Pengaruh Strategi Bauran Pemasaran terhadap Minat Berkunjung Kembali di Objek Wisata Ruang Terbuka Hijau Taman Hutan  Kota Langsa

The purpose of this research was to examine the influence of marketing mix which product, price, promotion, location and physical evidence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa of students on Fakultas Ekonomi Universitas Samudra. The number of samples in this research as many as 96 respondents. Data analysis method using multiple linear regression analysis. The t test result showed that product, price, location and physical evidence had insignificant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa, while promotion had significant influence on revisit intention. The F test result showed that product, price, location, promotion and physical evidence had significant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa. Based on the results of coefficient of determination can be explained that product, price, promotion, location and physical evidence affect revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa by 20,8 %, while the remaining 79,2 % was influenced by other variables not examined in this research such as people and process.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

Jurnal Ekonomi STIEP ◽

10.54526/jes.v5i2.37 ◽

2020 ◽

Vol 5 (2) ◽

pp. 27-36

Author(s):

Djupiansyah Ganie

Keyword(s):

Significant Influence ◽

Sampling Technique ◽

Marketing Mix ◽

T Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Price Promotion ◽

Product Price ◽

Location Factor ◽

Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

Journal of Management : Small and Medium Enterprises (SMEs) ◽

10.35508/jom.v11i1.2314 ◽

2020 ◽

Vol 11 (1) ◽

pp. 1-18

Author(s):

Debi Anastasia Manggoa ◽

Markus Bunga ◽

Ronald P C Fanggidae

Keyword(s):

Data Collection ◽

Significant Influence ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Marketing Mix ◽

Purchasing Decisions ◽

Product Price ◽

Physical Evidence ◽

Simultaneous Test ◽

Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) and Consumer Purchasing Decisions

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PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN TENAGA LISTRIK PADA PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PINRANG

Indonesian Journal of Business and Management ◽

10.35965/jbm.v3i2.646 ◽

2021 ◽

Vol 3 (2) ◽

pp. 115-120

Author(s):

Andi Muh. Armin Yusfin ◽

Thamrin Abduh ◽

Herminawati Abubakar

Keyword(s):

Descriptive Analysis ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Price Promotion ◽

Dominant Effect ◽

Product Price ◽

Physical Evidence ◽

Analysis Technique ◽

Regression Test ◽

Dominant Influence

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh produk, harga, promosi, lokasi, orang, proses dan bukti fisik terhadap peningkatan penjualan tenaga listrik pada PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang, serta untuk mengetahui dan menganalisis variabel bauran pemasaran yang paling dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada perusahaan PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Teknik pengumpulan data melalui penyebaran kuesioner. Sedangkan teknik analisis data yang digunakan adalah analisis deskriptif, uji instrument penelitian, uji asumsi klasik, analisis regresi linear berganda, dan pengujian hipotesis. Hasil analisis menemukan bahwa produk, harga, promosi, lokasi, orang, proses dan bukti fisik berpengaruh positif dan signifikan terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Dari hasil pengujian regresi maka dapat disimpulkan bahwa variabel yang dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang adalah harga. This study aims to determine and analyze the effect of product, price, promotion, location, people, process and physical evidence on the increase in electricity sales at PT PLN (Persero) Pinrang Service Implementation Unit, as well as to identify and analyze the marketing mix variables that have the most dominant influence on the increase in sales of electricity at the company PT PLN (Persero) Pinrang Service Implementation Unit. The technique of collecting data is through distributing questionnaires. Meanwhile, the data analysis technique used is descriptive analysis, research instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results show that product, price, promotion, location, people, process and physical evidence have a positive and significant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit. From the results of regression test, it can be concluded that the variable that has a dominant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit is the price.

