scholarly journals Analysis of Marketing Strategies to Increase Sales at PT. Karya Tunggal Properti

Jurnal Office ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Aidil Amin Effendy
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Methods ◽  
Marketing Strategy ◽  
General Property ◽  
Deep Understanding ◽  
Study Data ◽  
Marketing Strategies ◽  
Research Approach ◽  
Sales Growth

Innovative and creative marketing strategies must always be carried out so that the company does not experience a loss in sales so that if it is unable to compete with other companies. The purpose of this study was to determine the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang Tangerang Selatan and know the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang, Tangerang Selatan to increase sales. In this study, the research approach used is to use qualitative methods. Qualitative research is aimed at gaining a deep understanding of the situation at hand. In this study, data collection techniques used in qualitative methods are interviews, observation, and documentation. The research results obtained, namely in general property products managed by PT. Karya Tunggal Properti experienced sales growth from year to year, but the target of the company has not been achieved. The unit sales data obtained are a total of 20 housing units sold from 2017 totaling 8 units and in 2018 totaling 12 units, while the target given by the company is 36 units so that the realization of the percentage obtained only reaches 22.22% and 33.33 %, but sales from 2017 to 2018 increased by 11.11%. The success of increasing sales of PT. Karya Tunggal Properti for 1 year was obtained from the implementation of marketing strategies, including product strategy, price, promotion, and place.

scholarly journals The marketing strategy of firms: an inside out perspective

2018 ◽  
Vol 9 (3) ◽  
pp. 889
Author(s):  
Aschalew Degoma Durie ◽  
Dr. Getie Andualem
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Comparative Advantage ◽  
Marketing Strategies ◽  
Global Markets ◽  
Research Approach ◽  
Case Study Design ◽  
Inside Out ◽  
Textile Sector

The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because the sector has performed far below than expected, despite the government‘s continued support to and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The case companies were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBT was the theory employed to explain the differences in performances among firms’ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding about the marketing strategies of the case companies. 

scholarly journals DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WAROENK ORA UMUM” DALAM MENINGKATKAN JUMLAH KONSUMEN

2018 ◽  
Vol 1 (1) ◽  
pp. 147-157
Author(s):  
Ascharisa Mettasatya Afrilia
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Statistical Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Migrant Population ◽  
Business People ◽  
Targeted Marketing ◽  
The City

Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

scholarly journals Kalila and Dimna as One of the Traditional Antecedents of Modern Classifications of Values

2017 ◽  
Vol 10 (3) ◽  
pp. 46 ◽  
Author(s):  
Elif Aktas ◽  
Adem Beldag
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Data Collection ◽  
Study Data ◽  
Western Civilization ◽  
Political Morality ◽  
Advice Book

Kalila and Dimna, which is considered as one of the classic works of the Eastern literature, is a political morality and advice book that is still in effect thanks to the knowledge of wisdom it offers. The aim of this study is to examine this work according to the Western classifications of values (UNESCO, Rokeach, Schwartz, Spranger) since it sheds light on the present age with the wisdom knowledge it holds although it was penned centuries ago. The study was designed as qualitative research and data collection was done with the four value classifications above. During the analysis of the study data, percentage and frequency analyses were used under the content analysis. The results of the study indicate that Kalila and Dimna includes all the values contained in abovementioned classifications originating from the Western civilization.

scholarly journals Implementasi Kebijakan Pemerintah Kota Makassar mengenai Pemberian Insentif kepada Ketua RT dan RW

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
St .Sukmawati. S ◽  
Roslina Alam
Keyword(s):  
Data Collection ◽  
Qualitative Analysis ◽  
Field Study ◽  
Government Policy ◽  
Performance Indicators ◽  
Municipal Government ◽  
Study Data ◽  
Research Approach ◽  
Government Program ◽  
Data Collection Technique

