Mengukur Kinerja Pasar Melalui Elemen Inovasi pada UKM Sektor Makanan dan Minuman di Kota Padang

In Small and Medium Enterprises (SMEs), especially in the food and beverage sector, process innovation is an important construct that can maintain the sustainability of product innovation and improve marketing innovation strategies for optimal market performance. This study aims to examine the effect of innovation elements, namely product, process, and marketing on the market performance of SMEs in the food and beverage sector, and the effect of marketing innovation on market performance when mediated by product innovation. Using a purposive sampling technique with the criteria of SMEs in the food and beverage sector that is not a franchise. A total of 104 feedback questionnaires was analyzed using the SmartPLS 3.3 software and Microsoft Excel. This study found that all hypotheses were supported significantly in a positive relationship.

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Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises

FIIB Business Review ◽

10.1177/23197145211042232 ◽

2021 ◽

pp. 231971452110422

Author(s):

Jalal Rajeh Hanaysha ◽

Mohammed Emad Al-Shaikh ◽

Shanmugan Joghee ◽

Haitham M. Alzoubi

Keyword(s):

Product Innovation ◽

Small And Medium Enterprises ◽

Service Innovation ◽

Partial Least Square ◽

Least Square ◽

Kingdom Of Saudi Arabia ◽

Business Sustainability ◽

Marketing Innovation ◽

Least Square Approach ◽

Medium Enterprises

The rationale of this study was to investigate the effect of innovation types on business sustainability in the small and medium enterprises (SMEs). Quantitative approach was used for collecting the data and fulfilling the stated objective. Specifically, the data was collected from 171 employees in SMEs in the Kingdom of Saudi Arabia. The analysis for the collected data was conducted using the partial least square approach (PLS-SEM). The findings showed that product innovation as well as service innovation have significant positive impacts on business sustainability. The results further confirmed that process innovation is vital for achieving business sustainability. Finally, the outcomes verified that marketing innovation has a significant impact on business sustainability. The results confirmed the significance of innovation capabilities in helping entrepreneurs in SMEs to sustain their businesses and improve their competitive strengths.

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Effect of Innovation Strategies on Sme Performance Mediated Competitive Advantages

Restaurant Business ◽

10.26643/rb.v118i2.7627 ◽

2019 ◽

Vol 118 (2) ◽

pp. 94-97

Author(s):

Mohammad Mabrur Taufik ◽

DewiPuspaningtyas Faeni

Keyword(s):

Competitive Advantage ◽

Human Resource Development ◽

Structural Equation ◽

Small And Medium Enterprises ◽

Simple Random Sampling ◽

Innovation Strategy ◽

Product Introduction ◽

Research Population ◽

Innovation Strategies ◽

Medium Enterprises

Small and Medium Enterprises and Indonesian Cooperatives (SMESCO) are strategies in promoting and introducing Indonesia's superior products to the international community. Through SMESCO, SME owners can work together on standardization of SME products, SME quality standardization and at the same time a forum for fostering SMEs to market their products, through human resource development programs including seminars, training, workshops and product introduction through online shops and mentoring programs. The research aims to prove and analyse the influence of: innovation strategies on the performance of SMEs in SMESCO Indonesia directly or through competitive advantage; innovation strategy towards competitive advantage; competitive advantage towards the performance of SMEs at SMESCO Indonesia. The research population is all SME companies that partner with SMESCO Indonesia. Sampling is done by probability sampling with a simple random sampling method. Data analysis using Structural Equation Modelling-Partial Least Squares, a sample of 147 small and medium business owners at SMESCO Indonesia. The results of the study prove: (1) The innovation strategy does not directly have a significant effect on the increasing performance of SME companies in SMESCO Indonesia but has a significant effect through competitive advantage; (2) Competitive advantage has a significanteffect on the increasing performance of SMEs in Indonesia.

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INVESTIGASI NIAT PENGGUNAAN FINANCIAL TECHNOLOGY PAYMENT BAGI USAHA MIKRO KECIL MENENGAH

JURNAL AKUNTANSI UNIVERSITAS JEMBER ◽

10.19184/jauj.v19i1.24715 ◽

2021 ◽

Vol 19 (1) ◽

pp. 35

Author(s):

Anissa Hakim Purwantini ◽

Reza Dea Amalia

Keyword(s):

Risk Perception ◽

Small And Medium Enterprises ◽

Sampling Technique ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Digital Money ◽