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ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

Integritas Jurnal Manajemen Profesional (IJMPRO) ◽

10.35908/ijmpro.v2i2.75 ◽

2021 ◽

Vol 2 (1) ◽

pp. 1-14

Author(s):

Idayanti Idayanti ◽

Fakhry Zamzam ◽

Luis Marnisah

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Marketing Mix ◽

Price Promotion ◽

Analysis Method ◽

Purchasing Decisions ◽

Process Variables ◽

Product Price ◽

Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

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MARKETING MIX EFFECT ON CUSTOMER SATISFACTION ON THE TOURISM IN TOMOHON CITY

International Journal of Research -GRANTHAALAYAH ◽

10.29121/granthaalayah.v9.i1.2021.2870 ◽

2021 ◽

Vol 9 (1) ◽

pp. 25-36

Author(s):

Victoria N. Untu ◽

Maria V. Tielung

Keyword(s):

Customer Satisfaction ◽

Consumer Satisfaction ◽

Positive Relationship ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Marketing Mix ◽

Coefficient Of Determination ◽

Product Price ◽

Tourist Attractions ◽

The City

Motivation/Background : Consumer satisfaction is very important for a tourist spot, because it determines the ability and level of profit it can achieve. Because it is necessary to pay attention to things that have the potential to affect consumer satisfaction, including the Marketing Mix. This study discusses the aspects of the marketing mix that affect consumer satisfaction at tourist attractions in the city of Tomohon. The aim is to determine the effect of the Marketing Mix on Customer Satisfaction. Marketing Mix (Marketing Mix) is a set of marketing tools that companies use to achieve goals in target markets. Marketing Mix includes variable Product (Product), Price (Price), Place (Place) and Promotion (Promotion). Consumer satisfaction is the feeling of pleasure or disappointment of a customer that arises after comparing perceptions of the performance of a product and its expectations. Method: In this study, the data collection techniques used were observation, interviews and a list of questions given to consumers or guests on the object under study. The variables measured are the factors of the marketing mix including product (X1), price (X2), place (X3) and promotion (X4), and customer satisfaction (Y). The analytical method used is Multiple Linear Regression Analysis. Results: From the analysis results obtained the value of the coefficient of determination (r 2 ) of 0.889; which shows that the factors of the Marketing Mix have a contribution or proportion of the contribution to the variation (fluctuation) of Consumer Satisfaction by 88.9%, while the remaining 11.1% is explained by other factors. Conclusions: From the research results, the value of the Correlation Coefficient (r) is 0.943 (94.3%) or close to 1 (100%), which indicates that there is a very close and positive relationship between the Marketing Mix and the Consumer Satisfaction.

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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MENABUNG BRITAMA PADA PT BANK RAKYAT INDONESIA (PERSERO), Tbk CABANG PEMBANTU PURI ANJASMORO SEMARANG

KEUNIS ◽

10.32497/keunis.v7i1.1530 ◽

2019 ◽

Vol 7 (1) ◽

pp. 20

Author(s):

Kinanda Nor Cahya Ningtias ◽

Embun Duriany Soemarso

Keyword(s):

Decision Making ◽

Data Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Price Promotion ◽

Analysis Model ◽

Product Price ◽

Physical Evidence

This study aims to determine the significance of marketing mix variables consisting of product, price, promotion, place, people, processe, and physical evidence of BritAma saving decision making at PT Bank Rakyat Indonesia (Persero), Branch of Puri Anjasmoro Semarang. This study uses primary data from the distribution of questionnaires and secondary data from book literature and research journals. The population of this research is all the savings customers of BritAma PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarng. Sampling technique in this research is purposive sampling and accidental sampling. Data analysis method in this research is Multiple Linear Regression Analysis Model. Besides, data quality test in this research is done by using validity test and reliability test, and classical assumption test in the form of normality test, heteroskedasticity test, and multicolonierity test. In this study used data analysis techniques in the form of F test, t test, and coefficient of determination (R2). Based on the results of the analysis and discussion shows that the product, price, promotion, place, person, process, and physical evidence simultaneously significantly influence the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang. While partially there are only four variables that have a significant effect on Britama saving decision making is the product, promotion, place, and process. For the other three variables are price, people, and physical evidence have no significant effect on the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang.

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Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.3.2019.25129.35-43 ◽

2019 ◽

Vol 9 (3) ◽

pp. 35

Author(s):

Sharen G. Tulangow ◽

Tinneke M. Tumbel ◽

Olivia F. C. Walangitan

Keyword(s):

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Test Reliability ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Physical Evidence ◽

Simultaneous Test ◽

Normality Test ◽

Analysis Technique ◽

The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA WATERBOOM DI KOTA SAWAHLUNTO

Jurnal Ecogen ◽

10.24036/jmpe.v1i1.4731 ◽

2018 ◽

Vol 1 (4) ◽

pp. 123

Author(s):

Dola Permata Sari ◽

Marwan Usman ◽

Rose Rahmidani

Keyword(s):

