scholarly journals The factors influencing of Consumer behavior at Thasadet Market in Nong Khai Province, Thailand

2018 ◽  
Vol 2 (3) ◽  
pp. 16-21
Author(s):  
Keyword(s):  
Decision Making ◽  
Standard Deviation ◽  
Consumer Behavior ◽  
Marketing Mix ◽  
Bachelor's Degree ◽  
Statistical Analyses ◽  
Purchase Decision ◽  
Product Price ◽  
Percentage Frequency ◽  
Factors Influencing

The purposes of this research were (1) to study the factors of consumer behavior at Thasadet market in Nongkhai province, Thailand (2) to examine factors influencing consumers’ purchase decision making. The data from 385 questionnaires were analyzed and processed by computer. Statistical analyses include percentage, frequency, and standard deviation. The results of the study a as follows: The majority of consumers were female, 21-30 years old, bachelor’s degree holders, married, working in company with 15,001-20,000 Baht income. The majority of consumer purchase was souvenirs, the reasons of buying were gifts or present, purchase 2-3 times, buying day on Saturday and Sunday with the average expenses 501-1,000 Baht. In terms of consumers’ opinion toward the impacts of marketing mix factors, it is found that product, price, place highly while promotion moderately impact on consumers’ decision making.

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals MODIFIKASI MODEL BAURAN PEMASARAN PLUS TERHADAP VARIABEL PEMBENTUK YANG POSITIF DAN SIGNIFIKAN

2012 ◽  
Vol 12 (1) ◽  
pp. 20
Author(s):  
MINTO WALUYO
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Product Distribution ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Direct Impact ◽  
Product Price ◽  
Corporate Policies ◽  
Proposed Model ◽  
The Impact

PT. X Surabaya is a bookstore outlet that sell the book as its main business, for that company needs to make improvements and development to face the competition, to increase customer satisfaction and ultimately become loyal consumers. Variable proposed model starts from the marketing mix which is formed from the variables (product, price, youth get the product, distribution, promotion, location, diversity of products sold and services), corporate policies, consumer behavior, purchase decision, thus increasing the impact of consumer satisfaction loyal to the PT. X. The results show that modification of Marketing Mix Plus had a direct impact, positive and significant impact on its constituent variables namely Products of 0.482, Marketing Mix Plus had a direct impact, positive and significant impact on the price of its constituent variables of 0.343, Marketing Mix had Plus a direct impact, positive and significant impact on the distribution of its constituent variables 0.48, Marketing Mix Plus had a direct impact, positive and significant impact on its constituent variables namely Promotion of 0.641, Marketing Mix Plus had a direct impact, positive and significant impact on the location of its constituent variables of 0.443.

Perilaku Konsumen Asuransi terhadap Keputusan Pembelian

2022 ◽  
Vol 21 (1) ◽  
pp. 34-42
Author(s):  
Ayu Lestari ◽  
Nuri Aslami
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Product Distribution ◽  
Marketing Mix ◽  
Consumer Perceptions ◽  
Target Market ◽  
Pricing Strategies ◽  
Purchasing Decisions ◽  
Product Price ◽  
Decision Making Processes

The purpose of this article is to determine the behavior of insurance consumers towards purchasing decisions on insurance products. Both in terms of types of consumer behavior, decision-making processes, the benefits of studying consumer behavior, consumer perceptions .What products are currently needed by prospective customers. In Insurance, it is very important to know about the marketing mix, which refers to a unique blend of product, distribution, promotion and pricing strategies designed to generate mutually beneficial exchanges.Satisfied with the target market. The marketing mix consists of 4Ps, namely, product, price, place.  Keywords: Consumer behavior, purchasing decisions, insurance

scholarly journals Analysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming

2018 ◽  
Vol 2 (3) ◽  
pp. 87
Author(s):  
Bin Feng ◽  
Hua Chen ◽  
Qinglei Li ◽  
Wei Li
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Influencing Factors ◽  
Questionnaire Survey ◽  
Current Situation ◽  
High Price ◽  
Purchase Decision ◽  
Shopping Experience ◽  
Countermeasures And Suggestions ◽  
Decision Making Behavior

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.

