THE EFFECT OF MULTI-ENTRANCE ON SHOPPING CENTER OF VISITOR CIRCULATION CASE STUDY: PASKAL 23 SHOPPING CENTER
Abstract- The shopping center as one of the commercial buildings becomes a building that The shopping center as one of the commercial buildings becomes a building that accommodates various groups of people. In this day and age, especially in urban areas, going to a shopping center has become a necessity for the community so that activities in a shopping center must also be able to keep up with the times that make the shopping center not only function as a shopping place but also must be able to function as a place recreation and socializing for the community. The combination of shopping, recreation and socializing has become a lifestyle for urban communities to reduce the level of depression. The convenience offered in a shopping center is an important point for achieving a shopping center's success. Confusing visitor circulation will certainly disrupt the comfort of visitors when in a shopping center. The possibility that causes visitors to feel confused is the circulation itself or the presence of multi-entrance in a shopping center. The purpose of this study is to determine whether the multi-entrance at Paskal 23 Shopping Center causes visitors to feel confused when they are inside the building and how it affects. The method used is a qualitative method, data obtained from literature studies, direct collection to the field, and interviews with visitors to Paskal 23 Shopping Center. Such a conclusion was obtained when discussing multi-entrances at Paskal 23 Shopping Centers can give visitors consent to the building. The multi-entrance system must have its own elements and have a strong character to be able to access the location of each entrance. The existence of this element is not seen in the multi-entrance Paskal 23 Shopping Center which in turn causes confusion for visitors in circulation.