scholarly journals STRATEGI PEMASARAN DURIAN SANGGARAN (Duriozibethinus M.) DI KECAMATAN MATESIH KABUPATEN KARANGANYAR DENGAN METODE COMPETITIVE PROFILE MATRIX (CPM)

2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Sukma Ningrum Mukminatin ◽  
Mohd Harisudin
Keyword(s):  
Marketing Strategy ◽  
Success Factors ◽  
Secondary Data ◽  
Matrix Analysis ◽  
Primary Data ◽  
Success Factor ◽  
Critical Success ◽  
Swot Matrix ◽  
Descriptive Method

This research aims to identify critical success factor of internal and external, to formulate strategies alternative and to determine priority of Durian Sanggaran marketing strategy in Matesih Sub-District Karanganyar District. Research’s basic method is analytical descriptive method. Determination of Matesih Sub-District as the location of the research decided by purposive (on purpose). The type of data used are the primary data and secondary data. Data analysis methods used (1) Competitive Profile Matrix (CPM) to identify critical success factors, (2) SWOT matrix to formulate an alternative marketing strategy Durian Sanggaran, and (3 ) QSPM to determine priorities Durian Sanggaran marketing strategy. The analysis showed that (1) The first ranking of local durian in Matesih Sub District based on the Competitive Profile Matrix analysis is Durian Sanggaran with a total score of 2.909 (2) The Alternative strategies can be applied in the marketing of Durian Sanggaran in Matesih Sub-District Karanganyar Regency are: modify the product, make improvements durian stall traders, and forge partnerships with governments and financial institutions. (3) Priority strategies that can be applied in the marketing of Durian Sanggaran in Matesih District Karanganyar Regency is improving the durian stall traders.

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals Faktor-Faktor Kunci Kesuksesan Implementasi Manajemen Pengetahuan pada PT Unilever Indonesia Tbk.

2016 ◽  
Vol 2 (1) ◽  
pp. 13
Author(s):  
Windarti Windarti ◽  
Anggraini Sukmawati
Keyword(s):  
Knowledge Management ◽  
Social Environment ◽  
Success Factors ◽  
Community Education ◽  
Secondary Data ◽  
Primary Data ◽  
Success Factor ◽  
Depth Interview ◽  
The Social ◽  
Implementation Factors

Social environment provides organization capability in knowledge creation, transfer and implementation which leading the company into successful knowledge management by providing competitive human capital. PT. Unilever Indonesia, Tbk as successful Indonesian company in Knowledge Management was awarded the Most Admired Knowledge Enterprise (MAKE) in Asia from 2005 until 2009. The study objectives are 1) to identify knowledge management implementation 2) to analyze the gap between perceived and actual implementation factors in knowledge management 3) to analyze social environment success factor in knowledge management implementation. The primary data collection methods were using questionnaires from 86 respondents and in depth interview with Learning Specialist of PT. Unilever Indonesia, Tbk, and secondary data were collected from journals, books, company annual year reports and other related literatures. There were five knowledge management implementation approaches used by the company: human resources development, learning environment as a culture, stakeholders’ knowledge as one of resources, community education and supported infrastructure and facilities. Statistical analysis showed there is no gap between perceived and actual implementation factors in knowledge management. And trust, autonomy, involvement and empowerment were the social environment key success factors in knowledge management implementation.

scholarly journals Strategy Analysis Of SMEs Business Development (Case Study On Junggo Village Goat Goat Subdistrict Prigen, Pasuruan, East Java Province, Indonesia)

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Hamdan Suriyok
Keyword(s):  
Development Strategy ◽  
Production Capacity ◽  
Secondary Data ◽  
Business Development ◽  
Matrix Analysis ◽  
Primary Data ◽  
Participatory Action ◽  
Strategy Analysis ◽  
Swot Matrix ◽  
Internal And External Factors

The purpose of this study was to identify internal and external factors of SMEs of Junggo Village Goat, to analyze the strengths, weaknesses, opportunities and threats faced by Junggo Goat Village SMEs, to formulate a business development strategy that should be done of  SMEs of Goat Village Junggo . This research uses participatory action research (PAR) approach to data collection and processing. The data obtained in the form of primary data and secondary data. Based on the results of SWOT matrix analysis, there are several alternative strategies such as increasing the number of permanent customers, increasing sales capacity, increasing production capacity, promoting, performing financial and administration recording system, conducting market research and development, providing quality goats, increasing synergism and partnership, provide supplementary food and preventive medicine and conduct comparative studies.

scholarly journals Employee Performance Improvement and Organizational Change with SWOT Analysis Positioning for Commercial Banking Center in Mandiri Bank Surabaya Indonesia

2019 ◽  
Vol 8 (3S2) ◽  
pp. 454-461
Keyword(s):  
Focus Group ◽  
Performance Improvement ◽  
Swot Analysis ◽  
Employee Performance ◽  
Secondary Data ◽  
Commercial Banking ◽  
Matrix Analysis ◽  
Primary Data ◽  
Individual Interviews ◽  
Swot Matrix

This research aims to study and analyze changes in the organization and improve the organization's values in Commercial Banking Center Mandiri Bank Surabaya. The collection of primary data through individual interviews focus group and secondary data from the investigation of corporate documents and observation of existing employees. Analysis using SWOT matrix aims to analyze the strengths, weaknesses, opportunities and threats as well as to improve and redesign the existing activities. Based on the result of this research using SWOT matrix analysis, it produce 20 strategies that can be used as alternative to improve its performance for Mandiri Bank Surabaya.

