MARKETING FACTORS THAT DETERMINE THE CONSUMER BEHAVIOR OF GENERATION Z

2021 ◽  
Vol 1 (181) ◽  
pp. 65-74
Author(s):  
N.F Soldatova ◽  
◽  
I.V Kutnyuk ◽  
Keyword(s):  
Social Networks ◽  
Consumer Behavior ◽  
Industry 4.0 ◽  
Strategic Marketing ◽  
Generation Z ◽  
Digital Ecosystem ◽  
Product Service ◽  
Working Age ◽  
Working Age Population

The concept of «Industry 4.0», which is actively developing in Russian companies, involves the end-to-end digitalization of assets and their integration into the digital ecosystem, developing the chain of creating the actual value of a product (service). As digital ecosystems develop, marketing, including strategic marketing, is also being modernized. SMM is being transformed from «page management in social networks» to one of the main marketing tools of our time. The choice of social platforms for the company’s presence is an important moment in the formation of the SMM-strategy. Companies implementing SMM should create optimal marketing content that will strengthen relationships with consumers and ensure not only long-term and favorable communications, but also create sustainable results in the activities of companies. Today, more than 25% of the working-age population of Russia is accounted for by generation Z, which has replaced millennials, which has its own characteristics and specifics of consumer behavior. For a deeper understanding of Generation Z consumers, the authors conducted a study of the factors that influence the model of consumer behavior in the B2C market.

scholarly journals GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM

2020 ◽  
pp. 92-99 ◽  
Author(s):  
T. A. Beregovskaya ◽  
S. A. Grishaeva
Keyword(s):  
Social Networks ◽  
Consumer Behavior ◽  
Communication Channel ◽  
Generation Z ◽  
Digital Ecosystem ◽  
Digital Format ◽  
Continuous Interaction ◽  
Channel Shifting ◽  
Media Preferences ◽  
Marketing Implementation

The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format. The company’s interaction with the consumer facilitates the implementation of an omnichannel marketing strategy that creates conditions for their continuous interaction, as easy and convenient as possible to meet existing expectations, requests, and needs. As a result of the study, the opportunities (consumer’s independent choice of means of interaction with the manufacturer, channel shifting in the process of purchasing, interaction with the manufacturer regardless from the chosen communication channel) and barriers (absence of isolated online channels for sales, usage of slow-loading Internet platforms with inconvenient interfaces, absence of a dedicated app or limited possibilities of its usage, etc.) of omnichannel marketing implementation for the Generation Z target audience have been revealed. Their media preferences, such social networks as VKontakte, Instagram, YouTube, Facebook, were defined. It has been determined, that Generation Z’s consumer expectations and consumer behavior are influenced by opinion leaders and reference groups, these mainly being bloggers, peers and occasionally older companions, whom they find in social networks.

Pension Reform in Russia: Assessing the Susceptibility of GDP Production to a Shift in the Number of the Working-Age Population

2019 ◽  
pp. 80-86
Author(s):  
T. P. Skufina ◽  
S. V. Baranov
Keyword(s):  
Pension Reform ◽  
Fixed Capital ◽  
Economic Effects ◽  
Pension Scheme ◽  
Retirement Age ◽  
Working Age ◽  
Working Age Population ◽  
Long Term Forecasting ◽  
The Impact

