scholarly journals Getting the Message:  Development Communication Strategies in  the Kingdom of Tonga

2021 ◽  
Author(s):  
◽  
Kennith Robert Lewis
Keyword(s):  
Mass Media ◽  
News Media ◽  
Public Awareness ◽  
Communication Strategies ◽  
Geographic Distance ◽  
Development Communication ◽  
Mainstream Media ◽  
Telecommunications Infrastructure ◽  
Communication Work ◽  
Development Initiatives

<p>All development initiatives comprise a communications component, whether a public notice in the local newspaper, community meetings or a mass media public awareness campaign. But communication within development involves more than simply informing recipient populations of initiatives, events and targets. Communication is central to eliciting buy-in and creating a sense of community ownership; it is integral to maintaining public trust through the transparency and accountability it encourages; and, most importantly, it allows target populations to have their say in development initiatives that impact on their lives. Different countries, cultures and socio-political conditions will suit different communication types. Determining factors include, literacy rates, geographic distance, telecommunications infrastructure, religion, culture and politics. This thesis examines the communication strategies deployed by NGOs working in the Kingdom of Tonga. These strategies are analysed in the context of wider political, cultural and mass media conditions, with particular reference to the state of Tonga’s news media. In-country research for this thesis was conducted at the culmination of a tumultuous period for the Pacific’s only Constitutional Monarchy. Tonga has experienced rapid socio-political changes in recent decades with an increasingly dependent economy, growing challenges to traditional institutions and the crowning of a new King in 2006. In November 2010, the nation elected the first Parliament in 135 years to give commoners, rather than nobles, the majority in the Legislative Assembly. The General Election was conducted under an amended constitution, and was the first since riots destroyed much of the capital of Nuku’alofa four years earlier. With these events as a backdrop, this research asks what forms of communication work best in Tonga? Are these as effective on the relatively developed main island of Tongatapu as remote, outer islands? And what role does mainstream media play in keeping the population informed of development issues?</p>

scholarly journals Getting the Message:  Development Communication Strategies in  the Kingdom of Tonga

2021 ◽  
Author(s):  
◽  
Kennith Robert Lewis
Keyword(s):  
Mass Media ◽  
News Media ◽  
Public Awareness ◽  
Communication Strategies ◽  
Geographic Distance ◽  
Development Communication ◽  
Mainstream Media ◽  
Telecommunications Infrastructure ◽  
Communication Work ◽  
Development Initiatives

<p>All development initiatives comprise a communications component, whether a public notice in the local newspaper, community meetings or a mass media public awareness campaign. But communication within development involves more than simply informing recipient populations of initiatives, events and targets. Communication is central to eliciting buy-in and creating a sense of community ownership; it is integral to maintaining public trust through the transparency and accountability it encourages; and, most importantly, it allows target populations to have their say in development initiatives that impact on their lives. Different countries, cultures and socio-political conditions will suit different communication types. Determining factors include, literacy rates, geographic distance, telecommunications infrastructure, religion, culture and politics. This thesis examines the communication strategies deployed by NGOs working in the Kingdom of Tonga. These strategies are analysed in the context of wider political, cultural and mass media conditions, with particular reference to the state of Tonga’s news media. In-country research for this thesis was conducted at the culmination of a tumultuous period for the Pacific’s only Constitutional Monarchy. Tonga has experienced rapid socio-political changes in recent decades with an increasingly dependent economy, growing challenges to traditional institutions and the crowning of a new King in 2006. In November 2010, the nation elected the first Parliament in 135 years to give commoners, rather than nobles, the majority in the Legislative Assembly. The General Election was conducted under an amended constitution, and was the first since riots destroyed much of the capital of Nuku’alofa four years earlier. With these events as a backdrop, this research asks what forms of communication work best in Tonga? Are these as effective on the relatively developed main island of Tongatapu as remote, outer islands? And what role does mainstream media play in keeping the population informed of development issues?</p>

