scholarly journals The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community)

2020 ◽  
Vol 3 (2) ◽  
pp. 1-7
Author(s):  
Devita Anggraini Lestari ◽  
Monika Tiarawati
Keyword(s):  
Linear Regression Analysis ◽  
Consumer Attitudes ◽  
Multiple Linear Regression Analysis ◽  
Pop Music ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Analysis Techniques ◽  
Online Music ◽  
Music Streaming ◽  
Very High

The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions.

scholarly journals E-Service Quality dan E-Promotion Terhadap Keputusan Pembelian Konsumen pada Website Traveloka.com

Competitive ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 106-114
Author(s):  
Aditia Sovia Pramudita ◽  
Rahayu Eka Agustia
Keyword(s):  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
High Growth ◽  
Multiple Linear Regression Analysis ◽  
High Growth Rate ◽  
Purchasing Decisions ◽  
Quantitative Design ◽  
Service Purchasing ◽  
Very High

E-Commerce has a very high growth rate which the needs of quickly and precisely are the main target in the e-commerce business. This study aims to determine how consumers respond to the implementation of e-service quality website, e-promotion website which leads into consumer purchasing decisions at Traveloka using a descriptive quantitative design with data collection techniques through a questionnaire. The method used in this research is descriptive analysis and multiple linear regression analysis. The results show that the effect of website e-service quality and website e-promotion on service purchasing decisions at Traveloka is positive and significant. The influence of e-service quality website and e-promotion website on purchasing decisions at Traveloka is 23%. While the rest is influenced by variables not included in this study.

scholarly journals The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls

2020 ◽  
Vol 1 (3) ◽  
pp. 20-25
Author(s):  
Hermawaty Remba Kasim ◽  
Hasriani Hasriani ◽  
Mahyus Mahyus
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Exact Science ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
The Right ◽  
Targeting Strategy

The research aims to find out influence of targeting strategies on purchasing decisions at Maros Homemade food stalls in Maros Regency. This type of research is descriptive-quantitative research with data analysis techniques using exact science using observation, questionnaires, and documentation with data analysis techniques using multiple linear regression analysis. The results showed that: Partially targeting has a significant effect on purchasing decisions, with t count = 6.954> t table = 2.009 and a significance value of 0.000. This targeting strategy can be done by increasing the right marketing strategy and selecting targets in accordance with the target at the food stalls so that consumers are interested in making purchasing decisions.

scholarly journals PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

2019 ◽  
Author(s):  
Aldri Dolly Fernando ◽  
Riri Mayliza
Keyword(s):  
Fast Food ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Consumer Preference ◽  
Multiple Linear Regression Analysis ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 <0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 <0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

scholarly journals PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

2021 ◽  
Vol 12 (1) ◽  
pp. 66-81
Author(s):  
Asrianingsih Asrianingsih ◽  
Rini Handayani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals Pengaruh Kepercayaan, Kemudahan, dan Keamanan terhadap Keputusan Pembelian di Marketplace

2021 ◽  
Vol 9 (3) ◽  
pp. 896-906
Author(s):  
Dian Agustiningrum ◽  
Anik Lestari Andjarwati
Keyword(s):  
Consumer Behaviour ◽  
Online Shopping ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Online Consumer

This study aims to determine the effect of trust, comfort, and security on purchasing decisions at Shopee. With the development of an online shopping system that uses the internet, people are now following developments by having a mindset of consumer behaviour from conventional shopping to shopping digitally and online. Consumer confidence in online shopping through the system is very concerned about avoiding things that are not desirable. Therefore, it is necessary to ease of use of the system and strict security to conduct transactions online. The sample in this study were 200 respondents who were Shopee application users, both men and women aged 19-27 years. This study uses multiple linear regression analysis techniques through the analysis tool IBM SPSS statistic version 26. This study indicates that the variables of trust, security, and convenience affect purchasing decisions. The Shopee application is expected to further improve the quality of service through what consumers feel through reviews about the Shopee application in terms of the trust, convenience, and security or other things if it is deemed unsatisfactory. This study recommends marketers to maintain customer loyalty. The Shopee application must also maintain the ease of use of the application, such as the development of the latest features that are more attractive and practical to make it easier for consumers to search for products until they decide to make transactions.

scholarly journals KEPUTUSAN PEMBELIAN BERDASARKAN PERSEPSI, MOTIVASI, DAN SIKAP PADA MARKETPLACE

2020 ◽  
Keyword(s):  
Research Method ◽  
Linear Regression Analysis ◽  
Analytical Techniques ◽  
Consumer Psychology ◽  
Multiple Linear Regression Analysis ◽  
Consumer Response ◽  
Purchasing Decisions ◽  
Consumer Responses ◽  
Purchasing Decision ◽  
Analysis Techniques