The presented study considers the susceptibility of gross domestic product (GDP) production to a shift in the number of the working-age population due to an increase in retirement age starting with 2019.Aim. The study aims to examine the quantitative assessments of GDP production in Russia with allowance for the changes in the number of the working-age population due to an increase in the actual retirement age.Tasks. The authors forecast the number of the working-age population with allowance for an increase in the retirement age; develop a model to establish a correlation between the number of the workingage population, investment in fixed capital, and GDP production; quantify the impact of the shift in the number of the working-age population on GDP production in Russia. Methods. This study is based on the results of modeling and long-term forecasting.Results. An economic-mathematical model to establish a correlation between the number of the working-age population, investment in fixed capital, and GDP production is presented. To specify the economic effects of a shift in the number of the working-age population due to an increase in the retirement age, Russia’s GDP production is forecasted for the “old” and “new” (increased retirement age) pension scheme. The forecast is provided for three variants of the number of the working-age population.Conclusions. It is found that with the “old” pension scheme with a lower retirement age GDP production across all three variants will decrease by 2036 compared to 2017. With regard to the “new” scheme that increases the retirement age, it is concluded that an increase in the retirement age is a factor that facilitates GDP production. However, its effect on economic growth will be insignificant.

scholarly journals The New Zealand Workforce: 1950-2000

1970 ◽  
Vol 18 (2) ◽  
Author(s):  
Keith Rankin
Keyword(s):  
New Zealand ◽  
Historical Perspective ◽  
Labour Supply ◽  
Income Effects ◽  
Working Age ◽  
Working Age Population ◽  
Post War ◽  
Long Term Impact ◽  
Household Incomes

In this paper, the author presents an historical perspective on the New Zealand labour market, placing the present employment crisis into its post-war perspective. The structural recession which commenced in the mid-1980s has placed huge stresses on the working age population. Just as the 1930s depression had a long-term impact on female workforce participation, the present crisis can be expected to permanently modify labour supply trends. The analysis focuses on income effects, with particular reference to responses to expectations of and changes in household incomes.

CERTAIN TRENDS IN DEMOGRAPHIC DEVELOPMENT OF RURAL AREAS IN THE XXI CENTURY

2020 ◽  
Vol 66 (6) ◽  
pp. 8-8
Author(s):  
A.Yu. Senchenko ◽  
◽  
V.F. Kapitonov ◽  
Keyword(s):  
Population Structure ◽  
Rural Areas ◽  
Birth Rate ◽  
The State ◽  
Reproductive Age ◽  
Demographic Development ◽  
Krasnoyarsk Region ◽  
Working Age ◽  
Working Age Population

Implementation of the "Concept of demographic policy of the Russian Federation for the period until 2025" and Priority national projects in health and demography helped to reduce mortality and increase birth rate. However, these processes in rural areas had their own characteristics due to the long-term systemic crisis. Purpose: to assess the state and trends in demographic development of the rural district of the Krasnoyarsk region. Material and methods. The paper uses data of the State statistics for the period 2010-2018. The main demographic indicators of the Nizhneingashsky district of the Krasnoyarsk region were studied: population size, population structure by age and gender, birth and death rates. Results. The district population has a long-term sustainable tendency towards decreasing (15.9% during the study period). It is mainly due to the migration outflow of the working – age population, the size of which decreased by 24.6 %. The district mortality rate is high (16.7‰), however, during the study period it has dropped by 30.3 %. There is an ongoing tendency towards reduction in the share of people of working ages (up to 55.9%) in the population structure, primarily due to moving to other territories, and increase in the share of the elderly and senile (up to 23.9%), which makes it possible to classify this area as the one with a very high level of demographic old age population. Analysis of indicators of the special birth rate F allows us to characterize it as low (˂ 64‰). The growth rate of this indicator added up to 20.9 % in 2013 compared to 2010, while it decreased by 45.9% from 2013 to 2018. From 2010 to 2017, the total birth rate in the Nizhneingashsky district decreased by -1.02‰ (∆b), or 7.5 %. Conclusion. The ongoing decline in the share of fertile females is the main demographic factor that has spurred the decline in the birth rate since 2013. Opening new jobs in the district will stimulate the influx of people from other territories as well as reduce the migration outflow of the working-age population, rather increasing the population then just preserving its size. Increase in the share of the working-age population of reproductive age will contribute to the increased birth rate, because it is traditionally higher in rural areas. Improving demographic situation in the district requires development of socio-economic measures aimed at stimulating the birth of the third and subsequent children.

