scholarly journals Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination

2020 ◽  
Vol 11 (21) ◽  
pp. 147-166
Author(s):  
Leyla Atabay ◽  
Beykan Çizel
Keyword(s):  
Content Analysis ◽  
Program Analysis ◽  
Multiple Correspondence Analysis ◽  
Tourism Destination ◽  
Mass Tourism ◽  
Priority Service ◽  
Inclusive System ◽  
On Line ◽  
Tourism Destinations ◽  
Comparative Content

This article examines user-generated content (UGC) related to hotels in three different mass tourism destinations (Antalya, Majorca, and Sharm El Sheikh) that offer services with the all-inclusive system (AIS) to comparatively analyses tourists' evaluations and emotions about service components. While the study was designed with the content analysis method, text mining and sentiment analysis were used together. Customer reviews (UGC) of top hotels in three different mass tourism destinations were collected from an on-line travel review site. A total of 3588 English hotel reviews were analysed by the R program. Analysis of the reviews for famous mass tourism destination hotels in the Mediterranean region has also clearly revealed the priority service characteristics (rooms, staff, and food) and dominant emotions for hotels in all destinations in comparison. Moreover, the multiple correspondence analysis results clearly show how the emotions about the services of the hotels in three different regions diverge. Analysis results provide important clues for mass tourism destination hotels working with AIS.

Are mass tourists sensitive to sustainability?

2020 ◽  
pp. 135481662092321
Author(s):  
Cristina Bernini ◽  
Silvia Emili ◽  
Laura Vici
Keyword(s):  
Cluster Analysis ◽  
Environmental Sustainability ◽  
Transition Management ◽  
Relevant Factor ◽  
Tourism Destination ◽  
Complementary Products ◽  
Environmental Practices ◽  
Mass Tourism ◽  
Tourism Destinations ◽  
And Cluster Analysis

Transition management to tourism sustainability is fundamental for mature and mass tourism destinations. While the literature has largely focused on residents’ evaluations of tourism sustainability, little attention has been devoted to investigate tourists’ perceptions and relevance of environmental practices at the destination. This study fills this gap by analyzing tourists’ evaluations of environmental sustainability experienced during their holiday at a mass and mature tourism destination, by focusing on both tourism-based and complementary products. Mapping and cluster analysis are carried out on a sample of tourists who have chosen an Italian mass and mature tourism destination for their holidays. Findings show that sustainability is a less relevant factor and provides less satisfaction with respect to other aspects. Tourist expectations on environmental sustainability are not met; different perceptions and priorities on environmental sustainability are detected in the different tourist clusters. Managerial and policy strategies can be derived from these results.

scholarly journals Teknologi Informasi dan Komunikasi untuk Pariwisata: Analisa Isi Laman Resmi Pariwisata Provinsi Kepulauan Riau

2017 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Budiarjo Budiarjo
Keyword(s):  
Content Analysis ◽  
Communication Technology ◽  
Its Region ◽  
Tourist Attraction ◽  
Analysis Method ◽  
Information Communication ◽  
Tourism Destination ◽  
The Third ◽  
Content Analysis Method ◽  
Tourism Destinations

The discovery of Information Communication Technology (ICT) has changed the way of human’s life. Application of ICT in the field of tourism has brought a drastic change among tourism businesses, tourists, and government. In marketing the tourist attraction, the present government no longer needs to spend money in organizing exhibitions, but using the website that is much cheaper. Riau Islands Province is the third provincial tourism destination in Indonesia after Bali and Jakarta. This province is using a website entitled Wonderful Kepri, http://Kepri.travel/ as a means of information and marketing of tourism destinations in its region. The purpose of this study is to describe the extent to which an official website benefits to the customers. This study applies content analysis method either on text or images on the website. The result of this study shows the website provides various menus, interesting and informative for travelers or anyone interested to visit the Riau Islands.

scholarly journals Exploring the significance of stakeholder management in ecotourism implementation

2020 ◽  
Vol 11 (1) ◽  
pp. 19-19
Author(s):  
Ahmad Salman ◽  
Mastura Jaafar ◽  
Diana Mohammad
Keyword(s):  
Content Analysis ◽  
Natural Resources ◽  
Stakeholder Management ◽  
Successful Implementation ◽  
Tourism Destination ◽  
Mass Tourism ◽  
The Past ◽  
Stakeholder Interests ◽  
Negative Impacts

