scholarly journals THE REIFICATION AS A FACTOR OF ELECTRONIC DEVICES SUBJECTIVATION: XXI CENTURIES’ MAGIC

The perception by people of their everyday satellites, assistants, and sources of disturbance factors that are electronic devices is discussed in the article. The presence of signs of animatism and magic actions in relation to devices is noted, the reasons for their preservation in the secularized society are highlighted, and the perspective of devices subjectivation is considered. Among the factors of the subjectivation, the contribution of engineers to the anthropomorphization of the user interaction with devices, as well as the influence of media on the “reputation” of gadgets, are distinguished. Based on the results of the modern media publications headlines content analysis, it is illustrated how the media influence the perception of gadgets by an ordinary user. «Grammatical» and «semantic» techniques, due to which the image of «subjectivity» of devices is created in news publications, are distinguished. A parallel is drawn between the mechanisms of the formation and preservation of the «cult of the dead» in society and the way the society attitudes towards «smart» devices. It is emphasized that the strength of the noted factors becomes essential, first of all, due to the phenomenon of reification. Since in the practices of everyday use of the device, the user does not think about the nature of the device itself, or about their interactions with it, the origins, reasons for these practices and ideas about the internal structure of the device are not tracked in any way, a foundation for the reification of gadgets is formed, which is already especially noticeable in the fact how children relate to the «smart» technologies around them. It is noted that at present the fact of such a pseudosubjectivity of electronic devices is not obvious and generally accepted in the mass consciousness, however, reification can lead to the institutionalization of electronic devices as subjects of the social world in the future. The perception by people of their everyday satellites, assistants, and sources of disturbance factors that are electronic devices is discussed in the article. The presence of signs of animatism and magic actions in relation to devices is noted, the reasons for their preservation in the secularized society are highlighted, and the perspective of devices subjectivation is considered. Among the factors of the subjectivation, the contribution of engineers to the anthropomorphization of the user interaction with devices, as well as the influence of media on the “reputation” of gadgets, are distinguished. However, by drawing a parallel with the mechanisms of formation and preservation of the «cult of the dead» in the society, it is emphasized that the strength of these factors acquires a significant character, primarily due to the phenomenon of reification.

Author(s):  
Marko Selaković ◽  
Anna Tarabasz ◽  
Monica Gallant

Internet and social media, as highly interactive platforms, enable two way-communication and content generation which was unprecedented in history. In the past, the media were decisive about content that should be presented, and what public impact it might have (Giessen, 2015). User-generated content provided an opportunity for single Internet users to reach large audiences in the same way as content originating from the traditional mass-media. Web 3.0 and Meta Web introduced a new myriad of available solutions and opportunities (Tarabasz, 2013). Smart technologies and integration networks of Web 4.0, with an ability to detect intentions and goals of the users and offer solutions based on users` preferences and habits (Benhaddi, 2017) are opening an entirely new dimension of the social media: digital identity becomes part of the identity of the Internet users. Keywords: Fake News; Crisis Communications; Online Communications; Management Research; Marketing Research


2018 ◽  
Vol 2 (3) ◽  
pp. 166
Author(s):  
Harshitha H ◽  
Mohammed Rafi

In early days, mass media sources such as news media used to inform us about daily events. Now a days, social media services such as Twitter huge amount of user-generated data, which has a great potential to contain informative news-related content. For these resources to be useful, we have to find a way to filter noise and capture the content that, based on its similarity to the news media, is considered valuable. Even after noise is removed, information overload may still exist in the remaining data. Hence it is convenient to prioritize it for consumption. To achieve prioritization, information must be ranked in order of estimated importance considering mainly three factors. First, the temporal prevalence of a particular topic in the news media is a factor of importance, and can be considered the media focus (MF) of a topic. Second, the temporal prevalence of the topic in social media indicates its user attention (UA). Last, the interaction between the social media users who mention this topic indicates the strength of the community discussing it, and can be regarded as the user interaction (UI) toward the topic. We propose an unsupervised framework—BlogNewsRank—which identifies news topics prevalent in both social media and the news media, and then ranks them by relevance(frequency) using their degrees of MF, UA, and UI.