Economic implications of population ageing

2017 ◽  
pp. 83-90
Author(s):  
Andrew Mason ◽  
Ronald Lee
Keyword(s):  
Population Ageing ◽  
Economic Implications ◽  
The Public ◽  
Working Lives ◽  
Standards Of Living ◽  
Working Age ◽  
Long Term Trends ◽  
Working Age Population ◽  
To Come

For decades to come, population ageing will be one of the most important long-term trends affecting the economies of high-income and many developing countries. Government budgets are threatened as growth in revenue declines and growth in spending, particularly on pensions and healthcare, rises. The effects of ageing on the public sector are less important, however, than the effects on economic growth and standards of living. Slow growth in the working-age population is a serious concern, but three other ageing-related changes will have favourable effects. First, people are healthier and can extend their working lives. Second, older societies will be wealthier with ample resources available to fund needed investment. Third, smaller cohorts of workers will have benefitted from higher spending on their health and education. The decline in numbers may be more than offset by the increase in their productivity.

scholarly journals Consumer Behavior in the Information Economy: Generation Z

2021 ◽  
Vol 12 (2) ◽  
pp. 164
Author(s):  
Ekaterina Anatolevna Grigoreva ◽  
Liliya Fuatovna Garifova ◽  
Elvira Anasovna Polovkina
Keyword(s):  
Consumer Behavior ◽  
Information Economy ◽  
Consumer Group ◽  
Goods And Services ◽  
Generation Z ◽  
Online Social Media ◽  
Product Service ◽  
Willingness To Purchase ◽  
Advertising Information ◽  
Ability And Willingness

The article examines the features of consumer behavior of Generation Z, the largest consumer group in the world today. The authors highlight the ability and willingness to purchase goods and services online as the main trends in changing consumer behavior, while the main means of getting information, choosing a product (service), and paying for a purchase today are smartphones and tablets actively used by representatives of Generation Z. Generation Z has been determined to be digital consumers boldly shopping online. They stay online most of their time (working online, studying online, social media from 3 to 6 hours a day, watching movies and entertainment content online, etc.) and before purchasing anything, Generation Z expects to access to and evaluate information, reads reviews, and conducts its research. Generation Z looks forward to co-creation with brands, participation in teams, and collaboration with managers; it expects innovation from their employers, leaders, and brands. Due to this digital literate consumption, it makes highly informed, more pragmatic, and analytical decisions than representatives of previous generations. The article also shows that social networks are becoming the main channel for delivering advertising information to a young audience with a focus on visual content (video, infographics) and the shortest formats possible: Generation Z consumes information fragmentarily, as they use several devices simultaneously.

scholarly journals Epidemiological analysis of the lyme borreliosis incidence in Rostov region

2019 ◽  
Vol 10 (4) ◽  
pp. 92-97
Author(s):  
A. P. Khametova ◽  
N. L. Pichurina ◽  
G. V. Karpushchenko ◽  
A. V. Polonskiy ◽  
M. V. Zabashta ◽  
...  
Keyword(s):  
Lyme Borreliosis ◽  
Urban Areas ◽  
Human Infection ◽  
Epidemiological Analysis ◽  
Moderate Severity ◽  
Operational Analysis ◽  
Rostov Region ◽  
Working Age ◽  
Working Age Population

Purpose: to conduct an epidemiological analysis of the Lyme borreliosis incidence in Rostov region to determine the modern nosoareal and to identify the characteristics of the epidemic process in clinical practice.Materials and methods: the analysis of incidence was performed according to the data provided by the Center for Hygiene and Epidemiology in Rostov Region with the use of the traditional methods of retrospective and operational analysis. For data processing we used generally accepted methods of variational statistics.Results: the level and the long-term dynamics of incidence of Lyme borreliosis (LB) in Rostov region during the period from 2012 to 2018 have been analyzed. It was determinated that human infection occurs in natural, mixed and anthropurgic foci, with an obvious seasonal character - increasing in May-July. The most affected is working-age population from urban areas. The illness is flowing in erythemal form of moderate severity. We have determined that the modern nosoareal consists of 22 administrative territories of the region.Conclusion: The obtained data indicate relevance and necessity for proper clinical and epidemiological researches in the study of Lyme borreliosis in Rostov region. 