Ecotourism is one of the fastest-growing sectors of tourism. It is considered to be an alternative to mass tourism. The negative impacts, such as loss of biodiversity and loss of natural resources is confronted with the help of ecotourism. For the past years, stakeholders are considered to be vital for ecotourism implementation. Successful implementation of the ecotourism is not possible without the understanding, involvement and management of the stakeholders. Stakeholder management is vital for the successful ecotourism implementation in the destination, but it is not as simple as it sounds. Even though many types of research have been made on the issue of achieving ecotourism sustainability in tourism destination but there is still a lack of a robust and proper model that can assist in the management of stakeholders which can help to unify stakeholders to achieve sustainable ecotourism in the destination. Therefore, the aim of this study is to explore the importance of identifying stakeholder management significance that can enhance stakeholder interests to unify them towards achieving sustainable ecotourism in the destination. Content analysis was done of the articles finalized for this study, and it was concluded that in order to manage stakeholders, their engagement has to be well planned by understanding their interests and level of influence. The management of the stakeholders varies accordingly to the destination due to which it has to be carefully planned so that sustainable ecotourism can be implemented in the destination. Keywords: ecotourism, engagement, stakeholder management, sustainable ecotourism

scholarly journals On-Line Destination Branding: An Investigation Into The Divergence Between Brand Goals And On-Line Implementation

2014 ◽  
Vol 30 (6) ◽  
pp. 1597 ◽  
Author(s):  
Jens Blumrodt ◽  
Adrian Palmer
Keyword(s):  
Cultural Differences ◽  
Brand Image ◽  
Tourism Destination ◽  
Destination Branding ◽  
Website Development ◽  
French And English ◽  
On Line ◽  
Tourism Destinations ◽  
Natural Settings ◽  
Destination Brand

The marketing of tourism destinations has become increasingly competitive. However, a tourism destination cannot be seen as a single destination-based entity competing with other destinations. Each tourism destination manager must typically integrate a network of interested stakeholders and mediate between political aims and operational realities. Websites are an increasingly important focus for competitive differentiation of tourism destinations. This research examines the effects of cultural differences on website development by comparing cultural environments typified by a prevalence of collectivism with those typified by individualism. Websites from a sample of French and English seaside tourism destinations are compared, with a focus on tourism destination brand image elements. Our approach combines two methods. First, we analyse specific communicated images. Second, interviews with officials of these cities are undertaken to compare the communicated image to the desired one. We find that cities with a similar environment communicate elements of their natural settings as well as other brand elements, but the communicated image often does not correspond to the desired brand image. Therefore we propose a model to promote the desired destination brand image.

Modern Marketing Communication in Tourism

2019 ◽  
Vol 4 (2) ◽  
pp. 20-23
Author(s):  
Lenka Švajdová
Keyword(s):  
Dominant Role ◽  
Secondary Data ◽  
Mobile Marketing ◽  
Marketing Communication ◽  
Tourism Destination ◽  
Mass Tourism ◽  
Current State ◽  
Marketing Social ◽  
Tourism Destinations ◽  
National Economies

Mass tourism is a significant contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite certain tendencies in preference for individual tourism, it is expected that mass tourism and mass tourism destination will continue to play a dominant role in the future. The present paper is dedicated to the topic of possible usage of modern tools of marketing communication in the management of mass tourism destination. Particular characteristics of its product are having an influence on the usage and effectiveness of traditional forms of marketing communication (advertising, exhibitions, etc.) in the presentation of a mass tourism destination and on the other hand, the possible preference of using new modern trends of marketing communication. The aim of this article is based on analysis of primary, secondary data and field observations to evaluate the possibility and critical factors of usage of selected forms of modern tools of marketing communication like internet marketing, social media, mobile marketing and the world of mouth marketing, etc. The result will be the evaluation of usage of modern marketing communication and its current state of the application in the propagation of mass tourism destinations including a proposal of some recommendations for their next application.

The Role of Destination Management Organizations in Exploiting Global Opportunities of Tourism Destinations

2015 ◽  
pp. 54-78
Author(s):  
Francesco Maria Barbini ◽  
Manuela Presutti
Keyword(s):  
Tourism Destination ◽  
Mass Tourism ◽  
Effective Strategies ◽  
New Destination ◽  
Common Goals ◽  
Research Questions ◽  
Tourism Destinations ◽  
Destination Management Organizations

The aim of this chapter is to study the cooperation between Destination Management Organizations and hospitality stakeholders. The following research questions are addressed in this research: 1. What is the stakeholders' attitude toward cooperation with DMOs in a new destination and in a mass-tourism destination? 2. In DMOs' perspective, what are the most effective strategies to foster cooperation within the destination? 3. What is the level of commitment of hospitality stakeholders with respect to cooperation with DMOs? In order to discuss these points we provide an analysis of two Italian destinations. Specifically we examine an established mass-tourism destination and a new destination. By investigating this relationship we also analyze how cooperation has developed during the years within two destinations, and if actually hospitality stakeholders are interested in cooperating with DMOs, in achieving the destinations' common goals.

