrence. Women of childbearing age who are nulliparous with extreme age under the age of less than 20 years and women with the age of more than 35 years are most commonly found to have preeclampsia. The design in this study is analytic with a cross sectional approach. The population of all mothers giving birth in the delivery room of RSD Balung Jember was 3594 in 2019. The number of samples taken using non-random sampling by purposive sampling was finally obtained by 97 respondents. In this study, the independent variables were maternal age and parity, while the dependent variable was the incidence of preeclampsia. The instrument used is medical records. The data is processed by editing, coding, processing and cleaning processes. Data were analyzed using multiple logistic regression. The results of the chi-square test for the age variable obtained that the Pearson chi-square value was 0.019 and the p value = 0.000 <0.05 from these results Ho was rejected, and the parity variable the Pearson chi- square value was 0.019 and the p value = 0.000 <0.05 from these results Ho is rejected. In conclusion, there is a relationship between age and preeclampsia, and there is a relationship between parity and preeclampsia.

scholarly journals Pengaruh umur, pendidikan, upah, keterampilan, dan jenis kelamin terhadap lama mencari kerja bagi pekerja terdidik di Kota Jambi (studi kasus Kecamatan Kota Baru dan Telanaipura)

2020 ◽  
Vol 9 (1) ◽  
pp. 1-12
Author(s):  
Cici Swarsih ◽  
Junaidi Junaidi ◽  
Rosmeli Rosmeli
Keyword(s):  
Sampling Method ◽  
Least Square Method ◽  
Total Sample ◽  
Least Square ◽  
Primary Data ◽  
Wage Level ◽  
Ordinary Least Square ◽  
Independent Variables ◽  
And Gender ◽  
Multistage Sampling

This study aims to analyze the characteristics of educated workforce and to determine the effect of variables of age, education, wage level, skills and gender on duration of looking for work by educated worker in Jambi City. The data used in this study are primary data obtained from questionnaires and direct interviews with a total sample of 110 respondents. Sampling in this study uses a multistage sampling method that is sampling in stages. Data analysis methods used are descriptive and quantitative analysis. The analytical tool used is the OLS (Ordinary Least Square) method. The results of this study indicate that the independent variables simultaneously have a significant effect on duration of looking for work. Partially the variables of age, education, wage level have a significant effect on duration of looking for work, while the skills and gender variables have no significant effect on the duration of looking for work.

scholarly journals Effect Of Leadership, Motivation And Discipline Of Work On Employee Performance CV. Kiong Ho Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 9-16
Author(s):  
Akbarrudin Karisma Putra
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Stratified Random Sampling ◽  
Independent Variables ◽  
Leadership Motivation

This study aims to determine how much influence both partially and simultaneously leadership, motivation and work discipline that occur in CV Kiong Ho Surabaya. This research is included in quantitative research, namely the data used in this study in the form of numbers. The sample from this study was CV Kiong Ho Surabaya employees which numbered 35 respondents. Using the disproportionate stratified random sampling model and the collected data were analyzed using multiple linear regression analysis. The independent variables used in this study are leadership, work motivation, work discipline. While the performance of CV Kiong Ho Surabaya employees is the dependent variable. This study uses primary data, namely data collection by distributing questionnaires. The results showed that the results of the F test showed that employee performance was influenced jointly by leadership, work motivation, work discipline. And the results of partial tests, independent variables consisting of leadership, work motivation, work discipline.

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