scholarly journals Does beauty have a price? The impact of a conceptualization of beauty on the price placebo effect in Turkey compared to New Zealand

2020 ◽  
Author(s):  
Djavlonbek Kadirov ◽  
C Raju ◽  
A Bardakcı ◽  
N Madak ◽  
M Saud Khan

© 2020, Emerald Publishing Limited. Purpose: Marketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing product. Yet, in the context of growing alternative beauty movements emphasizing inner beauty and self-acceptance, little is known on how the effect of price on a product’s perceived effectiveness and satisfaction is bounded by different modes of beauty conceptualization (BC). Hence, this study aims to investigate how distinct perceptions of beauty impact the effectiveness-based and satisfaction-based price placebo effects in Muslim-majority markets such as Turkey compared to markets largely driven by Western values such as New Zealand. Design/methodology/approach: This research is based on a quasi-experimental factorial design based on the manipulation of the level of price for a beauty product and the observation of the extent of BC. The sample included 144 participants from Turkey and 147 participants from New Zealand. Findings: This research finds that the manipulation of the price (low vs high) equally activates the effectiveness-centered price placebo effect in both countries. When expectations are taken into account, the (satisfaction-based) price placebo effect is non-existent in New Zealand, while in Turkey the higher price leads to an opposite effect: a significant decrease in satisfaction. It is also found that the effect of price on effectiveness is moderated by BC. In both countries, the price placebo effect is activated only when consumers narrowly conceptualize beauty, while this effect does not hold for broad conceptualizers. The effect of BC on the price placebo appears to be stronger in New Zealand in comparison to Turkey. Practical implications: Marketing managers’ awareness of different perceptions of beauty and how these may influence the price placebo effect in different cultures would allow them to decide what strategies are most appropriate for different groups of customers. For example, by pursuing the movement toward inner beauty and its broad conceptualization, high-end brands are likely to compromise opportunities to capitalize on the price placebo effect. On the other hand, this alternative perspective may cultivate profound satisfaction in the long-term. Social implications: The price placebo effect disappears when people conceptualize beauty from a broad (inner) perspective. This suggests that public policymakers, to counteract the negative effects of misleading marketing and to create fair exchanges, must promote broad BC in society. Originality/value: This study contributes to the body of the existing research on price placebo by offering unique insights into the boundary conditions of the price placebo effect underscored by BC in two distinct cultural-religious settings. Also, it proposes two different variations of price placebo, namely, effectiveness-centered vs satisfaction-centered. From a methodological point of view, it is the first project in the Islamic marketing discipline that applies the Islamic perspective on causality.

2020 ◽  
Author(s):  
Djavlonbek Kadirov ◽  
C Raju ◽  
A Bardakcı ◽  
N Madak ◽  
M Saud Khan

© 2020, Emerald Publishing Limited. Purpose: Marketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing product. Yet, in the context of growing alternative beauty movements emphasizing inner beauty and self-acceptance, little is known on how the effect of price on a product’s perceived effectiveness and satisfaction is bounded by different modes of beauty conceptualization (BC). Hence, this study aims to investigate how distinct perceptions of beauty impact the effectiveness-based and satisfaction-based price placebo effects in Muslim-majority markets such as Turkey compared to markets largely driven by Western values such as New Zealand. Design/methodology/approach: This research is based on a quasi-experimental factorial design based on the manipulation of the level of price for a beauty product and the observation of the extent of BC. The sample included 144 participants from Turkey and 147 participants from New Zealand. Findings: This research finds that the manipulation of the price (low vs high) equally activates the effectiveness-centered price placebo effect in both countries. When expectations are taken into account, the (satisfaction-based) price placebo effect is non-existent in New Zealand, while in Turkey the higher price leads to an opposite effect: a significant decrease in satisfaction. It is also found that the effect of price on effectiveness is moderated by BC. In both countries, the price placebo effect is activated only when consumers narrowly conceptualize beauty, while this effect does not hold for broad conceptualizers. The effect of BC on the price placebo appears to be stronger in New Zealand in comparison to Turkey. Practical implications: Marketing managers’ awareness of different perceptions of beauty and how these may influence the price placebo effect in different cultures would allow them to decide what strategies are most appropriate for different groups of customers. For example, by pursuing the movement toward inner beauty and its broad conceptualization, high-end brands are likely to compromise opportunities to capitalize on the price placebo effect. On the other hand, this alternative perspective may cultivate profound satisfaction in the long-term. Social implications: The price placebo effect disappears when people conceptualize beauty from a broad (inner) perspective. This suggests that public policymakers, to counteract the negative effects of misleading marketing and to create fair exchanges, must promote broad BC in society. Originality/value: This study contributes to the body of the existing research on price placebo by offering unique insights into the boundary conditions of the price placebo effect underscored by BC in two distinct cultural-religious settings. Also, it proposes two different variations of price placebo, namely, effectiveness-centered vs satisfaction-centered. From a methodological point of view, it is the first project in the Islamic marketing discipline that applies the Islamic perspective on causality.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Djavlonbek Kadirov ◽  
Charleen Raju ◽  
Ahmet Bardakcı ◽  
Nazan Madak ◽  
Mohammad Saud Khan

