scholarly journals Integration of Economic Aspects in the Research of the Agricultural Market of Ukraine

2020 ◽  
Vol 9 (4) ◽  
pp. 395
Author(s):  
Iryna Sievidova ◽  
Elina Pakhucha ◽  
Olexandr Oliynyk ◽  
Tamila Oliynyk ◽  
Serhii Plyhun
Keyword(s):  
Agricultural Production ◽  
Market Research ◽  
Marketing Research ◽  
Development Trend ◽  
The State ◽  
Agricultural Products ◽  
Production Volume ◽  
Agricultural Market ◽  
Marketing Environment ◽  
Agricultural Produce

The necessity and importance of conducting agricultural market research was substantiated. Features of the process of marketing research were identified, taking into account the specifics of agricultural production and sales according to time requirements. The basic principles on the basis of which the algorithms for conducting market research are developed and directly carried out were determined. The main requirements for conducting research on the state of the agricultural market were outlined, the most important being objectivity, impartiality and independence from personal or political interests. The factors that should be taken into account when conducting marketing research on the state of the agricultural market were determined, taking into account both controllable and uncontrollable factors of the marketing environment. The stages of marketing research that meet the requirements of the agricultural market were offered. Gross production volume of agricultural products was predicted and trends in the whole branch were discovered, a polynomial trend line was chosen because the equation of this model has the highest coefficients of correlation and determination, and so it describes the dynamics most reliably. The agricultural market was studied in terms of marketing, i.e. from the perspective of two subsystems, the first of which is represented by the supply, and the second by the demand. It was established that the supply of basic foodstuffs is realised by means of domestic production, and the demand is realised by means of internal and external buyers. The overall price situation on the agricultural market in Ukraine was analysed and predicted. The contemporary features and problems of formation of prices for agricultural products are outlined. The research on the modern state of agricultural market gave a reason to claim about its development being rather steady, reaffirmed by the positive dynamics of gross agricultural production volume. Key Words: agricultural marketing, marketing research, economy, development trend, agricultural market, agricultural produce.

scholarly journals STATE REGULATION OF AGRICULTURE IN UKRAINE

2021 ◽  
Author(s):  
Oksana Salamin ◽  
Keyword(s):  
Small Businesses ◽  
Regulatory Policy ◽  
Stable State ◽  
State Regulation ◽  
The State ◽  
Agricultural Products ◽  
The European Union ◽  
Agricultural Market ◽  
Transport Services ◽  
Market Relations

Problems of state regulation of agriculture in Ukraine are analyzed. It is shown that all problems will be solved automatically in the initial stages of agricultural reform on a market basis. It was believed that market levers operate automatically. Without the established agricultural market and its infrastructure, the liberalization of economic activity has only exacerbated the problems. In the following periods, regulatory acts were aimed at solving certain problems without defining strategic goals for agricultural development. The efforts of state agricultural management bodies are aimed at bringing regulatory policy closer to the model used in the European Union. Similar approaches are often copied without regard for the state of agriculture in Ukraine and the level of market relations. A feature of agriculture in Ukraine is the inadequate level of infrastructure of the agricultural market. Because of this, prices for agricultural products are not generated by the market, but they are formed under the monopoly influence of certain structures. Prices are very variable. It is very difficult for manufacturers to adapt to such prices. In such conditions, especially large business entities are developing rapidly. Their activities are aimed at bringing products to foreign markets where prices are more stable. State farm support programs do not provide the necessary results. There are not natural processes of transformation personal farms into commodity farms. It is proposed that the state regulatory policy can be aimed at creating self-regulatory economic systems in which prices would be formed to all participants in market relations without direct state influence. It is acceptable to organize product processing and branded trade in sales cooperatives. The need to expand the functions of wholesale markets for agricultural products is substantiated. It is expedient to direct the funds of state support for wholesale markets for agricultural products to establish branches of these markets. They would provide transport services to small producers, store products, at the direction of the owners, organize auctions. This will ensure the overcoming of isolation from market relations of small businesses, their production of competitive products.

scholarly journals SWOT-ANALYSIS AND ANALYSIS OF EXPORT POTENTIAL OF UKRAINE PROBLEMS IN THE GLOBAL MARKET OF AGRICULTURAL PRODUCTS

2017 ◽  
Vol 19 (2(64)) ◽  
pp. 310-313
Author(s):  
V.M. Fomishina ◽  
V.S. Prischepo
Keyword(s):  
Foreign Trade ◽  
Agricultural Production ◽  
Swot Analysis ◽  
Global Market ◽  
External Factors ◽  
Agricultural Products ◽  
Agricultural Market ◽  
Agricultural Potential ◽  
Internal And External Factors ◽  
Negative Factors

The potential of Ukraine as a subject of foreign trade is considered. The major internal and external factors that determine competitiveness in the global agricultural market with the help of SWOT-analysis are identified. It is set that despite a great number of negative factors inherent in Ukraine, the country has enormous agricultural potential, allowing growing and exporting huge volumes of agricultural production in the conditions created by nature. The basic barriers and ways of their overcoming for domestic agricultural manufacturers are analyzed.

