scholarly journals Examining Experience Economy Dimensions on Virtual Tour Satisfaction and Destination Visit Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 101-114
Author(s):  
Taffy Ukhtia Panduputri ◽  
Santi Novani
Keyword(s):  
Tourism Industry ◽  
Experience Economy ◽  
Virtual Tour ◽  
Customer Perspective ◽  
Tourism Destinations ◽  
The Relationship

Virtual tour is an emerging phenomenon in the tourism industry. During the COVID-19 pandemic, this technology is accelerated and utilized as media to market tourism sites that are mainly closed to contain the Coronavirus spread. This study aims to investigate the relationship between virtual tour experience economy dimensions and outcome of the experience, particularly satisfaction, followed by intention to visit the actual site. Utilizing the PLS-SEM method, this research found that three of the four experience constructs, namely entertainment, esthetics, and escapism positively relate to satisfaction, which leads to participants’ intention to visit the destinations. This finding further supports the role of virtual tour as a strategy to market tourism destinations, as well as emphasizing the significance of immersion and entertainment effect in a virtual content. The result can be of assistance to virtual tour providers or tourism marketers in understanding customer perspective.   Keywords: experience economy, satisfaction, tourism, visit intention, virtual tour

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania
Keyword(s):  
New Media ◽  
Tourism Industry ◽  
World Heritage Site ◽  
Foreign Visitor ◽  
Printed Media ◽  
Heritage Site ◽  
High Inflation ◽  
Tourism Destinations

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

The Development of Knowledge and Information Networks in Tourism Destinations

2009 ◽  
pp. 183-204
Author(s):  
Júlio Da Costa Mendes
Keyword(s):  
Literature Review ◽  
Tourism Industry ◽  
Information Networks ◽  
Public Private Partnerships ◽  
Public And Private ◽  
Customer Needs ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
The Relationship ◽  
Organisational Level

This chapter looks to analyse new paradigms in the relationship between public and private organisations towards tourism destinations. It proposes new approaches for increased performance both at the competitive and the organisational level. Based on the literature review, this chapter suggests new organisational forms of being and interaction directed at increased customer needs and growing competitiveness on the tourism industry. The development of public-private partnerships and knowledge networking in destinations and in organisations are issues also addressed. Furthermore, the implementation of interorganisational networks in a cooperative environment is important in developing and maintaining an adequate environment with shared objectives and practices in tourist destinations.

The role of suspicion in B2B customer entertainment

2016 ◽  
Vol 31 (5) ◽  
pp. 565-574 ◽  
Author(s):  
Jared Oakley ◽  
Alan J. Bush
Keyword(s):  
Design Data ◽  
Negative Attitudes ◽  
Content Type ◽  
Customer Perspective ◽  
Customer Attitudes ◽  
The Relationship ◽  
Business To Business ◽  
Potential Customers ◽  
Larger Sample

Purpose The purpose of this paper is to conduct an exploratory study of potential business-to-business (B2B) customers that includes an empirical analysis that investigate the effect that customer entertainment has on customer suspicion toward the salesperson, and how those negative attitudes are influenced by the relationship stage and the perceived cost of the event. Design/methodology/approach Using an experimental design, data were collected from 105 potential customers working in a B2B environment that assessed their attitudes regarding offers of varying levels of customer entertainment across differing stages of the relationship. Findings Results demonstrate that B2B customers have important perceptions regarding the perceived cost of customer entertainment offers by salespeople. Those evaluations resulted in a positive relationship between customer attitudes of suspicion toward the salesperson and the perceived cost of the entertainment event. However, the stage of the relationship tended to ameliorate suspicious attitudes of customers, although not in a completely symmetrical manner. Research limitations/implications Additional testing with larger sample populations would better solidify the existence of the relationships. Practical implications This study provides a framework for practitioners that gives direction to the strategic use of customer entertainment such that it acts as a relationship catalyst, and not a relationship poison. Originality/value The paper uses a customer perspective to fill a need to better understand the instrumental role of customer entertainment in relationship marketing, and how it interacts with the perceived cost of the event and relationship stage to create differing customer attitudes.

scholarly journals The Intervening Role of Competitiveness on the Relationship Between Sustainability and Tourism Performance: A Research on European Countries

2017 ◽  
Vol 55 (1) ◽  
pp. 89-103 ◽  
Author(s):  
Paşa Mustafa Özyurt ◽  
Kemal Kantarcı
Keyword(s):  
Tourism Industry ◽  
Decision Makers ◽  
European Countries ◽  
The Sustainable Development ◽  
Global Competitiveness ◽  
World Economic ◽  
Global Competitiveness Index ◽  
Development Literature ◽  
The Relationship

Abstract Being green and being an economically successful and competitive destination has been the core topic in the sustainable development literature in recent years. The link between sustainability and competitiveness in the market is fairly important to study in the tourism industry in order to support and encourage decision makers and stakeholders in their decisions. In this sense, this study has two aims. First aim is to cluster European countries based on their sustainability scores reported in World Economic Forum’s Global Competitiveness Index. Second aim is to reveal the intervening role of competitiveness on the relationship between sustainability and tourism performance for European countries. We employed a K-means cluster analysis and several multiple regression analyses. Analyses results revealed three clusters for European countries. Another finding postulated that competitiveness of these countries have been influenced by their level of sustainability. Our final finding posits that tourism performance of these countries in terms of tourist arrivals and tourism receipts has been found to be impacted by the level of tourism competitiveness.