Purpose Marketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing product. Yet, in the context of growing alternative beauty movements emphasizing inner beauty and self-acceptance, little is known on how the effect of price on a product’s perceived effectiveness and satisfaction is bounded by different modes of beauty conceptualization (BC). Hence, this study aims to investigate how distinct perceptions of beauty impact the effectiveness-based and satisfaction-based price placebo effects in Muslim-majority markets such as Turkey compared to markets largely driven by Western values such as New Zealand. Design/methodology/approach This research is based on a quasi-experimental factorial design based on the manipulation of the level of price for a beauty product and the observation of the extent of BC. The sample included 144 participants from Turkey and 147 participants from New Zealand. Findings This research finds that the manipulation of the price (low vs high) equally activates the effectiveness-centered price placebo effect in both countries. When expectations are taken into account, the (satisfaction-based) price placebo effect is non-existent in New Zealand, while in Turkey the higher price leads to an opposite effect: a significant decrease in satisfaction. It is also found that the effect of price on effectiveness is moderated by BC. In both countries, the price placebo effect is activated only when consumers narrowly conceptualize beauty, while this effect does not hold for broad conceptualizers. The effect of BC on the price placebo appears to be stronger in New Zealand in comparison to Turkey. Practical implications Marketing managers’ awareness of different perceptions of beauty and how these may influence the price placebo effect in different cultures would allow them to decide what strategies are most appropriate for different groups of customers. For example, by pursuing the movement toward inner beauty and its broad conceptualization, high-end brands are likely to compromise opportunities to capitalize on the price placebo effect. On the other hand, this alternative perspective may cultivate profound satisfaction in the long-term. Social implications The price placebo effect disappears when people conceptualize beauty from a broad (inner) perspective. This suggests that public policymakers, to counteract the negative effects of misleading marketing and to create fair exchanges, must promote broad BC in society. Originality/value This study contributes to the body of the existing research on price placebo by offering unique insights into the boundary conditions of the price placebo effect underscored by BC in two distinct cultural-religious settings. Also, it proposes two different variations of price placebo, namely, effectiveness-centered vs satisfaction-centered. From a methodological point of view, it is the first project in the Islamic marketing discipline that applies the Islamic perspective on causality.


1930 ◽  
Vol 7 (02) ◽  
pp. 53-60
Author(s):  
Alhidayati ◽  
Nurhapipa ◽  
Rahma Putri

Behavior consumption of soft drinks are the actions or deeds regarding how often consume soft drinks per week is calculated. Carbonated drinks consumption habits will have a negative impact when it accumulates in the long term. Have been many studies that explain the negative effects of soft drinks, including carcinogenic benzene in soft drinks is very high, high phosphate content of vital minerals in the body that can trigger heart disease (magnesiumdeficiency), osteoporosis (calcium deficiency) and more. Based on the survey results of the sale of soft drinks in the cafeteria, 5 schools with the highest sales level, is SMP N 5 Pekanbaru selling 6-7 boxes per month. This type of research is quantitative with cross sectional design which was held on 16-18 May 2016 in SMP N 5 Pekanbaru. The population of this research is all student grades 7 and 8 SMP N 5 Pekanbaru which amounted to 541 people, with a sample size of 115 people. Data collected technique by stratified random sampling use questionnaire measuring instrument. Univariate data analysis and use your bivariate chi-square test. The results showed that there was a relationship between the knowledge obtained value (p value = 0.001 value POR = 2.14), Effect of friends (p value = 0.006 value POR = 3.45), Access (p value = 0.029 value POR = 2.70), And advertisement (p value = 0:01 value POR = 3.20) with the consumption of soft drinks. Suggested to the relevant instance, that is SMP N 5 Pekanbaru to provide education and information to as many students on the impact of consuming soft drinks for health when consumed in the long term and excessive, and form healthy canteen, or supervise the beverage products , to minimize the beverage products are bad for health.