Ecological Issues and Public Awareness in Social Media

2019 ◽  
pp. 1-14
Author(s):  
Tugba Asrak Hasdemir ◽  
Selçuk Çetin
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Awareness ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Environmental Organizations ◽  
Mainstream Media ◽  
Ecological Problems

We are threatened by global ecological problems, which are affecting living and non-living existence. Turkey is also facing significant ecological issues. However, Turkey's mainstream media do not give wide coverage to the environmental issues and problems. So, environmental organizations have organized some events through Facebook and Twitter. Social media highly contributed to the publicity of environmental issues and problems over the country. In this study, the authors aim to analyze social media policies of Greenpeace Mediterranean in Turkey. For this purpose, Facebook and Twitter contents of the organization are examined by content analysis. Research was conducted for three months between January 1, 2017 and March 31, 2017, and the data was collected daily. In the analysis, they focus on the main lines of the discussions during that period, main points of the communication strategies followed, interaction levels of the organization and the followers, and also the acts and policies to create public awareness. The concluding part of the study is reserved for discussions and recommendations on the issue.

Political corruption in Zimbabwe: News media, audiences and deliberative democracy

2021 ◽  
pp. 174165902110224
Author(s):  
Mthokozisi Phathisani Ndhlovu ◽  
Phillip Santos
Keyword(s):  
Deliberative Democracy ◽  
News Media ◽  
Political Action ◽  
Qualitative Content Analysis ◽  
Political Corruption ◽  
Political Elite ◽  
The Political ◽  
Media Audiences ◽  
Mainstream Media ◽  
Ruling Party

Even though corruption by politicians and in politics is widespread worldwide, it is more pronounced in developing countries, such as Zimbabwe, where members of the political elite overtly abuse power for personal accumulation of wealth. Ideally, the news media, as watchdogs, are expected to investigate and report such abuses of power. However, previous studies in Zimbabwe highlight the news media’s polarised and normative inefficacies. Informed by the theoretical notion of deliberative democracy developed via Habermas and Dahlgren’s work and Hall’s Encoding, Decoding Model, this article uses qualitative content analysis to examine how online readers of Zimbabwe’s two leading daily publications, The Herald and NewsDay, interpreted and evaluated allegations of corruption leveled against ministers and deputy ministers during the height of factionalism in the ruling party (ZANU PF). The article argues that interaction between mainstream media and their audiences online shows the latter’s resourcefulness and, at least, discursive agency in their engagement with narratives about political corruption, itself an imperative premise for future political action.

From Ni putes ni soumises to #metoo in the French press: Between the hegemony of Whiteness and the Otherness of Muslims

2021 ◽  
pp. 095715582110217
Author(s):  
Marion Dalibert
Keyword(s):  
Middle Class ◽  
News Media ◽  
Media Coverage ◽  
White Women ◽  
Post Colonial ◽  
Mainstream Media ◽  
The Media ◽  
Cultural Power ◽  
Majority Groups ◽  
Feminist Movements

By questioning the media coverage of the seven feminist movements that have received most publicity in the French mainstream media since the 2000s, this article shows that the media narrative regarding feminism perpetuates the national metanarrative produced in generalist newspapers. This metanarrative reinforces the power of majority groups by portraying them as inherently egalitarian, while those with the least economic, social, political and cultural power, such as Muslim men, are portrayed as the most sexist. It also highlights that racialised collectives are still socially invisible or limited to a visibility that is framed by representations rooted in a (post) colonial imaginary. Non-white women are in fact presented as fundamentally submissive, while (upper)-middle-class white women are the only ones associated with emancipation, which is significant of white and bourgeois hegemony at work in the French news media.

