scholarly journals Pengaruh Event Pariwisata dan Physical Evidence terhadap Keputusan Berkunjung

2021 ◽  
Vol 9 (4) ◽  
pp. 1360-1368
Author(s):  
Fahmiroellah Fariz Ismail ◽  
Sri Setyo Iriani
Keyword(s):  
Local Government ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Online Questionnaire ◽  
Sand Beach ◽  
Tourist Attractions ◽  
White Sand ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Beach Tourism

Indonesia is a maritime country, and it has more than thousands of beautiful islands. Those are the main reasons many domestic or even international tourists choose Indonesia for a holiday. White Sand Beach in Situbondo is one of the most visited tourist attractions. The local government that manages this place uses tourism events as a promotional medium and improves the physical evidence to attract more tourists to White Sand Beach for holidays. Therefore, this study aims to determine how effective tourism events and physical evidence influence the decision to visit this place. The survey was conducted using an online questionnaire and collected data from 50 early adult respondents who had visited the Beach. The data obtained were analyzed quantitatively through multiple linear regression analysis techniques in SPSS. This study shows that tourism events and physical evidence have a significant effect on visiting decisions. For further research, this study recommends comparing several different tourist attractions by adding variables and expanding the scope of respondents. The local government that manages the White Sand Beach tourism can use the findings as evaluation materials.

scholarly journals The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community)

2020 ◽  
Vol 3 (2) ◽  
pp. 1-7
Author(s):  
Devita Anggraini Lestari ◽  
Monika Tiarawati
Keyword(s):  
Linear Regression Analysis ◽  
Consumer Attitudes ◽  
Multiple Linear Regression Analysis ◽  
Pop Music ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Analysis Techniques ◽  
Online Music ◽  
Music Streaming ◽  
Very High

The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions.

scholarly journals PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH PT. BANK MANDIRI (PERSERO) TBK. CABANG PADANG

2019 ◽  
Author(s):  
Novreza ◽  
Aminar Sutra Dewi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Practical Recommendations

The purpose of this research is to know and analyze the influence dimension of service quality, trust, and customer value to customer satisfaction of PT. Bank Mandiri (Persero) Tbk. Branch Padang Olo. The sampling technique used is random sampling, while the number of samples used for the analysis is 100 people. Data analysis techniques used to test the hypothesis is multiple linear regression. In this study there are seven independent variables, namely physical evidence, empathy, reliability, responsiveness, assurance, trust, and customer value. Variables that have a significant influence on customer satisfaction PT. Bank Mandiri (Persero) Tbk. Padang Olo Branch is trust, and customer value. While the value of determination coefficient in this study was found at 0.509 or equal to 50.9%. These results show that customer satisfaction at PT. Bank Mandiri (Persero) Padang Branch behind Olo which can be explained by the physical evidence, empathy, reliability, responsiveness, assurance, trust, and customer value of 50.9%, while the remaining 49.1% allegedly explained by other factors not examined in this study, such as bank image, and service marketing mix. Based on the results of multiple linear regression analysis, it was found that the variables of physical evidence, empathy, reliability, responsiveness, assurance, trust, and customer value positively affect customer satisfaction at PT. Bank Mandiri (Persero) Padang Branch behind Olo. This research provides practical recommendations for the management of T. Bank Mandiri (Persero) Padang Branch behind Olo to continuously strive to increase trust, and value of customers in the future. This is due to trust, and the value of customers has a significant effect on customer satisfaction at the PT. Bank Mandiri (Persero) Padang Branch behind Olo.

scholarly journals IMPLEMENTASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA PULAU PASUMPAHAN

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 205
Author(s):  
Henryanto Abaharis ◽  
Elsa Meirina
Keyword(s):  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Product Price ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Place Promotion ◽  
Convenience Sampling ◽  
New Jobs