Abstrak Tujuan penelitian ini adalah untuk mengetahui efektifitas pemberian insentif RT dan RW yang diukur pada sembilan indikator kinerja yang semuanya terkait dengan aplikasi program Pemkot Makassar. Tehnik pengumpulan data studi lapang ini terdiri dari observasi, wawancara serta dokumentasi. Metode pengumpulan data dalam penelitian ini adalah wawancara, dan dokumentasi. Penelitian ini dilakukan di Kota Makassar tepatnya di Kecamatan Rappocini dengan 11 Kelurahan sebagai obyek penelitian yang akan dikaji. Pendekatan peneltian ini menggunakan analisis kualitatif dengan tipe deskriptif yang tujuannya untuk memberikan gambaran mengenai fenomena yang terjadi. Dampak yang diharapkan dari perwali Kota makassar No 3 tahun 2016 tentang pemberian insentif kepada RT dan RW sekota Makassar khususnya Kecamatan Rappocini adalah penerapan pelayanan yang mampu bersinergi secara positif antara masyarakat dengan aparatur pemerintah terkecil RT/RW dan pemberian insentif bagi RT/RW sesuai dengan kebijakan yang ada. Kata Kunci : Kebijakan Pemerintah, Pemberian Insentif, Ketua RT/RW Abstract The purpose of this study was to find out the effectiveness of RT and RW incentives as measured on nine performance indicators, all of which are related to the application of the Makassar Municipal Government program. This field study data collection technique consists of observation, interview and documentation. The methods of data collection in this study are interviews, and documentation. This research was conducted in makassar city precisely in Rappocini sub-district with 11 villages as the object of research to be studied. This research approach uses qualitative analysis with descriptive type whose purpose is to provide an overview of the phenomenon that occurs. The expected impact of makassar City Trust No. 3 of 2016 on providing incentives to RT and RW in Makassar, especially Rappocini Subdistrict, is the implementation of services that are able to synergize positively between the community with the smallest government apparatus RT / RW and provide incentives for RT / RW in accordance with existing policies. Keywords: Government Policy, Incentivizing, Chairman of RT/RW.

scholarly journals The (non)-utilisation of information provided by the senior information officers to the researchers in the Gauteng provincial legislature

2015 ◽  
Vol 4 (3) ◽  
pp. 7-15
Author(s):  
A.C. Netshivhuyu ◽  
Stephens Mpedi Madue
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Public Participation ◽  
Reliable Information ◽  
Research Approach ◽  
Policy Direction ◽  
Depth Interviews ◽  
Law Making ◽  
Cooperative Governance

Members of legislatures are relying on the researchers to guide and advise them on the alternatives to deliver on their constitutional mandates of law making, oversight, public participation and cooperative governance. The researchers are also dependent on the Senior Information Officers for the provision of current comprehensive, unbiased and reliable information in order to develop research and advisory documents to be used by legislators when carrying out their mandates. However, legislators often decry the standard of research and advisory documents, citing the shortcomings which include among others: inadequateness, inaccuracy and lack of credibility of the information upon which they are to base their decisions or policy direction. This study was set out to investigate the extent to which researchers in the legislatures utilise the information provided by the Senior Information Officers (SIOs) and/or the reasons for non-utilisation thereof in cases where information is not utilised. The study used a qualitative research approach to establish meaning from the views of the participants. In-depth interviews were used as a key method of data collection. The findings of this study suggest that the Gauteng Provincial Legislature’s researchers do not make full use of the Information provided to them by the SIOs. Furthermore, researchers appeared not to value the role played by the SIOs in keeping the legislators informed but rather as duplicating the researchers’ role.

THE SPIRITUAL INTELLIGENCE IN INTERPRETING THE RELIGIOUS DAYS COMMEMORATION BY CROSS-RELIGIOUS OF MALAY SOCIETY IN THE EDUCATIONAL INSTITUTION

2020 ◽  
Vol 19 (2) ◽  
pp. 304
Author(s):  
Muslimah Muslimah
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Learning Process ◽  
Educational Institution ◽  
Field Research ◽  
Spiritual Intelligence ◽  
Educational Institutions ◽  
Research Approach ◽  
Religious Activities ◽  
Depth Interviews

This study aims to describe the form of the religious day celebrations of Malay society across religions and the meaning of commemorating them in educational institutions. This field research uses a qualitative research approach with data collection through in-depth interviews, participant level observation and documentation. The results of the study describe that the form of religious day commemoration activities in SMPN 2 Arut Selatan are grouped into two, namely: commemoration of religious days which are commemorated based on certain moments, for instance are maulid of the Prophet Muhammad, Isra Mi'raj, and celebrations to welcome the Islamic New Year (Islam), Christmas and Easter (Christian Protestant and Catholic); and routine religious activities, for example is prayer with each of the followers of interfaith religions. Furthermore, the meanings of the religious days celebration are grouped into three views, trere are; as the obligation/ necessity of the learning process, empirical religion and individual's religion; as a culture / habit that becomes a system at school; as a requirement for the implementation of religious practices; and as a culture related to the commemoration of religious days.

