scholarly journals The Influence of Social Media on Millennial Generation about Travel Decision-Making

2021 ◽  
Vol 13 (3) ◽  
pp. 238
Author(s):  
Oktavia Nur'afifah ◽  
Edy Prihantoro

<p><em><span>The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.</span></em></p>

2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Parvi Bharti

Film tourism is quite a new concept, it is also referred to as film-induced or movie-induced tourism. It promotes the tourism advantage induced for any destination or country due to its exposure to public through the film media. This concept is at its nascent stage in the world. Many countries are found to work on this concept after realizing the benefits which can be reaped by their people, society and economy as a whole. Every theory, if advantageous, also tends to present some challenges. This mode of tourism promotion has its own benefits and challenges too for the administration, but, it depends on the government: local and central both, to make use of the concept in the manner befitting most for the locales and the economy. The international or worldwide famous films have been found to do wonders to the inflow of tourist for the country and shooting destinations in specific. Various governments have also started playing a significant role, and contributing by providing assistance to the film producers. In India we have had films promoting various destinations in the country itself through our own Bollywood, whereas some films under the international banner also have had some scenes or part of the film shot in the country. It would be of immense benefit to use this concept for the tourism industry of the country, but before that, it is essential to be prepared to deliver the required infrastructure and facilities. The study of this model is quite complex and requires an exhaustive research to understand the benefits (in exact measures) any country can reap for its economy. This paper aims to induce further research in the field and integrate the efforts and research in the field of tourism and management.


2020 ◽  
Vol 18 (2) ◽  
pp. 12-23
Author(s):  
Tyas Santri ◽  

Indonesia is an archipelago country with a sea larger than the mainland, so it is undeniable that in Indonesia there are many fisherman settlements. Often fishermen settlements in Indonesia are marginalized in the development of maritime and service industries and even become victims of the activities of the utilization of coastal areas by the private sector engaged in tourism, industry, and services. The fisherman settlement community is not getting a positive impact from the development, therefore this study aims so that the fisherman settlement community can get a positive impact from the development of the surrounding area. This research takes a case study in the fisherman settlements of Kingking and Karangsari in Tuban Regency, East Java. The approach used in this research is the urban assemblage approach to reveal socio-cultural knits as a cultural force that shapes the sustainability of the place. The urban assemblage approach will be supported by search methods which will then be analyzed descriptively qualitatively. The search was carried out through literature review and field surveys. This research presents the results in the form of a mapping of knits between culture, social, the economy as the cultural strength of the Kingking and Karangsari fisherman settlements with the surrounding tourist areas. The results of this study can be considered by the government and local communities in planning the development of coastal areas or fisherman settlements into tourist destinations.


2021 ◽  
Vol 11 (3) ◽  
pp. 305-313
Author(s):  
Ida Ayu Made Sri Widiastuti ◽  
◽  
I Nengah Dasi Astawa ◽  
Ida Bagus Nyoman Mantra ◽  
Putu Herny Susanti ◽  
...  

Tourism is very necessary to continue to be developed to improve the economy in Indonesia and increase the position of the country geographically, which is very strategic for tourism and the world economy. For this reason, the ability to communicate in English is absolutely necessary, in order to compete with workers from other countries, so that they can contribute to the improvement of the national economy. The ability to communicate in English is a strategic sector in the development of highly competitive human resources in the tourism industry sector and in the global economic community. By having good English communication skills, it will be easier to grab market share in the tourism industry sector and the economic sector. The tourism sector as one of the prime industrial development is developed in order to further increase the rate of national development. For this reason, it is necessary that the government continues to increase its resilience, policies, and increase the development of tourism with a view to further developing the community's economy and increasing the ability to speak English so that human resources are able to compete in various tourism industries so that the economy will increase.


2018 ◽  
Vol 1 (2) ◽  
pp. 135-148
Author(s):  
Nicoletta Varani ◽  
Enrico Bernardini

Abstract Tourism remains a very vulnerable sector and sensitive to both internal and external impacts, such as economic and social crises, natural disasters, epidemics and diseases, national and international conflicts. Among these, the most alarming threat in the 21st century remains terrorism. In this sense, this paper aims to study the effects of the increasingly frequent terrorist attacks by the extremist factions of Al-Qaeda and ISIL on the tourism industry in the Mediterranean Region. The contribution, after having discussed in general the tourism market in the Mediterranean Region, intends to highlight the impacts and repercussions of the terrorist attacks on tourism, presenting the example of Egypt and one of its best-known tourist destinations, Sharm el-Sheikh. In this sense, it is shown how, in a few years, the political instability of the country and the attacks of 2005 and 2016 have significantly reduced the influx of tourists, transforming it from one of the most visited destinations in the world in a place of increasing abandonment.


2021 ◽  
Vol 1 (5) ◽  
pp. 5-10
Author(s):  
Rajat Shandilya ◽  
◽  
Bhagyesh Acharya ◽  
Mayank ◽  
Monika Garg ◽  
...  

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper. Healthcare tourism is when people from all over the world fly to another country to receive medical, dental, and surgical treatment when exploring, vacationing, and completely immersing themselves in the attractions of the countries they are visiting. In the medical tourism industry, India is one of the most popular destinations. Medical tourism is experiencing rapid growth in India. Medical tourists cross foreign boundaries in search of medical care. Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developing countries in the world, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable prices. In addition, India has a wide range of tourist destinations. It has tremendous potential for creating jobs and earning large sums of foreign currency. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.