Author(s):  
M. S. Bugaeva ◽  
O. I. Bondarev ◽  
N. N. Mikhailova ◽  
L. G. Gorokhova

Introduction. The impact on the body of such factors of the production environment as coal-rock dust and fluorine compounds leads to certain shift s in strict indicators of homeostasis at the system level. Maintaining the relative constancy of the internal environment of the body is provided by the functional consistency of all organs and systems, the leading of which is the liver. Organ repair plays a crucial role in restoring the structure of genetic material and maintaining normal cell viability. When this mechanism is damaged, the compensatory capabilities of the organ are disrupted, homeostasis is disrupted at the cellular and organizational levels, and the development of the main pathological processes is noted.The aim of the study is to compare the morphological mechanisms of maintaining structural homeostasis of the liver in the dynamics of the impact on the body of coal-rock dust and sodium fluoride.Materials and methods. Experimental studies were conducted on adult white male laboratory rats. Features of morphological mechanisms for maintaining structural homeostasis of the liver in the dynamics of exposure to coal-rock dust and sodium fluoride were studied on experimental models of pneumoconiosis and fluoride intoxication. For histological examination in experimental animals, liver sampling was performed after 1, 3, 6, 9, 12 weeks of the experiment.Results. The specificity of morphological changes in the liver depending on the harmful production factor was revealed. It is shown that chronic exposure to coal-rock dust and sodium fluoride is characterized by the development of similar morphological changes in the liver and its vessels from the predominance of the initial compensatory-adaptive to pronounced violations of the stromal and parenchymal components. Long-term inhalation of coal-rock dust at 1–3 weeks of seeding triggers adaptive mechanisms in the liver in the form of increased functional activity of cells, formation of double-core hepatocytes, activation of immunocompetent cells and endotheliocytes, ensuring the preservation of the parenchyma and the general morphostructure of the organ until the 12th week of the experiment. Exposure to sodium fluoride leads to early disruption of liver compensatory mechanisms and the development of dystrophic changes in the parenchyma with the formation of necrosis foci as early as the 6th week of the experiment.Conclusions. The study of mechanisms for compensating the liver structure in conditions of long-term exposure to coal-rock dust and sodium fluoride, as well as processes that indicate their failure, and the timing of their occurrence, is of theoretical and practical importance for developing recommendations for the timely prevention and correction of pathological conditions developing in employees of the aluminum and coal industry.The authors declare no conflict of interests.


Author(s):  
Evi Zohar

Continuing the workshop I've given in the WPC Paris (2017), this article elaborates my discussion of the way I interlace Focusing with Differentiation Based Couples Therapy (Megged, 2017) under the systemic view, in order to facilitate processes of change and healing in working with intimate couples. This article presents the theory and rationale of integrating Differentiation (Bowen, 1978; Schnarch, 2009; Megged, 2017) and Focusing (Gendlin, 1981) approaches, and its therapeutic potential in couple's therapy. It is written from the point of view of a practicing professional in order to illustrate the experiential nature and dynamics of the suggested therapeutic path. Differentiation is a key to mutuality. It offers a solution to the central struggle of any long term intimate relationship: balancing two basic life forces - the drive for individuality and the drive for togetherness (Schnarch, 2009). Focusing is a body-oriented process of self-awareness and emotional healing, in which one learns to pay attention to the body and the ‘Felt Sense’, in order to unfold the implicit, keep it in motion at the precise pace it needs for carrying the next step forward (Gendlin, 1996). Combining Focusing and Differentiation perspectives can cultivate the kind of relationship where a conflict can be constructively and successfully held in the inner world of each partner, while taking into consideration the others' well-being. This creates the possibility for two people to build a mutual emotional field, open to changes, permeable and resilient.


Animals ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 758
Author(s):  
Fiona Esam ◽  
Rachel Forrest ◽  
Natalie Waran

The influence of the COVID-19 pandemic on human-pet interactions within New Zealand, particularly during lockdown, was investigated via two national surveys. In Survey 1, pet owners (n = 686) responded during the final week of the five-week Alert Level 4 lockdown (highest level of restrictions—April 2020), and survey 2 involved 498 respondents during July 2020 whilst at Alert Level 1 (lowest level of restrictions). During the lockdown, 54.7% of owners felt that their pets’ wellbeing was better than usual, while only 7.4% felt that it was worse. Most respondents (84.0%) could list at least one benefit of lockdown for their pets, and they noted pets were engaged with more play (61.7%) and exercise (49.7%) than pre-lockdown. Many respondents (40.3%) expressed that they were concerned about their pet’s wellbeing after lockdown, with pets missing company/attention and separation anxiety being major themes. In Survey 2, 27.9% of respondents reported that they continued to engage in increased rates of play with their pets after lockdown, however, the higher levels of pet exercise were not maintained. Just over one-third (35.9%) of owners took steps to prepare their pets to transition out of lockdown. The results indicate that pets may have enjoyed improved welfare during lockdown due to the possibility of increased human-pet interaction. The steps taken by owners to prepare animals for a return to normal life may enhance pet wellbeing long-term if maintained.