The growth of e-commerce in Indonesia raises competition so companies must maintain the existence from total of 49 e-commerce in Indonesia by understanding consumer psychology, namely perception, motivation, and attitude that drive purchasing decision. The purpose of the study to determine consumer response and the influence of perception, motivation, and attitude of consumer toward purchasing decision on marketplace in Indonesia partially or simultaneously. The research method is quantitative with multiple linear regression analysis techniques. The results showed consumer responses to 80.5% perception, 82% motivation, and 81.4% attitude. And there are positive and significant influence partially or simultaneously from the perception, motivation, and attitude towards purchasing decisions on marketplace in Indonesia. Hope this research can be used as a reference for future researchers, specifically using different analytical techniques and business actors in the marketplace to improve services and respond to complaints.

scholarly journals Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business

ETIKONOMI ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 119-130
Author(s):  
Agus Supandi Soegoto ◽  
Herman Karamoy
Keyword(s):  
Product Quality ◽  
Competitive Strategy ◽  
High Speed ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Strategy Analysis ◽  
Analysis Techniques ◽  
Price Discounts ◽  
The Right

The growth of the minimarket business in Indonesia is high-speed and exciting. As a result, the competition is very tight. This study aims to analyze the effect of product quality, price discounts, and servicescape on a consumer purchasing decision. This research uses associative descriptive methods and multiple linear regression analysis techniques. The research sample is to minimarket consumers in the cities of Manado, Tomohon, and Bitung. These results indicate that for consumers, the three variables are the main elements considered when shopping at the minimarket. The right management strategy will improve consumers' decision to buy products, thereby increasing profits and maintaining business sustainability. Management should always have attention to product quality by combining the right price discounts and servicescape to increase purchases, high profits, and superiority in competition.JEL Classification: M21, M31How to Cite:Soegoto, A. S., & Karamoy, H. (2020). Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business. Etikonomi: Jurnal Ekonomi, 19(1), 119 – 130. https://doi.org/10.15408/etk.v19i1.14337.

scholarly journals Pengaruh Event Pariwisata dan Physical Evidence terhadap Keputusan Berkunjung

2021 ◽  
Vol 9 (4) ◽  
pp. 1360-1368
Author(s):  
Fahmiroellah Fariz Ismail ◽  
Sri Setyo Iriani
Keyword(s):  
Local Government ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Online Questionnaire ◽  
Sand Beach ◽  
Tourist Attractions ◽  
White Sand ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Beach Tourism

Indonesia is a maritime country, and it has more than thousands of beautiful islands. Those are the main reasons many domestic or even international tourists choose Indonesia for a holiday. White Sand Beach in Situbondo is one of the most visited tourist attractions. The local government that manages this place uses tourism events as a promotional medium and improves the physical evidence to attract more tourists to White Sand Beach for holidays. Therefore, this study aims to determine how effective tourism events and physical evidence influence the decision to visit this place. The survey was conducted using an online questionnaire and collected data from 50 early adult respondents who had visited the Beach. The data obtained were analyzed quantitatively through multiple linear regression analysis techniques in SPSS. This study shows that tourism events and physical evidence have a significant effect on visiting decisions. For further research, this study recommends comparing several different tourist attractions by adding variables and expanding the scope of respondents. The local government that manages the White Sand Beach tourism can use the findings as evaluation materials.

scholarly journals PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

2021 ◽  
Vol 12 (1) ◽  
pp. 1-16
Author(s):  
Ratih Witayana Trian Soeripto ◽  
Kasidin Kasidin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals THE EFFECT OF THE PERCEPTION OF SERVICE QUALITY ON THE DECISION OF PURCHASE IN DAWET JABUNG TRADERS IN PONOROGO

2018 ◽  
Vol 2 (04) ◽  
Author(s):  
Titin Eka Ardiana
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Independent Variable

This study aims to find out: to find out whether there is an influence on the perception of Service Quality on Repurchase Decisions on Dawet Jabung Traders in Ponorogo. This study uses a quantitative approach with a sample of all customers who have made purchases at the Dawet Jabung UKM in Mlarak District, Ponorogo Regency. The variable of this study consists of one independent variable, namely the perception of service quality (X1) and one dependent variable, namely the purchasing decision (Y). Data collection is done using indirect questionnaires or techniques. The results of data collection were then analyzed using simple and multiple linear regression analysis techniques with the help of SPSS Version 20. The results showed that: (1) Variable perceptions of service quality in this study were able to explain 9.4% variation in the Dawet Jabung Ponorogo MSME decision. While the remaining 90.6% is explained by variables or aspects outside the model, and (2) From the results of the F test shows that the perception variable service quality is a feasible variable to test the variable repurchase decisions in dawet UMKM Jabung Ponorogo . Keywords : Perception Of Service Quality, Purchasing Decisions

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