scholarly journals On Features of Fu Lei’s Translation from the Perspective of the Conquest of Happiness

2020 ◽  
Vol 4 (2) ◽  
pp. 21-27
Author(s):  
Yinghua Niu
Keyword(s):  
Life Experience ◽  
Translation Studies ◽  
Great Benefit ◽  
Target Language ◽  
Translation Strategies ◽  
Academic Activity ◽  
Leading Role ◽  
Cultural Exchanges ◽  
Sentence Patterns ◽  
Broad Interest

Under the background of globalization, translation is not only an academic activity, but also has far-reaching influence on cultural exchanges. As a world-renowned translator, Fu Lei has played a leading role in today’s translation field. Therefore, the paper firstly talks about Fu Lei’s life experience and his thought of resemblance. It is his life experience that makes him have his own unique understanding of translation art. Secondly, the thesis analyses Fu Lei’s translation thoughts through his broad interest, rigorous attitude and emphasis on the art of writing. Finally, the paper combines his translation strategies with the Conquest of Happiness to illustrate how it can be more easily understood and accepted by the target language readers through the processing of sentence patterns and the use of Chinese allusions. It comes to the conclusion that Fu Lei’s unique life experience, rich artistic accomplishment and rigorous academic attitude are of great benefit to his translation. Thus it can be said that Fu Lei’s translation thoughts and strategies are enlightenment to all aspects of translation studies.

scholarly journals Challenges in Translation of English Phraseological Units With Onomastic Constituents Into Vietnamese Equivalents

2021 ◽  
Vol 37 (3) ◽  
Author(s):  
Nguyen Viet Khoa
Keyword(s):  
Proper Names ◽  
Translation Studies ◽  
Qualitative Approach ◽  
The Other ◽  
Target Language ◽  
Translation Process ◽  
Translation Strategies ◽  
Depth Study ◽  
Proper Name ◽  
Multiple Levels

Translation of phraseological units with proper names (PUPs) is topical for the contemporary translation studies nowadays. It is noted that PUPs reflect the culture and national mentality of a definite nation. Quite a few studies have prospectively examined English PUPs and their translation into other languages, but it is hard to find such an in-depth study in the case the target language is Vietnamese. By employing the qualitative approach, this paper sets out the findings of the study where 241 English PUPs in our compiled database were classified into four groups according to their translations into Vietnamese. The group of non-idiomatic and descriptive translation equivalents accounts for a majority of more than 57% of all the PUPs, proving that PUPs in both languages are highly culture-specific. Although the other three groups share a minority of approximately 43% of all the PUPs, they hold interesting implications and multiple levels of similar or different metaphors. Based on the findings, the paper discusses the challenges translators encounter during the translation process of English PUPs into their Vietnamese equivalents. It is evident that among various translation obstacles, the proper name factor is clearly one of the most challenging issues. The paper then proposes some translation solutions to cope with these special expressions. In addition to recommending to flexibly apply translation strategies, the author's conclusion emphasizes that only when translators manage to decode and grasp how PUPs work cross-linguistically in both languages and cultures can they achieve an appropriate translation of English PUPs.

scholarly journals ANALYSIS OF MARKETING SLOGANS FROM THE PERSPECTIVE OF TRANSLATION STUDIES

2021 ◽  
pp. 238-242
Author(s):  
Марія Хар ◽  
Наталія Гриців
Keyword(s):  
Detailed Analysis ◽  
Translation Studies ◽  
Cultural Factors ◽  
Target Audience ◽  
Target Language ◽  
Sentence Structure ◽  
Linguistic Features ◽  
Translation Strategies ◽  
Language System

This research is focused on a detailed analysis of advertising slogans of well-known food brands, linguistic features of slogans, translation strategies, linguistic shifts applied and difficulties translators face in the process of translating. The relevance of the topic is determined by the need to determine the features of the translation of advertising slogans, the influence of cultural factors on the translation of advertising slogans, the influence of verbal and nonverbal components of advertising on its perception by the target audience. For the study, 50 advertising slogans of various food companies were carried out. Features and strategies of translation of advertising slogans, lexical-grammatical, stylistic and other transformations applied to the target text are established. According to Catford's classification, the main dominant category of linguistic transformations is the transformation of sentence structure, which is used in the translation of approximately 38% of advertising slogans. Changes in rank and changes within the language system of the target language are 23% and 27%, respectively, and changes in grammatical classes of words – 12%. This work has theoretical value in terms of studying unique features of the discourse of advertising and peculiarities of translation of advertising slogans, and practical value for use of verbal and nonverbal elements of advertising as a means of influencing consumers.