Quantitative Analysis ◽

Path Analysis ◽

Significant Influence ◽

Analytical Method ◽

Sampling Technique ◽

Price Promotion ◽

Product Price ◽

Physical Evidence ◽

Process Productivity

The purpose of this research is to know the influence of product, price, promotion, place, physical evidence, employee, process, productivity and quality to decision of tourist visiting at Waterboom tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Waterboom in Sawahlunto city. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribution of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate that: (1) The product has a significant influence on the tourist visiting decision on Waterboom tourism object, (2) Price has no significant effect on tourist visiting decision at Waterboom tourist object, (3) Promotion has no significant effect on tourist visiting decision on Waterboom tourism object, (4) Place has no significant effect on the tourist visiting decision on the Waterboom tourist object, (5) Physical evidence has a significant effect on the decision of tourists visiting the tourist object, that is Waterboom, (6) Employees have no significant effect on tourist visiting decisions on Waterboom tourist object, (7) The process has a significant influence on the decision of tourists visiting the tourist object that is Waterboom, (8) Productivity and quality significantly influence the decision of tourists visiting the Waterboom tourist object.Keywords: Visiting Decision, Product, Price, Promotion, Place, Physical Evidence, Employee, Process, and Productivity and Quality

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ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG)

KEUNIS ◽

10.32497/keunis.v7i2.1581 ◽

2019 ◽

Vol 7 (2) ◽

pp. 5

Author(s):

Rizka Putri Rumastari ◽

Aris Sunindyo

Keyword(s):

Data Analysis ◽

Service Quality ◽

Linear Regression Analysis ◽

Secondary Data ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Analysis Model ◽

Product Price ◽

Quality Product

This study aims to determine and analyze the effects of service quality, product, price, and place towards the customers satisfaction (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang) both simultaneously or partially. The population in this study are all the customers at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. The data used in the research are primary and secondary data. The sample used of 100 respondents collected through the questionnaire by following the accidental sampling technique. Data analysis model using Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use Statistical F Test, Coefficient of Determination Test (Adjusted R Square), and Statistical t Test. The result of the analysis and discussion show that the variables of service quality, product, price, and place simultaneously have a significant effects towards the customers satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. Partially, the variables of service quality, product, price, and place each have a positive and significant effect towards the customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang.

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PENGARUH MATA KULIAH MANAJEMEN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT

Jurnal Manajemen dan Bisnis ◽

10.34006/jmbi.v8i2.112 ◽

2019 ◽

Vol 8 (2) ◽

pp. 278-291

Author(s):

Kurnia Dewi ◽

Airine Yulianda ◽

Hasanah Yaspita

Keyword(s):

Family Environment ◽

Significant Influence ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Coefficient Of Determination ◽

Descriptive Research ◽

Environment Variables ◽

The Family ◽

Testing Criteria

This research is at Economic Colleges of Indragiri Rengat with a quantitative approach. This research used primary data that the author obtained from respondents who are students of the Economic Colleges of Indragiri Rengat. This research used descriptive research, explaining that descriptive research is the largest form of research shown to describe the events that exist. The characteristics of the descriptive method are: 1) Focusing on the problems that exist in the present and the current period and 2) The data collected is first arranged, explained and analyzed. To anyzed the data, this research used multiple regression, correlation coefficients, and hypothesis testing which will be assisted using SPSS version 21. The results of Multiple Linear Regression Analysis in this study indicate that the value is significant. For the variable entrepreneurship interest has a significant influence on the subject of entrepreneurship management. Furthermore, family environment variables have a significant influence on entrepreneurship management courses. Partial test results (T-test) obtained the value of entrepreneurial interest variable with a large tcount from ttable, based on the data testing criteria it can be seen that H0 is rejected and Ha is accepted, it means that entrepreneurship partially influences the entrepreneurship management course and the value of the family environment variable with a large tcount from the table, based on the data testing criteria it can be seen that H0 is rejected and Ha is accepted, it means that the family environment partially influences the entrepreneurship management course. The results of the R test test, the value of r or correlation has a very strong and unidirectional relationship between the variables of entrepreneurial interest and variables family environment increases, the entrepreneurship management course will also increase and the value of r square or coefficient of determination has the meaning that the variable entrepreneurship management can be explained by variables of entrepreneurial interest and family environment variables, as while the rest is explained by other independent variables not examined in this research.

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