"Getting down with Covid, being crowned, under quarantine, or language transformations during a pandemic "

Lyuboslovie ◽  
2021 ◽  
Vol 21 ◽  
pp. 276-292
Author(s):  
Desislava Cheshmedzhieva-Stoycheva ◽  
Keyword(s):  
Mass Media ◽  
Everyday Life ◽  
Search Engines ◽  
Active Part ◽  
Mainstream Media ◽  
Frequency Of Use ◽  
The Social ◽  
The Mass Media

The focus of the paper is on the neologisms that have occurred in Bulgarian as a result of the pandemic. The corpus of analysis comprises linguistic exchanges collected during some personal conversations of the author with a number of informants as well as occurrences of the encountered neologisms in the social and mainstream media. The neologisms were also compared with the linguistic entries in some reference books and their frequency of use was checked through search engines. One of the main conclusions reached is that despite the fact that some of the analysed neologisms are not part of the official lexicon they are widely used in the social and the mass media, which means they are an active part of everyday life of Bulgarians.

scholarly journals Towards improved public awareness for climate related disaster risk reduction in South Africa: A Participatory Development Communication perspective

2009 ◽  
Vol 2 (2) ◽  
Author(s):  
Tigere Chagutah
Keyword(s):  
South Africa ◽  
Risk Reduction ◽  
Disaster Management ◽  
Disaster Risk Reduction ◽  
Climate Models ◽  
Public Awareness ◽  
Disaster Risk ◽  
Participatory Development ◽  
Development Communication ◽  
Communication Campaigns

Southern Africa has frequently been struck by damaging climate hazards which increasingly continue to threaten sustainable development efforts. Ominously, climate models predict that the incidence of major ‘wet’ events, such as floods and cyclones will increase in frequency against the background of a changing climate. Unfortunately, local mechanisms for communicating and raising public awareness of the consequent risks and appropriate risk reduction options remain weak. At the core of policy responses to the threat posed by climate related hazards, the South African government has adopted a disaster risk reduction approach to disaster management. This article details how, among many other measures to limit the adverse impacts of natural hazards, South Africa’s National Disaster Management Framework calls for the implementation of effective public awareness activities to increase the knowledge among communities of the risks they face and what risk-minimising actions they can take. Emphasis is laid on the importance of information provision and knowledge building among at-risk communities. Citing established theories and strategies, the author proposes a participatory development communication approach through Development Support Communication strategies for the provision of disaster risk reduction public awareness activities by government and other disaster risk reduction role-players in South Africa. By way of a review of completed studies and literature, the article provides guidance on the planning and execution of successful public communication campaigns and also discusses the constraints of communication campaigns as an intervention for comprehensive disaster risk reduction.

scholarly journals BOOKTUBERS E A INFLUÊNCIA LITERÁRIA: UM ESTUDO DE CASO DO VLOG DA JU CIRQUEIRA

2020 ◽  
Vol 3 ◽  
pp. 25
Author(s):  
Pâmela Da Silva Pochmann ◽  
Magali De Moraes Menti
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Communication Strategies ◽  
Reading Practices ◽  
The Public ◽  
Text Reading ◽  
Methodological Procedures