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Witanti Prihatiningsih ◽  
Ninis Agustini Damayani ◽  
Asep Suryana ◽  
Susie Perbawasari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Phenomenological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Content Type ◽  
Funeral Home ◽  
Potential Customers ◽  
Practical Implications

Purpose The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products, considered a luxury by most people in Indonesia. Design/methodology/approach This is a qualitative research with a phenomenological approach used to collect data from six Memorial Advisors (MAs) through interviews. Findings The result showed that the Opentable strategy was carried out to introduce the concept of a modern Muslim funeral home and its products. Furthermore, MA does not encourage sales during Opentable, rather, it uses the process to obtain complete data from potential customers. Practical implications This research serves as a guidance for MA and other similar professions to socialize products uncommon or considered taboo in society. It also provides a repertory of new marketing strategies, especially for targeted and uncommon products. Originality/value To the best of the knowledge, this is the first research to explore Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products in Indonesia. Therefore, future research is needed on other marketing strategies.

scholarly journals THE IMPLEMENTATION OF THE EFFECTIVE STRATEGY FOR PRACTICING EXTEMPORANEOUS SPEECH STYLE IN PUBLIC SPEAKING

2021 ◽  
Vol 2 (2) ◽  
pp. 63
Author(s):  
Novia Yulanda
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Public Speaking ◽  
The Body ◽  
Research Approach ◽  
Effective Strategy ◽  
Data Display ◽  
Personal Story ◽  
Effective Strategies ◽  
Using Data

This research deals with public speaking class, especially in extemporaneous speech. The purpose of the research was to find out how was the effective strategy for practicing an impromptu speech in public speaking. The researcher applied a qualitative research approach. The technique of data collection was note-taking by collected data on books and journals. The data were analyzed using data reduction, data display, and drawing the conclusion. The results revealed that there are some effective strategies for practicing extemporaneous speech in public speaking. The introduction of the speech started from greeting the god, getting the attention and interest of the audience started by a familiar quote, telling a personal story to illustrate speech point, and revealing the topic to the audience. Strategies explaining the body of speech were to have a card note. It is used to write the point of the speech presents the main points and sub-points in the body of the speech. Establish eye contact with the audience into speaker opening words, vocal and visual gestures in perform, and make sure the speech has the desired impact on the audience, testimony quotes from expert statements to support the conversation. Then, strategies concluding the speech began the conclusion with a restatement of the speaker's message by using positive words to the audience, praise and thanks to the audience, closing with an entertaining sentence or anecdote, chant rhymes, and chant rhymes and short poems.

scholarly journals MARKETING STRATEGY IN MALAYSIA: AN ISLAMIC VIEW

2021 ◽  
Vol 9 (06) ◽  
pp. 73-81
Author(s):  
Nor Nina Amalina Md Saad ◽  
◽  
Salmy Edawati Yaacob ◽  
Azlin Alisa Ahmad ◽  
◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Research Approach ◽  
Library Research ◽  
Current Circulation ◽  
Islamic View

Marketing strategy in Malaysia has become a phenomenon among marketers in making a profit. However, the marketing strategy carried out raises various controversies that are beyond the limits of sharia. Most product marketers neglect Islamic marketing strategies in their efforts to market their products. Thus, this study was conducted to identify and analyze the strategies used in the effort to market the product. Next, will summarize the strategies most commonly used by product marketers. The data collected is qualitative using a library research approach. The results of the study found that there are clear differences between Islamic marketing strategies and marketing strategies in Malaysia. Implications, a detailed study on Islamic marketing strategies should be conducted based on issues that arise according to the current circulation to uphold Islamic marketing while providing awareness to marketers in Malaysia.

Sign in / Sign up

Export Citation Format

Share Document