THE TRANSLATION STRATEGIES OF METAPHOR IN THE MAGIC OF THINKING BIG TRANSLATED INTO BAHASA INDONESIA BY DIAN PARAMESTI BAHAR

2018 ◽  
Vol 14 (3) ◽  
Author(s):  
Khairani Hayat Situmorang ◽  
I. W. Dirgeyasa ◽  
Zainuddin Zainuddin
Keyword(s):  
Data Analysis ◽  
Target Language ◽  
Qualitative Design ◽  
Translation Strategies ◽  
Source Language ◽  
Free Translation ◽  
Dead Metaphor ◽  
Word Translation ◽  
Bahasa Indonesia ◽  
Communicative Translation

The research dealt with Metaphor Sentences. The aims of this study were: (1) to find out the translation strategies of metaphors are used in The Magic of Thinking Big and (2) to describe the translation strategies maintain metaphors in The Magic of Thinking Big. The research was conducted by using qualitative design. The data of this study were sentences. The data were collected through documentary technique and the instrument was the documentary sheet. The technique of data analysis was descriptive. The finding of this study revealed that: (1) The metaphor in The magic of Thinking Big were translated by applying six translation strategies, namely: word for word Translation (5.3%) lieral translation (4.3%), faithful translation (57.5%), Free translation (3.2%), communicative translation (30.5%) and discursive creation was found (2.2%). (2) The metaphors are maintained that found in the Magic of Thinking Big are original metaphors turned into another original metaphors, stock metaphors turned into another stock metaphors, adapted metaphors turned into adapted metaphors, dead metaphors turned into dead metaphors, original metaphor turned into stock metaphor, stock metaphor turned into original metaphor, meanwhile, 10 original metaphors and 1 dead metaphor are no longer classified as metaphors. Language has special characteristic that is metaphor sentences, therefore in the case of translating of metaphor sentences in which their concept in unknown for readers, the translator often faces the problems to find out the translation strategies to translate metaphor in a source language (SL) and how the metaphor sentences are maintained in the target language (TL).Keywords : Metaphor, Translation Strategies, Maintain Metaphor

Distribution and translation

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Tong King Lee
Keyword(s):  
Applied Linguistics ◽  
Translation Studies ◽  
Second Order ◽  
Media Ecology ◽  
Target Language ◽  
Language And Culture ◽  
First Order ◽  
Language System ◽  
Object Of Study ◽  
Distributed Language

Abstract Translation has traditionally been viewed as a branch of applied linguistics. This has changed drastically in recent decades, which have witnessed translation studies growing as a field beyond, and sometimes against, applied linguistics. This paper is an attempt to think translation back into applied linguistics by reconceptualizing translation through the notions of distributed language, semiotic repertoire, and assemblage. It argues that: (a) embedded within a larger textual-media ecology, translation is enacted through dialogical interaction among the persons, texts, technologies, platforms, institutions, and traditions operating within that ecology; (b) what we call translations are second-order constructs, or relatively stable formations of signs abstracted from the processual flux of translating on the first-order; (c) translation is not just about moving a work from one discrete language system across to another, but about distributing it through semiotic repertoires; (d) by orchestrating resources performatively, translations are not just interventions in the target language and culture, but are transformative of the entire translingual and multimodal space (discursive, interpretive, material) surrounding a work. The paper argues that distributed thinking helps us de-fetishize translation as an object of study and reimagine translators as partaking of a creative network of production alongside other human and non-human agents.

scholarly journals Image in Translated Novels from English into Persian

2016 ◽  
Vol 6 (4) ◽  
pp. 50
Author(s):  
Gholam-Reza Parvizi
Keyword(s):  
Aesthetic Experience ◽  
Translation Studies ◽  
Literary Translation ◽  
Literary Studies ◽  
Theoretical Frameworks ◽  
Translation Strategies ◽  
The Aesthetic ◽  
The Mind

