scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City

2020 ◽  
Vol 2 (2) ◽  
pp. 79-92
Author(s):  
Irfan Saputra ◽  
Osman Lewangka ◽  
Abdul Razak Munir
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Quality Of Products ◽  
The Town

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAYU PADA CV. HARAPAN JAYA III KASEMEN KOTA SERANG

2021 ◽  
Vol 1 (1) ◽  
pp. 598-608
Author(s):  
Ega Maulidya ◽  
Surti Zahra ◽  
Amah Suhamah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Wood Products ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Positive Effect

For the price of wood sold at CV. Harapan Jaya III is a little more expensive compared to other wood products. This study aims to determine the effect of Product Quality and Price on Wood Purchase Decisions at CV. Harapan Jaya III Kasmen Kota Serang. This type of research uses a quantitative approach with associative methods. The population in this study as many as 70 people are consumers of Wood CV. Harapan Jaya III. The sampling technique using probability sampling is a technique to provide equal opportunities for each member of the population to be selected as a member of the sample, which is as many as 70 respondents. The results showed that partially product quality had a positive effect on purchasing decisions. Then the price has a positive effect on purchasing decisions and simultaneously product quality and price affect purchasing decisions. The results of the study conclude that partially product quality affects purchasing decisions and prices affect purchasing decisions. Meanwhile, product quality and price simultaneously affect the purchase decision

scholarly journals PENGARUH KUALITAS LAYANAN PEMBERIAN KREDIT TERHADAP KEPUASAN NASABAH PADA KOPERASI KARYA ABADI SIMPAN PINJAM SEKAYU

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Dadang Syaputra
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Dominant Factor ◽  
Purchase Decisions ◽  
Probability Sampling ◽  
Dependent Variables ◽  
Independent Variable ◽  
Buying Decisions

This study aims to determine how big the influence of price, product quality, and location of the buying decision on the food stalls located in the vicinity of Simpang Lima, Semarang. And this research also aims to analyze the most dominant factors that influence on buying decisions of food stalls located in the vicinity of Simpang Lima, Semarang. The population used in this study is consumers who ever or frequently eat on the food stalls located in the vicinity of Simpang Lima, Semarang. The sample in this study are 80 respondents and the techniques used are non-probability sampling technique with the approach of accidental sampling (sampling based on chance). From the analysis result, the indicators in this study are valid and valid variables. And the most dominant factor that influence on purchase decisions are price variables, then the location variable, and the last is the quality of produk variable. The dependent variables in this study are good enough in explaining the independent variable (purchase decisions). Writer’s advice is for food stalls located in the vicinity of Simpang Lima, Semarang need to preserve the good things that have been assessed by consumers and repair the things that not good enough in consumer’s sight.

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA TIPE MX KING (Studi pada Pengguna Sepeda Motor Yamaha Tipe MX King Di Sangatta)

2021 ◽  
Vol 9 (4) ◽  
pp. 314
Author(s):  
ANDI MUKLIS
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Analysis Techniques ◽  
Dependent Variables ◽  
Sample Count ◽  
Independent Variable

This study aims to determine the influence of independent variables consisting of Price (x1) and Product Quality (x2) on dependent variables of Purchasing Decisions (Y) both partially and simultaneously and to know one of the two variables that have the most effect on Purchasing Decisions. The type of research used is a type of quantitative research. The population in this study was users of Yamaha MX King motorcycles in Sangatta. The sample count used was 90 users of Yamaha MX King motorcycles in Sangatta. The sampling technique used is incidental sampling. The data analysis techniques used in this study are validity test and reliability test, classic assumption test, multiple linear analysis, the most influential variables. The results of the calculation of test F (simultaneous) show that independent variable Price (x1), Product Quality (x2) simultaneously has an influence on dependent variables Purchase Decision (y). From the results of the T test analysis (partial) shows that the Price (x1) partially has a significant effect on the Purchase Decision (y) and Product Quality (x2) partially also affects the Purchase Decision (y) of Yamaha motorcycle type MX King in Sangatta. The variable that most affects the Purchase Decision is the Product Quality variable.

scholarly journals PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA PADA KONSUMEN PT CAPELLA DINAMIK NUSANTARA PEKANBARU

2018 ◽  
Vol 4 (3) ◽  
pp. 352-359
Author(s):  
Nurul Sukriani
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Independent Variable ◽  
Questionnaire Method

Abstract : This research was conducted for PT. Capella Dinamik Nusantara Pekanbaru, using the independent variable, to find out its influence on the purchase decision of the Honda brand motorcycle. The population in this study were all consumers who bought Honda brand motorcycles through official Honda dealers in Pekanbaru, namely PT. Capella Dinamik Nusantara directed 19,853 people, and this sample was 100 people, using accidental random sampling technique that is by giving questionnaires to consumers of Honda motorbike buyers at PT Capella Dinamik Nusantara which were met by researchers. The data was collected by questionnaire method by filling the conditions directly with the respondents. The data analysis technique used is multiple linear regression which is operated through the SPSS 16 for Windows program. The results showed that simultaneous and partial promotion variables and a significant analysis of the purchasing decisions of Honda brand motorcycles for consumers of PT Capella Dinamik Nusantara Pekanbaru.    

Analysis of Factors Affecting Decisions of Purchase of Business Places in Mal Bintaro Jaya Xchange, Tangerang Selatan, Indonesia

2019 ◽  
Vol 118 (5) ◽  
pp. 34-39
Author(s):  
Yugi Setyarko ◽  
Siti Komariah
Keyword(s):  
Product Quality ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
Questionnaire Method ◽  
Quality Promotion

Data was collected through questionnaire method to 84 respondents who were the tenants of Mal Bintaro Jaya Xchange, South Tangerang, Indonesia obtained by using Simple Random sampling technique. SPSS program for Windows 22.0 was used to do the analysis of the data obtained analysis data both quantitative and qualitative. The result of the research shows that the quantitative analysis includes the validity test showing the value of rhitung>rtabel (0,215), reliability with cronbach's alpha> 0,60, normality of points following the diagonal line. Multiple linear regression through regression coefficient (R²) Adjusted R Square value of 81,4% indicated variation of purchasing decision which can be explained by service quality variable, product quality, promotion and location, where the remaining 18,6% is explained by other factors in beyond this study. Then from result of f test show ftabel value <0,05, then t test show t-table value <0,05. Based on the analysis that has been done, it is concluded that the variable Quality of Service, Product Quality, Promotion and Location have a positive and significant influence on purchasing decisions. The results of this study are expected to be used as information for Mal Bintaro Jaya Xchange, South Tangerang, Indonesia in increasing sales and also further research.

scholarly journals Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

2018 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Indah Siti Madyan ◽  
Monika Tiarawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Variable Quality

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

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