Convenience Sampling ◽

Medium Enterprises ◽

Financial Technology

ABSTRACTThe current adoption of financial technology (fintech) payment by Micro, Small and Medium Enterprises (MSMEs) is motivated by the trend of using digital money. The purpose of this study is to test and analyze empirically the factors that influence the intention of SMEs to use fintech payments. This study uses a quantitative method by distributing surveys to 94 MSMEs in the Magelang using convenience sampling technique. The test results with SEM-PLS show that the perceived usefulness and the perception of trust have an effect on attitudes. Risk perception and trust affect the intention to use fintech payment. Meanwhile, for ease of use, perception and risk perception have no effect on attitudes and perceived usefulness. Attitudes have no effect on intentions to use fintech payment. Based on the calculation of the path value, the most powerful factor to influence the intention to use fintech payment is the perception of trust.Keywords: fintech payment, TAM, MSMEABSTRAKAdopsi terkini mengenai pembayaran melalui financial technology (fintech) oleh Usaha Mikro, Kecil dan Menengah (UMKM) dilatarbelakangi oleh tren penggunaan uang digital. Tujuan dari penelitian ini adalah untuk menguji dan menganalisis secara empiris faktor-faktor yang mempengaruhi niat UMKM untuk menggunakan pembayaran fintech. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan survei kepada 94 UMKM di Magelang dengan menggunakan teknik convenience sampling. Hasil pengujian dengan SEM-PLS menunjukkan bahwa persepsi manfaat dan persepsi kepercayaan berpengaruh terhadap sikap. Persepsi risiko dan kepercayaan mempengaruhi niat untuk menggunakan pembayaran fintech. Sedangkan untuk kemudahan penggunaan, persepsi dan persepsi risiko tidak berpengaruh terhadap sikap dan manfaat yang dirasakan. Sikap tidak berpengaruh terhadap niat menggunakan fintech payment. Berdasarkan perhitungan path value, faktor yang paling kuat mempengaruhi niat menggunakan fintech payment adalah persepsi kepercayaan.Kata kunci: fintech payment, TAM, UMKM

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INOVASI MEMEDIASI TQM DAN KINERJA PERUSAHAAN PADA SEKTOR UKM

JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK ◽

10.30988/jmil.v3i2.138 ◽

2019 ◽

Vol 3 (2) ◽

pp. 155-163

Author(s):

Yolanda Masnita (Universitas Trisakti - Indonesia) ◽

Abdul Rahman (Universitas Trisakti - Indonesia) ◽

Andhika Veraldy (Universitas Trisakti - Indonesia)

Keyword(s):

Quality Management ◽

Total Quality Management ◽

Small And Medium Enterprises ◽

Radical Innovation ◽

Incremental Innovation ◽

Company Performance ◽

Total Quality ◽

Food And Beverage ◽

Convenience Sampling ◽

Medium Enterprises

Abstract In strategy competition, innovation must be clear and precise in accordance with consumer demand and expectations. Limited organizational resources require organizations to manage innovation clearly. The company's efforts to change or increase product output, both from its processes and services, are interpreted as innovation. This study aims to examine the effect of total quality management on company performance with two approaches, additional innovation and radical innovation. The hypothesis was tested from data collected from 108 food and beverage SMEs registered at the Indonesian Food and Beverage Entrepreneurs Association - GAPMMI using convenience sampling data processed with AMOS. The results of the study show that additional innovation as a TQM mediator has an influence on company performance. In addition, testing shows that radical innovation has no effect on company performance. Therefore, additional innovation is the best way that SMEs can choose as a TQM approach to influence company performance. This research can contribute to small and medium enterprises in the selection of innovations in the practice of TQM. This will help entrepreneurs get better company performance Key words: total quality management; incremental innovation; radical innovation; firm performance; SMEs AbstrakDalam kompetisi strategi, inovasi harus jelas dan tepat sesuai dengan permintaan dan harapan konsumen. Terbatasnya sumber daya organisasi menuntut organisasi mengelola inovasi dengan jelas. Upaya perusahaan untuk mengubah atau meningkatkan output produk, baik dari proses dan layanannya, ditafsirkan sebagai inovasi. Penelitian ini bertujuan untuk meneliti pengaruh manajemen kualitas total terhadap kinerja perusahaan dengan dua pendekatan, inovasi tambahan dan inovasi radikal. Hipotesis diuji dari data yang dikumpulkan dari 108 UKM makanan dan minuman yang terdaftar di Gabungan Pengusaha Makanan dan Minuman Indonesia – GAPMMI dengan menggunakan convenience sampling data diolah dengan AMOS. Hasil penelitian menunjukkan bahwa inovasi tambahan sebagai mediator TQM, memiliki pengaruh terhadap kinerja perusahaan. Selain itu, pengujian menunjukkan bahwa inovasi radikal tidak berpengaruh pada kinerja perusahaan. Oleh karena itu, inovasi tambahan adalah cara terbaik yang dapat dipilih oleh UKM sebagai pendekatan TQM untuk mempengaruhi kinerja perusahaan. Penelitian ini dapat berkontribusi untuk usaha kecil dan menengah dalam pemilihan inovasi dalam praktik TQM. Hal ini akan membantu pengusaha mendapatkan kinerja perusahaan yang lebih baik Kata kunci: manajemen kualitas total; inovasi tambahan; inovasi radikal; kinerja perusahaan; UKM