The question of image in literary studies and in recent years in Translation Studies is one of the most problematic innature. In the present study an attempt was made to define the nature of translating linguistic constructions – evokingimages in the mind of reader – in English novels and their rendered versions in Persian translations. In this studyseven types of images (visual, auditory, olfactory, gustatory, tactile, kinesthetic and organic) in two English novelsand their rendered versions in Persian were analyzed based on two theoretical frameworks, the first one is Jiang’sImage-Based Model to Literary Translation (2008) by which the nature of translation of images were examined andthe other is Chesterman’s translation strategies (1997) which help to systematize translation strategies adopted bytranslators in rewriting the images in English novels. The results have shown that in most of the cases the images thatare intended by original author have been changed in the translations, and the aesthetic experience of the ST reader isdifferent from that of the TT reader.

scholarly journals Paraphrase Strategy in Translating Indonesian Novel into English

2021 ◽  
Vol 04 (01) ◽  
Author(s):  
Erlina Zulkifli Mahmud ◽  
Keyword(s):  
Mixed Method ◽  
Comparative Method ◽  
Target Language ◽  
The Novel ◽  
Translation Strategies ◽  
Quantitative And Qualitative Research ◽  
Research Article ◽  
Data Source ◽  
Linguistic Units ◽  
Language Text

This research article discusses one of the translation strategies namely paraphrase. The method used is a mixed method of descriptive-comparative method with both quantitative and qualitative research approaches. The data source is the translation of a novel, Tarian Bumi written in Indonesian language as the source language text and ‘Earth Dance’ in English as the target language text. The data used for this research are taken from the first part of the novel. The background of this research is the phenomenon showing that from all the sentences in the first part of the novel, more than 50% are being paraphrased. To identify what linguistic units are paraphrased, what kinds of paraphrase involved and which paraphrase is used more than others are the objectives of this research. The results show that the paraphrases involve all linguistic units ranging from word, phrase, clause, to sentence. The paraphrase can be used individually or in a combination consisting of two paraphrases and among the four kinds of paraphrase, the explicative paraphrase is used more than others either it is used individually or in combination.

scholarly journals Toward an Intercultural Rhetoric: Improving Chinese EFL Students’ Essay Writing through Outline Writing

2019 ◽  
Vol 10 (1) ◽  
pp. 83
Author(s):  
Fang Li ◽  
Yingqin Liu
Keyword(s):  
Academic Writing ◽  
Translation Studies ◽  
Target Language ◽  
Essay Writing ◽  
Intercultural Rhetoric ◽  
Efl Students ◽  
Main Ideas ◽  
English Academic Writing ◽  
Chinese And English

This study explores the effects of teaching EFL students to use an outline in their English essays. The researchers maintain that using outlines can raise students’ awareness of different audience expectations embedded in the rhetoric of the target language (English) and culture and can improve their English academic writing. The study was based on a four-week long case study at a university in Xi’an, China, in which 24 Chinese EFL students at the College of Translation Studies participated. A discourse analysis was conducted by comparing the Chinese EFL students’ English essays produced at the beginning of the study with those produced at the end of the study after learning and practicing outlining for writing the English essays. Email inquiries were used for understanding the participants’ viewpoints on learning how to write English essay outlines. The findings reveal that teaching EFL students to use outlining in their English essays is an effective way to help them improve their essay writing. Not only can it enhance the students’ understanding about using the English thesis statements, but it can also help improve the use of related, logical, and specific detailed examples to support the main ideas in their essays. The email inquiries also revealed that the students believe that outline learning helped them to understand the differences between Chinese and English essay writing. The implications of the study for intercultural rhetoric are also discussed.

scholarly journals The Translation Analysis In Sentence Patterns Found In The Novel “Buddha”

2021 ◽  
Vol 2 (2) ◽  
pp. 29-40
Author(s):  
I Made Juliarta ◽  
Keyword(s):  
Target Language ◽  
Sentence Structure ◽  
The Novel ◽  
Simple Sentence ◽  
Syntax Analysis ◽  
Complex Sentences ◽  
Non Fiction ◽  
Tree Diagram ◽  
Sentence Patterns ◽  
Data Source