scholarly journals MARKETING RESEARCH IN THE PIZZERIA MARKET

2021 ◽  
pp. 68-79
Author(s):  
Светлана Николаевна Казначеева
Keyword(s):  
Market Research ◽  
Marketing Research ◽  
Modern Society ◽  
The State ◽  
Sources Of Information ◽  
Group Movement ◽  
Movement Process ◽  
Market Capacity ◽  
Public Catering

В настоящее время в России продолжает расти популярность пиццы. Авторами выделены лидеры российского рынка пиццерий, а также составлен рейтинг пиццерий на нижегородском рынке. Целью статьи выступает определение емкости рынка выбранного сегмента. Научная новизна статьи представлена результатами проведенного маркетингового исследования на рынке пиццерий в г. Н. Новгород. Рассмотрены причины развития маркетинговых исследований как практической области. Представлены источники получения информации для проведения маркетинговых исследований сферы питания в современном обществе. Выделены клиентские потоки применительно к специфике деятельности предприятий общественного питания сетевых форматов (постоянные и дискретные), а также его признаки (причина движения, однородность группы, регулярность движения, переход представителей клиентского потока в качественно иной статус, наличие процесса движения группы). The authors point out that marketing is a type of activity that develops changes and evolves with us. There is the essence of the concept of “marketing research” and the authors reveal the reasons for the development of marketing research as a practical area. The authors note that marketing research is a broader concept than market research, as it covers all the factors that affect, to one degree or another, the activities of an organization. There are sources of information for marketing research in the article. The catering sector in modern society is a rather popular type of service. Client flows are highlighted in relation to the specifics of the activities of public catering enterprises of network formats (permanent and discrete) The authors list the signs of the client flow (the reason for the movement, the homogeneity of the group, the regularity of the movement, the transition of the representatives of the client flow to a qualitatively different status, the presence of the group movement process). Currently, the popularity of pizza among Russians is increasing. In order to determine the state of the pizza market, the authors conducted a marketing research. The leaders of the Russian pizzeria market were identified, and a rating of pizzerias in the Nizhny Novgorod market was compiled. The purpose of this article is to determine the market capacity of the selected segment. The scientific novelty of the article comes down to the fact that the authors conducted a marketing research in the pizza market of Nizhny Novgorod.

The State and Features of Production in Medium and Large Agricultural Enterprises

2021 ◽  
pp. 24-27
Author(s):  
I.A. Minakov ◽  
Keyword(s):  
Agricultural Production ◽  
Large Scale ◽  
Agricultural Development ◽  
The State ◽  
Agricultural Products ◽  
Agricultural Economy ◽  
Agricultural Enterprises ◽  
Agricultural Organizations

The article considers the process of concentration of production in medium and large agricultural organizations, their size, features and factors of agricultural development in them. The role of these enterprises in the production of agricultural products and the formation of an export-oriented agricultural economy is shown. Proposals for the development of large-scale agricultural production are justified.

MARKETING ACTIVITIES OF THE STATE CUSTOMER IN ORGANIZATION OF THE TENDER

2018 ◽  
Author(s):  
Larysa Strashynska ◽  
◽  
Andrii Nykonenko ◽  
Keyword(s):  
Public Relations ◽  
Market Research ◽  
Public Procurement ◽  
Marketing Research ◽  
The State ◽  
Theory And Practice ◽  
Business And Society ◽  
Number Of Factors ◽  
Ethical Marketing ◽  
Marketing Activities

Public procurement in Ukraine is an area where marketing is underused. Marketing potential in public tendering remains poorly understood. The article is devoted to the study of this potential for improving the performance of domestic state customers. Marketing in the state customer's activities is limited by a number of factors. This is dependence on legislation and competitive trading procedures. The main directions of marketing in the activities of the state customer are public relations and market research. Domestic state customers do not pay sufficient attention to public relations, which leads to a low level of confidence of business and society in tenders. The central tool of market research for the state customer are market consultations. It includes several stages, such as an invitation to participate in market consultations, filling out a questionnaire by an enterprise, holding a meeting of a prospective customer with a potential bidder and preparing a report. Marketing research of the market is used insufficiently by state customers. Market consultations are mainly addressed to those customers who are financed by international financial organizations. At the same time, market consultations hold enormous potential to improve the efficiency of public procurement. They allow you to correctly formulate the requirements for the procurement item and its expected value. This speeds up the process of preparing tender documents. In addition, market consultations draw the attention of a potential tenderer to this state customer. This contributes to an increase in the number of tenderers and to a decrease in the price of the subject of the procurement. As a result of the study of the theory and practice of using marketing in public procurement, it was proposed to introduce social and ethical marketing in this area.

scholarly journals MODELS of PAYBACK of SUBSIDIES in AGRARIAN BUSINESS

2020 ◽  
Vol 8 (2) ◽  
pp. 6-10
Author(s):  
Denis Samygin
Keyword(s):  
Food Security ◽  
Agricultural Production ◽  
Economic Importance ◽  
The State ◽  
Agricultural Products ◽  
Optimum Ratio ◽  
State Support ◽  
Agricultural Industry ◽  
The Social ◽  
Favorable Conditions