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The behavioral approaches of entrepreneurial characteristics in Madura

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v13i1.6097 ◽

2020 ◽

Vol 13 (1) ◽

pp. 29

Author(s):

Mohammad Arief

Keyword(s):

Small And Medium Enterprises ◽

Sampling Technique ◽

Individual Characteristics ◽

Behavioral Approach ◽

Literature Study ◽

Demand And Supply ◽

Purposive Sampling ◽

Entrepreneurial Characteristics ◽

Market Opportunities ◽

Medium Enterprises

The number of Small and Medium Enterprises (SMEs) factually increased in recent years due to several factors such as the imbalance between demand and supply for the workplace. According to various literature study, entrepreneurs are related to the individuals' capacity and characteristics in exploiting market opportunities. The previous studies showed that entrepreneurs need to determine individual characteristics for proceeding with other strategies. Therefore, there are particular characteristics related to business activities that need to be possessed by prospective entrepreneurs. This research aims to reveal the entrepreneurship characteristics with a behavioral approach. Data were collected from 5 entrepreneurs in Bangkalan Regency using the purposive sampling technique. The result showed that entrepreneurial behaviors are either active or passive. In addition, the existence of competitors is not considered a threat to independence in developing business ideas.

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The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences ◽

10.33258/birci.v4i1.1636 ◽

2021 ◽

Vol 4 (1) ◽

pp. 528-540

Author(s):

Nurjaya Nurjaya ◽

Azhar Affandi ◽

Heri Erlangga ◽

Denok Sunarsi ◽

Jasmani Jasmani

Keyword(s):

Hypothesis Testing ◽

Product Innovation ◽

Small And Medium Enterprises ◽

Hypothesis Test ◽

Regression Testing ◽

Analysis Techniques ◽

Marketing Performance ◽

Innovation Activities ◽

Medium Enterprises ◽

Micro Enterprises

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).

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The Effect Of Promotion Mix Costs On Sales Volume And Its Impact On The Benefits Of Agribusiness Medium Enterprises In Maros District

International Journal of Science, Technology & Management ◽

10.46729/ijstm.v2i1.130 ◽

2021 ◽

Vol 2 (1) ◽

pp. 1-12

Author(s):

Ahmad Rijal ◽

Ahmad Ramadhan Siregar ◽

Jusni

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Small And Medium Enterprises ◽

Personal Selling ◽

Sampling Technique ◽

Sales Volume ◽

Analysis Technique ◽

Independent Variable ◽

Medium Enterprises ◽

Intervening Variables

This research was conducted on Small and Medium Enterprises in the agribusiness sector in Maros Regency by taking data on the promotion mix costs, sales volume and profits from 2017-2019. The purpose of this research is to partially determine the effect of advertising costs, promotion costs, personal selling costs on sales volume in increasing profits in agribusiness Small and Medium Enterprises in Maros district. This type of quantitative research uses an associative approach which aims to determine the effect and relationship between the independent variable and the dependent variable through intervening variables. The sample in the study obtained 21 small and medium enterprises using purposive sampling technique. The data analysis technique used is regression analysis with the help of SPSS and Sobel test. The results showed that advertising costs (X1) and personal selling costs (X3) had a significant effect on sales volume in increasing profits with the calculated value of the Sobel test, the Z1 value obtained was 2.0337 and Z3 was 2.168 > 1.669 and the selling promotion costs ( X2) does not have a significant effect on sales volume in increasing profits in small and medium agribusiness enterprises in Maros district. The value of the calculation of the Sobel test, the Z2 value obtained is -0.4967 < 1.669 (t table N = 63, Prob 5%).