This study aims to: (i) analyze the tree diagram structure of sentence patterns found in the data source, (ii) analyze the types of translation shifts of sentence patterns in the translation process from source language into target language. The novel entitled “Buddha” is a non-fiction book by Karen Armstrong. It tells about an examination of the life, times, and lasting influence of Siddharta Gautama with core tenets of Buddhism introduced throughout history. This research focuses on The Syntax Analysis and Its Translation Found on Sentence Patterns in the Novel entitled “Buddha”. This study aims at analyzing the tree diagram structure and the types of translation shifts found in the novel entitled “Buddha”. The analysis uses the theory of sentence patterns from Quirk and Greenbaum and the theory of translations shift proposed by Catford. The process of collecting data was started by reading the entire data source to understand the story in the novel entitled “Buddha” and observe the data of sentence patterns that can be taken from the story entitled “Buddha”. In the method of collecting data, the data source was read to find out complex sentences and simple sentence found in the story. The finding of the research is that there are seven sentence patterns that are translated by applying unit shift. The researcher uses the theories to support this research. Those are syntax, types of sentences, sentence pattern, tree diagram, and relevant previous studies. Syntax is stated as one of the branches that focus on the sentence structure. This research study uses theory of translation shift proposed by Catford

scholarly journals Are ideophones translatable? The case of translating isiZulu ideophones in DBZ Ntuli’s short story Uthingo Lwenkosazana (The Rainbow)

Literator ◽  
2018 ◽  
Vol 39 (1) ◽  
Author(s):  
Mthikazi Rose Masubelele
Keyword(s):  
Short Story ◽  
English Translation ◽  
Target Language ◽  
Translation Strategies ◽  
Word Level ◽  
Lexical Items ◽  
To Come ◽  
Target Languages

The meaning of words comes into play when words as units of translation are to be translated from one language into another. Lexical items that are extant in one language but not in others pose enormous problems for translators. The translation of ideophones – which feature very prominently in African discourse – is a case in point in this article. Translators faced with the translation of such forms are required to come up with strategies to aptly express their meanings in the target text. This article seeks to establish how CSZ Ntuli, in his English translation of an isiZulu short story Uthingo Lwenkosazana by DBZ Ntuli, has translated some of the ideophones used by the original author. Translation strategies used by CSZ Ntuli in his translation to express the meanings of the isiZulu ideophones will be brought to light in this article. It will be confirmed that CSZ Ntuli, using different lexical forms in the target language, has effectively changed unfamiliar isiZulu cultural notions to concepts that the English target reader can relate to. It will also be shown that the meanings of the isiZulu ideophones can be expressed in the target language using approximation and amplification as translation strategies provided that the translator has a good command of both source and target languages. The discussion will also look at how various translation scholars view the notion of equivalence at word level, and research on ideophones in isiZulu will also be reviewed.

scholarly journals “Quality not Quantity”

2018 ◽  
Vol 9 (1) ◽  
Author(s):  
Charlotte Berry
Keyword(s):  
Children's Literature ◽  
Oral History ◽  
Children’S Literature ◽  
Translation Studies ◽  
Primary Sources ◽  
Professional Collaboration ◽  
Translation Strategies ◽  
Small Press ◽  
History Of ◽  
Set Up

This article takes as its subject the project of British author and editor Aidan Chambers to set up a small press dedicated to publishing modern European children’s literature in translation, 1988–92. Positioned within Gideon Toury’s framework of Descriptive Translation Studies, this paper outlines the history of the firm and its founding ideology to publish children’s literature “with a difference” for a British audience. As a result, preliminary norms (relating to text, author and translator selection) and operational norms (relating to translation strategies) for four novels by Maud Reuterswärd, Peter Pohl and Tormod Haugen are identified and analyzed. Fundamental to the article’s methodology is the use of bibliographical, archival and oral history primary sources. The principal focus of research interest is Chambers’ use of language consultants in addition to his commissioned translators in an unusual and sometimes challenging professional collaboration of editor-translator-consultant within a Nordic-British setting.

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