The problem of payback of subsidies in agricultural industry due to obligatory payments in the budgetary system of the country rises. It is shown that the minority of this problem for the state is caused by the social and economic importance of the industry for society and inaccuracy of opinion on low budgetary efficiency of allocations in agricultural production. The technique of assessment of efficiency of use of funds of state support from a position of the state financial system is proved. On the basis of the analysis it is revealed that at creating favorable conditions of development of producers not only prerequisites of ensuring food security and preservation of rural territories, but recoverability of means due to obligatory payments in the budget and off-budget funds are formed. By means of the constructed models the optimum ratio of payback of subsidies and profitability of costs of production taking into account conditions of simple and expanded reproduction of resources without loss of cost of the budgetary investments is revealed. The importance of results of a research consists in the revealing opportunities of planning of efficiency of use of the raised funds in production of agricultural products both for agrarian business, and for the state.

scholarly journals Design features of agricultural transporting technological device equipped with agrophilic wheel mower

2020 ◽  
Vol 193 ◽  
pp. 01033
Author(s):  
Sergey Popov ◽  
Dmitry Komissarov ◽  
Alexander Lavrov ◽  
Anatoly Gulyaev ◽  
Valery Davydov
Keyword(s):  
State Standard ◽  
Agricultural Production ◽  
Environmentally Friendly ◽  
The State ◽  
Agricultural Products ◽  
Transport Infrastructure ◽  
Design Features ◽  
Promising Direction ◽  
Single Mass

Now days there is no a single mass-produced vehicle for agriculture which does not match requirements of the state standard for the maximum allowable impact of movers on the soil. This leads to significant losses and under-harvest of agricultural products. As a promising direction for increasing the efficiency of the transport infrastructure of agricultural production, it is proposed to develop an environmentally friendly transport and technological chassis for agricultural purposes.

Problems of Production Development of Agricultural Products in the Region

Vestnik NSUEM ◽  
2021 ◽  
pp. 203-211
Author(s):  
A. A. Niyazbayeva
Keyword(s):  
Financial Crisis ◽  
Agricultural Production ◽  
Agricultural Sector ◽  
The State ◽  
Agricultural Products ◽  
Industrial Complex ◽  
State Program ◽  
Current State ◽  
Production Development ◽  
The Republic

Agriculture in Kazakhstan can be described as the main resource, but it is far from being fully used. One of the priorities of agro-industrial complex of the Republic is the development of processing of agricultural products.This is confirmed by the implementation of the objectives of the State program on the development of agro-industrial complex of the Republic of Kazakhstan for 2017–2021. The article gives a picture of the development of agricultural production in Kazakhstan, explores the current state and problems of the agricultural sector of the republic in the context of the financial crisis, including in the Aktobe region.

scholarly journals Current state and directions of development of agricultural institutional structure in Ukraine.

2018 ◽  
Vol 2 (4) ◽  
pp. 70-79
Author(s):  
Alla Bielova ◽  
Nadiia Novalska
Keyword(s):  
Agricultural Production ◽  
Institutional Structure ◽  
The State ◽  
Agricultural Products ◽  
Institutional Conditions ◽  
Current State ◽  
Institutional Organization ◽  
Structural Shifts ◽  
Structure Of Production

The article deals with the state and trends of changes in the structure of production of main types of agricultural products by category of farms. The transformation of institutional conditions of development of economic agroformations and personal subsidiary farms of the population is investigated. The article deals with the dynamics of changes in the structural-institutional organization of agricultural production. The perspective directions of structural shifts in agribusiness of Ukraine are determined.

scholarly journals Cereals Producers’ Agricultural Aims and Their Tendencies to Sustain Agricultural Production in Turkey

2015 ◽  
Author(s):  
Gonca Gül Yavuz ◽  
Bülent Miran ◽  
Tijen Özüdoğru
Keyword(s):  
Agricultural Production ◽  
Probit Analysis ◽  
Individual Characteristics ◽  
Agricultural Products ◽  
Production Volume ◽  
Analysis Method ◽  
Face To Face ◽  
Farm Structures ◽  
Main Food Source ◽  
The Individual

The change in income level and urbanization bring a different dimension to the demand to agricultural products from the food habits to supply food, increase the attention to the cereals production and enhance the agricultural effect of cereals which are the main food source of people and are used as feed and in industry. Cereals have the biggest share in agricultural production in terms of both production volume and sowing area in Turkey which produces a lot of agricultural products thanks to the climate and soil characteristics. In this study, in Turkey which is globally an important actor in cereals production and trade, the aims of producers in agricultural production and the factors in the process of making decision toward sustaining production are studied by the best-worst analysis method. Also, the relationship between the sustainability of the agriculture and cereals production, and the individual characteristics and farm structures of producers are examined by bivariate probit analysis method. In this context, study is conducted by 961 producers with face-to-face surveys in 14 provinces. According to the results, while “to increase living standards” is the most important agricultural aim, “good crop price” is the most important factor for sustainability of the agriculture. Moreover, education, agricultural experiences, household size, cereals area and total farm land are determined as the effective factors on sustainability.

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