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Open Innovation Strategies in SMEs

Small and Medium Enterprises ◽

10.4018/978-1-4666-3886-0.ch015 ◽

2013 ◽

pp. 281-293 ◽

Cited By ~ 2

Author(s):

Hakikur Rahman ◽

Isabel Ramos

Keyword(s):

Business Model ◽

Value Chain ◽

Open Innovation ◽

Small And Medium Enterprises ◽

Economic Gain ◽

Innovation Strategies ◽

Medium Enterprises ◽

Financial Base ◽

Partnership Approach ◽

Corporate Business

Open innovation in entrepreneurships already finds its acceptance at all levels of the business industry for adding value to the business. The value could be in the form of economic gain or enhancement of knowledge leading to a sustained financial base. Open innovation adopts various strategies to accomplish the task for enhancing the value gain. Varying by size, nature, pattern, or characteristics of the firm various strategies are being adopted by enterprises. Though largely known to be familiar in corporate business houses, in recent years open innovation is also becoming increasingly familiar in small and medium enterprises (SMEs) and the trend is rapidly increasing. However, despite the potency of open innovation strategies, most of the enterprises are yet to find a sustained business model, especially for the SMEs working at the periphery of that value chain. This forms the basis of the current study. This chapter is trying to formulate a business model incorporating partnership approach from academia, research houses, intermediaries, and other stakeholders.

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Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic

Journal of Open Innovation Technology Market and Complexity ◽

10.3390/joitmc6040104 ◽

2020 ◽

Vol 6 (4) ◽

pp. 104

Author(s):

Anjar Priyono ◽

Abdul Moin ◽

Vera Nur Aini Oktaviani Putri

Keyword(s):

Business Model ◽

Digital Literacy ◽

Environmental Changes ◽

Small And Medium Enterprises ◽

Sampling Technique ◽

Future Research ◽

Multiple Case ◽

High Level ◽

Medium Enterprises

The objective of this study was to analyze how small and medium enterprises (SMEs) cope with environmental changes due to the COVID-19 pandemic by pursuing the business model transformation with the support of digital technologies. To achieve the objective, this study used a multiple case study design with qualitative analysis to examine the data obtained from interviews, observation, and field visits. Seven manufacturing SMEs from Indonesia were selected using a theoretical sampling technique, with the purpose of achieving some degree of variation to allow us to undertake replication logic. Our analysis demonstrates that SMEs adopt a different degree of digital transformations, which can be summarized into three paths, depending on the firms’ contextual factors. First, SMEs with a high level of digital maturity who respond to the challenges by accelerating the transition toward digitalized firms; second, SMEs experiencing liquidity issues but a low level of digital maturity who decide to digitalize the sales function only; and, third, the SMEs that have very limited digital literacy but are supported by a high level of social capital. This last group of firms solves the challenges by finding partners who possess excellent digital capabilities. The qualitative case study method allows us to conduct in-depth and detailed analysis, but has thin generalizability. To address this limitation, future research can use a survey covering various industries to test the proposed theory that has resulted from this study, so that the generalizability can be assured.

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Knowledge Management Capabilities and Its Impact on Product Innovation in SME’s

International Business Research ◽

10.5539/ibr.v9n5p76 ◽

2016 ◽

Vol 9 (6) ◽

pp. 76 ◽

Cited By ~ 1

Author(s):

Mahmoud Saleh Malkawi ◽

As'ad H. Abu Rumman

Keyword(s):

Knowledge Management ◽

Product Innovation ◽

Small And Medium Enterprises ◽

Medium Size ◽

Six Dimensions ◽

Medium Enterprises ◽

Knowledge Management Capabilities ◽

Management Capabilities ◽

The Impact ◽

The Relationship

Purpose–This study aims to explore the impact of Knowledge Management Capabilities (KMC), captured by six dimensions, on product innovation in Information Technology (IT) Small and Medium Enterprises (SMEs).Design/methodology/approach– Survey data were collected from 300 managers in (45) IT SMEs located in Jordan. SPSS was employed to analyze the data.Findings–Two key findings emerged: first, among the six dimensions of KMC, only acquisition, sharing, application, and protection were found to be positively associated with products innovation, whereas knowledge creation and storing were not. Second, no significant differences were identified in employees' answers due to company size.Research limitations/implications – This study was restricted to small and medium size enterprises, and therefore, the findings of this study may not be generalized to large enterprises. Additionally, this study was confined to the Jordanian IT sector only, thus, the findings need to be interpreted with cautious as they may not be generalized to other sectors.Originality/value – this study advances our understanding of the nature of the relationship between knowledge and innovation.

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