scholarly journals The Importance of Marketing Communication in the Touristic Negotiation

10.26458/1423 ◽  
2014 ◽  
Vol 14 (2) ◽  
pp. 27
Author(s):  
Ana Maria MIHALI
Keyword(s):  
Negotiation Process ◽  
Point Of View ◽  
Marketing Communication ◽  
Business World ◽  
Original Field ◽  
The Impact

The article deals with a complex and original field of analysis – the role that promotional communication can have within the commercial negotiation process between tour-operating agencies and hotels. In a business world dominated by competitiveness, every method regarding the optimization of the negotiation process is welcomed from the point of view of modern organizations. Therefore, the present research finds its utility through its scope – measuring the impact of marketing communication upon the stages of the negotiation process in the field of touristic services.I propose a series of factors - variables that influence the different stages of negotiation, and analyse their importance into the context.The research conclusions reveal the fact that some correlations can be outlined between the different aspects of the negotiation process and the promotional communications of the two parties involved. Also, a very interesting path for further research is represented by the effect that the correlation between internal and external marketing communication can have upon the activity of the two partners in the negotiations process.  

scholarly journals Analisis Framing Pemberitaan Kebijakan Pemerintah Terkait Ketenagakerjaan sebagai Dampak Covid 19 di Kompas.com dan Malaysiakini

REPRESENTAMEN ◽  
2020 ◽  
Vol 6 (02) ◽  
Author(s):  
Merry Fridha Tri Palupi ◽  
Rahmat Edi Irawan
Keyword(s):  
Media Coverage ◽  
Social Issues ◽  
Opinion Leader ◽  
Online News ◽  
Labor Policy ◽  
Point Of View ◽  
Online Media ◽  
Business World ◽  
In The Beginning ◽  
The Impact

Abstract In the beginning of 2020 the mass media coverage was adorned with information about covid-19 outbreaks. The spread of covid-19 has crossed continents and even the rest of the world, making this period called as pandemic because it has infected 4.9 million people. The magnitude of this incident made the media including Kompas.com and Malaysiakini.com continue to convey information not only about health issues, but also other impacts in various fields such as law, politics, security and other social issues such as the economy and employment. This online news portal from Indonesia and Malaysia always reports on the development of covid-19 outbreaks in their respective countries. So much news was uploaded by the two online media that researcher only chose one news related to labor policy as the impact of covid-19 outbreaks. Using the theory of reality construction from Peter L. Berger, researcher analyzed the news framing using Robert N Enmant's model. The results showed an imbalance between the two online news portals because it only represented one party, where Kompas.com fetched news about wages from the point of view of the business world while Malaysiakini framed the appeal for the suspension of Eid Al-fitr leave that delivered by Mufti P Pinang as an opinion leader who respected by the Malaysian society. Keywords: Framing Analysis, Policy, Labor, Pandemic, Online Media.

scholarly journals DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

2021 ◽  
Vol 2 (2) ◽  
pp. 84-89
Author(s):  
Kevin Lye ◽  
Rudi Santoso
Keyword(s):  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Marketing Process ◽  
Qualitative Descriptive ◽  
Use Of Social Media ◽  
The Impact ◽  
Descriptive Method

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.

scholarly journals The impact of globalization on selected aspects of marketing communication in the circular economy

2021 ◽  
Vol 92 ◽  
pp. 02024
Author(s):  
Dominik Jánoš
Keyword(s):  
Circular Economy ◽  
Quantitative Research ◽  
High Efficiency ◽  
Value Added ◽  
Point Of View ◽  
Marketing Communication ◽  
Main Research ◽  
Negative Impacts ◽  
Environmental Concepts ◽  
The Impact

Research background: From the world point of view, we are continually struggling with the opinion that economic growth must be connected with the deterioration of the environment and the quality of people´s lives. If we talk about environmental policy based on globalization changes, the discussion is more about mitigating the negative impacts of industrial production. Most products are not made in the way they can be reused in production, so the company is not ready to deal with the waste that is accumulated in various legal and illegal landfills. The priority of the circular economy is globally considered as save and efficiency in the use of limited natural resources, constantly streamlining the production of individual products associated with high efficiency and low consumption of low-emission resources. These are the main reasons why it is essential to focus on this area and bring innovative options on how to inform the public about this issue. The aim of the article: Our paper aims to point out, from the perspective of globalization, how important is the application of individual tools of marketing communication in the circular economy, through which the general public gets acquainted with the application of innovative environmental concepts. Methods: Main research from the dissertation thesis, the results of which we also used in this paper, consisted of more parts – analyses of findings, quantitative research, statistics methods. Findings and value-added: From a summary of gained findings is possible to prepare a general knowledge model for the mentioned areas.