Tracking Generation Y: A Contemporary Sport Consumer Profile

2005 ◽  
Vol 19 (3) ◽  
pp. 254-277 ◽  
Author(s):  
Julie Stevens ◽  
Anna Lathrop ◽  
Cheri Bradish
Keyword(s):  
Physical Activity ◽  
Decision Making ◽  
Consumer Behavior ◽  
Generation Y ◽  
Physical Activity Level ◽  
Consumer Preferences ◽  
Activity Level ◽  
Purchase Decision ◽  
Product Features ◽  
Sporting Goods

In response to the recent impact of Generation Y in the sport marketplace, this researach article examines the association between consumer behavior preferences and two segmentation variables, gender and physical activity level, for an adolescent segment (ages 14-17 years) of Canadian Generation Y youth. Questionnaire results from a sample of 1,127 respondents yielded data related to various consumer preferences for sporting goods purchases. These factors include purchase decision making, price, frequency, location, and product features. Results indicate an association among Generation Y, gender, and physical activity level with respect to a number of consumer preferences related to sport footwear, apparel, and equipment. Discussion and implications address how sport marketers might interpret the consumer profile results according to both age and cohort perspectives.

scholarly journals Analisis Tipe Perilaku Konsumen Terhadap Keputusan Membeli Produk Teh di Kota Surakarta

2021 ◽  
Vol 8 (1) ◽  
pp. 43-52
Author(s):  
Rina Yuliana ◽  
Joko Sutrisno ◽  
Tria Rosana Dewi
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Involvement ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Buying Behavior ◽  
The Difference

Based on the results of the research and analysis that has been carried out, it can be seen first that consumer involvement in the tea purchase decision-making process in the Modern Market of Surakarta is high (31,56 > 24). Second, according to consumers in the Surakarta City Modern Market, the difference between tea brands is not real, meaning that consumers do not see much difference between tea brands. Third, the type of tea consumer behavior in modern markets is dissonance, reducing buying behavior. Usually, consumer behavior is meaningful and goal-oriented. Products are accepted or rejected based on the extent to which both are considered relevant to their needs and lifestyle.

scholarly journals A Study on factors influencing Consumers Behavior while availing Hospitality services

2019 ◽  
Vol 10 (1) ◽  
pp. 29-41
Author(s):  
Dr.Meenakshi Sharma
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Marketing Mix ◽  
Decision Making Process ◽  
Consumer Awareness ◽  
Secondary Sources ◽  
Factors Influencing ◽  
The People ◽  
Decision Making Processes ◽  
Area Unit

Consumer behavior (CB) involves acts, attitudes, ideas or experiences that fulfill the patron's wishes and expectations (Solomon, 1996). This involves all activities that are directly involved in the acquisition, use and disposal of products and services, including the preceding and related decision-making processes. ' (Engel, Blackwell, & Miniard, 1995). When hospitality services are found and used, certain factors influence the decision-making process. The paper is predicated on a close review of studies coping with the hospitality business, for this purpose numerous analysis papers, websites and books area unit consulted for a close literature review and also the vital gaps area unit determined within the studies on the idea of that the researcher is developed the analysis downside, made hypothesis and chalked out an appropriate analysis, sampling style and hypothesis. Delhi is taken as sampling of analysis and every one the people higher than fifteen years aged were taken because the population of analysis. Sample size was calculated statistically and was more divided in 2 elements as a result of study is administrated on the idea of gender. The sampling was done proportionately from all the zones of Delhi. Data was taken from primary in addition as secondary sources. Paper analyzes consumer awareness of the hospitality industry's Marketing mix policies. Study can so assist the welcome business to draw and customize their policies. The present analysis is administrated from the view of the buyer.

scholarly journals Efektivitas Bauran Pemasaran Dalam Mempengaruhi Pengambilan Keputusan Konsumen Pengguna Jasa Pembiayaan

2016 ◽  
Vol 8 (2) ◽  
pp. 90-100
Author(s):  
Rizki Aprilia Dwi Susanti
Keyword(s):  
Consumer Behavior ◽  
Positive Impact ◽  
Marketing Mix ◽  
Study Data ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Product Location ◽  
Positive Effect ◽  
Influence Behavior

The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in making purchasing decision (Y). This study is classified into a descriptive correlational study. Data collection techniques in this study using questionnaires, interviews, literature review and documentation. The results of this research are: (1) There is no significant positive impact product, location and promotion on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan.(2) There is a significant positive effect the price, people, process and physical evidence on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan. (3) Together product, price, location, promotion, people, process and physical evidence influence consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan amounted to 65.1%, while the remaining 34.9% is influenced by other factors outside 7 these factors.

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