1970 ◽  
pp. 38-45
Author(s):  
May Abu Jaber

Violence against women (VAW) continues to exist as a pervasive, structural,systematic, and institutionalized violation of women’s basic human rights (UNDivision of Advancement for Women, 2006). It cuts across the boundaries of age, race, class, education, and religion which affect women of all ages and all backgrounds in every corner of the world. Such violence is used to control and subjugate women by instilling a sense of insecurity that keeps them “bound to the home, economically exploited and socially suppressed” (Mathu, 2008, p. 65). It is estimated that one out of every five women worldwide will be abused during her lifetime with rates reaching up to 70 percent in some countries (WHO, 2005). Whether this abuse is perpetrated by the state and its agents, by family members, or even by strangers, VAW is closely related to the regulation of sexuality in a gender specific (patriarchal) manner. This regulation is, on the one hand, maintained through the implementation of strict cultural, communal, and religious norms, and on the other hand, through particular legal measures that sustain these norms. Therefore, religious institutions, the media, the family/tribe, cultural networks, and the legal system continually disciplinewomen’s sexuality and punish those women (and in some instances men) who have transgressed or allegedly contravened the social boundaries of ‘appropriateness’ as delineated by each society. Such women/men may include lesbians/gays, women who appear ‘too masculine’ or men who appear ‘too feminine,’ women who try to exercise their rights freely or men who do not assert their rights as ‘real men’ should, women/men who have been sexually assaulted or raped, and women/men who challenge male/older male authority.


Author(s):  
Christo Sims

In New York City in 2009, a new kind of public school opened its doors to its inaugural class of middle schoolers. Conceived by a team of game designers and progressive educational reformers and backed by prominent philanthropic foundations, it promised to reinvent the classroom for the digital age. This book documents the life of the school from its planning stages to the graduation of its first eighth-grade class. It is the account of how this “school for digital kids,” heralded as a model of tech-driven educational reform, reverted to a more conventional type of schooling with rote learning, an emphasis on discipline, and traditional hierarchies of authority. Troubling gender and racialized class divisions also emerged. The book shows how the philanthropic possibilities of new media technologies are repeatedly idealized even though actual interventions routinely fall short of the desired outcomes. It traces the complex processes by which idealistic tech-reform perennially takes root, unsettles the worlds into which it intervenes, and eventually stabilizes in ways that remake and extend many of the social predicaments reformers hope to fix. It offers a nuanced look at the roles that powerful elites, experts, the media, and the intended beneficiaries of reform—in this case, the students and their parents—play in perpetuating the cycle. The book offers a timely examination of techno-philanthropism and the yearnings and dilemmas it seeks to address, revealing what failed interventions do manage to accomplish—and for whom.


2020 ◽  
Vol 1 (8) ◽  
pp. 69-83
Author(s):  
N. S. Dankova ◽  
E. V. Krekhtunova

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus.


Author(s):  
Nensy Yohana Natalia Pasaribu

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 


2020 ◽  
pp. 175048132098209
Author(s):  
Quan Zheng ◽  
Zengyi Zhang

Current problems and controversies involving GM issues are not limited to scientific fields but spill over into the social context. When disagreements enter society via media outlets, social factors such as interests, resources, and values can contribute to complicating discourse about a controversial subject. Using the framework for the analysis of media discourse proposed by Carvalho, this paper examines news reports on Chinese GM rice from the dimensions of both text and context, covering the period of 2001–2015. This study shows that media may not only construct basic concepts, theme, and discursive strategies but also generate an ideological stance. This ideology constituted an influential dimension of the GM rice controversy. By following ideology consistent with the dominant position of the Chinese government, the media selectively constructed and endowed GM rice with a specific meaning in the Chinese social context, making possible the reproduction and communication of GM rice knowledge and risks to the public.


1974 ◽  
Vol 4 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Donald L. Kanter

Dr. Kanter presents a summary of his research assessing the role of OTC advertising in Influencing drug usage. His work represents the only systematic study of the impact of commercial advertising on drug usage. He stresses that advertising in itself does not directly lead to drug misuse but should be considered as part of a host of factors in the social environment and in the media environment that have significant influence in determining people's behavior. He also urged that the existing pharmaceutical advertising codes, which are often violated, be reviewed and strengthened.


2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.


2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.


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