Critical success factors for the “unbanked” customers in Kenya

2014 ◽  
Vol 32 (2) ◽  
pp. 88-103 ◽  
Author(s):  
Allan Mulengani Katwalo ◽  
Stella Isendi Muhanji
Keyword(s):  
Financial Services ◽  
Critical Success Factors ◽  
Success Factors ◽  
Banking Sector ◽  
Secondary Data ◽  
Primary Data ◽  
African Region ◽  
Content Type ◽  
Critical Success ◽  
Significant Difference

Purpose – The purpose of this research paper is to define the factors that a bank would require to have in order to succeed in the traditionally unbanked segment of the East African region. The paper specifically looks at approaches used by banks to make banking affordable and accessible to most Kenyans. Most banks are turning their focus to the traditionally unbanked with all of them competing in an ever decreasing market. Design/methodology/approach – The research was carried out by using both primary and secondary data. Primary data were collected using a survey questionnaire administered to customers of banks in Kenya whilst secondary data were collected from the banking survey of Kenya reports. Respondents were sampled using convenient sampling method. Findings – The paper found empathy and satisfaction to be the major critical success factors (CSFs) for these banks. This implies that customers who visit these banks are more concerned with the attention they receive when they seek financial services. It was also found that there was significant difference between banks that cater for the traditionally unbanked customers (TUC) and those that do not. Research limitations/implications – Management of banks should put into cognizance aspects of empathy and satisfaction which are the identified CSFs. This will enable them to improve and sustain their competitiveness in the banking sector. Practical implications – The paper puts forward market practices which can inform policies and guide other financial institutions that would want to provide services to the TUC. Originality/value – The paper introduces the concept of service quality for TUC who were left out in the banking sector in Kenya.

scholarly journals Developing Beef Cattle in Banyumas Regency: Potentials and Strategies

2021 ◽  
pp. 62-68
Author(s):  
Nunung Noor Hidayat ◽  
Krismiwati Muatip ◽  
Rahayu Widiyanti
Keyword(s):  
Beef Cattle ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Matrix Analysis ◽  
Primary Data ◽  
Survey Method ◽  
Mean Values ◽  
Effective Strategies ◽  
Swot Matrix

Optimum development of beef cattle is feasible in the potential area with effective strategies. This research was conducted in Banyumas regency. The purpose of this study was to describe the potential of Banyumas Regency in developing beef cattle farming as the basis for its development strategy. A survey method was conducted to obtain the secondary data supported by primary data subjected to simple descriptive statistical analysis consisting of mean values, distribution frequency, cross-tabulation and trend analysis. Ruminant potentials were investigated using LQ analysis, and developmental strategies were formulated using a SWOT analysis. The result showed a fluctuated but positive improvement trend of beef cattle population in Banyumas. Sub-districts potentially developed for beef cattle centres (LQ>1) included Kembaran, Sokaraja, Kalibagor, Kedungbanteng, Karanglewas, Sumbang and Baturraden. A quantitative SWOT matrix analysis showed that the internal factor was 0.0298 (X-axis), and the external factor was – 0.2941 (Y-axis). Conclusively, The key strategy to develop beef cattle in Banyumas was a differential strategy.

scholarly journals Metode Penentuan Faktor-faktor Keberhasilan Penting dalam Analisis SWOT

2020 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Mohamad Harisudin Mahfud
Keyword(s):  
Critical Success Factors ◽  
Success Factors ◽  
Swot Analysis ◽  
Meta Analysis ◽  
Reliability And Validity ◽  
Success Factor ◽  
Strategy Formulation ◽  
Key Success Factors ◽  
Critical Success

Abstract : Discussion about the strategy has become an interesting topic to be discussed. Practitioners and academics mutually support the development of strategic management. SWOT analysis is an analytical tool most widely used amongst other analytical tools.The initial stages should researchers do is set an important success factor, because the key success factors is a prerequisite to the formulation of strategic alternatives. However in the study of the meta-analysis found a fact that the existing strategy formulation has the weakness of the methodology. Among the weakness is the low level of reliability and validity of the critical success factors (strengths, weaknesses, opportunities and threats) that are set. This article proposed a solution in the form of formulation procedures critical success factors that can be replicated by other researchers as well as ease of corrective action if found errors in the determination of critical success factors. Keywords: Strategy, Critical Success Factors, Methodological, SWOT