ABSTRACT The development of tourism business can have a positive impact in the effort to contribute to the country's foreign exchange earnings, increasing business opportunities and new jobs, increasing government and community revenue. The purpose this study is to determine whether the influence of the implementation of service marketing mix (product, price, place, promotion, people, process and physical evidence) affect the decision of tourists visiting the tourist object of Pasumpahan island. In this study this population refers to tourists who have visited the tourist object Pasumpahan Island, samples taken as many as 100 respondents using convenience sampling techniques. Data analysis techniques used are observations, questionnaires and documentation. Method used in this study is multiple linear regression analysis , the results obtained show that the product, price, place, process has no significant effect on the purchase decision, while promotion, people and physical evidence significantly influence the purchase decision. Keywords : Product, Price, Promotion, Place, People and Physical Evidence influence the purchase decision.

scholarly journals Analisis Bauran Pemasaran dan Faktor Sosial Terhadap Keputusan Mahasiswa Memilih Fakultas Non Kedokteran Universitas XYZ

2019 ◽  
Vol 6 (2) ◽  
pp. 1-13
Author(s):  
Adhan Hukama
Keyword(s):  
Social Factors ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Product Pricing ◽  
Negative Effect ◽  
The University

This study aimed to determine the effect of the marketing mix and social factors on the decision of the students who chose the Faculty of Medicine, University Non-XYZ. This type of research is explanatory research with a quantitative approach. Proportional sampling using stratified random sampling of 250 respondents using multiple linear regression analysis techniques. The results showed that the variables of product, pricing and social factors positive and significant impact on the decision-making college students of the Faculty of Medicine, University Non-XYZ. Two other variables, location, and promotion of positive and not significant. While physical evidence and no significant negative effect on a student's decision lecture at the University of XYZ.

scholarly journals PENGARUH IMPLEMENTASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA PULAU PASUMPAHAN

2019 ◽  
Author(s):  
Fandi Pranata Hidayat ◽  
Aminar Sutra Dewi
Keyword(s):  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Product Price ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Place Promotion ◽  
Convenience Sampling ◽  
New Jobs

The development of tourism business can have a positive impact in the effort to contribute to the country's foreign exchange earnings, increasing business opportunities and new jobs, increasing government and community revenue. The purpose of this study is to determine whether the influence of the implementation of service marketing mix (product, price, place, promotion, people, process and physical evidence) affect the decision of tourists visiting the tourist object of Pasumpahan island. In this study this population refers to tourists who have visited the tourist object Pasumpahan Island, samples taken as many as 100 respondents using convenience sampling techniques. Data analysis techniques used are observations, questionnaires and documentation. Method used in this study is multiple linear regression analysis , the results obtained show that the product, price, place, process has no significant effect on the purchase decision, while promotion, people and physical evidence significantly influence the purchase decision.

scholarly journals Analisis Tingkat Pendapatan dan Kesejahteraan Pelaku Usaha di Kawasan Wisata Pantai Pasir Putih Kabupaten Manokwari

2018 ◽  
Vol 1 (1) ◽  
pp. 17-25
Author(s):  
Ketysia Imelda Tewernusa ◽  
Rumas Alma Yap ◽  
Ali Akbar Rafsanjani
Keyword(s):  
Capita Income ◽  
Average Score ◽  
Average Income ◽  
Sand Beach ◽  
Tourist Attractions ◽  
White Sand ◽  
Business People ◽  
Capita Expenditure ◽  
Beach Tourism ◽  
Per Capita

The purpose of this study was to analyze the level of income and welfare of business people who have businesses in white sand beach tourism areas. Data obtained from the results of interviews, observations and literature that has been carried out on business people. The results obtained show that the average income of traders from businesses in tourist attractions in Pasir Putih Beach is IDR 41,644,000 per year. Annual per capita income of Rp. 17,196,181 and included in the category of not poor with a score of 4 and per capita expenditure per year Rp. 6,877,790, in this amount categorized as not poor with a score of 4. It is known that the average score of businesses in the tourism area White Sand Beach is 30 which are categorized as high for the level of welfare.

scholarly journals Pengaruh Strategi Bauran Pemasaran terhadap Minat Berkunjung Kembali di Objek Wisata Ruang Terbuka Hijau Taman Hutan Kota Langsa

2020 ◽  
Vol 8 (3) ◽  
pp. 313-325
Author(s):  
Tengku Putri Lindung Bulan ◽  
M. Lutfi Azmi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Tourist Attractions ◽  
Physical Evidence ◽  
Revisit Intention ◽  
Test Result

The purpose of this research was to examine the influence of marketing mix which product, price, promotion, location and physical evidence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa of students on Fakultas Ekonomi Universitas Samudra. The number of samples in this research as many as 96 respondents. Data analysis method using multiple linear regression analysis. The t test result showed that product, price, location and physical evidence had insignificant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa, while promotion had significant influence on revisit intention. The F test result showed that product, price, location, promotion and physical evidence had significant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa. Based on the results of coefficient of determination can be explained that product, price, promotion, location and physical evidence affect revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa by 20,8 %, while the remaining 79,2 % was influenced by other variables not examined in this research such as people and process.

Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Kasus PT Sucofindo Palembang Indonesia

MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 76-84
Author(s):  
Muhammad Idris ◽  
Dian Novita Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Analysis Techniques ◽  
Analysis Technique

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.

Pengaruh Rasio Keuangan terhadap Profitabilitas pada Perusahaan

2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Amalia Amanda Hidayah ◽  
Eti Kurniati ◽  
Farid H. Badruzzaman
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Capital Adequacy ◽  
Analysis Techniques ◽  
Operational Costs ◽  
Net Interest Margin ◽  
Capital Adequacy Ratio ◽  
Negative Effect ◽  
Positive Effect ◽  
Interest Margin

Abstract. This study used a sample of 6 companies. The research objective was to determine the effect of Non Performing Loans (NPL), Operational Costs on Operational Income (OCOI), Net Interest Margin (NIM), Loan to Deposits Ratio ( LDR) and Capital Adequacy Ratio (CAR) to profitability (ROA). Problem solving using multiple linear regression analysis techniques. Based on the analysis, it is known that NPL and LDR have a significant negative effect on profitability (ROA), while CAR have a significant positive effect on profitability (ROA). Abstrak. Penelitian ini menggunakan sampel sebanyak 6 perusahaan. Tujuan penelitian untuk mengetahui pengaruh Non Performing Loan (NPL), Biaya Operasional terhadap Pendapatan Operasional (BOPO), Net Interest Margin (NIM), Loan to Deposits Ratio (LDR) dan Capital Adequacy Ratio (CAR) terhadap profitabilitas (ROA). Pemecahan masalah menggunakan teknik analisis regresi linier berganda. Berdasarkan hasil analisis maka diketahui bahwa NPL dan LDR berpengaruh negatif signifikan terhadap profitabilitas (ROA), sedangkan CAR berpengaruh positif signifikan terhadap profitabilitas (ROA).

scholarly journals THE EFFECT OF SOCIAL ECONOMIC FACTORS ON FARMER BEHAVIOR IN RICE FARMING IN SUMBER KULON VILLAGE, JATITUJUH DISTRICT, MAJALENGKA REGENCY

2020 ◽  
Vol 4 (2) ◽  
pp. 312-320
Author(s):  
Muhammad Nasirudin ◽  
Wulan Sumekar ◽  
Tutik Dalmiyatun
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Economic Factors ◽  
Rice Farming ◽  
Land Preparation ◽  
Analysis Techniques ◽  
Farmer Behavior ◽  
Selection Of ◽  
Socio Economic Factors

Farmers' behavior indicates someone already knows good knowledge, attitude and skills in rice farming activities. the purpose of this study is the influence of socio-economic factors on the behavior of farmers in rice farming. This research was conducted on 21 September - 10 November 2019 in Sumber Kulon Village, Jatitujuh District, Majalengka Regency, West Java. The method used in this study is a survey with 240 respondents. Data collection techniques using questionnaires and interviews, while data analysis techniques using descriptive analysis and multiple linear regression analysis. Patani activities in rice farming are started from land preparation, selection of rice seeds, rice seedbed, planting, maintenance, food and post-harvest. The results showed that the influence of socio-economic factors on farmer's behavior in the level of siginification was 0.05 with 0.006, Educational variable was 0.094, experience variable was 0.552, motivation variable was 0.034, acceptance variable was 0.096, media information variable was 0,000 and agricultural extension variables were of 0.010. This can be seen from the contribution of farmers in social factors by 27% of the behavior of farmers because farmers only depend on rice farming activities. The reasons for choosing to keep doing this activity are, among other things, a family business. 

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