RESUMOEste estudo teve como problema de pesquisa verificar como blogs/vlogs literários, enquanto meios de comunicação, podem influenciar a escolha leitora. Para isso, selecionou-se o vlog da Ju Cirqueira, blogueira do blog Nuvem Literária, para um estudo de caso. O objetivo geral foi identificar quais estratégias a blogueira utiliza que podem influenciar na escolha literária dos seus seguidores a partir de suas publicações/vídeos. Os objetivos específicos foram verificar as estratégias que a blogueira utiliza para transmitir suas mensagens e criar conexões, e se utiliza algum padrão em seus vídeos. Para tanto, abordou-se questões relacionadas à leitura, texto, práticas de leitura, formação de leitores e ato comunicativo. Os procedimentos metodológicos abrangeram uma parte quantitativa, em que foram destacados números de blogs existentes, perfil dos usuários e categorias de blogs, e uma parte qualitativa em que, por meio de categorização de análise proposta por Jeffman (2015) e de análise de conteúdo, examinou-se dez vídeos do canal da Ju Cirqueira. A partir dos dados coletados, pode-se ter uma amostragem de como são os blogs no Brasil, o perfil do público leitor de blogs e vlogs e características que fazem com que os booktubers fidelizem seus seguidores e, consequentemente, apresentem novas opções de leitura. Entre os padrões utilizados pela blogueira destacam-se a cultura do quarto, as estratégias de comunicação e a cultura de participação.Palavras-chave: Booktubers. Influência literária. Ju Cirqueira. Vlog. Formação do Leitor. ABSTRACTThis study aimed to verify how literary blogs/vlogs, as a means of communication, can influence te choice for reading. To this end, the vlog by Ju Cirqueira, blogger of the blog Nuvem Literária, was chosen for a case study. The goal of the survey was to look at how the blogger influences the literary choice of her followers, what strategies she uses to broadcast her messages and make connections, and whether she uses some pattern in her videos. The focus of the analysis was on concepts pertaining to reading, the text, reading practices, reader training and mass media. There were quantitative methodological procedures in which  numbers of existing blogs, profile of users and categories of blogs were sought; followed by  qualitative procedures carried out through categories of analysis and content analysis to look for patterns in ten videos of the channel of Ju Cirqueira. From the data collected, one can have a sampling of how blogs are in Brazil, the profile of the public readers of blogs and vlogs and characteristics that make booktubers loyal to their followers and, consequently, present new reading options. Among the different languages used in communication, we highlight the culture of the room, the communication strategies and the culture of participation.Keywords: Booktubers. Literacy influence. Ju Cirqueira. Literary Vlog. Formation of the reader.

scholarly journals Urgensi Literasi Media di Tengah Sinisme Antarsuku, Agama, Ras, dan Golongan

2018 ◽  
Vol 1 (1) ◽  
pp. 111
Author(s):  
Advan Navis Zubaidi
Keyword(s):  
Mass Media ◽  
Media Literacy ◽  
Religious Belief ◽  
Public Awareness ◽  
Human Relations ◽  
The Mass Media

This article discusses the urgency of media literacy in addressing the framing of cynicism and conflict issues between tribes, religions, races and groups carried out by the mass media in Indonesia. Specifically, this study at­tempts to contribute the role of media literacy in minimizing cynicism between tribes, religions, races and groups. Through text studies, this article argues that literacy is considered as science. The more educated people, the more acquired knowledge will be. It means that when people re­ceive more information from the mass media, they will cer­tain­ly be wiser. Further, to raise public awareness, a systema­tic way through education, both formal and non-formal, is needed. Hence, harmonious human relations could be rea­li­zed, regardless of ethnic status, race, and religious belief.

scholarly journals Budaya Mamfatin Ukunrai Sebagai Paradoks Partisipasi Masyarakat Dalam Perencanaan Pembangunan Desa

2020 ◽  
Vol 3 (1) ◽  
pp. 114-127
Author(s):  
Donna Isra Silaban ◽  
Imelda Nahak
Keyword(s):  
Community Participation ◽  
Qualitative Case Study ◽  
Public Awareness ◽  
Development Planning ◽  
Cultural Factor ◽  
Development Communication ◽  
Development Programs ◽  
The Government

This study aims to examine development communication in community participation in village development planning. Community participation is very important because it can guarantee the effectiveness of development programs. There are a number of obstacles to community participation in development planning. Some identified barriers are the absence of legal support (Rumensten, 2012), lack of public awareness, low quality of human resources, length of stay and hours employment type (Wijaksono, 2013), lack of socialization from the government (Sagita, 2016), poverty and limited access provided by the government (Ompusunggu, 2017), and interest of bureaucracy in planning (Mbeche, 2017). These studies, indeed, have not considered yet cultural factor leading to disinvolvement. This qualitative case study extends previous studies by revealing the culture of mamfatin ukunrai discouraging community participation in development planning in Naran Village (pseudonym), Raimanuk Subdistrict, Belu Regency. Mamfatin ukunrai is a custom considering development planning is government's duties and responsibilities. Villagers are merely the executor of development programs. This custom is a legacy of royal government system and dominates the mindset of villagers. The tradition of highly appreciating the government unwittingly creates an invisible distance between government and society. It has discouraged villagers’ participation.

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