The role of mass communication methods in the development of tourism industry in Iran

2014 ◽  
Vol 46 (6) ◽  
pp. 315-320 ◽  
Author(s):  
Mahmoud Zamani ◽  
Changiz Valmohammadi
Keyword(s):  
Mass Communication ◽  
Web Site ◽  
Tourism Industry ◽  
Customer Relationship ◽  
Policy Makers ◽  
Content Type ◽  
Internet Advertisement ◽  
The Relationship ◽  
Communication Methods

Purpose – The purpose of this paper is to investigate the role of new methods of mass communication (employing customer relationship management (CRM) software and web site) in the development of tourism industry in Iran. Design/methodology/approach – Data were collected from managers and experts of companies involving in tourism field in Iran through survey questionnaire. The SPSS 17 and LISREL 8 statistical programs were used for the data analysis. Findings – The results reveal that using CRM application is significantly correlated with the development of tourism industry. In addition, the findings indicated that using web site has a positive and significant relationship with the development of tourism. Research limitations/implications – As this study is limited to Iran and given cultural differences among various nations cautions should be taken in generalizability of the obtained results. Also, to better clarify the role of mass communication methods, it is recommended similar study in other countries to be carry out in order to be able to compare the results. Originality/value – To the best of knowledge of the authors this is the first endeavor toward the survey of the relationship and the effects of CRM application and internet advertisement on the development of tourism in the context of Iran. Also, the results obtained could act as a good guidance for Iranian tourism policy makers to make more effective decisions.

scholarly journals Motivational Behaviour of Tourism Industry Employees in Relation to Organisational Culture

2014 ◽  
Vol 9 (2) ◽  
pp. 89-112
Author(s):  
Tomy K Kallarackal
Keyword(s):  
Sampling Technique ◽  
Organisational Culture ◽  
Tourism Industry ◽  
Major Objective ◽  
Related Literature ◽  
Mao B ◽  
Travel Agencies ◽  
State Of Affairs ◽  
The Relationship

The productivity and effectiveness of any organisation depends mainly on the performance level of the employees in the organisation. Human behaviour scientists over the years have conducted various studies and have concluded that, the performance of employees in any organisation depends largely on their motivational behaviour. Reviews of related literature confirm the role of various factors in the motivational behaviour of employees including organisational culture. The title of the present study is ―Motivational Behaviour of Tourism Industry Employees in Relation to Organisational Culture‖. The major objective included ascertaining the relationship between motivational behaviour and organisational culture of employees working in these types of businesses. The population of the study consisted of 323 employees working in travel agencies, tour operations, airlines and hotels and resorts in Bangalore. The sampling technique employed was judgment sampling. For the present study two tools namely: Motivational Analysis of Organisations- Behaviour (MAO-B) by Pareek (2003) and Organisational Culture Survey by Pareek (2003) were used to collect data. The findings of the study show that most of the organisations in the tourism industry hold Internal and Narcissistic aspects of organisational culture reflecting the sad state of affairs prevalent in these organisations.

scholarly journals Good Governance Implementation in the Development of Sustainable Tourism; The Portrait of Padang City Government

2020 ◽  
Vol 15 (1) ◽  
pp. 67-76
Author(s):  
Eka Siskawati ◽  
Armel Yentifa ◽  
Zahara ◽  
Haniva Dela Gusta
Keyword(s):  
Good Governance ◽  
Sustainable Tourism ◽  
City Government ◽  
Descriptive Research ◽  
Tourism Management ◽  
City Culture ◽  
Qualitative Descriptive ◽  
Tourism Destinations ◽  
The Relationship

This article describes on how the implementation of good governance is carried out by Padang City Government in sustainable tourism management. This research is aimed to (1) Overseeing the good governance implementation in Padang City Government in term of the development of sustainable tourism destinations. (2) Analyzing the sustainable tourism management viewing it from agency theory. It is a qualitative descriptive research, and performed in Padang City Culture and Tourism Office. More over, data collection utilizes observation, interview, and documentation. The good governance principle employed in this research are accountability, participation, and transparency. The result shows that the implementation of good governance at Padang City Culture and Tourism Office has been achieved well. It is as a result of the agency relationships occured within local government; the relationship with the executive in the role of Culture and Tourism Office, and with public as the community.

