scholarly journals The marketing strategy of firms: an inside out perspective

2018 ◽  
Vol 9 (3) ◽  
pp. 889
Author(s):  
Aschalew Degoma Durie ◽  
Dr. Getie Andualem
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Comparative Advantage ◽  
Marketing Strategies ◽  
Global Markets ◽  
Research Approach ◽  
Case Study Design ◽  
Inside Out ◽  
Textile Sector

The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because the sector has performed far below than expected, despite the government‘s continued support to and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The case companies were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBT was the theory employed to explain the differences in performances among firms’ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding about the marketing strategies of the case companies. 

scholarly journals Analysis of Marketing Strategies to Increase Sales at PT. Karya Tunggal Properti

Jurnal Office ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Aidil Amin Effendy
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Methods ◽  
Marketing Strategy ◽  
General Property ◽  
Deep Understanding ◽  
Study Data ◽  
Marketing Strategies ◽  
Research Approach ◽  
Sales Growth

Innovative and creative marketing strategies must always be carried out so that the company does not experience a loss in sales so that if it is unable to compete with other companies. The purpose of this study was to determine the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang Tangerang Selatan and know the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang, Tangerang Selatan to increase sales. In this study, the research approach used is to use qualitative methods. Qualitative research is aimed at gaining a deep understanding of the situation at hand. In this study, data collection techniques used in qualitative methods are interviews, observation, and documentation. The research results obtained, namely in general property products managed by PT. Karya Tunggal Properti experienced sales growth from year to year, but the target of the company has not been achieved. The unit sales data obtained are a total of 20 housing units sold from 2017 totaling 8 units and in 2018 totaling 12 units, while the target given by the company is 36 units so that the realization of the percentage obtained only reaches 22.22% and 33.33 %, but sales from 2017 to 2018 increased by 11.11%. The success of increasing sales of PT. Karya Tunggal Properti for 1 year was obtained from the implementation of marketing strategies, including product strategy, price, promotion, and place.

scholarly journals Challenges of Virtual Instruction during the COVID-19 Pandemic in Accounting Classrooms

2021 ◽  
Vol 76 (1-3) ◽  
Author(s):  
M. Skhephe
Keyword(s):  
Qualitative Research ◽  
Urban Areas ◽  
Online Teaching ◽  
Virtual Classroom ◽  
Research Approach ◽  
Case Study Design ◽  
Virtual Instruction ◽  
Technology Resources ◽  
Thematic Data

ABSTRACT The purpose of the study was to explore challenges of Virtual Instruction during the COVID-19 Pandemic in Accounting Classrooms. A qualitative research approach and a case study design was used. 10 Accounting teachers were purposively selected. Thematic data analysis was used. The study shows challenges of virtual classroom like lack of teacher readiness, and ready infrastructure to support the virtual learning. The study concludes that rural schools and those that are in semi-urban areas needs to be priorities when technology resources are distributed. Teachers who are in rural and semi-urban areas needs to be up-skilled with technological skills. The study recommends that Network companies should partner with education sector in order to supply data, connectivity, and accessibility by zero- rising then to support virtual classroom learning. After the COVID-19 all teachers should be encouraged to attend various forms of online workshops in order to improve their understanding of online teaching.

scholarly journals PERCERAIAN DI LUAR PENGADILAN MENURUT TINJAUAN HUKUM ISLAM

2020 ◽  
Vol 1 (1) ◽  
pp. 53-65
Author(s):  
Nurfaradillah AS ◽  
Muh. Syarif Hasyim ◽  
Sitti Nurkhaerah
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Study Design ◽  
Islamic Law ◽  
Single Case ◽  
Research Approach ◽  
Single Case Study ◽  
Case Study Design ◽  
The Republic

The discussion in this research is divorce outside the court according to the study of Islamic law in Desa Lariang Kecamatan Tikke Raya Kabupaten Pasangkayu. The basis for this research is that divorce outside the court is contrary to the laws enacted in Indonesia, namely: Law of the Republic of Indonesia Number 1 of 1974 concerning Marriage and Presidential Instruction Number 1 of 1991 concerning Compilation of Islamic Law.So that the research will use a qualitative research approach, with the research design used is a single case study design in research. According to a review of Islamic law, divorce that occurs outside the court in Lariang Village is legal. However, when viewed in Law Number 1 of 1974 concerning Marriage and Presidential Instruction Number 1 of 1991 concerning Compilation of Islamic Law (positive Islamic law) this is invalid.

scholarly journals Teaching and Learning of Accounting: In-service Educators Experiences in the Context of a South African University

2021 ◽  
Vol 12 (1-2) ◽  
Author(s):  
M. Skhephe
Keyword(s):  
Qualitative Research ◽  
South African ◽  
Study Design ◽  
Teaching And Learning ◽  
Research Approach ◽  
The South ◽  
Case Study Design ◽  
Local Languages

ABSTRACT This study sought to explore teaching and learning of accounting: in-service educators’ experiences in the context of a South African University. The study employs a qualitative research approach using a case study design. Ten accounting teachers were purposively selected. The findings revealed that accounting resources used for teaching and learning of accounting were not related to an accountancy education. Also, some accounting lecturers at university were found to be unprofessional and not committed to their work, with many using local languages when teaching. The authors recommend that new accounting lecturers at the South African university be mentored by their senior counterparts. Until the situation improves, students should be encouraged to voice their dissatisfaction with what happens in the lecture halls.