1995 ◽  
Vol 10 (0) ◽  
pp. 185-200
Author(s):  
Boo-Pil Kang

The tourism industry has greatly contributed to the strengthening of the trade balance position of Korea as much as the export industry itself ever since 1975 when the former was designated as one of Korea's main strategic industries. However, the tourism industry, which registered the highest surplus of US 2,000 million in 1988, the year Korea hosted the Olympic Games, has declined since 1989 when the overseas travel of Koreans was completely liberalized. In 1992, the tourism industry showed a deficit of US$ 360 million. It is anticipated that the deficit in the tourism industry will further increase. To cope with the threatened decline in the revenue of the tourism industry, the government has been contemplating special measures to boost Korea's share in the world tourism market of US$ 230 billion per year.


2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.


2020 ◽  
Vol 12 (5) ◽  
pp. 1731 ◽  
Author(s):  
Ting Liu ◽  
Jianhong Xia ◽  
Lesley Crowe-Delaney

Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.


2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Anubha Taneja Mukherjee

Decision making is an inherently complicated procedure, which by its very nature requires the decision-maker to co-opt all the stakeholders concerned. The procedure of decision-making may vary from country to country, depending on its size, culture, history and special demographic circumstances. Around the world, key decision-makers include the executive, the legislature and the judiciary. While the distribution of powers between these three may vary in tandem with their relation to each other, their roles remain the same. While the legislature enacts laws for its citizens, the executive, popularly known as the government, implements these laws and while doing so promulgates policies that are in alignment with the said laws. Mostly, the executive is also authorised to promulgate some laws of its own. The judiciary, on the other hand, comes into the picture when there is a dispute with regard to such laws. It also steps in on its own at times. While settling such disputes, the judiciary also ends up setting what we know as precedents, which also become a part of the legal fabric of a society. In a nutshell, these three are the key decision makers in any country. As mentioned above, while making decisions, these authorities are mostly required to co-opt all the stakeholders concerned, thereby making decision making a consultative process. These stakeholders include think tanks, research bodies, media and most importantly the affected party. The reason for having such a consultative procedure in place is that the decision makers are not experts in every subject or issue that comes their way. For instance, when a need to promulgate a national policy on thalassemia presents itself to a certain government, whether it be owing to media reportage or representations from the civil society, the decision makers will look towards people considered to be the experts in the subject to come forward and be a part of the policy making. One could say that this sounds like an ideal situation where the government actually invites people concerned with thalassemia to come forward and share views about it for the purpose of policy making. It is, however, true! It is as true for India as it is for any developed country. What we must ensure then is that the government or the decision maker considers us, the patients, as the experts. While it does sound obvious that those impacted with the disorder would be the ones with the first-hand knowledge about the disorder, the very fact that there is a topic in this conference on the role of patients in decision making speaks volumes about the distance that remains to be covered by the patients of thalassemia as far as participation in decision-making is concerned. With the massive strides in the field of medical science and the unflinching support of organisations like Thalassemia International Federation (TIF), we have now reached the stage where we must step out of the victim mode and represent ourselves before the decision-makers, whether by forming Patients Advocacy Groups or otherwise. One may take cue from various associations around the world. Global HD Organisations are a good example. They are known to have got together to give patients a voice in clinical research. The most popular strategy for reaching out to the decision makers is to unite, engage, and partner both in private meetings and consultative fora like events, task forces and projects. “Unite, Engage & Partner” can therefore be the most successful mantra for engaging with the decision makers. Talking of examples of advocacy and participation by patients, while there are numerous examples in Europe and North America of the power of patient advocacy so much so that patients are on the same level as doctors when it comes to voicing opinions in policy making, TIF on an international level has created since 2009 the Expert Patients Programme, and is now moving forward in giving patients a voice through its educational platform. Recently, India also launched its first Thalassemia Patients Advocacy Group (PAG) in the august presence of the Deputy Chief Minister of the capital of the country. The India PAG has seven patients from the fields of law, psychology, education and IT. The Group is already involved with the government on the formulation of the National Thalassemia Policy. This is a great start and this should give enough and more encouragement to thalassemics across the world to UNITE, ENGAGE AND PARTNER in the process that impacts them the most – decision-making!


The Winners ◽  
2012 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Menara Simanjuntak ◽  
Haryadi Sarjono

This study aimed to provide inputs for local government of Toba Samosir (Tobasa) in preparing strategic development plan of tourist destinations in District Tobasa. This study is a qualitative approach through in-depth interviews and feedback from forum discussion groups with participants representing community leaders, indigenous peoples, governments and travel business. Total participants are 15 people collected on June 1, 2012 at Balige government office. Discussion forums formulated nine locations of tourist destination spread in Toba Samosir. As result this research, we formulated four strategic plans with tactical plans; (1) specifying and establish the location of tourist destinations in the District Tobasa; (2) submitting plans to the government budget or through the budget of Tobasa district in five years starting in 2014 to follow; (3) conducting government financing for infrastructure development and tourism industry participation; (4) doing tourism and cultural promotion. We found limitations for the plan. Some of them were: the low budget provided by the District government so that we expected supports from domestic investors to accelerate tourism development in the area. Most activities were proposed under the action plan of both Tobasa District government and North Sumatra Government.


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