The Geosciences Applied to Lunar Exploration

1962 ◽  
Vol 14 ◽  
pp. 169-257 ◽  
Author(s):  
J. Green
Keyword(s):  
Lunar Surface ◽  
Probable Mechanism ◽  
Point Of View ◽  
Lunar Exploration ◽  
Geological Model ◽  
Apply Geophysics ◽  
Surface Features ◽  
The Impact

The term geo-sciences has been used here to include the disciplines geology, geophysics and geochemistry. However, in order to apply geophysics and geochemistry effectively one must begin with a geological model. Therefore, the science of geology should be used as the basis for lunar exploration. From an astronomical point of view, a lunar terrain heavily impacted with meteors appears the more reasonable; although from a geological standpoint, volcanism seems the more probable mechanism. A surface liberally marked with volcanic features has been advocated by such geologists as Bülow, Dana, Suess, von Wolff, Shaler, Spurr, and Kuno. In this paper, both the impact and volcanic hypotheses are considered in the application of the geo-sciences to manned lunar exploration. However, more emphasis is placed on the volcanic, or more correctly the defluidization, hypothesis to account for lunar surface features.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

On the Impact of Aptness, Conventionality and Familiarity on Metaphor Processing from a Meta-analytical Point of View

2020 ◽  
Vol 6 (1) ◽  
pp. 55-106
Author(s):  
Csilla Rákosi
Keyword(s):  
Meta Analysis ◽  
Point Of View ◽  
Psycholinguistic Research ◽  
Analytical Point ◽  
Metaphor Processing ◽  
The Impact

Psycholinguistic research into metaphor processing is burdened with empirical problems as experiments provide diverging evidence on the impact of conventionality, familiarity and aptness, and with conceptual issues as the interpretation and operationalization of the three concepts mentioned, as well as the related predictions which can be drawn from theories of metaphor processing, are controversial in the literature. This paper uses tools of statistical meta-analysis in order to bring us closer to the solution of these problems and reveal future lines of research.

Wacana Kolonial dalam Novel Max Havelaar: Sebuah Kajian Poskolonial

Metahumaniora ◽  
2017 ◽  
Vol 7 (3) ◽  
pp. 411
Author(s):  
Abu Bakar Ramadhan Muhamad
Keyword(s):  
Point Of View ◽  
The Other ◽  
The Novel ◽  
Colonial Discourse ◽  
The Impact ◽  
The Voice

AbstrakHegemoni kolonialisme dalam budaya poskolonial merupakan alasan penelitian inikemudian mengkaji wacana kolonial dalam novel Max Havellar (MH) khususnya dampakditimbulkannya. Dampak dimaksud adalah posisi keberpihakan pemikiran tersirat darikarya tersebut. Hasil pembahasan menunjukkan, secara temporal maupun permanen MHmenyuarakan ketidakadilan dalam kondisi-kondisi kolonial menyangkut penindasan sangpenjajah terhadap terjajah. Hanya saja, upaya mengatasnamakan atau mewakili suarakaum terjajah terbukti mengimplikasikan ciri ideologis statis kerangka kolonialisme(orientalisme); yakni cara pandang Eropasentris, di mana “Barat” sebagai self adalah superior,dan “Timur” sebagai other adalah inferior. Dalam konteks poskolonialisme, MH dengan sifatkritisnya yang berupaya “menyuarakan” nasib pribumi terjajah, justru menampilkan stigmapenguatan kolonialitas itu sendiri secara hegemonik. Artinya, “menyuarakan” nasib pribumidimaknai sebagai keberpihankan kolonial yang kontradiktif, di mana stigma penguatankolonialitas justru lebih terasa, ujung-ujungnya melanggengkan hegemoni kolonial. Tidakmembela yang terjajah, tetapi memperhalus cara kerja mesin kolonial.AbstractThe hegemony of colonialism in the culture of postcolonial society is the reason this studythen examines the colonial discourse in the novel Max Havellar (MH) in particular the impactit brings. The impact in question is the implied position of thought in the work. The resultsof the discussion show that, temporarily or permanently, MH voiced injustice in the colonialconditions regarding the oppression of the colonist against the colonized. However, the effort toname or represent the voice of the colonized has proven to imply a static ideological characterin the framework of colonialism (orientalism); ie Eropacentric point of view, in which “West” asself is superior, and “East” as the other is the inferior. In the context of postcolonialism, MH withits critical nature that seeks to “voice” the fate of the colonized natives, actually presents thestigma of strengthening coloniality itself hegemonicly. That is, “voicing” the fate of the pribumiis interpreted as a contradictory colonial flare, where the stigma of strengthening colonialityis more pronounced, which ultimately perpetuates the hegemony of colonialism. No longerdefending the colonized, but refining the workings of the colonial machinery.