Absence of Political Security in Ethiopian and Its Consequences on State Security

2019 ◽  
Vol 75 (3) ◽  
pp. 323-333
Author(s):  
Yayew Genet Chekol
Keyword(s):  
Qualitative Research ◽  
Research Approach ◽  
Government Officials ◽  
Case Study Design ◽  
State Security ◽  
Key Informant ◽  
Social Insecurity ◽  
Political Security ◽  
Key Informant Interview

The main purpose of this article is to examine the absence of political security and its consequences on state security of Ethiopia. The study was conducted through case study design and used qualitative research approach, and key informant interview was held. The main finding of the article is that in Ethiopia there is a prevalence of political insecurity which is committed by government officials via security sectors and which has led to the existence of mistrust on security sectors, the expansion of mob justice and the existences of social insecurity in the state.

scholarly journals Challenges of Virtual Instruction during the COVID-19 Pandemic in Accounting Classrooms

2021 ◽  
Vol 75 (1-3) ◽  
Author(s):  
M. Skhephe
Keyword(s):  
Qualitative Research ◽  
Urban Areas ◽  
Online Teaching ◽  
Virtual Classroom ◽  
Research Approach ◽  
Case Study Design ◽  
Virtual Instruction ◽  
Technology Resources ◽  
Thematic Data

ABSTRACT The purpose of the study was to explore challenges of Virtual Instruction during the COVID-19 Pandemic in Accounting Classrooms. A qualitative research approach and a case study design was used. 10 Accounting teachers were purposively selected. Thematic data analysis was used. The study shows challenges of virtual classroom like lack of teacher readiness, and ready infrastructure to support the virtual learning. The study concludes that rural schools and those that are in semi-urban areas needs to be priorities when technology resources are distributed. Teachers who are in rural and semi-urban areas needs to be up-skilled with technological skills. The study recommends that Network companies should partner with education sector in order to supply data, connectivity, and accessibility by zero- rising then to support virtual classroom learning. After the COVID-19 all teachers should be encouraged to attend various forms of online workshops in order to improve their understanding of online teaching.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Management of Records in Adapted Buildings as Records Centres in Zimbabwe

Mousaion ◽  
2018 ◽  
Vol 35 (3) ◽  
Author(s):  
Samson Mutsagondo ◽  
Getrude Maduyu ◽  
Godfrey Tsvuura
Keyword(s):  
Qualitative Research ◽  
Case Study Research ◽  
Research Approach ◽  
Records Management ◽  
Personal Observation ◽  
Structured Interviews ◽  
Design Data ◽  
Professional Management ◽  
The Government

This paper discusses the challenges of records management that arise from the use of adapted buildings as records centres in Zimbabwe, despite the advantages of using such buildings. A qualitative research approach was used as well as a case study research design. Data were collected from seven officers of the Gweru Records Centre through semi-structured interviews. Personal observation was used to triangulate findings from interviews. It was found that the use of adapted buildings as records centres was a cheaper and quicker way of establishing records centres throughout the country. However, a number of preservation, security and management challenges cropped up as the conditions of the buildings and the environment of the adapted buildings were not conducive to the proper and professional management of records. This study is important in that it explores the prospects and challenges of using adapted buildings as records centres in Zimbabwe, an area that has not been researched by many authors. This provokes archival authorities and the government to seriously consider establishing purpose-built records and archival centres.

scholarly journals Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study

2020 ◽  
Vol 12 (3) ◽  
pp. 1
Author(s):  
Moreno Frau ◽  
Ludovica Moi ◽  
Francesca Cabiddu
Keyword(s):  
Marketing Strategy ◽  
Diagnostic Tool ◽  
Longitudinal Case Study ◽  
Unbroken Line ◽  
Inside Out

Outside-in, inside-out, and blended marketing strategy perspectives represent an unbroken line of inquiry. Nonetheless, still few studies have empirically explored the distinctive characteristics of these three marketing strategy approaches. This study performs an in-depth retrospective longitudinal case study to explore how outside-in, inside-out, and blended marketing strategy approaches evolved. With this article, we enrich the marketing strategy debate by elucidating the in-depth features of the three approaches. This work also provides practitioners with a useful managerial diagnostic tool through which to identify firms’ marketing strategy approach, and potential mismatches with the environment.

scholarly journals ANALISIS KESALAHAN EJAAN DAN KALIMAT DALAM SKRIPSI MAHASISWA SEBAGAI DASAR PENENTUAN STRATEGI, TUJUAN, DAN BAHAN AJAR MATA KULIAH BAHASA INDONESIA

2019 ◽  
Vol 6 (1) ◽  
pp. 52
Author(s):  
Nanang Bustanul Fauzi ◽  
Muh. Fatoni Rohman ◽  
Maulfi Syaiful Rizal
Keyword(s):  
Qualitative Research ◽  
Language Skills ◽  
Bachelor's Degree ◽  
Common Language ◽  
Case Study Design ◽  
Word Writing ◽  
Thesis Writing ◽  
Writing Errors ◽  
Bahasa Indonesia

Writing is a skill that must be mastered by students. These language skills are useful for writing a thesis as a final assignment for students to get a bachelor's degree (master and / or doctorate). In thesis writing, spelling, and sentences used are standard and effective sentences so that readers easily understand the intent of the author. This study aims to describe mistakes in writing spelling, terminology, and writing mistakes in the thesis of UB's Faculty of Arts students. This study uses qualitative research with a case study design to obtain a description of the data. The results of this study reveal that the most common language errors are found, namely spelling errors used by students in the thesis. The spelling mistakes were 52.03% the use of punctuation, 39.53% word writing, and 0.08% letter writing, while sentence writing errors were found in aspects of structural incompatibility, inequality, inaccuracy, incoherence, disparity, and incoherence in the sentence .

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