Positioning ASEAN as One Collective Destination: Towards a Sustainable Brand

2020 ◽  
Vol 11 (1) ◽  
pp. 103-103
Author(s):  
Varintra Sirisuthikul ◽  
Pichai Pusumpun
Keyword(s):  
Content Analysis ◽  
Tourism Industry ◽  
Brand Positioning ◽  
Preliminary Assessment ◽  
Destination Branding ◽  
Integrative Framework ◽  
Globalizing World ◽  
Global Tourism ◽  
Tourism Destinations ◽  
Tourism Websites

In a globalizing world, where traveling is becoming easy and accessible, tourism destinations are increasingly competing in drawing travelers into their areas. One of the biggest challenges for any destination marketers is the substitutability of their offerings and the task of positioning their destinations against the numerous competing places that offer similar features (Moilanen & Rainisto, 2009; Pike, 2012; Pike & Page, 2014). The intense competitiveness of the global tourism industry increasingly calls for the most competitive positioning for individual destinations (Miller & Henthorne, 2007; Pike 2012). Consequently, the paper attempts to investigate the positioning strategies of the 10 individual destinations of ASEAN to better understand their distinctiveness and assess ASEAN collective brand. The current research aims to fill this gap through a preliminary assessment of brand elements of ten countries in ASEAN on how they project their official tourism websites using the method of content analysis of the 10 official tourism websites. This is followed by a discussion of the desired ASEAN collective brand with the engagement of ASEAN stakeholder in tourism collaboration, focusing mainly on joint promotion of tourism destinations. Consequently, the study presents an integrative framework embracing collaborative stakeholder efforts that ultimately leads to achieve a unified and sustainable brand of ASEAN. Keywords: Collective ASEAN Brand; Positioning; Destination Branding; Sustainable Brand; Stakeholder

A Comparative Content Analysis of Physician, General Public and Media Opinion Leader Posts Regarding Physician-patient Conflicts on Microblog (Preprint)

2020 ◽  
Author(s):  
Wanqi Gong ◽  
Qin Guo
Keyword(s):  
Content Analysis ◽  
Public Opinion ◽  
General Public ◽  
Public Perception ◽  
Medical Science ◽  
Popular Science ◽  
Opinion Leaders ◽  
Objective Evidence ◽  
Comparative Content ◽  
Physician Patient

BACKGROUND Physician-patient conflicts have increased more than ten times from the 2000s to 2010s in China and arouse heated discussion on microblog. However, little is known about similarities and differences among views of opinion leaders from the general public, physician, and media regarding physician-patient conflict issues on microblog. OBJECTIVE This study aimed to explore how opinion leaders from physician, the general public, and media areas framed the posts on major physician-patient conflict issues on microblog. Findings will provide more objective evidence of trilateral (health profession, general public, and media) attitudes and perspectives on physician-patient conflicts. METHODS A comparative content analysis was conducted to examine the posts (N=545) from microblog opinion leaders regarding the major physician-patient conflicts in China from 2012 to 2017. RESULTS Media used significantly more conflict (M=0.16) and attribution frames (M=0.16) but least popularize medical science frame (M=0.03) than physician (M=0.06, p<0.001; M=0.06, p<0.001; M=0.08, p=0.035, respectively) and general public opinion leaders (M=0.06, p<0.001; M=0.09, p=0.003; M=0.12, p<0.001, respectively). There are no significant differences in the use of conflict, cooperation, negative and popular science frames between general public and physician opinion leaders. CONCLUSIONS This imbalanced use of frames by media would cultivate and reinforce the public perception of physician-patient contradiction. The physician and general public opinion leaders share some commons in post frames, implying that they do not have a fundamental discrepancy on physician-patient conflict issues. It is essential to guide and encourage media microbloggers to make every effort to popularize medical science and improve physician-patient relationships.

scholarly journals Understanding Visitors at an Urban Park by Profiling of Destination Attributes

2021 ◽  
Vol 13 (7) ◽  
pp. 4036
Author(s):  
Jonghyun Baek ◽  
Yeeun Kim ◽  
Hyun Kim ◽  
Hwasung Song
Keyword(s):  
Natural Resource Management ◽  
Natural Resource ◽  
Latent Profile Analysis ◽  
Profile Analysis ◽  
Urban Park ◽  
Tourism Destination ◽  
Outdoor Spaces ◽  
Tourism Destinations ◽  
Ecological Tourism ◽  
Study Setting

A park has a variety of attributes, providing beautiful natural scenery and a place to rest as well as a cultural space in which performances and events are held. This study aimed to examine the various destination attributes that a place has, specifically, the resources of an urban park, by profiling visitors according to these destination attributes. The study setting, Gwanggyo Lake Park (GLP), is located in Suwon City and is in the limelight as an eco-friendly leisure and tourism destination in South Korea. As a result of profiling 595 visitors through an application of Latent Profile Analysis (LPA), three types of profiles were obtained: “Relaxation Leisure Seekers (RLS),” “Nature Environment Seekers (NES),” and “Ecological Experience Seekers (EES).” There were differences by type in visiting patterns, environmental propensity, distance from residence, and income. The results allow a better understanding of the various attributes of the park as an ecological tourism destination by visitor profile and profile-specific characteristics. Due to COVID-19, more people are visiting parks, which are natural outdoor spaces. This study provides implications for both theoretical and practical aspects of natural resource management in that it profiles visitors by highlighting parks as both leisure and tourism destinations.

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