The Analyses of Learning Strategies in English as a Second Language: Theoretical Classification and Measurement Test

2020 ◽  
Vol 4 (2) ◽  
pp. 118-129
Author(s):  
Asti Gumartifa ◽  
◽  
Indah Windra Dwie Agustiani
Keyword(s):  
Language Learning ◽  
Learning Outcomes ◽  
Learning Strategies ◽  
Learning Process ◽  
English Learners ◽  
English Language ◽  
Point Of View ◽  
Effective Learning ◽  
The Impact

Gaining English language learning effectively has been discussed all years long. Similarly, Learners have various troubles outcomes in the learning process. Creating a joyful and comfortable situation must be considered by learners. Thus, the implementation of effective learning strategies is certainly necessary for English learners. This descriptive study has two purposes: first, to introduce the classification and characterization of learning strategies such as; memory, cognitive, metacognitive, compensation, social, and affective strategies that are used by learners in the classroom and second, it provides some questionnaires item based on Strategy of Inventory for Language Learning (SILL) version 5.0 that can be used to examine the frequency of students’ learning strategies in the learning process. The summary of this study explains and discusses the researchers’ point of view on the impact of learning outcomes by learning strategies used. Finally, utilizing appropriate learning strategies are certainly beneficial for both teachers and learners to achieve the learning target effectively.

'Planning Economic Integration7, by L.B.M. Mennes, Rotterdam University Press, 1973.

1973 ◽  
Vol 12 (4) ◽  
pp. 438-439
Author(s):  
G. M. Radhul
Keyword(s):  
Economic Integration ◽  
Point Of View ◽  
Planning Model ◽  
Integration Policy ◽  
Medium Term ◽  
Future Production ◽  
Planning Models ◽  
Partici Pant ◽  
The Impact ◽  
Integration Area

The book under review deals with economic integration among deve¬loping countries from the point of view of planning. The author believes that it is useful to approach economic integration from a planning point of view and to develop planning models for it, because the theory of economic integration relevant for developing countries should be directed towards the impact of integration on future investments and future production. The type of models used in the book are the multisector linear programming models and the method of analysis is essentially a comparison of two situations; one with economic integration and the other without. For each prospective partici¬pant a medium term planning model is drawn up taking account of its economic situation in some base year. The results of these single country planning models are analysed and compared to those of a similar planning model for the integration area as a whole. The consequences of the integration policy are then evaluated.

Austrian Veto against European Union Membership Negotiations with Turkey

2020 ◽  
Vol 8 (1) ◽  
pp. 103-122
Author(s):  
Ewa Kaczan-Winiarska
Keyword(s):  
European Union ◽  
European Commission ◽  
Security Policy ◽  
Negotiation Process ◽  
Point Of View ◽  
The European Union ◽  
Strategic Partner ◽  
Key Factor ◽  
European Standards ◽  
The Eu

The Austrian government is extremely sceptical about the accession negotiations which are conducted by the European Commission on behalf of the European Union with Turkey and calls for the negotiation process to end. Serious reservations of Vienna have been raised by the current political situation in Turkey under the rule of President Recep Tayyip Erdogan, as well as by the standards of democracy in Turkey, which differ greatly from European standards. Serious deficiencies in rule of law, freedom of speech and independence of the judiciary, confirmed in the latest European Commission report on Turkey, do not justify, from Vienna’s point of view, the continuation of talks with Ankara on EU membership. In fact, Austria’s scepticism about the European perspective for Turkey has a longer tradition. This was marked previously in 2005 when the accession negotiations began. Until now, Austria’s position has not had enough clout within the European arena. Pragmatic cooperation with Turkey as a strategic partner of the EU, both in the context of the migration crisis and security policy, proved to be a key factor. The question is whether Austria, which took over the EU presidency from 1.7.2018, will be able to more strongly accentuate its reservations about Turkey and even build an alliance of Member States strong enough to block Turkey’s accession process.

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