scholarly journals Internet-based health survey on loneliness and sleep-related problems among the working-age population in Japan during COVID-19

2021 ◽  
Author(s):  
Hirofumi Tesen ◽  
Yusuke Konno ◽  
Seiichiro Tateishi ◽  
Ayako Hino ◽  
Mayumi Tsuji ◽  
...  
Keyword(s):  
Socioeconomic Status ◽  
Logistic Regression ◽  
Risk Factor ◽  
Multiple Logistic Regression ◽  
Regression Analyses ◽  
Short Term ◽  
Working Age ◽  
Working Age Population ◽  
Survey Responses

Background The coronavirus disease 2019 (COVID-19) pandemic has been linked to a rise in loneliness. Loneliness is associated with sleep-related problems, which in turn can be a risk factor for various psychiatric disorders. However, it is unclear whether loneliness is linked to sleep-related problems during the pandemic. Here, we studied the association between loneliness and sleep-related problems during the COVID-19 pandemic in Japan. Methods A total of 33,302 individuals who indicated they were employed were surveyed online. The survey responses of 27,036 participants were analyzed. Odds ratios (ORs) were estimated using univariate and multiple logistic regression analyses. Results Of those analyzed, 2,750 (10.2%) experienced feelings of loneliness. Further, sleep-related problems were significantly more common among those who felt lonely both in the short term (more than 3 days) and the long term (more than 3 months). The OR was much weaker after adjusting for factors related to interpersonal connections, such as family and friendships, than after adjusting for factors related to socioeconomic status. Conclusions Loneliness may be a risk factor for sleep-related problems in the COVID-19 pandemic. Having connections with family and friends may have a moderating effect on the occurrence of sleep-related problems. Keywords Loneliness, sleep, COVID-19

scholarly journals The importance of social networks for the SME’s innovation potential in Industry 4.0

2020 ◽  
Vol 16 (3) ◽  
pp. 48-61
Author(s):  
Přemysl Písař ◽  
Andrea Tomášková
Keyword(s):  
Social Networks ◽  
Industry 4.0 ◽  
Experimental Testing ◽  
Management Support ◽  
Research Results ◽  
Term Stability ◽  
Long Term Stability ◽  
Innovation Potential ◽  
Main Component

Social network usage is a prerequisite for the functioning of companies and their competitiveness. The level, focus of their usage, and link with the company process are important. This research focuses on SMEs, how they use social networks, and how this affects their innovation potential. The study aims to determine the importance of social networks for SME’s competitiveness and long-term stability. To achieve this goal, 359 European SMEs were studied (2017–2019), two research questions and seven hypotheses were developed. Pearson’s correlation and stepwise regression were used, and the obtained results were verified by experimental testing. The research results showed that companies using social media as a main component of their business, are active at using modern technologies and are declaring the importance of social networks to develop innovation potential. Fastness and reliability of communication are crucial for business operations in the company. Social networks offer many opportunities and connections between strategic planning, controlling management, and performance level. All SMEs mostly use Facebook, and this does not depend on size, age or industry. The research results lead to the understanding that social networks and controlling-oriented management support SME business activities and their innovation potential and long-term stability in a hyper-competitive environment. AcknowledgmentThe paper has been prepared within the project “Risk Management in Industry 4.0” supported by the Specific University Research Funds of the University of Finance and Administration, Estonská 500, 101 00 Prague 10, Czech Republic. Funder ID: 04274644. 3. Award number: 7427/2019/02 IGA VŠFS.

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