2007 ◽  
pp. 88
Author(s):  
Wataru Suzuki ◽  
Yanfei Zhou

This article represents the first step in filling a large gap in knowledge concerning why Public Assistance (PA) use recently rose so fast in Japan. Specifically, we try to address this problem not only by performing a Blanchard and Quah decomposition on long-term monthly time series data (1960:04-2006:10), but also by estimating prefecturelevel longitudinal data. Two interesting findings emerge from the time series analysis. The first is that permanent shock imposes a continuously positive impact on the PA rate and is the main driving factor behind the recent increase in welfare use. The second finding is that the impact of temporary shock will last for a long time. The rate of the use of welfare is quite rigid because even if the PA rate rises due to temporary shocks, it takes about 8 or 9 years for it to regain its normal level. On the other hand, estimations of prefecture-level longitudinal data indicate that the Financial Capability Index (FCI) of the local government2 and minimum wage both impose negative effects on the PA rate. We also find that the rapid aging of Japan's population presents a permanent shock in practice, which makes it the most prominent contribution to surging welfare use.


Antibiotics ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 1040
Author(s):  
Tânia Magalhães Silva ◽  
Marta Estrela ◽  
Eva Rebelo Gomes ◽  
Maria Piñeiro-Lamas ◽  
Adolfo Figueiras ◽  
...  

Coronavirus disease 2019 (COVID-19) has spread globally and is currently having a damaging impact on nearly all countries in the world. The implementation of stringent measures to stop COVID-19 dissemination had an influence on healthcare services and associated procedures, possibly causing antibiotic consumption fluctuations. This paper aims to evaluate the immediate and long-term impact of the COVID-19 pandemic on antibiotic prescribing trends in outpatient care of the Portuguese public health sector, including in primary healthcare centers and hospitals, as well as on specific antibiotic groups known to be closely associated with increased resistance. Segmented regression analysis with interrupted time series data was used to analyze whether the COVID-19 pandemic had an impact in antibiotic prescribing tendencies at a national level. The outcomes from this quasi-experimental approach demonstrate that, at the beginning of the pandemic, a significant, immediate decrease in the overall antibiotic prescribing trends was noticed in the context of outpatient care in Portugal, followed by a statistically non-significant fall over the long term. The data also showed a significant reduction in the prescription of particular antibiotic classes (antibiotics from the Watch group, 3rd-generation cephalosporins, fluoroquinolones, and clarithromycin) upon COVID-19 emergence. These findings revealed an important disruption in antibiotics prescribing caused by the current public health emergency.


Author(s):  
Ainorrofiqie Ainorrofiqie ◽  
Umrotul Khasanah ◽  
Akhmad Djalaluddin

This research aims to explore the model of financial management tradition Lalabet in the village of Babbalan District Batuan Sumenep. This study is based on the fact that occurred in the community about the implementation of traditions carried out by the heirs to family members who died. Interpretative qualitative research is used and an in-depth understanding of a problem that occurs is emphasized more. Based on the results of this study, the financial management tradition Lalabet can be done based on accounting equations. The accounts contained in the accounting equation is not used in its entirety and are reported as are generally financial statements. In this case, the source of funds in carrying out Lalabet tradition is sourced from personal money, money and donations from the family, money from Muslimat, debt, and money or goods from Lalabet's proceeds. The impact is the onset of debt both short-term and long-term. While the expenditure is in the form of costs in taking care of the body, costs for tahlilan (petto'arean), pa'polo, nyatos, nyataon, nyaebu, mangaji, ngin-tangin, nyalenin mayyid, and ajege makam (kep-sekep).


2021 ◽  
pp. 167-178
Author(s):  
Ewa Pudłowska

The aim of this study is to analyze a new social phenomenon that appeared during the SARS-CoV-2 pandemic, i.e. zoom fatigue. Zoom fatigue is the result of fatigue from long-term conferences, which can also be related to long-term school lessons during distance learning. The main considerations will focus on teenagers, namely on the impact of zoom fatigue on teenagers in Polish schools and on observation of students from technical secondary schools by a school psychologist. This paper, based on the results of research conducted at Stanford University and by Social Changes, is also an attempt to answer the questions: what risks may arise from the phenomenon of zoom fatigue and the threat posed by distance learning for teenagers in the era of Covid-19. It will also attempt to answer the question of how to help students cope with the fatigue of long distance school activities and find ways to help teens deal with isolation and the negative effects of zoom fatigue and find ways to overcome zoom fatigue.


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