scholarly journals Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises

2021 ◽  
Vol 2 (1) ◽  
pp. 173-189
Author(s):  
Heather Skinner
Keyword(s):  
Place Branding ◽  
Tourism Industry ◽  
Popular Media ◽  
Branding Strategies ◽  
Global Tourism ◽  
Cyclical Process ◽  
Headline News ◽  
Tourism Destinations ◽  
And Coping ◽  
The Relationship

A focus on continued year-on-year economic growth was beginning to be seen as unsustainable even before the COVID-19 crisis forced many tourism destinations to rethink their marketing and branding. This paper adopts a critical marketing stance to explore the relationship between place branding and two recent extreme conditions affecting the tourism industry: overtourism, as exemplified when the issue became headline news in popular media from the summer of 2017, as many examples were offered of places struggling to cope with their success; and the COVID-19 crisis that effectively brought global tourism to a standstill in 2020, as the industry attempts to rebuild from this current unprecedented crisis. This article is not designed to suggest normative place-branding strategies. Rather, through the presentation of an original model that conceptualizes the cyclical process of rebuilding from crises and coping with success, it aims to provide a warning that whatever place-branding strategies are implemented in a post-pandemic world, for whatever type of tourism, in whatever type of destination, a rein must be employed in order that the drive for recovery from undertourism through successful place branding does not lead to the return of overtourism.

scholarly journals The Role of Health Resort Enterprises in Health Prevention during the Epidemic Crisis Caused by COVID-19

2021 ◽  
Vol 7 (2) ◽  
pp. 133
Author(s):  
Adam R. Szromek
Keyword(s):  
Medical Tourism ◽  
Tourism Industry ◽  
Health Resort ◽  
Asymptomatic Patients ◽  
Tourism Enterprises ◽  
Tourism Economy ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The COVID-19 pandemic has reduced or even temporarily halted tourism worldwide. The lack of tourists has huge consequences not only for the tourism industry, but also for the tourism economy. Health tourism enterprises are also affected by this problem, but their situation is somewhat different from other tourism enterprises, as the relationship of these enterprises with the healthcare system provides an opportunity to continue operations, albeit in a different role than the tourism function. The diagnostic objective of this article is to assess the impact of the pandemic caused by the SARS-CoV-2 virus on the activities of tourism and medical tourism enterprises operating in spa destinations after 12 months of the pandemic situation. The cognitive objective, on the other hand, is to identify the roles that these companies play in reducing the impact of epidemic risks. The article presents the results of the research conducted in 19 tourism and medical companies, covering 115 sanatorium facilities, run in Polish health spas. The results indicate that although their economic situation is difficult, it is at the same time stable. Two reasons in particular stand out: (1) financial support from government anti-crisis programs; and (2) implementation of rapid organizational changes that enable the implementation of epidemiological prevention tasks, relieving the burden on infectious diseases hospitals by operating an isolation center, a vaccination center, or a quarantine facility for asymptomatic patients. This use of tourism infrastructure contributes to promoting it as open innovation in tourism.

scholarly journals Development, power and culture: Volunteer tourism in the Cook Islands

2021 ◽  
Author(s):  
◽  
Kylie Enoka
Keyword(s):  
Participant Observation ◽  
Developed Countries ◽  
Tourism Industry ◽  
Significant Feature ◽  
Volunteer Tourism ◽  
Cook Islands ◽  
Development Outcomes ◽  
The Relationship ◽  
Insight Into

<p>Volunteer tourism is a significant feature of the tourism industry. The phenomenon can be described as a practice where people (typically from ‘developed’ countries) participate in working holidays, generally to assist areas of need. Specifically focusing on Global Volunteers in Rarotonga in the Cook Islands, this study examined the development implications of volunteer tourism with particular emphasis on the relationship between Global Volunteers and development outcomes, the role of culture and the nature of power within the Global Volunteer programme in Rarotonga.  The study took a qualitative approach to gain an insight into the experiences, stories and understandings of the volunteers, hosts and country managers involved in Global Volunteers in Rarotonga. Semi-structured and unstructured interviews and participant observation were carried out.  The study questioned the notion that volunteer tourism could be linked to development. Despite the positive outcomes and valuable contribution that volunteers made, there was not a strong correlation between the practice and development outcomes. The nature of power was regarded as a significant and complex aspect of volunteer tourism. Power was revealed in both strong and subtle ways and the relationship between those involved was not merely the powerful verses the powerless. Culture was expressed as an authentic and everyday process which led to instances of cultural clashes and opportunities for cultural collaboration. However, deep cultural understanding was not easily obtained through participation in the volunteer programme.  The study argued that volunteer tourism was neither good nor bad. However, the key feature of the volunteer programme involved the agency and ownership possessed by the host organisations to actively work with volunteer tourism organisations to define the type of assistance that the volunteers carried out.</p>

Sign in / Sign up

Export Citation Format

Share Document