STRATEGI MAKSIMALISASI ANGGARAN BELANJA PADA BALAI PENELITIAN DAN PENGEMBANGAN LINGKUNGAN HIDUP DAN KEHUTANAN MANOKWARI

2016 ◽  
Vol 8 (2) ◽  
Author(s):  
Arif Hasan ◽  
Dedi Budiman Hakim ◽  
Irdika Mansur
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Fiscal Year ◽  
The Third ◽  
Swot Matrix ◽  
Three Stages ◽  
Using Data

This study aims to analyze causes of the low uptake of the budget and formulate a strategy of maximizing the absorption of expenditure on Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari. Respondents involved are 20 people that consist of: treasury officials and holder output of activity. The data used were secondary data in the form of reports on budget realization (LRA) quarter I, II, III and IV of the fiscal year 2011 to 2015, and the primary data were in the form of interviews with the help of a questionnaire. While the analysis of the data used was descriptive analysis using data tabulation, and the analysis of the three stages strategy of the decision making used IFE and EFE matrix, SWOT matrix and QSPM matrix.The results showed that there are 19 factors causing low of budget absorption until the end of the third quarter, and there were 10 drafts of policy as a strategy for maximizing the absorption of the budget on Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari.ABSTRAKPenelitian ini bertujuan untuk menganalisis penyebab rendahnya penyerapan anggaran belanja dan merumuskan strategi maksimalisasi penyerapan anggaran belanja pada Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari. Responden yang terlibat adalah 20 orang yaitu pejabat perbendaharaan dan pemegang output kegiatan. Data yang digunakan adalah data sekunder berupa laporan realisasi anggaran (LRA) triwulan I, II, III dan IV tahun anggaran 2011 sampai 2015, dan data primer berupa wawancara dengan bantuan kuesioner. Sedangkan analisis data yang digunakan adalah analisis deskriptif menggunakan analisis tabulasi, dan analisis analisis strategi tiga tahap pengambilan keputusan menggunakan matriks IFE dan EFE, matriks SWOT dan matriks QSPM. Hasil penelitian menunjukkan bahwa terdapat 19 faktor penyebab rendahnya penyerapan anggaran belanja sampai akhir triwulan III, dan terdapat 10 rancangan kebijakan sebagai strategi maksimalisasi penyerapan anggaran belanja di Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari.

PROFITABILITY ANALYSIS OF TERUBUK FARMING (SACCHARUM EDULE HASSKARL) IN SUBDISTRICT TOSA DISTRICT OF EAST TIDORE OF TIDORE ISLAND

2018 ◽  
Author(s):  
Suwandi S. Sangadji
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Quantitative Method ◽  
Secondary Data ◽  
Primary Data ◽  
Profitability Analysis ◽  
Sample Method ◽  
Document Review ◽  
Revenue Production

The purpose of this researchment is to ascertain how wide the farming of species Saccharun Edule Hasskarl (terubuk) in sub district Tosa, district of East Tidore of Tidore Island through the indicator of the value revenue, production and selling prices so that the farmers will achieve The Break Event Point (BEP). The research method was used a quantitative method with the number of samples of 30 people. The determination of the sample method is using the census method or involving all members of the population into a sample of researchment. The secondary data collection was done by using library literature in the form of document review and relevant references to research object while primary data collection was done by using questionnaire. The data is using equation R /C Ratio, BEP Revenue, BEP Price, and BEP Production. Therefore from the results of the researchment it can be explained that the two of the thirty farmers come through the break event point, while the other twenty-eight farmers declared having a business that worth to be develop or experiencing profit, because the R/C ratio is above 1.0 with average profit reach Rp. 989.000, - per production / farmer.

scholarly journals Integrating a Local Asset/Resource into Tourism and Leisure Offering: The Case of Tea Resources in Longwu Town, Zhejiang Province, China

2021 ◽  
Vol 13 (4) ◽  
pp. 1920
Author(s):  
Ziyi Yan ◽  
Marios Sotiriadis ◽  
Shiwei Shen
Keyword(s):  
Success Factors ◽  
Leisure Activities ◽  
Sustainable Tourism Development ◽  
Critical Success ◽  
Sustainable Operation ◽  
Marketing Planning ◽  
Key Issues ◽  
Sustainable Action ◽  
Effective Pairing

The purpose of this article is to report on a research project in the field of tea tourism. The project’s aim was to identify the prerequisites and critical success factors for and to suggest the adequate strategies to achieve an effective pairing/partnership between the tea industry and tourism/leisure activities. Drawing on the blended theoretical foundations of sustainable tourism development, community-based tourism, and strategic marketing planning, this study first analyzed the tea offering as a tourism asset. It then suggested the appropriate pairing between tea offering and tourism/leisure activities. The suggested framework for managing the partnership was empirically tested and validated within the Chinese context. Findings allowed one to form a comprehensive and integrated set of key issues and elements to take into account. Clear and specific development aims along with the necessary conditions are leading to the determination of suitable strategies and adequate actions. The study also indicates the key elements for the successful integration, effective pairing, and sustainable operation of tea tourism offering. The study is completed by summarizing management implications and guidelines for involved stakeholders to attain expected outcomes from sustainable action plans.

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